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Sep 2024
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Home/Insights/Retailers/tommybahama.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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4.9M
Revenue
1M
Sessions
2.5-3.0%
Conversion rate
$150-175
Average order value
Online only revenue for tommybahama.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Tommy Bahama is an online retailer operating at tommybahama.com. The website showcases a wide range of products available for sale, including clothing, accessories, footwear, and home decor. Their inventory features a variety of styles, inspired by leisure and coastal living, to cater to the taste and preference of potential customers.

tommybahama.com’s revenueOVER TIME
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Over the past three months, tommybahama.com revenue has experienced decline of 51%, compared to the preceding three months.

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tommybahama.com revenue decline for last six months
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OVERVIEW
In September 2024, tommybahama.com, a FASHION AND APPAREL website, generated $4,945,552 in online sales revenue with a conversion rate of 2.50-3.00% and an average order value (AOV) of $150-175. The highest conversion rate in the industry is 3.32% and the highest AOV is $399, while the lowest conversion rate is 0.81% and the lowest AOV is $79. With 1,018,301 sessions, tommybahama.com falls below shein.com, which has 175,831,303 sessions, but surpasses the median of 36,862 sessions for FASHION AND APPAREL websites.
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tommybahama.com competitors

In comparison to its competitors, tommybahama.com performs well in terms of revenue with $4,945,552, second only to Swim Outlet at $5,703,767. Tommy Bahama also ranks high in terms of transactions with 30,142, coming in behind Swim Outlet's 44,181. In sessions, Tommy Bahama records 1,018,301, falling behind Swim Outlet and Island Trends. The Average Order Value (AOV) for Tommy Bahama ranges from $150 to $175, placing it in the mid-range among competitors. The conversion rate for Tommy Bahama is between 2.50% to 3.00%, comparable to Swim Outlet and Maui Jim. Overall, Tommy Bahama is a strong competitor in the market, with high revenue and transaction numbers, but may need to focus on increasing its sessions to compete with the top performers like Swim Outlet and Island Trends.

#1 islandtrends.com
156.9K
Revenue
27K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
#2 mauijim.com
4.3M
Revenue
709.6K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
#3 westportbigandtall.com
275.4K
Revenue
92K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
#4 olukai.com
1.6M
Revenue
726.3K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#5 swimoutlet.com
5.7M
Revenue
1.3M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
tommybahama.com vs top market performers
tommybahama.com
top retailers
conversion rate vs average order value for tommybahama.com and its competitors
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tommybahama.com brandsby revenue

1
Logo for tommy bahama logoTommy Bahama Logo
3
Logo for polosPolos
Top retailers:redkap.com

tommybahama.com categoriesby revenue

1
Perfume & Cologne
2
Home & Garden
3
Shirts & Tops
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tommybahama.com channels

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tommybahama.com Google Ads spend

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tommybahama.com devices

Review tommybahama.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tommybahama.com top markets

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tommybahama.com country & global rank

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