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Oct 2025
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Home/Insights/Retailers/better-notyounger.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for better-notyounger.combetter-notyounger.com

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46.2K
Revenue
Oct 25
52.5K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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better-notyounger.com is an e-commerce platform that offers a range of beauty and wellness products specifically designed to cater to mature women. Their collection includes items like haircare solutions, skincare products, and dietary supplements, aiming to support healthy aging and enhance overall well-being.

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better-notyounger.com Annual Revenue and Growth

better-notyounger.com's annual sales on its online store amounted to $999.7K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$999.7K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
better-notyounger.com revenue by year

better-notyounger.com's monthly revenueOVER TIME
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Over the past three months, better-notyounger.com revenue has experienced growth of 18%, compared to the preceding three months.

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better-notyounger.com revenue growth for last six months
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OVERVIEW
In October 2025, better-notyounger.com achieved online sales revenue of $46,215, surpassing the BEAUTY AND COSMETICS median of $41,294, with a conversion rate between 1.00-1.50%, below the high of 4.65%. The Average Order Value (AOV) ranged from $75-100, compared to a high of $202 in the industry. The site recorded 52,524 sessions, significantly above the median of 18,156 but far below the leading competitor, sephora.com, which boasted over 49 million sessions, indicating potential growth opportunities in traffic generation despite strong revenue performance relative to market averages.
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better-notyounger.com competitors

When comparing better-notyounger.com to its competitors in October 2025, it is evident that better-notyounger.com falls behind in terms of revenue and number of transactions. While better-notyounger.com generated $46,215 in revenue from 585 transactions, its competitors such as vegamour.com, livingproof.com, and davines.com outperformed with revenues ranging from $109,960 to $1,603,545 and transactions ranging from 1,541 to 11,160. However, better-notyounger.com did have a comparable average order value (AOV) and conversion rate to some of its competitors, with an AOV of $75-100 and a conversion rate of 1.00-1.50. Despite the lower revenue and transaction numbers, better-notyounger.com remains competitive in terms of AOV and conversion rate within the market.

vegamour.com screenshot
#1 vegamour.com
1.6M
Revenue
323.4K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
livingproof.com screenshot
#2 livingproof.com
366.9K
Revenue
255.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
functionofbeauty.com screenshot
#3 functionofbeauty.com
110K
Revenue
148.5K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
naturallycurly.com screenshot
#4 naturallycurly.com
11.5K
Revenue
5.2K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
davines.com screenshot
#5 davines.com
644.7K
Revenue
495K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
better-notyounger.com vs top market performers
better-notyounger.com
top retailers
conversion rate vs average order value for better-notyounger.com and its competitors
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Revenue share by device at better-notyounger.com

In October large majority of sales on better-notyounger.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In October large majority of sales on better-notyounger.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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better-notyounger.com channels

Identify top traffic channels that drive growth for better-notyounger.comand discover how performance of traffic channels has changed over time.

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better-notyounger.com Google Ads spend

Evaluate better-notyounger.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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better-notyounger.com devices

Review better-notyounger.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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better-notyounger.com top markets

Explore better-notyounger.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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better-notyounger.com country & global rank

Assess the ranking of better-notyounger.com among other retailers within its primary country and worldwide.

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