GRIPS CUSTOMERS & RESEARCH PARTNERS
olaplex.com Annual Revenue and Growth
olaplex.com's annual sales on its online store amounted to $27.6M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
olaplex.com's monthly revenueOVER TIME
Over the past three months, olaplex.com revenue has experienced growth of 4.3%, compared to the preceding three months.
olaplex.com competitors
In July 2026, olaplex.com trails its competitors significantly in revenue, ranking third with $2.1 million, far behind lookfantastic.com, which leads with $13.7 million. Additionally, olaplex.com records 25,600 transactions, 163,000 less than lookfantastic.com. While olaplex.com garners 900,000 sessions, it still lags behind lookfantastic.com by 4.9 million sessions. Despite these gaps, olaplex.com maintains a respectable average order value (AOV) between $75-100 and a conversion rate of 2.50-3.00%. In contrast, saloncentric.com outperforms olaplex.com in conversion rate with 7.50-8.00%, indicating more effective customer engagement strategies. Overall, olaplex.com must address these performance gaps to enhance its competitive stance.
Revenue share by device at olaplex.com
In July large majority of sales on olaplex.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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olaplex.com channels
Identify top traffic channels that drive growth for olaplex.comand discover how performance of traffic channels has changed over time.
olaplex.com Google Ads spend
Evaluate olaplex.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
olaplex.com devices
Review olaplex.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
