GRIPS CUSTOMERS & RESEARCH PARTNERS
olaplex.com Annual Revenue and Growth
olaplex.com's annual sales on its online store amounted to $27.6M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
olaplex.com's monthly revenueOVER TIME
Over the past three months, olaplex.com revenue has experienced growth of 83%, compared to the preceding three months.
Top products on olaplex.comby revenue
olaplex.com competitors
In December 2025, olaplex.com generated a revenue of $3,088,282 from 37,638 transactions and 1,155,801 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate between 3.00% to 3.50%. Comparing this data to its competitors, saloncentric.com outperformed olaplex.com with a revenue of $7,885,655 from 65,713 transactions and 810,478 sessions, boasting a higher AOV of $100 to $125 and a conversion rate of 8.00% to 8.50%. On the other hand, beautycarechoices.com, bellaffair.com, and lookfantastic.com lagged behind olaplex.com in terms of revenue, transactions, and sessions, with varying AOV and conversion rates. Overall, olaplex.com maintained a competitive position in the market, although there is room for improvement to match the success of top-performing competitors like saloncentric.com.
Revenue share by device at olaplex.com
In December large majority of sales on olaplex.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
olaplex.com channels
Identify top traffic channels that drive growth for olaplex.comand discover how performance of traffic channels has changed over time.
olaplex.com Google Ads spend
Evaluate olaplex.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
olaplex.com devices
Review olaplex.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
