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Jul 2026
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Home/Insights/Retailers/lookfantastic.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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13.7M
Revenue
Jul 26
5.8M
Sessions
Jul 26
3.0-3.5%
Conv. rate
Jul 26
$50-75
AOV
Jul 26
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Lookfantastic.com is an online retailer offering a vast range of beauty, skincare, haircare, and cosmetic products. The website showcases an extensive selection of well-known and niche brands. Customers can find makeup, fragrances, electricals, and other beauty-related products. Lookfantastic.com also provides beauty tips and advice through articles and tutorials.

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lookfantastic.com Annual Revenue and Growth

lookfantastic.com's annual sales on its online store amounted to $215.1M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$215.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
lookfantastic.com revenue by year

lookfantastic.com's monthly revenueOVER TIME
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Over the past three months, lookfantastic.com revenue has experienced decline of 24%, compared to the preceding three months.

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lookfantastic.com revenue decline for last six months
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OVERVIEW
In July 2026, lookfantastic.com, a beauty and cosmetics category website, generated $13.7 million in revenue from online sales, significantly exceeding the typical beauty and cosmetics store's revenue of around $39,200 a month. Its conversion rate ranged from 3.00% to 3.50%, placing it within the typical beauty and cosmetics store's conversion rates of 1.1% to 4.37%. The average order value (AOV) was between $50 and $75, which is within the typical beauty and cosmetics store's AOV range of $52 to $207. Additionally, lookfantastic.com had 5.8 million sessions, a considerable number compared to a typical beauty and cosmetics store's 17,100 sessions.
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lookfantastic.com competitors

The competitive set for lookfantastic.com includes feelunique.com, superdrug.com, notino.co.uk, boots.com, and selfridges.com. In July 2026, lookfantastic.com generated $13.7 million in revenue, ranking 4th among its competitors, trailing boots.com by $71.2 million. With 189,000 transactions, it ranks 3rd, significantly behind boots.com, which boasts 952,000 transactions, a difference of 763,000. In terms of website traffic, lookfantastic.com recorded 5.8 million sessions, also ranking 3rd, but lagging 22.3 million sessions behind boots.com, which leads the pack with 28.1 million sessions. Conversion rates for lookfantastic.com sit between 3.00-3.50%, comparable to superdrug.com but lower than feelunique.com, which achieves a conversion rate of 5.00-5.50%. Despite a solid average order value (AOV) range of $50-75, lookfantastic.com faces tough competition from boots.com and others in both revenue and traffic metrics.

feelunique.com screenshot
#1 feelunique.com
54.4K
Revenue
18.8K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
superdrug.com screenshot
#2 superdrug.com
16.8M
Revenue
10.3M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
spacenk.com screenshot
#3 spacenk.com
6.1M
Revenue
3.4M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
notino.co.uk screenshot
#4 notino.co.uk
6.6M
Revenue
1.8M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
boots.com screenshot
#5 boots.com
84.9M
Revenue
28.1M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
lookfantastic.com vs top market performers
lookfantastic.com
top retailers
conversion rate vs average order value for lookfantastic.com and its competitors
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Industries lookfantastic.com operates in

lookfantastic.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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lookfantastic.com channels

Identify top traffic channels that drive growth for lookfantastic.comand discover how performance of traffic channels has changed over time.

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lookfantastic.com Google Ads spend

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lookfantastic.com devices

Review lookfantastic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lookfantastic.com top markets

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lookfantastic.com country & global rank

Assess the ranking of lookfantastic.com among other retailers within its primary country and worldwide.

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