GRIPS CUSTOMERS & RESEARCH PARTNERS
olaplex.com Annual Revenue and Growth
olaplex.com's annual sales on its online store amounted to $27.6M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.
olaplex.com's monthly revenueOVER TIME
Over the past three months, olaplex.com revenue has experienced growth of 3.5%, compared to the preceding three months.
olaplex.com competitors
In August 2025, olaplex.com reported a revenue of $1,925,807 with 23,693 transactions and 852,187 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. Compared to its competitors, olaplex.com falls behind in revenue when compared to saloncentric.com which generated $4,226,763, and lookfantastic.com which reported $13,184,005 in revenue. However, olaplex.com outperforms heystacey.com in all metrics, including revenue, transactions, sessions, AOV, and conversion rate. Despite having a lower revenue than some competitors, olaplex.com maintains a strong conversion rate when compared to beautycarechoices.com and bellaffair.com. Overall, olaplex.com holds its own in the market but may benefit from strategies to increase revenue and sessions to compete with larger players in the industry.
Revenue share by device at olaplex.com
In August large majority of sales on olaplex.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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olaplex.com channels
Identify top traffic channels that drive growth for olaplex.comand discover how performance of traffic channels has changed over time.
olaplex.com Google Ads spend
Evaluate olaplex.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
olaplex.com devices
Review olaplex.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
