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Sep 2025
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Home/Insights/Retailers/vegamour.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.3M
Revenue
Sep 25
284K
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Vegamour.com is a website that offers a variety of plant-based products and services. They sell hair care products, including serums and supplements, promoting natural hair growth. Additionally, they provide grooming tools and vegan lash products, such as mascaras and eyelash serum, for individuals seeking sustainable beauty alternatives.

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vegamour.com Annual Revenue and Growth

vegamour.com's annual sales on its online store amounted to $44.8M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$44.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
vegamour.com revenue by year

vegamour.com's monthly revenueOVER TIME
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Over the past three months, vegamour.com revenue has experienced decline of 17%, compared to the preceding three months.

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vegamour.com revenue decline for last six months
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OVERVIEW
In September 2025, vegamour.com achieved online sales of $1,340,956, significantly exceeding the BEAUTY AND COSMETICS median of $40,540, while its conversion rate ranged from 3.00-3.50%, approaching the high benchmark of 4.54%. With an average order value (AOV) between $125-150, it remains below the category's high of $203 but above the low of $47. The website attracted 283,958 sessions, notably higher than the median of 18,928, yet dwarfed by sephora.com’s impressive 45,764,193 sessions. Overall, vegamour.com demonstrates robust performance metrics within its competitive landscape.
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vegamour.com competitors

In September 2025, vegamour.com had a revenue of $1,340,956 with 9,197 transactions and 283,958 sessions. Their average order value (AOV) ranged from $125-150, and their conversion rate was 3.00-3.50%. Comparing this to its competitors, better-notyounger.com had significantly lower revenue of $33,957 with 439 transactions and 68,799 sessions, while nutrafol.com outperformed with $10,794,028 in revenue, 76,052 transactions, and 2,090,019 sessions. hairguard.com had revenue of $185,385 with 850 transactions and 128,048 sessions, and dslaboratories.com had $139,039 in revenue, 979 transactions, and 73,728 sessions. functionofbeauty.com had a revenue of $98,349 with 1,408 transactions and 180,916 sessions. In terms of revenue and transactions, vegamour.com falls somewhere in the middle compared to its competitors in the hair care industry.

better-notyounger.com screenshot
#1 better-notyounger.com
34K
Revenue
68.8K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
nutrafol.com screenshot
#2 nutrafol.com
10.8M
Revenue
2.1M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
hairguard.com screenshot
#3 hairguard.com
185.4K
Revenue
128K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
dslaboratories.com screenshot
#4 dslaboratories.com
139K
Revenue
73.7K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
functionofbeauty.com screenshot
#5 functionofbeauty.com
98.3K
Revenue
180.9K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
vegamour.com vs top market performers
vegamour.com
top retailers
conversion rate vs average order value for vegamour.com and its competitors
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Revenue share by device at vegamour.com

In September large majority of sales on vegamour.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on vegamour.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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vegamour.com channels

Identify top traffic channels that drive growth for vegamour.comand discover how performance of traffic channels has changed over time.

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vegamour.com Google Ads spend

Evaluate vegamour.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vegamour.com devices

Review vegamour.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vegamour.com top markets

Explore vegamour.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vegamour.com country & global rank

Assess the ranking of vegamour.com among other retailers within its primary country and worldwide.

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