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Jan 2026

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Home/Insights/Retailers/nyxcosmetics.co.uk

TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

nyxcosmetics.co.uk

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118.2K

Revenue

Jan 26

142.9K

Sessions

Jan 26

2.0-2.5%

Conv. rate

Jan 26

$25-50

AOV

Jan 26

Main country of store: UNITED KINGDOM
Website category: BEAUTY AND COSMETICS

discover nyx professional makeup & beauty products today on the official site and shop all of our new products, best sellers plus much more!

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nyxcosmetics.co.uk Annual Revenue and Growth

nyxcosmetics.co.uk's annual sales on its online store amounted to $1.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025

$1.2M

Annual growth forecast2025/2026

10-20%

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eCommerce Revenue

nyxcosmetics.co.uk's monthly revenueOVER TIME
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Over the past three months, nyxcosmetics.co.uk revenue has experienced growth of 34%, compared to the preceding three months.

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nyxcosmetics.co.uk revenue growth for last six months

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OVERVIEW

In January 2026, nyxcosmetics.co.uk generated online sales revenue of $118,174, significantly surpassing the BEAUTY AND COSMETICS median of $51,477, with a conversion rate between 2.00-2.50%, slightly below the industry high of 4.7%. The Average Order Value (AOV) ranged from $25 to $50, which is notably lower than the high AOV of $194. The site attracted 142,934 sessions, vastly outpacing the industry median of 22,631 but far behind the leading store, ulta.com, which had 47,691,438 sessions, indicating a strong market presence relative to competitors.

nyxcosmetics.co.uk competitors

In January 2026, nyxcosmetics.co.uk had a revenue of $118,174 with 3,351 transactions and 142,934 sessions, resulting in a conversion rate of 2.00-2.50% and an average order value (AOV) of $25-50. Compared to its competitors, nyxcosmetics.com had a higher revenue of $834,312 with 18,725 transactions and 1,104,146 sessions, but a slightly lower conversion rate of 1.50-2.00%. Urban decay.co.uk had lower revenue of $57,040 but a higher conversion rate of 3.50-4.00%. iconiclondoninc.com had revenue of $277,668 with 6,331 transactions and 172,168 sessions, along with a conversion rate of 3.50-4.00%. caretobeauty.com and charlottetilbury.com were the top performers with revenue of $2,841,689 and $4,197,724 respectively, and both had higher AOVs and transaction numbers compared to nyxcosmetics.co.uk.

#1 nyxcosmetics.com

834.3K

Revenue

1.1M

Sessions

1.5-2.0%

Conv. rate

$25-50

AOV

#2 urbandecay.co.uk

57K

Revenue

50.8K

Sessions

3.5-4.0%

Conv. rate

$25-50

AOV

#3 iconiclondoninc.com

277.7K

Revenue

172.2K

Sessions

3.5-4.0%

Conv. rate

$25-50

AOV

#4 caretobeauty.com

2.8M

Revenue

1.3M

Sessions

3.0-3.5%

Conv. rate

$50-75

AOV

#5 charlottetilbury.com

4.2M

Revenue

2.8M

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

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TOP MARKET PERFORMERSby revenue

nyxcosmetics.co.uk vs top market performers

nyxcosmetics.co.uk

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Revenue share by device at nyxcosmetics.co.uk

In January large majority of sales on nyxcosmetics.co.uk, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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nyxcosmetics.co.uk channels

Identify top traffic channels that drive growth for nyxcosmetics.co.ukand discover how performance of traffic channels has changed over time.

nyxcosmetics.co.uk Google Ads spend

Evaluate nyxcosmetics.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

nyxcosmetics.co.uk devices

Review nyxcosmetics.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

nyxcosmetics.co.uk top markets

Explore nyxcosmetics.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.