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Aug 2026
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Home/Insights/Retailers/better-notyounger.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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29.9K
Revenue
Aug 26
48.3K
Sessions
Aug 26
0.5-1.0%
Conv. rate
Aug 26
$100-125
AOV
Aug 26
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better-notyounger.com is an e-commerce platform that offers a range of beauty and wellness products specifically designed to cater to mature women. Their collection includes items like haircare solutions, skincare products, and dietary supplements, aiming to support healthy aging and enhance overall well-being.

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better-notyounger.com Annual Revenue and Growth

better-notyounger.com's annual sales on its online store amounted to $456.8K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$456.8K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
better-notyounger.com revenue by year

better-notyounger.com's monthly revenueOVER TIME
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Over the past three months, better-notyounger.com revenue has experienced decline of 10%, compared to the preceding three months.

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better-notyounger.com revenue decline for last six months
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OVERVIEW
In August 2026, better-notyounger.com, a beauty and cosmetics category retailer, generated $29,900 in online sales, which is below the typical beauty and cosmetics retailer's revenue of around $46,500. The site recorded a conversion rate of 0.50-1.00%, notably lower than the typical beauty and cosmetics retailer's range of 1.08% to 4.58%. With an average order value (AOV) of $100-125, it falls within the typical beauty and cosmetics retailer range of $52 to $207. Additionally, better-notyounger.com had 48,300 sessions, exceeding the typical beauty and cosmetics retailer's 20,600 sessions.
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better-notyounger.com competitors

The competitive set includes better-notyounger.com, vegamour.com, livingproof.com, functionofbeauty.com, naturallycurly.com, and davines.com. In August 2026, better-notyounger.com reported revenue of $29,900 with 246 transactions from 48,300 sessions, yielding an AOV of $100-125 and a conversion rate between 0.50-1.00%. In contrast, vegamour.com achieved a significant revenue of $2 million with 13,100 transactions and 312,000 sessions, leading with a conversion rate of 4.00-4.50%. Similarly, livingproof.com and davines.com surpassed better-notyounger.com in both revenue and transactions, with revenues of $471,000 and $714,000 respectively. better-notyounger.com trails its competitors in all key performance metrics, ranking 5th among them.

vegamour.com screenshot
#1 vegamour.com
2M
Revenue
311.9K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
livingproof.com screenshot
#2 livingproof.com
470.9K
Revenue
210.2K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
functionofbeauty.com screenshot
#3 functionofbeauty.com
102.4K
Revenue
157.2K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
naturallycurly.com screenshot
#4 naturallycurly.com
4.9K
Revenue
2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
davines.com screenshot
#5 davines.com
713.9K
Revenue
497.9K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
better-notyounger.com vs top market performers
better-notyounger.com
top retailers
conversion rate vs average order value for better-notyounger.com and its competitors
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Revenue share by device at better-notyounger.com

In August large majority of sales on better-notyounger.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In August large majority of sales on better-notyounger.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

Industries better-notyounger.com operates in

better-notyounger.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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better-notyounger.com channels

Identify top traffic channels that drive growth for better-notyounger.comand discover how performance of traffic channels has changed over time.

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better-notyounger.com Google Ads spend

Evaluate better-notyounger.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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better-notyounger.com devices

Review better-notyounger.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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better-notyounger.com top markets

Explore better-notyounger.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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better-notyounger.com country & global rank

Assess the ranking of better-notyounger.com among other retailers within its primary country and worldwide.

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