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Oct 2025
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Home/Insights/Retailers/nyxcosmetics.co.uk
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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76.1K
Revenue
Oct 25
97.1K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$25-50
AOV
Oct 25
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nyxcosmetics.co.uk Annual Revenue and Growth

nyxcosmetics.co.uk's annual sales on its online store amounted to $1.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
nyxcosmetics.co.uk revenue by year

nyxcosmetics.co.uk's monthly revenueOVER TIME
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Over the past three months, nyxcosmetics.co.uk revenue has experienced decline of 28%, compared to the preceding three months.

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nyxcosmetics.co.uk revenue decline for last six months
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OVERVIEW
In October 2025, nyxcosmetics.co.uk generated $76,116 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $41,294, though still far behind the leader, themancompany.com, at $119,786,747. The site's conversion rate of 2.00-2.50% is within the industry's range but below the high of 4.65%. The average order value (AOV) ranges from $25-50, notably lower than the industry's high of $202, while its sessions totaled 97,136, surpassing the median of 18,156 but dwarfed by sephora.com's 49,510,502 sessions.
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nyxcosmetics.co.uk competitors

In October 2025, nyxcosmetics.co.uk reported a revenue of £76,116 with 2,189 transactions and 97,136 sessions, boasting a conversion rate of 2.00-2.50% and an average order value (AOV) of £25-50. Comparing this data to its competitors, we see that nyxcosmetics.com outperformed with a revenue of £1,030,103 from 23,265 transactions and 1,248,472 sessions, although with a slightly lower conversion rate of 1.50-2.00%. Urban decay.co.uk had a revenue of £19,177 from 755 transactions and 19,958 sessions, achieving a higher conversion rate of 3.50-4.00%. Iconic London Inc. saw a revenue of £357,248 from 7,964 transactions and 112,112 sessions, with an impressive conversion rate of 7.00-7.50%. Care to beauty.com stood out with a revenue of £2,380,422, 34,276 transactions, and 1,118,984 sessions, with an AOV of £50-75 and a conversion rate of 3.00-3.50%. Charlotte tilbury.com dominated with a revenue of £13,846,132 from 148,702 transactions and 2,439,800 sessions, with an AOV of £75-100 and a conversion rate of 6.00-6.50%. Overall, nyxcosmetics.co.uk may need to focus on increasing its transactions and sessions to catch up to some of its top competitors in the beauty industry.

nyxcosmetics.com screenshot
#1 nyxcosmetics.com
1M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
urbandecay.co.uk screenshot
#2 urbandecay.co.uk
19.2K
Revenue
20K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
iconiclondoninc.com screenshot
#3 iconiclondoninc.com
357.2K
Revenue
112.1K
Sessions
7.0-7.5%
Conv. rate
$25-50
AOV
caretobeauty.com screenshot
#4 caretobeauty.com
2.4M
Revenue
1.1M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
charlottetilbury.com screenshot
#5 charlottetilbury.com
13.8M
Revenue
2.4M
Sessions
6.0-6.5%
Conv. rate
$75-100
AOV
nyxcosmetics.co.uk vs top market performers
nyxcosmetics.co.uk
top retailers
conversion rate vs average order value for nyxcosmetics.co.uk and its competitors
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Revenue share by device at nyxcosmetics.co.uk

In October large majority of sales on nyxcosmetics.co.uk, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on nyxcosmetics.co.uk, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nyxcosmetics.co.uk channels

Identify top traffic channels that drive growth for nyxcosmetics.co.ukand discover how performance of traffic channels has changed over time.

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nyxcosmetics.co.uk Google Ads spend

Evaluate nyxcosmetics.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nyxcosmetics.co.uk devices

Review nyxcosmetics.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nyxcosmetics.co.uk top markets

Explore nyxcosmetics.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nyxcosmetics.co.uk country & global rank

Assess the ranking of nyxcosmetics.co.uk among other retailers within its primary country and worldwide.

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