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Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for obs.noobs.no

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2.6M
Revenue
Nov 25
1.6M
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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  • Main country of store: NORWAY
  • Website category: NEWS AND MEDIA

Obs.no is a website offering a wide range of products for sale. They provide various categories of items including electronics, clothing, home appliances, furniture, beauty products, and more. The website ensures a convenient shopping experience by offering secure payment options, reliable delivery services, and accessible customer support.

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obs.no Annual Revenue and Growth

obs.no's annual sales on its online store amounted to $34.1M in 2024, broadly flat year over year. For 2025, revenue is expected to decline by 10-20%.

Annual Revenue (GMV)2024
$34.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
obs.no revenue by year

obs.no's monthly revenueOVER TIME
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Over the past three months, obs.no revenue has experienced decline of 25%, compared to the preceding three months.

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obs.no revenue decline for last six months
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OVERVIEW
In November 2025, obs.no, operating in the NEWS AND MEDIA industry, generated online sales revenue of $2,566,508, significantly below the median of $11,280, with a conversion rate of 1.00-1.50%, falling short of the high benchmark of 4.04%. Its average order value (AOV) ranged from $125-150, compared to a high of $255 and a low of $45 in the sector. With 1,576,115 sessions, obs.no’s performance is well behind the leading store, vogue.com, which boasts 16,533,237 sessions, while the median in the industry stands at 9,456.
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obs.no competitors

In November 2025, obs.no reported a revenue of 2,566,508 with 19,065 transactions and 1,576,115 sessions, boasting an AOV of 125-150 and a conversion rate of 1.00-1.50. Comparatively, obsbygg.no outperformed obs.no with a revenue of 12,110,907, 38,646 transactions, and 2,362,033 sessions, along with a higher AOV range of 300-325 and a conversion rate of 1.50-2.00. On the other hand, barnashus.no had a lower revenue of 413,994, 3,253 transactions, and 249,126 sessions, similar AOV to obs.no at 125-150, and the same conversion rate range of 1.00-1.50. Finally, zalando.no generated 6,790,181 in revenue, had 70,431 transactions, 3,020,458 sessions, a lower AOV of 75-100, but a higher conversion rate range of 2.00-2.50 compared to obs.no. Overall, obs.no falls behind obsbygg.no in terms of revenue and key performance metrics, while competing closely with barnashus.no and lags behind zalando.no in terms of conversion rate.

obsbygg.no screenshot
#1 obsbygg.no
12.1M
Revenue
2.4M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
barnashus.no screenshot
#2 barnashus.no
414K
Revenue
249.1K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
zalando.no screenshot
#3 zalando.no
6.8M
Revenue
3M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
obs.no vs top market performers
obs.no
top retailers
conversion rate vs average order value for obs.no and its competitors
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Revenue share by device at obs.no

In November large majority of sales on obs.no, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In November large majority of sales on obs.no, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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brands overtime comparison

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obs.no channels

Identify top traffic channels that drive growth for obs.noand discover how performance of traffic channels has changed over time.

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obs.no Google Ads spend

Evaluate obs.no's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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obs.no devices

Review obs.no's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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obs.no top markets

Explore obs.no's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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obs.no country & global rank

Assess the ranking of obs.no among other retailers within its primary country and worldwide.

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