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Nov 2025
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Home/Insights/Retailers/vegamour.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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2.4M
Revenue
Nov 25
409.6K
Sessions
Nov 25
4.0-4.5%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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Vegamour.com is a website that offers a variety of plant-based products and services. They sell hair care products, including serums and supplements, promoting natural hair growth. Additionally, they provide grooming tools and vegan lash products, such as mascaras and eyelash serum, for individuals seeking sustainable beauty alternatives.

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vegamour.com Annual Revenue and Growth

vegamour.com's annual sales on its online store amounted to $44.8M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$44.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
vegamour.com revenue by year

vegamour.com's monthly revenueOVER TIME
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Over the past three months, vegamour.com revenue has experienced growth of 12%, compared to the preceding three months.

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vegamour.com revenue growth for last six months
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OVERVIEW
In November 2025, vegamour.com achieved impressive online sales revenue of $2,401,550, significantly surpassing the BEAUTY AND COSMETICS median of $52,547, with a conversion rate between 4.00-4.50%, close to the high industry benchmark of 5.32%. Their average order value (AOV) ranged from $125-150, while the sector's high AOV is $204. The site attracted 409,572 sessions, far exceeding the median of 19,748, yet still well below the leading store, Sephora, which garnered 76,114,809 sessions. Overall, vegamour.com demonstrates robust performance within its competitive landscape.
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vegamour.com competitors

In November 2025, vegamour.com outperformed some of its competitors in terms of revenue, with a total revenue of $2,401,550. This was significantly higher than better-notyounger.com, which only had a revenue of $42,487, and hairguard.com, which had a revenue of $151,760. However, vegamour.com's revenue was lower than nutrafol.com, which had a revenue of $11,755,010, and dslaboratories.com, which had a revenue of $208,765. vegamour.com also had a higher conversion rate of 4.00-4.50%, compared to better-notyounger.com and hairguard.com, which had lower conversion rates of 0.50-1.00%. Additionally, vegamour.com's Average Order Value (AOV) of $125-150 fell in line with nutrafol.com and dslaboratories.com, which also had similar AOVs, but was higher than better-notyounger.com and functionofbeauty.com.

better-notyounger.com screenshot
#1 better-notyounger.com
42.5K
Revenue
58.8K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
nutrafol.com screenshot
#2 nutrafol.com
11.8M
Revenue
1.8M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
hairguard.com screenshot
#3 hairguard.com
151.8K
Revenue
104.8K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
dslaboratories.com screenshot
#4 dslaboratories.com
208.8K
Revenue
65.7K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
functionofbeauty.com screenshot
#5 functionofbeauty.com
117.4K
Revenue
163.8K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
vegamour.com vs top market performers
vegamour.com
top retailers
conversion rate vs average order value for vegamour.com and its competitors
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Revenue share by device at vegamour.com

In November large majority of sales on vegamour.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on vegamour.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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vegamour.com channels

Identify top traffic channels that drive growth for vegamour.comand discover how performance of traffic channels has changed over time.

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vegamour.com Google Ads spend

Evaluate vegamour.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vegamour.com devices

Review vegamour.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vegamour.com top markets

Explore vegamour.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vegamour.com country & global rank

Assess the ranking of vegamour.com among other retailers within its primary country and worldwide.

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