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Mar 2026
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Home/Insights/Retailers/better-notyounger.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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43.4K
Revenue
Mar 26
49.7K
Sessions
Mar 26
1.0-1.5%
Conv. rate
Mar 26
$75-100
AOV
Mar 26
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better-notyounger.com is an e-commerce platform that offers a range of beauty and wellness products specifically designed to cater to mature women. Their collection includes items like haircare solutions, skincare products, and dietary supplements, aiming to support healthy aging and enhance overall well-being.

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better-notyounger.com Annual Revenue and Growth

better-notyounger.com's annual sales on its online store amounted to $456.8K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$456.8K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
better-notyounger.com revenue by year

better-notyounger.com's monthly revenueOVER TIME
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Over the past three months, better-notyounger.com revenue has experienced growth of 3.1%, compared to the preceding three months.

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better-notyounger.com revenue growth for last six months
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OVERVIEW
In March 2026, better-notyounger.com, operating in the lifestyle/beauty and cosmetics industry, generated online sales of $43,417, slightly below the median of $47,335; its conversion rate ranged from 1.00% to 1.50%, compared to a high of 4.7%, while the average order value (AOV) stood between $75 and $100, far below the high of $190; with 49,656 sessions, the site performed above the median of 20,520 but significantly less than the top performer, Sephora, at 60,417,169 sessions, highlighting both growth opportunities and the competitive landscape of the market.
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better-notyounger.com competitors

When comparing better-notyounger.com to its competitors in the haircare industry in March 2026, we see that better-notyounger.com has a revenue of $43,417 with 525 transactions and 49,656 sessions. Its average order value (AOV) falls between $75-100, and its conversion rate ranges from 1.00-1.50%. In comparison, vegamour.com leads the pack with a revenue of $1,615,501, 11,975 transactions, and 485,789 sessions. Their AOV is higher at $125-150, and their conversion rate is 2.00-2.50%. While better-notyounger.com may not have the highest revenue, it performs on par with functionofbeauty.com, which has a similar revenue, transactions, and conversion rate. livingproof.com and davines.com both have higher revenues but also higher AOVs, while naturallycurly.com has a higher conversion rate. Overall, better-notyounger.com holds its own among its competitors in the industry.

vegamour.com screenshot
#1 vegamour.com
1.6M
Revenue
485.8K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
livingproof.com screenshot
#2 livingproof.com
463.3K
Revenue
362.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
functionofbeauty.com screenshot
#3 functionofbeauty.com
139K
Revenue
164.2K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
naturallycurly.com screenshot
#4 naturallycurly.com
9.6K
Revenue
4.2K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
davines.com screenshot
#5 davines.com
675.6K
Revenue
494.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
better-notyounger.com vs top market performers
better-notyounger.com
top retailers
conversion rate vs average order value for better-notyounger.com and its competitors
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Revenue share by device at better-notyounger.com

In March large majority of sales on better-notyounger.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In March large majority of sales on better-notyounger.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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better-notyounger.com channels

Identify top traffic channels that drive growth for better-notyounger.comand discover how performance of traffic channels has changed over time.

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better-notyounger.com Google Ads spend

Evaluate better-notyounger.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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better-notyounger.com devices

Review better-notyounger.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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better-notyounger.com top markets

Explore better-notyounger.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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better-notyounger.com country & global rank

Assess the ranking of better-notyounger.com among other retailers within its primary country and worldwide.

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