GRIPS CUSTOMERS & RESEARCH PARTNERS
olaplex.com Annual Revenue and Growth
olaplex.com's annual sales on its online store amounted to $27.6M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
olaplex.com's monthly revenueOVER TIME
Over the past three months, olaplex.com revenue has experienced growth of 52%, compared to the preceding three months.
olaplex.com competitors
In January 2026, olaplex.com reported a revenue of $2,315,875 with 27,425 transactions and 788,850 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 3.00-3.50%. Comparing these metrics to its competitors, saloncentric.com leads the pack with a revenue of $6,982,597, 56,029 transactions, and 721,478 sessions, along with an AOV of $100-125 and a conversion rate of 7.50-8.00%. In contrast, beautycarechoices.com lags behind with only $120,425 in revenue, 2,152 transactions, and 91,981 sessions, featuring an AOV of $50-75 and a conversion rate of 2.00-2.50%. bellaffair.com and lookfantastic.com fall in between with varying revenue, transactions, sessions, AOV, and conversion rates. Overall, olaplex.com holds its own in the market but faces stiff competition from more established players like saloncentric.com and lookfantastic.com.
Revenue share by device at olaplex.com
In January large majority of sales on olaplex.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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olaplex.com channels
Identify top traffic channels that drive growth for olaplex.comand discover how performance of traffic channels has changed over time.
olaplex.com Google Ads spend
Evaluate olaplex.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
olaplex.com devices
Review olaplex.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
