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Sep 2025

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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

nyxcosmetics.co.uk

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75K

Revenue

Sep 25

97.2K

Sessions

Sep 25

2.0-2.5%

Conv. rate

Sep 25

$25-50

AOV

Sep 25

Main country of store: UNITED KINGDOM
Website category: BEAUTY AND COSMETICS

discover nyx professional makeup & beauty products today on the official site and shop all of our new products, best sellers plus much more!

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nyxcosmetics.co.uk Annual Revenue and Growth

nyxcosmetics.co.uk's annual sales on its online store amounted to $1.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024

$1.4M

Annual growth forecast2024/2025

<0%

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eCommerce Revenue

nyxcosmetics.co.uk's monthly revenueOVER TIME
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Over the past three months, nyxcosmetics.co.uk revenue has experienced decline of 21%, compared to the preceding three months.

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nyxcosmetics.co.uk revenue decline for last six months

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OVERVIEW

In September 2025, nyxcosmetics.co.uk generated $75,000 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $40,540, while maintaining a conversion rate between 2.00-2.50%, below the high benchmark of 4.54%. The average order value (AOV) ranged from $25-50, underperforming compared to the high AOV of $203, with total sessions at 97,237, well above the industry median of 18,928 but dwarfed by sephora.com's 45,764,193 sessions. Despite challenges, nyxcosmetics.co.uk remains a competitive player in the online beauty market.

nyxcosmetics.co.uk competitors

In September 2025, nyxcosmetics.co.uk generated a revenue of £75,000 with 2,214 transactions and 97,237 sessions, boasting an average order value (AOV) between £25-50 and a conversion rate of 2.00-2.50%. Compared to its competitors, nyxcosmetics.com outperformed in revenue with £824,198, 18,255 transactions, and 1,101,859 sessions, although its conversion rate was slightly lower at 1.50-2.00%. Urban decay.co.uk lagged behind with £12,388 in revenue, 525 transactions, and 14,139 sessions, but had a higher conversion rate of 3.50-4.00%. Iconic London inc.com and Charlotte tilbury.com also surpassed nyxcosmetics.co.uk in revenue and transactions, with varying AOV and conversion rates. However, Care to beauty.com had the highest revenue of £2,269,170, 34,108 transactions, and 1,119,417 sessions, with an AOV between £50-75 and a conversion rate of 3.00-3.50%.

#1 nyxcosmetics.com

824.2K

Revenue

1.1M

Sessions

1.5-2.0%

Conv. rate

$25-50

AOV

#2 urbandecay.co.uk

12.4K

Revenue

14.1K

Sessions

3.5-4.0%

Conv. rate

$0-25

AOV

#3 iconiclondoninc.com

204.7K

Revenue

88K

Sessions

5.0-5.5%

Conv. rate

$25-50

AOV

#4 caretobeauty.com

2.3M

Revenue

1.1M

Sessions

3.0-3.5%

Conv. rate

$50-75

AOV

#5 charlottetilbury.com

9.9M

Revenue

2.4M

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

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TOP MARKET PERFORMERSby revenue

nyxcosmetics.co.uk vs top market performers

nyxcosmetics.co.uk

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Revenue share by device at nyxcosmetics.co.uk

In September large majority of sales on nyxcosmetics.co.uk, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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nyxcosmetics.co.uk channels

Identify top traffic channels that drive growth for nyxcosmetics.co.ukand discover how performance of traffic channels has changed over time.

nyxcosmetics.co.uk Google Ads spend

Evaluate nyxcosmetics.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

nyxcosmetics.co.uk devices

Review nyxcosmetics.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

nyxcosmetics.co.uk top markets

Explore nyxcosmetics.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.