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olaplex.com Annual Revenue and Growth
olaplex.com's annual sales on its online store amounted to $27.6M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.
olaplex.com's monthly revenueOVER TIME
Over the past three months, olaplex.com revenue has experienced decline of 9.3%, compared to the preceding three months.
olaplex.com competitors
In September 2025, when comparing olaplex.com to its competitors, olaplex.com stands out with a revenue of $2,004,831 and 24,223 transactions from 875,505 sessions. Their average order value (AOV) falls between $75-100, with a conversion rate of 2.50-3.00%. In contrast, heystacey.com only generated $17,909 in revenue with 63 transactions from 3,567 sessions, but had a higher AOV of $275-300, albeit with a lower conversion rate of 1.50-2.00%. saloncentric.com performed significantly better with a revenue of $4,639,016, 36,760 transactions from 512,581 sessions, an AOV of $125-150, and a high conversion rate of 7.00-7.50%. beautycarechoices.com, bellaffair.com, and lookfantastic.com also had varying levels of performance in terms of revenue, transactions, sessions, AOV, and conversion rates compared to olaplex.com.
Revenue share by device at olaplex.com
In September large majority of sales on olaplex.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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olaplex.com channels
Identify top traffic channels that drive growth for olaplex.comand discover how performance of traffic channels has changed over time.
olaplex.com Google Ads spend
Evaluate olaplex.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
olaplex.com devices
Review olaplex.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
