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Sep 2025
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Home/Insights/Retailers/better-notyounger.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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34K
Revenue
Sep 25
68.8K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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better-notyounger.com is an e-commerce platform that offers a range of beauty and wellness products specifically designed to cater to mature women. Their collection includes items like haircare solutions, skincare products, and dietary supplements, aiming to support healthy aging and enhance overall well-being.

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better-notyounger.com Annual Revenue and Growth

better-notyounger.com's annual sales on its online store amounted to $999.7K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$999.7K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
better-notyounger.com revenue by year

better-notyounger.com's monthly revenueOVER TIME
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Over the past three months, better-notyounger.com revenue has experienced decline of 12%, compared to the preceding three months.

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better-notyounger.com revenue decline for last six months
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OVERVIEW
In September 2025, better-notyounger.com generated $33,957 in online sales, below the BEAUTY AND COSMETICS median of $40,540, with a conversion rate of 0.50-1.00%, considerably lower than the high of 4.54%. The site's average order value (AOV) ranged from $75-100, underperforming compared to the industry high of $203, while total sessions reached 68,799, significantly higher than the median of 18,928 but dwarfed by sephora.com’s 45,764,193 sessions, indicating room for growth in both revenue and conversion strategies.
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better-notyounger.com competitors

In September 2025, better-notyounger.com generated $33,957 in revenue with 439 transactions and 68,799 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 0.50-1.00%. In comparison, vegamour.com led the pack with $1,340,956 in revenue from 9,197 transactions and 283,958 sessions, featuring an AOV of $125-150 and a conversion rate of 3.00-3.50%. livingproof.com followed with $261,953 in revenue, 4,340 transactions, and 259,693 sessions, showcasing an AOV of $50-75 and a conversion rate of 1.50-2.00%. While better-notyounger.com held its ground with competitors like naturallycurly.com and davines.com in terms of AOV and conversion rate, there is room for growth in revenue, transactions, and sessions to rival the top performers in the market.

vegamour.com screenshot
#1 vegamour.com
1.3M
Revenue
284K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
livingproof.com screenshot
#2 livingproof.com
262K
Revenue
259.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
functionofbeauty.com screenshot
#3 functionofbeauty.com
98.3K
Revenue
180.9K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
naturallycurly.com screenshot
#4 naturallycurly.com
10.3K
Revenue
5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
davines.com screenshot
#5 davines.com
617.1K
Revenue
494.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
better-notyounger.com vs top market performers
better-notyounger.com
top retailers
conversion rate vs average order value for better-notyounger.com and its competitors
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Revenue share by device at better-notyounger.com

In September large majority of sales on better-notyounger.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In September large majority of sales on better-notyounger.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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better-notyounger.com channels

Identify top traffic channels that drive growth for better-notyounger.comand discover how performance of traffic channels has changed over time.

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better-notyounger.com Google Ads spend

Evaluate better-notyounger.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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better-notyounger.com devices

Review better-notyounger.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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better-notyounger.com top markets

Explore better-notyounger.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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better-notyounger.com country & global rank

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