GRIPS CUSTOMERS & RESEARCH PARTNERS
olaplex.com's revenueOVER TIME
Over the past three months, olaplex.com revenue has experienced growth of 1.1%, compared to the preceding three months.
Top products on olaplex.comby revenue
olaplex.com competitors
In July 2025, olaplex.com reported a revenue of $1,636,926 with 18,438 transactions and 680,579 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. Compared to its competitors, olaplex.com lags behind in terms of revenue and transactions. For instance, lookfantastic.com leads the pack with a revenue of $14,666,795 and 240,169 transactions from 7,371,072 sessions. However, olaplex.com's AOV and conversion rate fall within the mid-range of its competitors, showcasing a competitive pricing strategy and effective conversion optimization efforts. While olaplex.com may not be the top performer in terms of revenue and transactions, its focus on driving higher value per order and improving conversion rates sets it apart within the competitive landscape.
Revenue share by device at olaplex.com
In July large majority of sales on olaplex.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
olaplex.com channels
Identify top traffic channels that drive growth for olaplex.comand discover how performance of traffic channels has changed over time.
olaplex.com Google Ads spend
Evaluate olaplex.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
olaplex.com devices
Review olaplex.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
