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Home/Insights/Retailers/nyxcosmetics.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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96.8K
Revenue
Nov 25
97.2K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$25-50
AOV
Nov 25
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nyxcosmetics.co.uk Annual Revenue and Growth

nyxcosmetics.co.uk's annual sales on its online store amounted to $1.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
nyxcosmetics.co.uk revenue by year

nyxcosmetics.co.uk's monthly revenueOVER TIME
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Over the past three months, nyxcosmetics.co.uk revenue has experienced decline of 19%, compared to the preceding three months.

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nyxcosmetics.co.uk revenue decline for last six months
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OVERVIEW
In November 2025, nyxcosmetics.co.uk generated $96,832 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $52,547, though still far below industry leader ulta.com at $145,643,880. The site achieved a conversion rate of 2.50-3.00%, above the lower industry threshold of 1.38% but below the high of 5.32%. Its average order value (AOV) ranged between $25-50, again underperforming compared to the high AOV of $204 in the sector. With 97,237 sessions, nyxcosmetics.co.uk surpassed the median of 19,748 but fell short of the staggering 76,114,809 sessions at sephora.com.
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nyxcosmetics.co.uk competitors

In November 2025, nyxcosmetics.co.uk reported a revenue of $96,832 with 2,589 transactions and 97,237 sessions, boasting a conversion rate of 2.50-3.00% and an average order value (AOV) of $25-50. Comparing this to its competitors, nyxcosmetics.com leads the pack with a revenue of $1,143,586 from 25,424 transactions and 1,281,292 sessions, but a lower conversion rate of 1.50-2.00%. Urban Decay's UK site, urbandecay.co.uk, follows with $19,473 in revenue, 725 transactions, and 17,727 sessions, but a high conversion rate of 4.00-4.50%. Iconic London Inc. generates $592,394 in revenue from 13,160 transactions and 153,366 sessions, with an impressive conversion rate of 8.50-9.00%. Care to Beauty excels in revenue at $2,705,473, 39,309 transactions, and 1,119,455 sessions, boasting an AOV of $50-75 and a conversion rate of 3.50-4.00%. Charlotte Tilbury's website, charlottetilbury.com, reports a revenue of $10,930,438 with 119,541 transactions and 3,867,468 sessions, an AOV of $75-100, and a conversion rate of 3.00-3.50%.

nyxcosmetics.com screenshot
#1 nyxcosmetics.com
1.1M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
urbandecay.co.uk screenshot
#2 urbandecay.co.uk
19.5K
Revenue
17.7K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
iconiclondoninc.com screenshot
#3 iconiclondoninc.com
592.4K
Revenue
153.4K
Sessions
8.5-9.0%
Conv. rate
$25-50
AOV
caretobeauty.com screenshot
#4 caretobeauty.com
2.7M
Revenue
1.1M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
charlottetilbury.com screenshot
#5 charlottetilbury.com
10.9M
Revenue
3.9M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
nyxcosmetics.co.uk vs top market performers
nyxcosmetics.co.uk
top retailers
conversion rate vs average order value for nyxcosmetics.co.uk and its competitors
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Revenue share by device at nyxcosmetics.co.uk

In November large majority of sales on nyxcosmetics.co.uk, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on nyxcosmetics.co.uk, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nyxcosmetics.co.uk channels

Identify top traffic channels that drive growth for nyxcosmetics.co.ukand discover how performance of traffic channels has changed over time.

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nyxcosmetics.co.uk Google Ads spend

Evaluate nyxcosmetics.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nyxcosmetics.co.uk devices

Review nyxcosmetics.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nyxcosmetics.co.uk top markets

Explore nyxcosmetics.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nyxcosmetics.co.uk country & global rank

Assess the ranking of nyxcosmetics.co.uk among other retailers within its primary country and worldwide.

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