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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for obs.noobs.no

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1.7M
Revenue
Sep 25
1.1M
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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  • Main country of store: NORWAY
  • Website category: NEWS AND MEDIA

Obs.no is a website offering a wide range of products for sale. They provide various categories of items including electronics, clothing, home appliances, furniture, beauty products, and more. The website ensures a convenient shopping experience by offering secure payment options, reliable delivery services, and accessible customer support.

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obs.no Annual Revenue and Growth

obs.no's annual sales on its online store amounted to $34.1M in 2024, broadly flat year over year. For 2025, revenue is expected to decline by 10-20%.

Annual Revenue (GMV)2024
$34.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
obs.no revenue by year

obs.no's monthly revenueOVER TIME
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Over the past three months, obs.no revenue has experienced decline of 7.3%, compared to the preceding three months.

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obs.no revenue decline for last six months
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OVERVIEW
In September 2025, obs.no, a news and media company, generated online sales revenue of $1,714,029, significantly higher than the sector median of $16,007 but far below the top performer, vogue.com, at $36,159,465. Its conversion rate ranged from 1.00-1.50%, compared to a high of 3.49% in the industry and a low of 0.94%. The average order value (AOV) was between $125-150, below the sector high of $243 and above the low of $49. With 1,129,701 sessions, obs.no trails behind vogue.com's leading 16,679,124 sessions and the industry median of 7,843.
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obs.no competitors

In September 2025, obs.no outperformed its competitors in terms of revenue with 1,714,029. While barnashus.no lagged behind with 356,875 and zalando.no led the pack with 7,196,114. obs.no also had a higher number of transactions compared to barnashus.no, but fewer than zalando.no, with 13,634 transactions. In terms of sessions, obs.no had 1,129,701, falling between barnashus.no's 188,566 and zalando.no's 2,440,896. The average order value (AOV) for obs.no ranged from 125-150, the same as barnashus.no, but lower than zalando.no's 175-200. However, obs.no had a comparable conversion rate of 1.00-1.50 with both barnashus.no and zalando.no. Overall, obs.no showed steady performance across key metrics, positioning itself as a strong contender in the market.

barnashus.no screenshot
#1 barnashus.no
356.9K
Revenue
188.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
zalando.no screenshot
#2 zalando.no
7.2M
Revenue
2.4M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
obs.no vs top market performers
obs.no
top retailers
conversion rate vs average order value for obs.no and its competitors
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Revenue share by device at obs.no

In September large majority of sales on obs.no, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In September large majority of sales on obs.no, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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obs.no channels

Identify top traffic channels that drive growth for obs.noand discover how performance of traffic channels has changed over time.

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obs.no Google Ads spend

Evaluate obs.no's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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obs.no devices

Review obs.no's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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obs.no top markets

Explore obs.no's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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obs.no country & global rank

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