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Sep 2026
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Home/Insights/Retailers/lookfantastic.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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10.4M
Revenue
Sep 26
6M
Sessions
Sep 26
3.0-3.5%
Conv. rate
Sep 26
$50-75
AOV
Sep 26
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Lookfantastic.com is an online retailer offering a vast range of beauty, skincare, haircare, and cosmetic products. The website showcases an extensive selection of well-known and niche brands. Customers can find makeup, fragrances, electricals, and other beauty-related products. Lookfantastic.com also provides beauty tips and advice through articles and tutorials.

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lookfantastic.com Annual Revenue and Growth

lookfantastic.com's annual sales on its online store amounted to $215.1M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$215.1M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
lookfantastic.com revenue by year

lookfantastic.com's monthly revenueOVER TIME
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Over the past three months, lookfantastic.com revenue has experienced decline of 36%, compared to the preceding three months.

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lookfantastic.com revenue decline for last six months
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OVERVIEW
In September 2026, lookfantastic.com, a beauty and cosmetics category store, generated $10.4 million in online sales, significantly higher than the $35,500 typical beauty and cosmetics store revenue. Its conversion rate stood at 3.00-3.50%, which is within the typical beauty and cosmetics category range of 1.06% to 4.56%. The average order value (AOV) ranged from $50 to $75, aligning with the typical beauty and cosmetics store AOV of $50 to $214. With 6 million sessions, lookfantastic.com experienced significantly fewer visits compared to a typical beauty and cosmetics store's approximately 14,500 sessions, and much lower than the 66.1 million sessions seen by sephora.com.
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lookfantastic.com competitors

In the competitive landscape of online beauty retail, lookfantastic.com competes with feelunique.com, superdrug.com, notino.co.uk, boots.com, and selfridges.com. As of September 2026, lookfantastic.com achieved revenue of $10.4 million from 183,000 transactions and 6 million sessions, with a conversion rate of 3.00-3.50%. In contrast, boots.com leads the sector with an impressive revenue of $85 million from 914,000 transactions and 28.5 million sessions, showcasing a strong customer base. superdrug.com follows with $18.7 million in revenue and 304,000 transactions, while selfridges.com brings in $18.1 million, albeit with fewer transactions. Meanwhile, feelunique.com generates $37,900 from 604 transactions, indicating it trails significantly in revenue. Notably, notino.co.uk records $7.2 million, with 83,700 transactions, which positions it lower than lookfantastic.com. In summary, lookfantastic.com ranks fourth in revenue, third in transactions, and third in sessions, highlighting its competitive standing within the market.

feelunique.com screenshot
#1 feelunique.com
37.9K
Revenue
10.8K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
superdrug.com screenshot
#2 superdrug.com
18.7M
Revenue
10.2M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
spacenk.com screenshot
#3 spacenk.com
7.6M
Revenue
3.8M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
notino.co.uk screenshot
#4 notino.co.uk
7.2M
Revenue
2.1M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
boots.com screenshot
#5 boots.com
85M
Revenue
28.5M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
lookfantastic.com vs top market performers
lookfantastic.com
top retailers
conversion rate vs average order value for lookfantastic.com and its competitors
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Industries lookfantastic.com operates in

lookfantastic.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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lookfantastic.com channels

Identify top traffic channels that drive growth for lookfantastic.comand discover how performance of traffic channels has changed over time.

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lookfantastic.com Google Ads spend

Evaluate lookfantastic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lookfantastic.com devices

Review lookfantastic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lookfantastic.com top markets

Explore lookfantastic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lookfantastic.com country & global rank

Assess the ranking of lookfantastic.com among other retailers within its primary country and worldwide.

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