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May 2025
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Home/Insights/Retailers/better-notyounger.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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30K
Revenue
54K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
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better-notyounger.com is an e-commerce platform that offers a range of beauty and wellness products specifically designed to cater to mature women. Their collection includes items like haircare solutions, skincare products, and dietary supplements, aiming to support healthy aging and enhance overall well-being.

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better-notyounger.com's revenueOVER TIME
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Over the past three months, better-notyounger.com revenue has experienced decline of 23%, compared to the preceding three months.

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better-notyounger.com revenue decline for last six months
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OVERVIEW
In May 2025, better-notyounger.com, a BEAUTY AND COSMETICS website, recorded a revenue of $30,048, conversion rate of 0.50-1.00%, and AOV of $75-100. The highest revenue in the category was from ulta.com at $96,002,620, while the highest conversion rate was 4.51% and the highest AOV was $213. With 53,994 sessions, better-notyounger.com surpassed the median sessions of 19,997 and was behind sephora.com with 38,510,361 sessions. The performance metrics indicate potential for growth and optimization in the competitive industry of lifestyle and beauty products.
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better-notyounger.com competitors

In May 2025, better-notyounger.com had a revenue of $30,048 with 334 transactions and 53,994 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 0.50-1.00%. When comparing better-notyounger.com to its competitors, livingproof.com leads the pack with a revenue of $597,182, 8,113 transactions, and 274,386 sessions, a lower AOV of $50-75, but a higher conversion rate of 2.50-3.00%. Meanwhile, vegamour.com dominates the competition with a revenue of $1,752,898, 11,662 transactions, and 291,864 sessions, offering a higher AOV of $150-175 and an impressive conversion rate of 3.50-4.00%. In this landscape, better-notyounger.com falls behind in revenue and transaction numbers compared to its competitors, showcasing room for growth in order to compete more effectively.

vegamour.com screenshot
#1 vegamour.com
1.8M
Revenue
291.9K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
livingproof.com screenshot
#2 livingproof.com
597.2K
Revenue
274.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
functionofbeauty.com screenshot
#3 functionofbeauty.com
216.3K
Revenue
278.3K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
naturallycurly.com screenshot
#4 naturallycurly.com
13.7K
Revenue
7.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
davines.com screenshot
#5 davines.com
705.9K
Revenue
491.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
better-notyounger.com vs top market performers
better-notyounger.com
top retailers
conversion rate vs average order value for better-notyounger.com and its competitors
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Revenue share by device at better-notyounger.com

In May large majority of sales on better-notyounger.com, 58% was finalized on mobile devices, with 42% of sales coming from desktop devices.

In May large majority of sales on better-notyounger.com, 58% was finalized on mobile devices, with 42% of sales coming from desktop devices.
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better-notyounger.com channels

Identify top traffic channels that drive growth for better-notyounger.comand discover how performance of traffic channels has changed over time.

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better-notyounger.com Google Ads spend

Evaluate better-notyounger.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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better-notyounger.com devices

Review better-notyounger.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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better-notyounger.com top markets

Explore better-notyounger.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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better-notyounger.com country & global rank

Assess the ranking of better-notyounger.com among other retailers within its primary country and worldwide.

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