GRIPS CUSTOMERS & RESEARCH PARTNERS
olaplex.com Annual Revenue and Growth
olaplex.com's annual sales on its online store amounted to $27.6M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
olaplex.com's monthly revenueOVER TIME
Over the past three months, olaplex.com revenue has experienced decline of 9.6%, compared to the preceding three months.
olaplex.com competitors
In May 2026, olaplex.com generated $2,400,792 in revenue from 30,279 transactions, achieving a conversion rate of 2.50-3.00% across 1,043,023 sessions. In contrast, lookfantastic.com outperformed significantly, with revenue soaring to $21,785,109 from 385,516 transactions at a conversion rate of 4.00-4.50%. saloncentric.com also excelled, recording $9,154,684 in revenue from 65,316 transactions, boasting a conversion rate of 7.50-8.00%. While heystacey.com had a higher Average Order Value (AOV) at $275-300, it only achieved $5,076 in revenue with a conversion rate of 1.50-2.00%. beautycarechoices.com, despite its lower revenue of $247,663, had a respectable AOV of $50-75 and a conversion rate of 4.00-4.50%. Overall, olaplex.com maintains a strong position, but its competitors display notable revenue and conversion metrics that highlight varied market performance.
Revenue share by device at olaplex.com
In May large majority of sales on olaplex.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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olaplex.com channels
Identify top traffic channels that drive growth for olaplex.comand discover how performance of traffic channels has changed over time.
olaplex.com Google Ads spend
Evaluate olaplex.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
olaplex.com devices
Review olaplex.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
