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Jan 2026
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Home/Insights/Retailers/lookfantastic.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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19.7M
Revenue
Jan 26
9.2M
Sessions
Jan 26
3.5-4.0%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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Lookfantastic.com is an online retailer offering a vast range of beauty, skincare, haircare, and cosmetic products. The website showcases an extensive selection of well-known and niche brands. Customers can find makeup, fragrances, electricals, and other beauty-related products. Lookfantastic.com also provides beauty tips and advice through articles and tutorials.

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lookfantastic.com Annual Revenue and Growth

lookfantastic.com's annual sales on its online store amounted to $215.1M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$215.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
lookfantastic.com revenue by year

lookfantastic.com's monthly revenueOVER TIME
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Over the past three months, lookfantastic.com revenue has experienced growth of 79%, compared to the preceding three months.

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lookfantastic.com revenue growth for last six months
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OVERVIEW
In January 2026, lookfantastic.com generated $19,686,662 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $51,477, while also recording a conversion rate between 3.50-4.00%, slightly below the industry's high of 4.7%. The average order value (AOV) ranged from $50-75, close to the low end of the sector's scale. The site attracted 9,151,324 sessions, far fewer than ulta.com's 47,691,438 but indicative of solid engagement given the median sessions of 22,631 in the industry. Overall, these metrics reflect lookfantastic.com's competitive positioning within the vibrant beauty market.
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lookfantastic.com competitors

In January 2026, lookfantastic.com had a revenue of $19,686,662 from 332,290 transactions and 9,151,324 sessions, with a conversion rate of 3.50-4.00% and an average order value (AOV) of $50-75. Compared to its competitors, feelunique.com had the lowest revenue at $78,138 with 1,483 transactions and 31,161 sessions, but the highest conversion rate at 4.50-5.00%. superdrug.com led in revenue with $29,076,016 from 436,323 transactions and 11,625,515 sessions, while boots.com had the highest revenue at $82,342,816, with 1,055,261 transactions and 35,443,340 sessions, but the lowest conversion rate at 2.50-3.00%. notino.co.uk and selfridges.com also had lower revenues compared to lookfantastic.com, with varying AOVs and conversion rates. Overall, lookfantastic.com performed well in revenue and sessions, but its conversion rate could be improved to compete better with feelunique.com and superdrug.com.

feelunique.com screenshot
#1 feelunique.com
78.1K
Revenue
31.2K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
superdrug.com screenshot
#2 superdrug.com
29.1M
Revenue
11.6M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
spacenk.com screenshot
#3 spacenk.com
7.4M
Revenue
4.4M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
notino.co.uk screenshot
#4 notino.co.uk
5.7M
Revenue
2.2M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
boots.com screenshot
#5 boots.com
82.3M
Revenue
35.4M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
lookfantastic.com vs top market performers
lookfantastic.com
top retailers
conversion rate vs average order value for lookfantastic.com and its competitors
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Revenue share by device at lookfantastic.com

In January large majority of sales on lookfantastic.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In January large majority of sales on lookfantastic.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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lookfantastic.com channels

Identify top traffic channels that drive growth for lookfantastic.comand discover how performance of traffic channels has changed over time.

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lookfantastic.com Google Ads spend

Evaluate lookfantastic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lookfantastic.com devices

Review lookfantastic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lookfantastic.com top markets

Explore lookfantastic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lookfantastic.com country & global rank

Assess the ranking of lookfantastic.com among other retailers within its primary country and worldwide.

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