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May 2026
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Home/Insights/Retailers/lookfantastic.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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21.8M
Revenue
May 26
9.3M
Sessions
May 26
4.0-4.5%
Conv. rate
May 26
$50-75
AOV
May 26
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Lookfantastic.com is an online retailer offering a vast range of beauty, skincare, haircare, and cosmetic products. The website showcases an extensive selection of well-known and niche brands. Customers can find makeup, fragrances, electricals, and other beauty-related products. Lookfantastic.com also provides beauty tips and advice through articles and tutorials.

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lookfantastic.com Annual Revenue and Growth

lookfantastic.com's annual sales on its online store amounted to $215.1M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$215.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
lookfantastic.com revenue by year

lookfantastic.com's monthly revenueOVER TIME
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Over the past three months, lookfantastic.com revenue has experienced decline of 4.6%, compared to the preceding three months.

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lookfantastic.com revenue decline for last six months
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OVERVIEW
In May 2026, lookfantastic.com, a key player in the BEAUTY AND COSMETICS sector, achieved online sales revenue of $21,785,109, significantly lower than the industry median of $41,533, with a conversion rate of 4.00-4.50%, slightly below the sector high of 4.55%. Its average order value (AOV) ranged between $50-75, consistent with the low end of industry benchmarks. The site garnered 9,264,244 sessions, far behind the leading sephora.com, which saw 60,095,887 sessions, while the median for the industry stands at 16,416. Overall, lookfantastic's performance metrics illustrate its potential for growth in a competitive market.
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lookfantastic.com competitors

In May 2026, lookfantastic.com generated $21,785,109 in revenue from 385,516 transactions over 9,264,244 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 4.00-4.50%. Competitor boots.com outperformed significantly, boasting revenue of $86,850,698 with 921,415 transactions from 28,126,556 sessions, an AOV of $75-100, and a conversion rate of 3.00-3.50%. Conversely, feelunique.com showed weaker metrics with $43,559 in revenue, though it had a higher conversion rate of 5.00-5.50% on only 19,766 sessions. superdrug.com approached lookfantastic.com closely in revenue with $17,800,930, but had a lower conversion rate at 2.50-3.00%. Notably, selfridges.com had the highest AOV at $225-250 but lagged with a conversion rate of 1.00-1.50%. Overall, lookfantastic.com holds a competitive position within its niche despite facing robust competition.

feelunique.com screenshot
#1 feelunique.com
43.6K
Revenue
19.8K
Sessions
5.0-5.5%
Conv. rate
$25-50
AOV
superdrug.com screenshot
#2 superdrug.com
17.8M
Revenue
11.7M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
spacenk.com screenshot
#3 spacenk.com
6M
Revenue
3.5M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
notino.co.uk screenshot
#4 notino.co.uk
4.1M
Revenue
1.8M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
boots.com screenshot
#5 boots.com
86.9M
Revenue
28.1M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
lookfantastic.com vs top market performers
lookfantastic.com
top retailers
conversion rate vs average order value for lookfantastic.com and its competitors
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Revenue share by device at lookfantastic.com

In May large majority of sales on lookfantastic.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In May large majority of sales on lookfantastic.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

Industries lookfantastic.com operates in

lookfantastic.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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lookfantastic.com channels

Identify top traffic channels that drive growth for lookfantastic.comand discover how performance of traffic channels has changed over time.

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lookfantastic.com Google Ads spend

Evaluate lookfantastic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lookfantastic.com devices

Review lookfantastic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lookfantastic.com top markets

Explore lookfantastic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lookfantastic.com country & global rank

Assess the ranking of lookfantastic.com among other retailers within its primary country and worldwide.

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