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Jul 2026
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Home/Insights/Retailers/better-notyounger.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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29.8K
Revenue
Jul 26
51.7K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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better-notyounger.com is an e-commerce platform that offers a range of beauty and wellness products specifically designed to cater to mature women. Their collection includes items like haircare solutions, skincare products, and dietary supplements, aiming to support healthy aging and enhance overall well-being.

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better-notyounger.com Annual Revenue and Growth

better-notyounger.com's annual sales on its online store amounted to $456.8K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$456.8K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
better-notyounger.com revenue by year

better-notyounger.com's monthly revenueOVER TIME
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Over the past three months, better-notyounger.com revenue has experienced decline of 6.7%, compared to the preceding three months.

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better-notyounger.com revenue decline for last six months
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OVERVIEW
In July 2026, better-notyounger.com, operating in the beauty and cosmetics category, generated $29,800 in revenue from online sales, which is below the typical beauty and cosmetics retailer's revenue of around $39,200. The site recorded a conversion rate of 0.50-1.00%, below the typical range of 1.1% to 4.37%. With an average order value (AOV) of $100-125, better-notyounger.com falls within the typical AOV range of $52 to $207, and it attracted 51,700 sessions, significantly above the typical beauty and cosmetics retailer's 17,100 sessions.
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better-notyounger.com competitors

The competitive set includes better-notyounger.com, vegamour.com, livingproof.com, functionofbeauty.com, naturallycurly.com, and davines.com. In July 2026, better-notyounger.com reported a revenue of $29,800 from 263 transactions across 51,700 sessions, giving it a conversion rate of 0.50-1.00%. In contrast, vegamour.com leads significantly with a revenue of $2.1 million, 13,700 transactions, and 361,000 sessions, outperforming better-notyounger.com by $2.1 million in revenue and 13,400 in transactions. Additionally, better-notyounger.com ranks last in sessions, trailing davines.com by 533,000. Overall, better-notyounger.com struggles against its competitors, especially vegamour.com, which dominates in all key metrics.

vegamour.com screenshot
#1 vegamour.com
2.1M
Revenue
360.6K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
livingproof.com screenshot
#2 livingproof.com
376.9K
Revenue
217.6K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
functionofbeauty.com screenshot
#3 functionofbeauty.com
82.1K
Revenue
132.6K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
naturallycurly.com screenshot
#4 naturallycurly.com
1K
Revenue
281.4
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
davines.com screenshot
#5 davines.com
852.1K
Revenue
585.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
better-notyounger.com vs top market performers
better-notyounger.com
top retailers
conversion rate vs average order value for better-notyounger.com and its competitors
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Revenue share by device at better-notyounger.com

In July large majority of sales on better-notyounger.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In July large majority of sales on better-notyounger.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

Industries better-notyounger.com operates in

better-notyounger.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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better-notyounger.com channels

Identify top traffic channels that drive growth for better-notyounger.comand discover how performance of traffic channels has changed over time.

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better-notyounger.com Google Ads spend

Evaluate better-notyounger.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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better-notyounger.com devices

Review better-notyounger.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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better-notyounger.com top markets

Explore better-notyounger.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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better-notyounger.com country & global rank

Assess the ranking of better-notyounger.com among other retailers within its primary country and worldwide.

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