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Apr 2026
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Home/Insights/Retailers/better-notyounger.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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27K
Revenue
Apr 26
41.2K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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better-notyounger.com is an e-commerce platform that offers a range of beauty and wellness products specifically designed to cater to mature women. Their collection includes items like haircare solutions, skincare products, and dietary supplements, aiming to support healthy aging and enhance overall well-being.

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better-notyounger.com Annual Revenue and Growth

better-notyounger.com's annual sales on its online store amounted to $456.8K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$456.8K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
better-notyounger.com revenue by year

better-notyounger.com's monthly revenueOVER TIME
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Over the past three months, better-notyounger.com revenue has experienced decline of 7%, compared to the preceding three months.

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better-notyounger.com revenue decline for last six months
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OVERVIEW
In April 2026, better-notyounger.com generated $27,009 in online sales, significantly below the BEAUTY AND COSMETICS median of $40,161, with a conversion rate between 0.50-1.00%, lagging behind the industry's high of 4.38% and just above the low of 1.08%. The average order value (AOV) ranged from $50-75, lower than the sector's high of $195 but above the low of $45. With 41,193 sessions, better-notyounger.com exceeded the median of 20,819 but was dwarfed by sephora.com's leading sessions of 84,653,344, highlighting the competitive landscape in the beauty sector.
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better-notyounger.com competitors

In April 2026, better-notyounger.com generated $27,009 in revenue from 391 transactions across 41,193 sessions, yielding a conversion rate of 0.50-1.00%. In contrast, competitors like vegamour.com significantly outperformed with $2,012,515 in revenue and a conversion rate of 2.00-2.50%. Similarly, livingproof.com and davines.com reported revenues of $355,908 and $570,626, respectively, with conversion rates between 1.50-2.50%. functionofbeauty.com, despite a lower revenue of $115,124, achieved a conversion rate of 1.00-1.50%, indicating effective engagement strategies. Meanwhile, naturallycurly.com, though lower in revenue at $7,264, boasted the highest conversion rate of 3.00-3.50%, suggesting a highly effective sales funnel. Overall, better-notyounger.com faces stiff competition, particularly from vegamour.com and livingproof.com, which demonstrate much higher conversion metrics and overall revenue.

vegamour.com screenshot
#1 vegamour.com
2M
Revenue
719.2K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
livingproof.com screenshot
#2 livingproof.com
355.9K
Revenue
303.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
functionofbeauty.com screenshot
#3 functionofbeauty.com
115.1K
Revenue
154.4K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
naturallycurly.com screenshot
#4 naturallycurly.com
7.3K
Revenue
4.4K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
davines.com screenshot
#5 davines.com
570.6K
Revenue
493.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
better-notyounger.com vs top market performers
better-notyounger.com
top retailers
conversion rate vs average order value for better-notyounger.com and its competitors
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Revenue share by device at better-notyounger.com

In April large majority of sales on better-notyounger.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In April large majority of sales on better-notyounger.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

Industries better-notyounger.com operates in

better-notyounger.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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better-notyounger.com channels

Identify top traffic channels that drive growth for better-notyounger.comand discover how performance of traffic channels has changed over time.

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better-notyounger.com Google Ads spend

Evaluate better-notyounger.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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better-notyounger.com devices

Review better-notyounger.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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better-notyounger.com top markets

Explore better-notyounger.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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better-notyounger.com country & global rank

Assess the ranking of better-notyounger.com among other retailers within its primary country and worldwide.

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