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Apr 2026
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Home/Insights/Retailers/lookfantastic.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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24M
Revenue
Apr 26
11.2M
Sessions
Apr 26
3.5-4.0%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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Lookfantastic.com is an online retailer offering a vast range of beauty, skincare, haircare, and cosmetic products. The website showcases an extensive selection of well-known and niche brands. Customers can find makeup, fragrances, electricals, and other beauty-related products. Lookfantastic.com also provides beauty tips and advice through articles and tutorials.

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lookfantastic.com Annual Revenue and Growth

lookfantastic.com's annual sales on its online store amounted to $215.1M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$215.1M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
lookfantastic.com revenue by year

lookfantastic.com's monthly revenueOVER TIME
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Over the past three months, lookfantastic.com revenue has experienced decline of 48%, compared to the preceding three months.

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lookfantastic.com revenue decline for last six months
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OVERVIEW
In April 2026, lookfantastic.com generated $24,030,547 in online sales, significantly below the BEAUTY AND COSMETICS median of $40,161, with a conversion rate of 3.50-4.00%, slightly lower than the industry's high of 4.38%. The Average Order Value (AOV) ranged from $50 to $75, positioned between the high of $195 and the low of $45 within the sector. With 11,155,839 sessions, lookfantastic.com had a notable online presence, although far from the industry leader, sephora.com, which attracted 84,653,344 sessions, highlighting both opportunities for growth and competition within the beauty market.
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lookfantastic.com competitors

In April 2026, lookfantastic.com generated a revenue of $24,030,547 with a conversion rate of 3.50-4.00%, serving 11,155,839 sessions. In comparison, boots.com leads the pack with $95,016,392 in revenue, although its conversion rate of 3.00-3.50% is slightly lower. feelunique.com, while significantly smaller with $45,956 in revenue, boasts a higher conversion rate of 4.50-5.00%. superdrug.com follows closely behind lookfantastic.com, earning $11,638,937 from 10,459,538 sessions and a conversion rate of 3.00-3.50%. notino.co.uk shows limited traction, generating only $3,827,723 with a conversion rate of 2.50-3.00%. Lastly, selfridges.com, despite earning $11,128,256, struggles with a notably low conversion rate of 0.50-1.00%. Overall, while lookfantastic.com maintains competitive revenue and sessions, it has room for improvement in conversion rates compared to some competitors.

feelunique.com screenshot
#1 feelunique.com
46K
Revenue
16.1K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
superdrug.com screenshot
#2 superdrug.com
11.6M
Revenue
10.5M
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
spacenk.com screenshot
#3 spacenk.com
4.7M
Revenue
3.3M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
notino.co.uk screenshot
#4 notino.co.uk
3.8M
Revenue
1.8M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
boots.com screenshot
#5 boots.com
95M
Revenue
28.2M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
lookfantastic.com vs top market performers
lookfantastic.com
top retailers
conversion rate vs average order value for lookfantastic.com and its competitors
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Revenue share by device at lookfantastic.com

In April large majority of sales on lookfantastic.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In April large majority of sales on lookfantastic.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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lookfantastic.com channels

Identify top traffic channels that drive growth for lookfantastic.comand discover how performance of traffic channels has changed over time.

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lookfantastic.com Google Ads spend

Evaluate lookfantastic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lookfantastic.com devices

Review lookfantastic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lookfantastic.com top markets

Explore lookfantastic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lookfantastic.com country & global rank

Assess the ranking of lookfantastic.com among other retailers within its primary country and worldwide.

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