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Sep 2024

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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

olaplex.com

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2.4M

Revenue

815.9K

Sessions

3.5-4.0%

Conversion rate

$50-75

Average order value

Online only revenue for olaplex.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

olaplex.com’s revenueOVER TIME
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Over the past three months, olaplex.com revenue has experienced growth of 32%, compared to the preceding three months.

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olaplex.com revenue growth for last six months

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OVERVIEW

In September 2024, olaplex.com, in the BEAUTY AND COSMETICS industry, generated online sales revenue of $2,408,031 with a conversion rate of 3.50-4.00% and an average order value (AOV) of $50-75. With 815,864 sessions, olaplex.com performed above the median revenue of $53,315, but below the highest revenue of $114,902,798 from ulta.com. Despite having a lower AOV than the high of $191, olaplex.com's conversion rate is competitive within the industry. The site's session count surpasses the median of 22,216 but falls short of the top performer, sephora.com, with 41,256,765 sessions.

olaplex.com competitors

When comparing olaplex.com to its competitors in the beauty industry, it is evident that olaplex.com falls somewhere in the middle in terms of revenue and performance metrics. While olaplex.com generates $2,408,031 in revenue with 32,504 transactions and 815,864 sessions, its average order value (AOV) falls between $50-$75 with a conversion rate of 3.50-4.00%. In comparison, saloncentric.com stands out with a revenue of $5,494,809 from 41,457 transactions and 646,798 sessions, boasting a higher AOV of $125-$150 and a conversion rate of 6.00-6.50%. On the other hand, heystacey.com lags behind with only $30,503 in revenue from 96 transactions and 7,399 sessions, but with a significantly higher AOV of $300-$325, albeit with a lower conversion rate of 1.00-1.50%. Overall, olaplex.com competes well with its counterparts, maintaining steady performance in key metrics.

#1 heystacey.com

30.5K

Revenue

7.4K

Sessions

1.0-1.5%

Conv. rate

$300-325

AOV

#2 saloncentric.com

5.5M

Revenue

646.8K

Sessions

6.0-6.5%

Conv. rate

$125-150

AOV

#3 beautycarechoices.com

216.7K

Revenue

69.6K

Sessions

4.0-4.5%

Conv. rate

$50-75

AOV

#4 bellaffair.com

70.8K

Revenue

37.3K

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

#5 lookfantastic.com

16.1M

Revenue

6.8M

Sessions

4.0-4.5%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

beautycarechoices.com

bellaffair.com

heystacey.com

TOP MARKET PERFORMERSby revenue

beautycarechoices.com

bellaffair.com

heystacey.com

olaplex.com vs top market performers

olaplex.com

top retailers

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Top products on olaplex.comby revenue

#1 HAIR REPAIR TREATMENT KIT

$46.5

Price

$1.1M

Revenue

#2 Nº.4 BOND MAINTENANCE SHAMPOO LITER

$90.2

Price

$1.1M

Revenue

#3 Nº.5 BOND MAINTENANCE® CONDITIONER LITER

$90.7

Price

$1.1M

Revenue

#4 Nº.4 BOND MAINTENANCE™ SHAMPOO

$23.9

Price

Revenue

#5 Nº.5 BOND MAINTENANCE™ CONDITIONER

$23.8

Price

Revenue

#6 THE GOOD HAIR YEAR KIT

$212

Price

Revenue

#7 OLAPLEX Nº.7 BONDING OIL

$37

Price

Revenue

#8 Nº.3 HAIR PERFECTOR®

$30

Price

Revenue

#9 Nº.6 BOND SMOOTHER®

$29.7

Price

Revenue

#10 BONUS SIZE Nº.3 HAIR PERFECTOR™

$60

Price

Revenue

#1 HAIR REPAIR TREATMENT KIT

$46.5

Price

$1.1M

Revenue

#2 Nº.4 BOND MAINTENANCE SHAMPOO LITER

$90.2

Price

$1.1M

Revenue

#3 Nº.5 BOND MAINTENANCE® CONDITIONER LITER

$90.7

Price

$1.1M

Revenue

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olaplex.com brandsby revenue

Olaplex

Top retailers:ulta.com sephora.com amazon.co.uk

olaplex.com categoriesby revenue

Shampoo & Conditioner

Top retailers:cosmoprofbeauty.com amazon.com ulta.com

Hair Styling Products

Top retailers:amazon.com cosmoprofbeauty.com walmart.com

Hair Care Kits

Top retailers:amazon.com ebay.com amazon.co.uk

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Top retailers:forhims.com cosmoprofbeauty.com waxcenter.com

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Top retailers:shein.co.uk walmart.com ebay.co.uk

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olaplex.com channels

Identify top traffic channels that drive growth for olaplex.comand discover how performance of traffic channels has changed over time.

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olaplex.com Google Ads spend

Evaluate olaplex.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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olaplex.com devices

Review olaplex.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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olaplex.com top markets

Explore olaplex.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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