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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for obs.noobs.no

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1.8M
Revenue
Oct 25
1.1M
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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  • Main country of store: NORWAY
  • Website category: NEWS AND MEDIA

Obs.no is a website offering a wide range of products for sale. They provide various categories of items including electronics, clothing, home appliances, furniture, beauty products, and more. The website ensures a convenient shopping experience by offering secure payment options, reliable delivery services, and accessible customer support.

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obs.no Annual Revenue and Growth

obs.no's annual sales on its online store amounted to $34.1M in 2024, broadly flat year over year. For 2025, revenue is expected to decline by 10-20%.

Annual Revenue (GMV)2024
$34.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
obs.no revenue by year

obs.no's monthly revenueOVER TIME
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Over the past three months, obs.no revenue has experienced decline of 27%, compared to the preceding three months.

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obs.no revenue decline for last six months
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OVERVIEW
In October 2025, obs.no generated $1,774,053 in online sales within the NEWS AND MEDIA industry, significantly below the median of $10,522, and its conversion rate ranged from 1.00-1.50%, compared to a high of 3.5% in the industry. The average order value (AOV) stood at $125-150, notably lower than the high of $241, while sessions reached 1,149,620, far below the leading site vogue.com's 15,418,003 sessions and also below the median of 7,893. Overall, obs.no faces considerable competition and has room for improvement in conversion and revenue metrics.
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obs.no competitors

In October 2025, obs.no, with a revenue of 1,774,053 and 13,399 transactions, falls behind its competitors in terms of revenue and transactions. The website has a high number of sessions at 1,149,620, indicating good traffic, but its average order value (AOV) ranges from 125-150, which is lower than some competitors like obsbygg.no with an AOV of 300-325. However, obs.no has a solid conversion rate of 1.00-1.50, which is on par with barnashus.no and higher than zalando.no. When compared to zalando.no with a revenue of 7,657,051 and 40,668 transactions, obs.no lags in these metrics. Overall, obs.no has room for growth in terms of revenue and transactions compared to its competitors, but its conversion rate shows potential for improvement in converting sessions into sales.

obsbygg.no screenshot
#1 obsbygg.no
11.5M
Revenue
2.3M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
barnashus.no screenshot
#2 barnashus.no
318.2K
Revenue
172.1K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
zalando.no screenshot
#3 zalando.no
7.7M
Revenue
2.2M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
obs.no vs top market performers
obs.no
top retailers
conversion rate vs average order value for obs.no and its competitors
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Revenue share by device at obs.no

In October large majority of sales on obs.no, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In October large majority of sales on obs.no, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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brands overtime comparison

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obs.no channels

Identify top traffic channels that drive growth for obs.noand discover how performance of traffic channels has changed over time.

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obs.no Google Ads spend

Evaluate obs.no's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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obs.no devices

Review obs.no's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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obs.no top markets

Explore obs.no's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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obs.no country & global rank

Assess the ranking of obs.no among other retailers within its primary country and worldwide.

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