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May 2025

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Home/Insights/Retailers/nyxcosmetics.co.uk

TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

nyxcosmetics.co.uk

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128K

Revenue

139.4K

Sessions

2.0-2.5%

Conv. rate

$25-50

AOV

Main country of store: UNITED KINGDOM
Website category: BEAUTY AND COSMETICS

discover nyx professional makeup & beauty products today on the official site and shop all of our new products, best sellers plus much more!

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nyxcosmetics.co.uk's revenueOVER TIME
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Over the past three months, nyxcosmetics.co.uk revenue has experienced growth of 11%, compared to the preceding three months.

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nyxcosmetics.co.uk revenue growth for last six months

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OVERVIEW

In May 2025, nyxcosmetics.co.uk in the BEAUTY AND COSMETICS industry had online sales revenue of $127,997, with a conversion rate of 2.00-2.50% and an AOV of $25-50. The store had 139,410 sessions, while the highest session store was sephora.com with 38,510,361 sessions. The median revenue in the industry was $46,882, with the largest online store being ulta.com at $96,002,620. The highest conversion rate in the industry was 4.51%, and the highest AOV was $213, while the lowest conversion rate was 1.17% and the lowest AOV was $53.

nyxcosmetics.co.uk competitors

In May 2025, nyxcosmetics.co.uk generated a revenue of £127,997 with 3,056 transactions and 139,410 sessions, resulting in an average order value (AOV) of £25-£50 and a conversion rate of 2.00%-2.50%. In comparison, Charlotte Tilbury (charlottetilbury.com) led the pack with revenue of £8,011,612, 81,296 transactions, and 2,504,755 sessions, boasting a higher AOV of £75-£100 and a conversion rate of 3.00%-3.50%. Iconic London (iconiclondoninc.com) followed with £206,409 in revenue, 4,006 transactions, and 91,196 sessions, a similar AOV to NYX at £50-£75 but a higher conversion rate of 4.00%-4.50%. NYX's global counterpart, nyxcosmetics.com, recorded revenue of £1,159,139 with 20,748 transactions and 1,092,678 sessions, offering an AOV of £50-£75 and a conversion rate of 1.50%-2.00%. Care to Beauty (caretobeauty.com) and Urban Decay (urbandecay.co.uk) also demonstrated competitive metrics in the beauty industry landscape.

#1 nyxcosmetics.com

1.2M

Revenue

1.1M

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

#2 urbandecay.co.uk

8.2K

Revenue

Sessions

3.5-4.0%

Conv. rate

$25-50

AOV

#3 iconiclondoninc.com

206.4K

Revenue

91.2K

Sessions

4.0-4.5%

Conv. rate

$50-75

AOV

#4 caretobeauty.com

2.2M

Revenue

965.9K

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#5 charlottetilbury.com

Revenue

2.5M

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

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TOP MARKET PERFORMERSby revenue

nyxcosmetics.co.uk vs top market performers

nyxcosmetics.co.uk

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Revenue share by device at nyxcosmetics.co.uk

In May large majority of sales on nyxcosmetics.co.uk, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices.

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nyxcosmetics.co.uk channels

Identify top traffic channels that drive growth for nyxcosmetics.co.ukand discover how performance of traffic channels has changed over time.

nyxcosmetics.co.uk Google Ads spend

Evaluate nyxcosmetics.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

nyxcosmetics.co.uk devices

Review nyxcosmetics.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

nyxcosmetics.co.uk top markets

Explore nyxcosmetics.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.