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Aug 2025
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Home/Insights/Retailers/lookfantastic.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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13.2M
Revenue
Aug 25
7.3M
Sessions
Aug 25
3.0-3.5%
Conv. rate
Aug 25
$50-75
AOV
Aug 25
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Lookfantastic.com is an online retailer offering a vast range of beauty, skincare, haircare, and cosmetic products. The website showcases an extensive selection of well-known and niche brands. Customers can find makeup, fragrances, electricals, and other beauty-related products. Lookfantastic.com also provides beauty tips and advice through articles and tutorials.

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lookfantastic.com Annual Revenue and Growth

lookfantastic.com's annual sales on its online store amounted to $234.4M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$234.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lookfantastic.com revenue by year

lookfantastic.com's monthly revenueOVER TIME
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Over the past three months, lookfantastic.com revenue has experienced decline of 17%, compared to the preceding three months.

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lookfantastic.com revenue decline for last six months
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OVERVIEW
In August 2025, lookfantastic.com, an online BEAUTY AND COSMETICS retailer, generated a revenue of $13,184,005, with a conversion rate of 3.00-3.50% and an average order value (AOV) of $50-75. The store experienced 7,295,995 sessions, while the top performer in the industry was themancompany.com with $109,440,426 in revenue and sephora.com with 44,212,513 sessions. The median revenue for the industry was $43,264, with a high conversion rate of 4.33% and an AOV of $202, while a low conversion rate was at 1.0% and a low AOV was $46.
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lookfantastic.com competitors

In August 2025, lookfantastic.com generated a revenue of 13,184,005 with 236,607 transactions and 7,295,995 sessions, boasting an average order value (AOV) of 50-75 and a conversion rate of 3.00-3.50. Comparing it to its competitors, feelunique.com had significantly lower revenue at 78,461 with 1,373 transactions and 31,419 sessions, but a higher conversion rate of 4.00-4.50. superdrug.com outperformed lookfantastic.com in terms of revenue with 16,882,098 and had more transactions and sessions, but a lower AOV of 25-50. notino.co.uk had a revenue of 4,834,170 and a similar conversion rate with a lower number of transactions and sessions. boots.com excelled in revenue with 69,543,209 and had the highest AOV among the competitors, but a lower conversion rate. selfridges.com had a higher AOV of 250-275 but generated less revenue than lookfantastic.com.

feelunique.com screenshot
#1 feelunique.com
78.5K
Revenue
31.4K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
superdrug.com screenshot
#2 superdrug.com
16.9M
Revenue
11.4M
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
spacenk.com screenshot
#3 spacenk.com
4.3M
Revenue
3M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
notino.co.uk screenshot
#4 notino.co.uk
4.8M
Revenue
1.6M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
boots.com screenshot
#5 boots.com
69.5M
Revenue
28.1M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
lookfantastic.com vs top market performers
lookfantastic.com
top retailers
conversion rate vs average order value for lookfantastic.com and its competitors
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Revenue share by device at lookfantastic.com

In August large majority of sales on lookfantastic.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In August large majority of sales on lookfantastic.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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lookfantastic.com channels

Identify top traffic channels that drive growth for lookfantastic.comand discover how performance of traffic channels has changed over time.

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lookfantastic.com Google Ads spend

Evaluate lookfantastic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lookfantastic.com devices

Review lookfantastic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lookfantastic.com top markets

Explore lookfantastic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lookfantastic.com country & global rank

Assess the ranking of lookfantastic.com among other retailers within its primary country and worldwide.

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