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Sep 2026
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Home/Insights/Retailers/better-notyounger.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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13.6K
Revenue
Sep 26
29.9K
Sessions
Sep 26
0.5-1.0%
Conv. rate
Sep 26
$75-100
AOV
Sep 26
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better-notyounger.com is an e-commerce platform that offers a range of beauty and wellness products specifically designed to cater to mature women. Their collection includes items like haircare solutions, skincare products, and dietary supplements, aiming to support healthy aging and enhance overall well-being.

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better-notyounger.com Annual Revenue and Growth

better-notyounger.com's annual sales on its online store amounted to $456.8K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$456.8K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
better-notyounger.com revenue by year

better-notyounger.com's monthly revenueOVER TIME
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Over the past three months, better-notyounger.com revenue has experienced decline of 29%, compared to the preceding three months.

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better-notyounger.com revenue decline for last six months
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OVERVIEW
In September 2026, better-notyounger.com, a beauty and cosmetics category website, generated $13,600 in online sales, which is below the typical beauty and cosmetics retailer's revenue of around $35,500. Its conversion rate ranged from 0.50-1.00%, while the typical beauty and cosmetics retailer sees conversion rates from 1.06% to 4.56%. The average order value was between $75-100, within the typical beauty and cosmetics retailer range of $50 to $214. With 29,900 sessions, better-notyounger.com exceeded the typical beauty and cosmetics retailer's sessions of around 14,500.
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better-notyounger.com competitors

The competitive set includes better-notyounger.com, vegamour.com, livingproof.com, functionofbeauty.com, naturallycurly.com, and davines.com. In September 2026, better-notyounger.com generated $13,600 in revenue from 176 transactions across 29,900 sessions, with an average order value (AOV) between $75-100 and a conversion rate of 0.50-1.00%. In comparison, vegamour.com led with $1.4 million in revenue and 8,732 transactions, while davines.com surpassed with 498,000 sessions. livingproof.com and naturallycurly.com also performed better in revenue and transactions. Overall, better-notyounger.com ranks fifth in revenue, transactions, and sessions, trailing significantly behind its competitors in these key metrics.

vegamour.com screenshot
#1 vegamour.com
1.4M
Revenue
269.6K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
livingproof.com screenshot
#2 livingproof.com
199.1K
Revenue
197.4K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
functionofbeauty.com screenshot
#3 functionofbeauty.com
50.6K
Revenue
93K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
naturallycurly.com screenshot
#4 naturallycurly.com
9.5K
Revenue
3.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
davines.com screenshot
#5 davines.com
750.2K
Revenue
498.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
better-notyounger.com vs top market performers
better-notyounger.com
top retailers
conversion rate vs average order value for better-notyounger.com and its competitors
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Revenue share by device at better-notyounger.com

In September large majority of sales on better-notyounger.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In September large majority of sales on better-notyounger.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

Industries better-notyounger.com operates in

better-notyounger.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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better-notyounger.com channels

Identify top traffic channels that drive growth for better-notyounger.comand discover how performance of traffic channels has changed over time.

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better-notyounger.com Google Ads spend

Evaluate better-notyounger.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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better-notyounger.com devices

Review better-notyounger.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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better-notyounger.com top markets

Explore better-notyounger.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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better-notyounger.com country & global rank

Assess the ranking of better-notyounger.com among other retailers within its primary country and worldwide.

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