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Dec 2025
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Home/Insights/Retailers/lookfantastic.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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30.7M
Revenue
Dec 25
10.5M
Sessions
Dec 25
4.5-5.0%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Lookfantastic.com is an online retailer offering a vast range of beauty, skincare, haircare, and cosmetic products. The website showcases an extensive selection of well-known and niche brands. Customers can find makeup, fragrances, electricals, and other beauty-related products. Lookfantastic.com also provides beauty tips and advice through articles and tutorials.

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lookfantastic.com Annual Revenue and Growth

lookfantastic.com's annual sales on its online store amounted to $234.4M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$234.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lookfantastic.com revenue by year

lookfantastic.com's monthly revenueOVER TIME
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Over the past three months, lookfantastic.com revenue has experienced growth of 102%, compared to the preceding three months.

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lookfantastic.com revenue growth for last six months
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OVERVIEW
In December 2025, lookfantastic.com generated $30,661,838 in online sales, significantly below the BEAUTY AND COSMETICS median of $53,444, while its conversion rate of 4.50-5.00% aligns closely with the category's high of 4.87%. The average order value (AOV) ranged between $50-75, underperforming compared to the very high AOV of $191. With 10,452,494 sessions, lookfantastic.com attracted far fewer visits than industry leader sephora.com, which garnered 76,213,109 sessions, yet exceeded the median of 23,270 sessions in its sector, showcasing its competitive engagement in the online beauty market.
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lookfantastic.com competitors

In December 2025, lookfantastic.com had a revenue of $30,661,838 with 509,382 transactions and 10,452,494 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 4.50-5.00%. Compared to its competitors, lookfantastic.com falls behind in revenue compared to boots.com, which raked in $115,003,829, with 1,471,564 transactions and 49,388,130 sessions. However, lookfantastic.com outperforms feelunique.com, which only generated $67,497 in revenue, with 1,261 transactions and 25,962 sessions. When it comes to conversion rates, lookfantastic.com ranks higher than superdrug.com, notino.co.uk, and boots.com, but falls behind selfridges.com in this domain. In terms of AOV, lookfantastic.com aligns closely with its competitors, sharing a range of $50-75, but notably lower than selfridges.com with an AOV of $225-250.

feelunique.com screenshot
#1 feelunique.com
67.5K
Revenue
26K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
superdrug.com screenshot
#2 superdrug.com
29.6M
Revenue
13.1M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
spacenk.com screenshot
#3 spacenk.com
10.5M
Revenue
5.9M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
notino.co.uk screenshot
#4 notino.co.uk
7M
Revenue
3M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
boots.com screenshot
#5 boots.com
115M
Revenue
49.4M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
lookfantastic.com vs top market performers
lookfantastic.com
top retailers
conversion rate vs average order value for lookfantastic.com and its competitors
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Revenue share by device at lookfantastic.com

In December large majority of sales on lookfantastic.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In December large majority of sales on lookfantastic.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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lookfantastic.com channels

Identify top traffic channels that drive growth for lookfantastic.comand discover how performance of traffic channels has changed over time.

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lookfantastic.com Google Ads spend

Evaluate lookfantastic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lookfantastic.com devices

Review lookfantastic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lookfantastic.com top markets

Explore lookfantastic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lookfantastic.com country & global rank

Assess the ranking of lookfantastic.com among other retailers within its primary country and worldwide.

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