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May 2026
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Home/Insights/Retailers/better-notyounger.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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38.2K
Revenue
May 26
51.8K
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$75-100
AOV
May 26
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better-notyounger.com is an e-commerce platform that offers a range of beauty and wellness products specifically designed to cater to mature women. Their collection includes items like haircare solutions, skincare products, and dietary supplements, aiming to support healthy aging and enhance overall well-being.

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better-notyounger.com Annual Revenue and Growth

better-notyounger.com's annual sales on its online store amounted to $456.8K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$456.8K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
better-notyounger.com revenue by year

better-notyounger.com's monthly revenueOVER TIME
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Over the past three months, better-notyounger.com revenue has experienced decline of 12%, compared to the preceding three months.

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better-notyounger.com revenue decline for last six months
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OVERVIEW
In May 2026, better-notyounger.com generated $38,175 in online sales, slightly below the BEAUTY AND COSMETICS median of $41,533, with a conversion rate of 0.50-1.00%, well under the high benchmark of 4.55%. The average order value (AOV) ranged between $75-100, which is notably lower than the industry's high AOV of $205. The site recorded 51,821 sessions, significantly above the median of 16,416 but dwarfed by ulta.com’s dominant revenue of $131,310,258 and sephora.com’s 60,095,887 sessions, indicating potential for growth in both sales and user engagement.
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better-notyounger.com competitors

In May 2026, better-notyounger.com reported revenue of $38,175 with a conversion rate ranging between 0.50-1.00% from 51,821 sessions. In contrast, its competitors show significant disparities in performance. For instance, vegamour.com generated a remarkable $4,659,449 with a conversion rate of 4.50-5.00% over 660,750 sessions. Similarly, livingproof.com achieved $392,486 in revenue, boasting a 2.00-2.50% conversion rate from 257,704 sessions. functionofbeauty.com, with revenue of $142,842 and a conversion rate of 1.00-1.50%, has similar AOV metrics as better-notyounger.com, but outpaces it in overall revenue. naturallycurly.com and davines.com also performed better with revenues of $15,990 and $722,452, respectively. This comparative analysis highlights better-notyounger.com's challenges in driving conversions and revenue amidst a competitive landscape dominated by established brands.

vegamour.com screenshot
#1 vegamour.com
4.7M
Revenue
660.8K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
livingproof.com screenshot
#2 livingproof.com
392.5K
Revenue
257.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
functionofbeauty.com screenshot
#3 functionofbeauty.com
142.8K
Revenue
131.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
naturallycurly.com screenshot
#4 naturallycurly.com
16K
Revenue
7.7K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
davines.com screenshot
#5 davines.com
722.5K
Revenue
498.9K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
better-notyounger.com vs top market performers
better-notyounger.com
top retailers
conversion rate vs average order value for better-notyounger.com and its competitors
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Revenue share by device at better-notyounger.com

In May large majority of sales on better-notyounger.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In May large majority of sales on better-notyounger.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

Industries better-notyounger.com operates in

better-notyounger.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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better-notyounger.com channels

Identify top traffic channels that drive growth for better-notyounger.comand discover how performance of traffic channels has changed over time.

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better-notyounger.com Google Ads spend

Evaluate better-notyounger.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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better-notyounger.com devices

Review better-notyounger.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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better-notyounger.com top markets

Explore better-notyounger.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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better-notyounger.com country & global rank

Assess the ranking of better-notyounger.com among other retailers within its primary country and worldwide.

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