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Home/Insights/Retailers/olaplex.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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1.9M
Revenue
Aug 25
852.2K
Sessions
Aug 25
2.5-3.0%
Conv. rate
Aug 25
$75-100
AOV
Aug 25
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olaplex.com Annual Revenue and Growth

olaplex.com's annual sales on its online store amounted to $27.6M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$27.6M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
olaplex.com revenue by year

olaplex.com's monthly revenueOVER TIME
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Over the past three months, olaplex.com revenue has experienced growth of 3.5%, compared to the preceding three months.

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olaplex.com revenue growth for last six months
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OVERVIEW
In August 2025, olaplex.com in the BEAUTY AND COSMETICS industry had a revenue of $1,925,807, a conversion rate of 2.50-3.00%, and an AOV of $75-100. The highest revenue in the industry was $109,440,426 from themancompany.com, the highest conversion rate was 4.33%, and the highest AOV was $202. olaplex.com had 852,187 sessions, with the highest number of sessions at 44,212,513 from sephora.com and a median of 22,297 sessions in the industry.
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olaplex.com competitors

In August 2025, olaplex.com reported a revenue of $1,925,807 with 23,693 transactions and 852,187 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. Compared to its competitors, olaplex.com falls behind in revenue when compared to saloncentric.com which generated $4,226,763, and lookfantastic.com which reported $13,184,005 in revenue. However, olaplex.com outperforms heystacey.com in all metrics, including revenue, transactions, sessions, AOV, and conversion rate. Despite having a lower revenue than some competitors, olaplex.com maintains a strong conversion rate when compared to beautycarechoices.com and bellaffair.com. Overall, olaplex.com holds its own in the market but may benefit from strategies to increase revenue and sessions to compete with larger players in the industry.

heystacey.com screenshot
#1 heystacey.com
18.5K
Revenue
3.7K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
saloncentric.com screenshot
#2 saloncentric.com
4.2M
Revenue
511.7K
Sessions
6.5-7.0%
Conv. rate
$125-150
AOV
beautycarechoices.com screenshot
#3 beautycarechoices.com
192.7K
Revenue
88.9K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
bellaffair.com screenshot
#4 bellaffair.com
41.5K
Revenue
25.4K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
lookfantastic.com screenshot
#5 lookfantastic.com
13.2M
Revenue
7.3M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
olaplex.com vs top market performers
olaplex.com
top retailers
conversion rate vs average order value for olaplex.com and its competitors
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Revenue share by device at olaplex.com

In August large majority of sales on olaplex.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on olaplex.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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olaplex.com channels

Identify top traffic channels that drive growth for olaplex.comand discover how performance of traffic channels has changed over time.

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olaplex.com Google Ads spend

Evaluate olaplex.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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olaplex.com devices

Review olaplex.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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olaplex.com top markets

Explore olaplex.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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olaplex.com country & global rank

Assess the ranking of olaplex.com among other retailers within its primary country and worldwide.

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