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Jul 2025
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Home/Insights/Retailers/better-notyounger.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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29.1K
Revenue
66.2K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
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better-notyounger.com is an e-commerce platform that offers a range of beauty and wellness products specifically designed to cater to mature women. Their collection includes items like haircare solutions, skincare products, and dietary supplements, aiming to support healthy aging and enhance overall well-being.

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better-notyounger.com's revenueOVER TIME
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Over the past three months, better-notyounger.com revenue has experienced decline of 29%, compared to the preceding three months.

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better-notyounger.com revenue decline for last six months
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OVERVIEW
In July 2025, better-notyounger.com in the BEAUTY AND COSMETICS industry generated $29,067 in online sales with a conversion rate of 0.50-1.00% and an AOV of $75-100. The website had 66,196 sessions, which is above the median of 20,909 in the industry. However, compared to the largest online store in the category, themancompany.com, which earned $113,233,299, better-notyounger.com has room for growth in revenue. Despite a relatively low conversion rate, better-notyounger.com's AOV falls within the average range for the industry.
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better-notyounger.com competitors

In July 2025, better-notyounger.com generated a revenue of $29,067 from 337 transactions with 66,196 sessions, boasting an Average Order Value (AOV) of $75-$100 and a conversion rate of 0.50-1.00%. Comparing these metrics to its competitors, better-notyounger.com falls short in terms of revenue and sessions. vegamour.com outperforms with a revenue of $1,681,483 from 11,044 transactions and 307,427 sessions, along with an AOV of $150-$175 and a conversion rate of 3.50-4.00%. Even livingproof.com and functionofbeauty.com surpass better-notyounger.com in revenue and sessions. However, better-notyounger.com holds its own with a competitive AOV and conversion rate when compared to naturallycurly.com and davines.com. Despite facing tough competition in terms of revenue and sessions, better-notyounger.com maintains a strong AOV and conversion rate.

vegamour.com screenshot
#1 vegamour.com
1.7M
Revenue
307.4K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
livingproof.com screenshot
#2 livingproof.com
269.6K
Revenue
239.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
functionofbeauty.com screenshot
#3 functionofbeauty.com
182.5K
Revenue
300K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
naturallycurly.com screenshot
#4 naturallycurly.com
18.1K
Revenue
7.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
davines.com screenshot
#5 davines.com
777.3K
Revenue
582.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
better-notyounger.com vs top market performers
better-notyounger.com
top retailers
conversion rate vs average order value for better-notyounger.com and its competitors
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Revenue share by device at better-notyounger.com

In July large majority of sales on better-notyounger.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In July large majority of sales on better-notyounger.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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better-notyounger.com channels

Identify top traffic channels that drive growth for better-notyounger.comand discover how performance of traffic channels has changed over time.

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better-notyounger.com Google Ads spend

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better-notyounger.com devices

Review better-notyounger.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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better-notyounger.com top markets

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better-notyounger.com country & global rank

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