GRIPS CUSTOMERS & RESEARCH PARTNERS
olaplex.com Annual Revenue and Growth
olaplex.com's annual sales on its online store amounted to $27.6M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.
olaplex.com's monthly revenueOVER TIME
Over the past three months, olaplex.com revenue has experienced growth of 51%, compared to the preceding three months.
Top products on olaplex.comby revenue
olaplex.com competitors
In November 2025, olaplex.com reported a revenue of $4,524,177 with 53,904 transactions and 1,137,552 sessions, resulting in an average order value (AOV) of $75-$100 and a conversion rate of 4.50-5.00%. Compared to its competitors, olaplex.com falls behind in revenue when compared to saloncentric.com which generated $7,121,759. However, olaplex.com surpasses beautycarechoices.com and bellaffair.com in all metrics, including revenue, transactions, sessions, AOV, and conversion rate. On the other hand, lookfantastic.com outperforms olaplex.com in terms of revenue, transactions, and sessions by a significant margin, but both have a similar AOV and conversion rate. Overall, olaplex.com competes favorably in some areas with its competitors, but there is room for improvement in generating higher revenue and increasing its customer base.
Revenue share by device at olaplex.com
In November large majority of sales on olaplex.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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olaplex.com channels
Identify top traffic channels that drive growth for olaplex.comand discover how performance of traffic channels has changed over time.
olaplex.com Google Ads spend
Evaluate olaplex.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
olaplex.com devices
Review olaplex.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
