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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for obs.noobs.no

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2.1M
Revenue
Jul 26
1.3M
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$125-150
AOV
Jul 26
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  • Main country of store: NORWAY
  • Website category: NEWS AND MEDIA

Obs.no is a website offering a wide range of products for sale. They provide various categories of items including electronics, clothing, home appliances, furniture, beauty products, and more. The website ensures a convenient shopping experience by offering secure payment options, reliable delivery services, and accessible customer support.

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obs.no Annual Revenue and Growth

obs.no's annual sales on its online store amounted to $27.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$27.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
obs.no revenue by year

obs.no's monthly revenueOVER TIME
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Over the past three months, obs.no revenue has experienced growth of 33%, compared to the preceding three months.

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obs.no revenue growth for last six months
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OVERVIEW
obs.no's conversion rate for July 2026 was 1.00-1.50%, which is within the typical news and media retailer range of 1.05% to 3.79%. The site generated $2.1 million in revenue, significantly higher than the typical news and media retailer's monthly revenue of around $13,700. Its average order value (AOV) of $125-150 also sits within the typical range of $57 to $212. With 1.3 million sessions, obs.no greatly exceeds the typical news and media retailer's 6,115 sessions per month, showcasing its strong traffic performance.
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obs.no competitors

The competitive set includes obs.no, obsbygg.no, and barnashus.no. As of July 2026, obs.no generated $2.1 million in revenue from 16,200 transactions across 1.3 million sessions, with an average order value (AOV) ranging from $125 to $150 and a conversion rate of 1.00-1.50%. In contrast, obsbygg.no outperformed with $22.6 million in revenue, 40,600 transactions, and 3.2 million sessions, while barnashus.no lagged significantly, earning only $377,000 from 3,019 transactions. obs.no trails obsbygg.no by $20.5 million in revenue, 24,400 transactions, and 1.9 million sessions. Although obs.no's conversion rate is comparable to its competitors, its lower AOV highlights a significant difference in purchasing behavior relative to obsbygg.no.

obsbygg.no screenshot
#1 obsbygg.no
22.6M
Revenue
3.2M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
barnashus.no screenshot
#2 barnashus.no
376.7K
Revenue
191.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
obs.no vs top market performers
obs.no
top retailers
conversion rate vs average order value for obs.no and its competitors
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Revenue share by device at obs.no

In July large majority of sales on obs.no, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In July large majority of sales on obs.no, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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brands overtime comparison

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obs.no channels

Identify top traffic channels that drive growth for obs.noand discover how performance of traffic channels has changed over time.

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obs.no Google Ads spend

Evaluate obs.no's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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obs.no devices

Review obs.no's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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obs.no top markets

Explore obs.no's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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obs.no country & global rank

Assess the ranking of obs.no among other retailers within its primary country and worldwide.

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