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Jul 2025
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Home/Insights/Retailers/lookfantastic.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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14.7M
Revenue
7.4M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
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Lookfantastic.com is an online retailer offering a vast range of beauty, skincare, haircare, and cosmetic products. The website showcases an extensive selection of well-known and niche brands. Customers can find makeup, fragrances, electricals, and other beauty-related products. Lookfantastic.com also provides beauty tips and advice through articles and tutorials.

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lookfantastic.com's revenueOVER TIME
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Over the past three months, lookfantastic.com revenue has experienced growth of 6.4%, compared to the preceding three months.

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lookfantastic.com revenue growth for last six months
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OVERVIEW
In July 2025, lookfantastic.com in the BEAUTY AND COSMETICS industry had a revenue of $14,666,795 with a median revenue of $48,182. Their conversion rate ranged from 3.00-3.50%, while the highest in the industry was 4.31% and the lowest was 1.0%. The average order value (AOV) for lookfantastic.com was $50-75, with the highest in the industry at $211 and the lowest at $51. The website had a total of 7,371,072 sessions, compared to the industry median of 20,909 and the highest at 41,064,568 from sephora.com.
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lookfantastic.com competitors

In July 2025, lookfantastic.com generated a revenue of $14,666,795 from 240,169 transactions with 7,371,072 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 3.00-3.50%. When compared to its competitors, feelunique.com lagged behind with a revenue of $95,305 from 1,610 transactions and 38,093 sessions, but a higher conversion rate of 4.00-4.50%. superdrug.com outperformed lookfantastic.com in revenue with $14,859,412, from 294,292 transactions and 9,646,448 sessions, while maintaining a similar AOV and conversion rate. notino.co.uk had a lower revenue of $4,924,378 but a higher AOV of $75-100 and conversion rate of 3.50-4.00%, with fewer transactions and sessions. boots.com led the pack with a revenue of $69,689,723 from 807,025 transactions and 28,051,919 sessions, despite a lower conversion rate. selfridges.com had the highest AOV of $250-275 but a lower revenue compared to lookfantastic.com, indicating potential areas for improvement in their marketing strategy.

feelunique.com screenshot
#1 feelunique.com
95.3K
Revenue
38.1K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
superdrug.com screenshot
#2 superdrug.com
14.9M
Revenue
9.6M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
spacenk.com screenshot
#3 spacenk.com
4.5M
Revenue
2.9M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
notino.co.uk screenshot
#4 notino.co.uk
4.9M
Revenue
1.6M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
boots.com screenshot
#5 boots.com
69.7M
Revenue
28.1M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
lookfantastic.com vs top market performers
lookfantastic.com
top retailers
conversion rate vs average order value for lookfantastic.com and its competitors
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Revenue share by device at lookfantastic.com

In July large majority of sales on lookfantastic.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In July large majority of sales on lookfantastic.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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lookfantastic.com channels

Identify top traffic channels that drive growth for lookfantastic.comand discover how performance of traffic channels has changed over time.

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lookfantastic.com Google Ads spend

Evaluate lookfantastic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lookfantastic.com devices

Review lookfantastic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lookfantastic.com top markets

Explore lookfantastic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lookfantastic.com country & global rank

Assess the ranking of lookfantastic.com among other retailers within its primary country and worldwide.

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