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Apr 2026

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Home/Insights/Retailers/nyxcosmetics.co.uk

TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

nyxcosmetics.co.uk

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138.1K

Revenue

Apr 26

138.8K

Sessions

Apr 26

2.0-2.5%

Conv. rate

Apr 26

$25-50

AOV

Apr 26

Main country of store: UNITED KINGDOM
Website category: BEAUTY AND COSMETICS

discover nyx professional makeup & beauty products today on the official site and shop all of our new products, best sellers plus much more!

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nyxcosmetics.co.uk Annual Revenue and Growth

nyxcosmetics.co.uk's annual sales on its online store amounted to $1.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025

$1.2M

Annual growth forecast2025/2026

5-10%

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eCommerce Revenue

nyxcosmetics.co.uk's monthly revenueOVER TIME
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Over the past three months, nyxcosmetics.co.uk revenue has experienced growth of 6.3%, compared to the preceding three months.

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nyxcosmetics.co.uk revenue growth for last six months

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OVERVIEW

In April 2026, nyxcosmetics.co.uk achieved online sales revenue of $138,083, significantly outperforming the BEAUTY AND COSMETICS median of $40,161, though still far behind industry leader sephora.com. The website recorded a conversion rate of 2.00-2.50%, below the high of 4.38% but above the low of 1.08%. Its average order value (AOV) ranged between $25-50, considerably lower than the high AOV of $195 in the sector. With 138,815 sessions, nyxcosmetics.co.uk surpassed the median of 20,819 but remained dwarfed by Sephora’s massive 84,653,344 sessions, highlighting its competitive positioning within the market.

nyxcosmetics.co.uk competitors

In April 2026, nyxcosmetics.co.uk generated $138,083 in revenue with 3,269 transactions across 138,815 sessions, yielding a conversion rate of 2.00-2.50%. In contrast, its major competitor, nyxcosmetics.com, outperformed significantly with $882,298 in revenue and 25,713 transactions from 1,256,842 sessions, maintaining a similar conversion rate. Urban Decay’s UK site achieved $30,803, but with a higher conversion rate of 3.50-4.00%, despite fewer transactions. Iconic London also exceeded nyxcosmetics.co.uk, earning $167,180 from 3,520 transactions, showcasing a slightly improved conversion rate of 2.50-3.00%. However, Care to Beauty dominated the market with an impressive $2,397,973 in revenue, indicating a higher average order value (AOV) of 50-75, paired with a conversion rate of 2.50-3.00%. Charlotte Tilbury led all competitors, boasting $7,803,576 in revenue with an AOV of 75-100 and a conversion rate of 3.00-3.50%.

#1 nyxcosmetics.com

882.3K

Revenue

1.3M

Sessions

2.0-2.5%

Conv. rate

$25-50

AOV

#2 urbandecay.co.uk

30.8K

Revenue

26.2K

Sessions

3.5-4.0%

Conv. rate

$25-50

AOV

#3 iconiclondoninc.com

167.2K

Revenue

119.7K

Sessions

2.5-3.0%

Conv. rate

$25-50

AOV

#4 caretobeauty.com

2.4M

Revenue

1.3M

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

#5 charlottetilbury.com

7.8M

Revenue

2.7M

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

nyxcosmetics.co.uk vs top market performers

nyxcosmetics.co.uk

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Revenue share by device at nyxcosmetics.co.uk

In April large majority of sales on nyxcosmetics.co.uk, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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nyxcosmetics.co.uk channels

Identify top traffic channels that drive growth for nyxcosmetics.co.ukand discover how performance of traffic channels has changed over time.

nyxcosmetics.co.uk Google Ads spend

Evaluate nyxcosmetics.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

nyxcosmetics.co.uk devices

Review nyxcosmetics.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

nyxcosmetics.co.uk top markets

Explore nyxcosmetics.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.