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Jun 2026
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Home/Insights/Retailers/better-notyounger.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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38K
Revenue
Jun 26
50.6K
Sessions
Jun 26
0.5-1.0%
Conv. rate
Jun 26
$75-100
AOV
Jun 26
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better-notyounger.com is an e-commerce platform that offers a range of beauty and wellness products specifically designed to cater to mature women. Their collection includes items like haircare solutions, skincare products, and dietary supplements, aiming to support healthy aging and enhance overall well-being.

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better-notyounger.com Annual Revenue and Growth

better-notyounger.com's annual sales on its online store amounted to $456.8K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$456.8K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
better-notyounger.com revenue by year

better-notyounger.com's monthly revenueOVER TIME
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Over the past three months, better-notyounger.com revenue has experienced decline of 20%, compared to the preceding three months.

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better-notyounger.com revenue decline for last six months
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OVERVIEW
In June 2026, better-notyounger.com generated $38,017 in online sales, slightly below the BEAUTY AND COSMETICS median of $40,079, with a conversion rate between 0.50-1.00%, well under the industry high of 4.53%. The average order value (AOV) ranged from $75-100, significantly lower than the sector high of $208, while the site attracted 50,584 sessions, surpassing the median of 16,700 but far from the leading store, sephora.com, which recorded 57,073,774 sessions. These metrics indicate room for improvement in sales and conversion efficiency compared to industry benchmarks.
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better-notyounger.com competitors

In June 2026, better-notyounger.com generated $38,017 in revenue from 388 transactions and 50,584 sessions, resulting in a conversion rate of 0.50-1.00%. In comparison, competitors like vegamour.com far outpaced with $2,054,324 in revenue and a conversion rate of 3.50-4.00%. livingproof.com reported $397,311, with a higher conversion rate of 2.00-2.50%, while functionofbeauty.com had $140,546 in revenue, reflecting a 1.00-1.50% conversion rate. naturallycurly.com, despite its lower revenue of $3,001, achieved a notable conversion rate of 3.00-3.50%. Lastly, davines.com posted $749,577, showing a conversion rate of 1.50-2.00%. The average AOV for better-notyounger.com, falling within the 75-100 range, is comparable to functionofbeauty.com and davines.com, yet the lower revenue and transactions highlight its struggle in a competitive market.

vegamour.com screenshot
#1 vegamour.com
2.1M
Revenue
342.9K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
livingproof.com screenshot
#2 livingproof.com
397.3K
Revenue
257.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
functionofbeauty.com screenshot
#3 functionofbeauty.com
140.5K
Revenue
118.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
naturallycurly.com screenshot
#4 naturallycurly.com
3K
Revenue
783.8
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
davines.com screenshot
#5 davines.com
749.6K
Revenue
498.4K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
better-notyounger.com vs top market performers
better-notyounger.com
top retailers
conversion rate vs average order value for better-notyounger.com and its competitors
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Revenue share by device at better-notyounger.com

In June large majority of sales on better-notyounger.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In June large majority of sales on better-notyounger.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

Industries better-notyounger.com operates in

better-notyounger.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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better-notyounger.com channels

Identify top traffic channels that drive growth for better-notyounger.comand discover how performance of traffic channels has changed over time.

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better-notyounger.com Google Ads spend

Evaluate better-notyounger.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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better-notyounger.com devices

Review better-notyounger.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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better-notyounger.com top markets

Explore better-notyounger.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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better-notyounger.com country & global rank

Assess the ranking of better-notyounger.com among other retailers within its primary country and worldwide.

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