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Apr 2026
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Home/Insights/Retailers/vegamour.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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2M
Revenue
Apr 26
719.2K
Sessions
Apr 26
2.0-2.5%
Conv. rate
Apr 26
$125-150
AOV
Apr 26
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Vegamour.com is a website that offers a variety of plant-based products and services. They sell hair care products, including serums and supplements, promoting natural hair growth. Additionally, they provide grooming tools and vegan lash products, such as mascaras and eyelash serum, for individuals seeking sustainable beauty alternatives.

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vegamour.com Annual Revenue and Growth

vegamour.com's annual sales on its online store amounted to $22.2M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$22.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
vegamour.com revenue by year

vegamour.com's monthly revenueOVER TIME
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Over the past three months, vegamour.com revenue has experienced decline of 17%, compared to the preceding three months.

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vegamour.com revenue decline for last six months
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OVERVIEW
In April 2026, vegamour.com achieved online sales revenue of $2,012,515, significantly surpassing the BEAUTY AND COSMETICS median of $40,161, while its conversion rate ranged from 2.00% to 2.50%, below the high of 4.38%. The average order value (AOV) was between $125 and $150, less than the high of $195 but above the low of $45. With 719,188 sessions, vegamour.com notably outperformed the median of 20,819 sessions, yet remained far behind the leading competitor, sephora.com, which garnered 84,653,344 sessions. Overall, these metrics reflect vegamour's strong performance in the competitive beauty market.
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vegamour.com competitors

In April 2026, vegamour.com generated $2,012,515 in revenue from 15,141 transactions over 719,188 sessions, achieving a conversion rate of 2.00-2.50% and an average order value (AOV) of $125-150. Compared to its competitors, nutrafol.com leads significantly with a revenue of $6,879,188 and a similar conversion rate of 2.00-2.50%, although its AOV of $150-175 is slightly higher. dslaboratories.com, with $454,822 in revenue and a comparable AOV, also shares the same conversion rate. In contrast, better-notyounger.com and hairguard.com lag with revenues of $27,009 and $88,827 respectively, both having lower conversion rates of 0.50-1.00% and AOVs under $225. functionofbeauty.com exhibits moderate performance with $115,124 in revenue and an AOV of $50-75 but has a better conversion rate than some. Overall, vegamour.com stands strong against lower-performing rivals while trailing behind nutrafol.com in revenue.

better-notyounger.com screenshot
#1 better-notyounger.com
27K
Revenue
41.2K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
nutrafol.com screenshot
#2 nutrafol.com
6.9M
Revenue
1.9M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
hairguard.com screenshot
#3 hairguard.com
88.8K
Revenue
57.6K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
dslaboratories.com screenshot
#4 dslaboratories.com
454.8K
Revenue
130.5K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
functionofbeauty.com screenshot
#5 functionofbeauty.com
115.1K
Revenue
154.4K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
vegamour.com vs top market performers
vegamour.com
top retailers
conversion rate vs average order value for vegamour.com and its competitors
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Revenue share by device at vegamour.com

In April large majority of sales on vegamour.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on vegamour.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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vegamour.com channels

Identify top traffic channels that drive growth for vegamour.comand discover how performance of traffic channels has changed over time.

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vegamour.com Google Ads spend

Evaluate vegamour.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vegamour.com devices

Review vegamour.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vegamour.com top markets

Explore vegamour.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vegamour.com country & global rank

Assess the ranking of vegamour.com among other retailers within its primary country and worldwide.

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