GRIPS CUSTOMERS & RESEARCH PARTNERS
olaplex.com Annual Revenue and Growth
olaplex.com's annual sales on its online store amounted to $27.6M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
olaplex.com's monthly revenueOVER TIME
Over the past three months, olaplex.com revenue has experienced decline of 3.3%, compared to the preceding three months.
olaplex.com competitors
In August 2026, olaplex.com trails its competitors significantly in revenue, generating $2.3 million compared to lookfantastic.com, which leads with $12.8 million. In transactions, olaplex.com achieves 28,400, falling behind lookfantastic.com at 186,000, and saloncentric.com, which has 73,700 transactions. However, olaplex.com ranks second in sessions with 1 million, surpassing saloncentric.com’s 940,000. While the average order value (AOV) for olaplex.com ranges from $75-100, saloncentric.com’s AOV is higher at $125-150. The conversion rate for olaplex.com stands at 2.50-3.00%, lagging behind saloncentric.com’s impressive 7.50-8.00%. Overall, while olaplex.com shows strength in sessions, it has room for improvement in revenue and transactions.
Revenue share by device at olaplex.com
In August large majority of sales on olaplex.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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olaplex.com channels
Identify top traffic channels that drive growth for olaplex.comand discover how performance of traffic channels has changed over time.
olaplex.com Google Ads spend
Evaluate olaplex.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
olaplex.com devices
Review olaplex.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
