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Oct 2025
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Home/Insights/Retailers/vegamour.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.6M
Revenue
Oct 25
323.4K
Sessions
Oct 25
3.0-3.5%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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Vegamour.com is a website that offers a variety of plant-based products and services. They sell hair care products, including serums and supplements, promoting natural hair growth. Additionally, they provide grooming tools and vegan lash products, such as mascaras and eyelash serum, for individuals seeking sustainable beauty alternatives.

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vegamour.com Annual Revenue and Growth

vegamour.com's annual sales on its online store amounted to $44.8M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$44.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
vegamour.com revenue by year

vegamour.com's monthly revenueOVER TIME
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Over the past three months, vegamour.com revenue has experienced decline of 12%, compared to the preceding three months.

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vegamour.com revenue decline for last six months
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OVERVIEW
In October 2025, vegamour.com generated $1,603,545 in online sales, significantly surpassing the median revenue of $41,294 in the BEAUTY AND COSMETICS sector. With a conversion rate of 3.00-3.50%, it remains competitive against the high benchmark of 4.65%. The Average Order Value (AOV) ranged from $125-150, well below the top tier of $202. Additionally, vegamour.com attracted 323,363 sessions, notably higher than the industry median of 18,156, but far from the leader, sephora.com, with 49,510,502 sessions. Overall, vegamour.com demonstrates strong performance metrics within its industry niche.
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vegamour.com competitors

In October 2025, vegamour.com outperformed its competitors in terms of revenue, with $1,603,545 in revenue compared to better-notyounger.com's $46,215, hairguard.com's $145,108, dslaboratories.com's $153,319, and functionofbeauty.com's $109,960. vegamour.com also had a higher number of transactions at 11,160, compared to competitors such as better-notyounger.com with 585 transactions and hairguard.com with 677 transactions. In terms of sessions, vegamour.com had 323,363 sessions, which was higher than better-notyounger.com's 52,524 sessions and dslaboratories.com's 73,223 sessions. vegamour.com also had a competitive Average Order Value (AOV) ranging from $125-150, similar to nutrafol.com and dslaboratories.com. Additionally, vegamour.com had a conversion rate of 3.00-3.50%, falling in between the range of its competitors' conversion rates.

better-notyounger.com screenshot
#1 better-notyounger.com
46.2K
Revenue
52.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
nutrafol.com screenshot
#2 nutrafol.com
11.1M
Revenue
1.5M
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
hairguard.com screenshot
#3 hairguard.com
145.1K
Revenue
102.3K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
dslaboratories.com screenshot
#4 dslaboratories.com
153.3K
Revenue
73.2K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
functionofbeauty.com screenshot
#5 functionofbeauty.com
110K
Revenue
148.5K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
vegamour.com vs top market performers
vegamour.com
top retailers
conversion rate vs average order value for vegamour.com and its competitors
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Revenue share by device at vegamour.com

In October large majority of sales on vegamour.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on vegamour.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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vegamour.com channels

Identify top traffic channels that drive growth for vegamour.comand discover how performance of traffic channels has changed over time.

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vegamour.com Google Ads spend

Evaluate vegamour.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vegamour.com devices

Review vegamour.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vegamour.com top markets

Explore vegamour.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vegamour.com country & global rank

Assess the ranking of vegamour.com among other retailers within its primary country and worldwide.

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