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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for obs.noobs.no

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2.3M
Revenue
Jan 26
1.6M
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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  • Main country of store: NORWAY
  • Website category: NEWS AND MEDIA

Obs.no is a website offering a wide range of products for sale. They provide various categories of items including electronics, clothing, home appliances, furniture, beauty products, and more. The website ensures a convenient shopping experience by offering secure payment options, reliable delivery services, and accessible customer support.

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obs.no Annual Revenue and Growth

obs.no's annual sales on its online store amounted to $27.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$27.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
obs.no revenue by year

obs.no's monthly revenueOVER TIME
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Over the past three months, obs.no revenue has experienced growth of 27%, compared to the preceding three months.

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obs.no revenue growth for last six months
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OVERVIEW
In January 2026, obs.no, operating in the news and media sector, generated online sales revenue of $2,348,178, significantly lower than the median of $14,265, while its conversion rate ranged from 1.00% to 1.50%, below the industry high of 3.39%. The average order value (AOV) was between $125 and $150, compared to a high of $249 in the sector. With 1,576,403 sessions, obs.no fell short of the industry leader vogue.com's 16,913,496 sessions and the median of 9,441, highlighting challenges in engagement and sales efficiency relative to industry benchmarks.
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obs.no competitors

In January 2026, obs.no generated a revenue of $2,348,178 with 17,500 transactions and 1,576,403 sessions. The Average Order Value (AOV) ranged between $125-$150, and the conversion rate was between 1.00%-1.50%. When compared to its competitors, obs.no falls behind obsbygg.no in terms of revenue, transactions, sessions, AOV, and conversion rate. obsbygg.no generated a revenue of $11,368,169 with 35,217 transactions, 2,314,890 sessions, AOV of $300-$325, and a conversion rate of 1.50%-2.00%. However, obs.no outperformed barnashus.no and zalando.no in terms of revenue and AOV. barnashus.no generated $393,820 in revenue, while zalando.no generated $4,450,176. zalando.no had the highest number of transactions and sessions among the competitors, but obs.no had a comparable AOV and conversion rate to barnashus.no.

obsbygg.no screenshot
#1 obsbygg.no
11.4M
Revenue
2.3M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
barnashus.no screenshot
#2 barnashus.no
393.8K
Revenue
235.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
zalando.no screenshot
#3 zalando.no
4.5M
Revenue
2.2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
obs.no vs top market performers
obs.no
top retailers
conversion rate vs average order value for obs.no and its competitors
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Revenue share by device at obs.no

In January large majority of sales on obs.no, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In January large majority of sales on obs.no, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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brands overtime comparison

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obs.no channels

Identify top traffic channels that drive growth for obs.noand discover how performance of traffic channels has changed over time.

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obs.no Google Ads spend

Evaluate obs.no's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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obs.no devices

Review obs.no's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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obs.no top markets

Explore obs.no's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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obs.no country & global rank

Assess the ranking of obs.no among other retailers within its primary country and worldwide.

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