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olaplex.com Annual Revenue and Growth
olaplex.com's annual sales on its online store amounted to $27.6M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
olaplex.com's monthly revenueOVER TIME
Over the past three months, olaplex.com revenue has experienced decline of 36%, compared to the preceding three months.
olaplex.com competitors
In April 2026, olaplex.com generated a revenue of $1,983,870 from 24,502 transactions, achieving an average order value (AOV) of $75-100 and a conversion rate of 3.00-3.50%. Comparatively, saloncentric.com led with a revenue of $7,274,736 and 53,460 transactions, boasting a higher AOV of $125-150 and a conversion rate of 7.00-7.50%. In contrast, beautycarechoices.com recorded a revenue of $345,531 with a similar AOV of $75-100 but a lower transaction volume. bellaffair.com significantly lagged with $47,612 in revenue and a conversion rate of 2.00-2.50%. On the other hand, lookfantastic.com stood out with a substantial revenue of $24,030,547 from 420,284 transactions, offering an AOV of $50-75 and a conversion rate of 3.50-4.00%. Overall, while olaplex.com maintains a competitive position, it faces strong competition from higher-revenue sites.
Revenue share by device at olaplex.com
In April large majority of sales on olaplex.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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olaplex.com channels
Identify top traffic channels that drive growth for olaplex.comand discover how performance of traffic channels has changed over time.
olaplex.com Google Ads spend
Evaluate olaplex.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
olaplex.com devices
Review olaplex.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
