GRIPS CUSTOMERS & RESEARCH PARTNERS
olaplex.com Annual Revenue and Growth
olaplex.com's annual sales on its online store amounted to $27.6M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
olaplex.com's monthly revenueOVER TIME
Over the past three months, olaplex.com revenue has experienced decline of 34%, compared to the preceding three months.
olaplex.com competitors
In March 2026, olaplex.com generated $2,350,655 in revenue from 28,347 transactions and 971,164 sessions, with an average order value (AOV) of $75-$100 and a conversion rate of 2.50-3.00%. In comparison, saloncentric.com outperformed with $7,605,747 in revenue from 59,177 transactions and 728,149 sessions, boasting a higher AOV of $125-$150 and a conversion rate of 8.00-8.50%. Meanwhile, beautycarechoices.com trailed behind with $401,535 in revenue from 4,612 transactions and 118,140 sessions, maintaining a similar AOV to olaplex.com but a slightly higher conversion rate of 3.50-4.00%. bellaffair.com lagged further with $58,713 in revenue from 738 transactions and 27,008 sessions, showing comparable metrics to olaplex.com. Finally, lookfantastic.com stood out with $19,905,206 in revenue from 373,079 transactions and 7,506,836 sessions, despite having a lower AOV and a slightly higher conversion rate than olaplex.com.
Revenue share by device at olaplex.com
In March large majority of sales on olaplex.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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olaplex.com channels
Identify top traffic channels that drive growth for olaplex.comand discover how performance of traffic channels has changed over time.
olaplex.com Google Ads spend
Evaluate olaplex.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
olaplex.com devices
Review olaplex.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
