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Dec 2025
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Home/Insights/Retailers/better-notyounger.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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36.9K
Revenue
Dec 25
67.6K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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better-notyounger.com is an e-commerce platform that offers a range of beauty and wellness products specifically designed to cater to mature women. Their collection includes items like haircare solutions, skincare products, and dietary supplements, aiming to support healthy aging and enhance overall well-being.

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better-notyounger.com Annual Revenue and Growth

better-notyounger.com's annual sales on its online store amounted to $999.7K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$999.7K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
better-notyounger.com revenue by year

better-notyounger.com's monthly revenueOVER TIME
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Over the past three months, better-notyounger.com revenue has experienced growth of 43%, compared to the preceding three months.

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better-notyounger.com revenue growth for last six months
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OVERVIEW
In December 2025, better-notyounger.com generated $36,938 in online sales, significantly below the industry median of $53,444, while its conversion rate of 0.50-1.00% lags behind the high benchmark of 4.87%. The average order value (AOV) ranged from $75 to $100, underperforming compared to the industry's high AOV of $191, and the site recorded 67,590 sessions, far exceeding the median of 23,270 but below the highest-performing competitor, sephora.com, with 76,213,109 sessions. Overall, these metrics indicate room for growth in both revenue and conversion performance within the competitive BEAUTY AND COSMETICS market.
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better-notyounger.com competitors

In December 2025, better-notyounger.com generated a revenue of $36,938 with 489 transactions and 67,590 sessions, resulting in an average order value (AOV) of $75-$100 and a conversion rate of 0.50-1.00%. Comparing this data to its competitors, it is evident that better-notyounger.com lags behind in revenue compared to vegamour.com, which recorded $2,115,550 in revenue with 15,496 transactions and 484,589 sessions, boasting an AOV of $125-$150 and a conversion rate of 3.00-3.50%. Similarly, livingproof.com and davines.com also outperformed better-notyounger.com in terms of revenue, transactions, sessions, and AOV. However, better-notyounger.com was able to maintain a comparable AOV to naturallycurly.com, but fell behind in terms of revenue and sessions. Overall, better-notyounger.com faces stiff competition from its competitors in the haircare industry.

vegamour.com screenshot
#1 vegamour.com
2.1M
Revenue
484.6K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
livingproof.com screenshot
#2 livingproof.com
855.7K
Revenue
506.9K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
functionofbeauty.com screenshot
#3 functionofbeauty.com
97.4K
Revenue
122K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
naturallycurly.com screenshot
#4 naturallycurly.com
12.7K
Revenue
5.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
davines.com screenshot
#5 davines.com
797.1K
Revenue
581.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
better-notyounger.com vs top market performers
better-notyounger.com
top retailers
conversion rate vs average order value for better-notyounger.com and its competitors
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Revenue share by device at better-notyounger.com

In December large majority of sales on better-notyounger.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In December large majority of sales on better-notyounger.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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better-notyounger.com channels

Identify top traffic channels that drive growth for better-notyounger.comand discover how performance of traffic channels has changed over time.

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better-notyounger.com Google Ads spend

Evaluate better-notyounger.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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better-notyounger.com devices

Review better-notyounger.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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better-notyounger.com top markets

Explore better-notyounger.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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better-notyounger.com country & global rank

Assess the ranking of better-notyounger.com among other retailers within its primary country and worldwide.

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