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Home/Insights/Retailers/zalando.no

TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

zalando.no

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7.7M

Revenue

Oct 25

2.2M

Sessions

Oct 25

1.5-2.0%

Conv. rate

Oct 25

$175-200

AOV

Oct 25

Main country of store: NORWAY
Website category: FASHION AND APPAREL

Zalando.no is a website catering to Norwegian customers, offering a wide range of products related to fashion and accessories. The website functions as an online marketplace, showcasing items from various well-known and independent brands. Customers can find clothing, footwear, accessories, and beauty products suitable for men, women, and children.

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zalando.no Annual Revenue and Growth

zalando.no's annual sales on its online store amounted to $77.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024

$77.7M

Annual growth forecast2024/2025

0-5%

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eCommerce Revenue

zalando.no's monthly revenueOVER TIME
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Over the past three months, zalando.no revenue has experienced decline of 36%, compared to the preceding three months.

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zalando.no revenue decline for last six months

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OVERVIEW

In October 2025, zalando.no generated $7,657,051 in online sales within the FASHION AND APPAREL sector, far exceeding the median revenue of $80,524, yet trailing behind the industry leader, shein.com at $977,396,912. The site's conversion rate ranged from 1.50% to 2.00%, below the high of 3.36% but above the low of 0.74%. zalando.no's average order value (AOV) was between $175 and $200, considerably lower than the top AOV of $378, while it recorded 2,220,482 sessions, significantly higher than the median of 33,163 but still dwarfed by shein.com’s 321,650,758 sessions.

zalando.no competitors

In October 2025, zalando.no reported a revenue of 7,657,051 with 40,668 transactions and 2,220,482 sessions. The average order value (AOV) ranged from 175-200, and the conversion rate was between 1.50-2.00%. In comparison, its competitors showed varying levels of performance. H&M (hm.com) had the highest revenue at 252,353,350 with 3,458,982 transactions and 106,474,601 sessions. Zara (zara.com) and Nike (nike.com) followed with revenues of 176,164,971 and 269,171,720 respectively. Na-kd (na-kd.com) had a similar revenue to zalando.no at 7,054,380, but with higher transactions and sessions. Nelly (nelly.com) lagged behind with a revenue of 2,622,760 and lower transactions and sessions compared to the others. Overall, zalando.no's performance in revenue and conversion rate falls within the range of its competitors, but its AOV is on the higher side.

#1 hm.com

252.4M

Revenue

106.5M

Sessions

3.0-3.5%

Conv. rate

$50-75

AOV

#2 zara.com

176.2M

Revenue

93.1M

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#3 nike.com

269.2M

Revenue

105.6M

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

#4 na-kd.com

7.1M

Revenue

2.9M

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

#5 nelly.com

2.6M

Revenue

1.6M

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

nelly.com

obs.no

skoringen.no

TOP MARKET PERFORMERSby revenue

zalando.no vs top market performers

zalando.no

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zalando.no channels

Identify top traffic channels that drive growth for zalando.noand discover how performance of traffic channels has changed over time.

zalando.no Google Ads spend

Evaluate zalando.no's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

zalando.no devices

Review zalando.no's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

zalando.no top markets

Explore zalando.no's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.