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Mar 2026
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Home/Insights/Retailers/lookfantastic.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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19.9M
Revenue
Mar 26
7.5M
Sessions
Mar 26
4.5-5.0%
Conv. rate
Mar 26
$50-75
AOV
Mar 26
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Lookfantastic.com is an online retailer offering a vast range of beauty, skincare, haircare, and cosmetic products. The website showcases an extensive selection of well-known and niche brands. Customers can find makeup, fragrances, electricals, and other beauty-related products. Lookfantastic.com also provides beauty tips and advice through articles and tutorials.

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lookfantastic.com Annual Revenue and Growth

lookfantastic.com's annual sales on its online store amounted to $215.1M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$215.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
lookfantastic.com revenue by year

lookfantastic.com's monthly revenueOVER TIME
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Over the past three months, lookfantastic.com revenue has experienced decline of 34%, compared to the preceding three months.

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lookfantastic.com revenue decline for last six months
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OVERVIEW
In March 2026, lookfantastic.com generated $19,905,206 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $47,335. With a conversion rate of 4.50-5.00%, it aligns well with the high end of the industry range. The average order value (AOV) stood between $50-75, indicating strong customer spending compared to the industry’s high of $190. lookfantastic.com attracted 7,506,836 sessions, although this falls short of sephora.com’s leading 60,417,169 sessions and the median of 20,520 in its category, highlighting both its robust performance and potential areas for growth within the competitive beauty market.
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lookfantastic.com competitors

In March 2026, lookfantastic.com reported a revenue of $19,905,206 with 373,079 transactions and 7,506,836 sessions, boasting an average order value (AOV) between $50-75 and a conversion rate of 4.50-5.00%. Comparing this to its competitors, feelunique.com lagged behind with a revenue of $83,394, 1,527 transactions, and 34,087 sessions, but had a similar AOV and conversion rate. superdrug.com performed well with $11,170,956 in revenue, 376,846 transactions, and 10,738,883 sessions, but had a lower AOV and conversion rate. notino.co.uk had a revenue of $4,499,703, 58,429 transactions, and 1,933,336 sessions, with a higher AOV but lower conversion rate. boots.com led the pack with $75,554,538 in revenue, 1,015,461 transactions, and 29,131,775 sessions, while selfridges.com had a higher AOV but a lower conversion rate compared to lookfantastic.com.

feelunique.com screenshot
#1 feelunique.com
83.4K
Revenue
34.1K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
superdrug.com screenshot
#2 superdrug.com
11.2M
Revenue
10.7M
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
spacenk.com screenshot
#3 spacenk.com
6.8M
Revenue
4M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
notino.co.uk screenshot
#4 notino.co.uk
4.5M
Revenue
1.9M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
boots.com screenshot
#5 boots.com
75.6M
Revenue
29.1M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
lookfantastic.com vs top market performers
lookfantastic.com
top retailers
conversion rate vs average order value for lookfantastic.com and its competitors
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Revenue share by device at lookfantastic.com

In March large majority of sales on lookfantastic.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In March large majority of sales on lookfantastic.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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lookfantastic.com channels

Identify top traffic channels that drive growth for lookfantastic.comand discover how performance of traffic channels has changed over time.

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lookfantastic.com Google Ads spend

Evaluate lookfantastic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lookfantastic.com devices

Review lookfantastic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lookfantastic.com top markets

Explore lookfantastic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lookfantastic.com country & global rank

Assess the ranking of lookfantastic.com among other retailers within its primary country and worldwide.

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