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Dec 2025
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Home/Insights/Retailers/nyxcosmetics.co.uk
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for nyxcosmetics.co.uknyxcosmetics.co.uk

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113.2K
Revenue
Dec 25
129K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$25-50
AOV
Dec 25
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nyxcosmetics.co.uk Annual Revenue and Growth

nyxcosmetics.co.uk's annual sales on its online store amounted to $1.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
nyxcosmetics.co.uk revenue by year

nyxcosmetics.co.uk's monthly revenueOVER TIME
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Over the past three months, nyxcosmetics.co.uk revenue has experienced growth of 3.5%, compared to the preceding three months.

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nyxcosmetics.co.uk revenue growth for last six months
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OVERVIEW
In December 2025, nyxcosmetics.co.uk achieved online sales of $113,192, significantly exceeding the BEAUTY AND COSMETICS median of $53,444, though still trailing ulta.com, which generated $152,769,917. The website's conversion rate ranged between 2.50-3.00%, under the sector's high of 4.87%, while the average order value (AOV) was between $25-50, falling short of the category's high of $191. With 129,030 sessions, nyxcosmetics.co.uk surpassed the median of 23,270 sessions in the industry, but remains far from the highest performer, sephora.com, which boasted 76,213,109 sessions.
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nyxcosmetics.co.uk competitors

In December 2025, nyxcosmetics.co.uk had a revenue of $113,192 with 3,287 transactions and 129,030 sessions, boasting a conversion rate of 2.50-3.00%. Compared to its competitors, nyxcosmetics.co.uk falls behind in revenue when compared to the top performers like caretobeauty.com ($2,776,873) and charlottetilbury.com ($6,283,986). However, nyxcosmetics.co.uk has a higher conversion rate than nyxcosmetics.com (1.50-2.00%) and urban decay.co.uk (4.00-4.50%). The average order value (AOV) for nyxcosmetics.co.uk and its competitors ranges from $25-100, with caretobeauty.com having the highest AOV of $50-75. In terms of sessions, nyxcosmetics.co.uk is surpassed by competitors like charlottetilbury.com with 3,871,233 sessions. Overall, while nyxcosmetics.co.uk may not have the highest revenue, it excels in conversion rate when compared to some of its competitors.

nyxcosmetics.com screenshot
#1 nyxcosmetics.com
994.7K
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
urbandecay.co.uk screenshot
#2 urbandecay.co.uk
46.9K
Revenue
39.4K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
iconiclondoninc.com screenshot
#3 iconiclondoninc.com
750.3K
Revenue
300.1K
Sessions
5.5-6.0%
Conv. rate
$25-50
AOV
caretobeauty.com screenshot
#4 caretobeauty.com
2.8M
Revenue
1.2M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
charlottetilbury.com screenshot
#5 charlottetilbury.com
6.3M
Revenue
3.9M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
nyxcosmetics.co.uk vs top market performers
nyxcosmetics.co.uk
top retailers
conversion rate vs average order value for nyxcosmetics.co.uk and its competitors
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Revenue share by device at nyxcosmetics.co.uk

In December large majority of sales on nyxcosmetics.co.uk, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on nyxcosmetics.co.uk, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nyxcosmetics.co.uk channels

Identify top traffic channels that drive growth for nyxcosmetics.co.ukand discover how performance of traffic channels has changed over time.

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nyxcosmetics.co.uk Google Ads spend

Evaluate nyxcosmetics.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nyxcosmetics.co.uk devices

Review nyxcosmetics.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nyxcosmetics.co.uk top markets

Explore nyxcosmetics.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nyxcosmetics.co.uk country & global rank

Assess the ranking of nyxcosmetics.co.uk among other retailers within its primary country and worldwide.

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