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Nov 2025
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Home/Insights/Retailers/lookfantastic.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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33.5M
Revenue
Nov 25
12.5M
Sessions
Nov 25
4.5-5.0%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Lookfantastic.com is an online retailer offering a vast range of beauty, skincare, haircare, and cosmetic products. The website showcases an extensive selection of well-known and niche brands. Customers can find makeup, fragrances, electricals, and other beauty-related products. Lookfantastic.com also provides beauty tips and advice through articles and tutorials.

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lookfantastic.com Annual Revenue and Growth

lookfantastic.com's annual sales on its online store amounted to $234.4M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$234.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lookfantastic.com revenue by year

lookfantastic.com's monthly revenueOVER TIME
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Over the past three months, lookfantastic.com revenue has experienced growth of 61%, compared to the preceding three months.

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lookfantastic.com revenue growth for last six months
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OVERVIEW
In November 2025, lookfantastic.com generated $33,507,185 in revenue from online sales, significantly lower than the BEAUTY AND COSMETICS median of $52,547 and far from ulta.com's $145,643,880. Its conversion rate of 4.50-5.00% is slightly below the high benchmark of 5.32%, while its average order value (AOV) ranged from $50-75, below the industry's high of $204. The site attracted 12,506,162 sessions, which is substantially below sephora.com's leading 76,114,809 sessions and lower than the lifestyle median of 19,748, indicating opportunities for growth in both traffic and revenue.
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lookfantastic.com competitors

In November 2025, lookfantastic.com generated $33,507,185 in revenue from 582,832 transactions and 12,506,162 sessions, with an average order value (AOV) between $50-75 and a conversion rate of 4.50-5.00%. Compared to its competitors, feelunique.com had lower revenue and fewer transactions and sessions, while superdrug.com had similar revenue but slightly fewer transactions and sessions. notino.co.uk had significantly lower revenue and fewer transactions and sessions compared to lookfantastic.com, but a higher AOV and slightly lower conversion rate. boots.com, on the other hand, had much higher revenue and more transactions and sessions, with a similar AOV but a slightly lower conversion rate. selfridges.com had lower revenue and fewer transactions and sessions than lookfantastic.com, but a much higher AOV and a lower conversion rate. Overall, lookfantastic.com performed well in terms of revenue, transactions, and sessions compared to its competitors in the beauty and cosmetics industry.

feelunique.com screenshot
#1 feelunique.com
39K
Revenue
12.9K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
superdrug.com screenshot
#2 superdrug.com
31.8M
Revenue
11M
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
spacenk.com screenshot
#3 spacenk.com
9.1M
Revenue
4.8M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
notino.co.uk screenshot
#4 notino.co.uk
8.5M
Revenue
2.5M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
boots.com screenshot
#5 boots.com
125.2M
Revenue
43.7M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
lookfantastic.com vs top market performers
lookfantastic.com
top retailers
conversion rate vs average order value for lookfantastic.com and its competitors
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Revenue share by device at lookfantastic.com

In November large majority of sales on lookfantastic.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In November large majority of sales on lookfantastic.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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lookfantastic.com channels

Identify top traffic channels that drive growth for lookfantastic.comand discover how performance of traffic channels has changed over time.

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lookfantastic.com Google Ads spend

Evaluate lookfantastic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lookfantastic.com devices

Review lookfantastic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lookfantastic.com top markets

Explore lookfantastic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lookfantastic.com country & global rank

Assess the ranking of lookfantastic.com among other retailers within its primary country and worldwide.

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