tommybahama.com
Tommy Bahama is an online retailer operating at tommybahama.com. The website showcases a wide range of products available for sale, including clothing, accessories, footwear, and home decor. Their inventory features a variety of styles, inspired by leisure and coastal living, to cater to the taste and preference of potential customers.
GRIPS CUSTOMERS & RESEARCH PARTNERS
tommybahama.com's revenueOVER TIME
Over the past three months, tommybahama.com revenue has experienced growth of 64%, compared to the preceding three months.
tommybahama.com competitors
In July 2025, Tommy Bahama's direct competitor Island Trends had a significantly lower revenue of $122,272 with 417 transactions and 30,202 sessions, but a higher average order value (AOV) of $275-$300. Maui Jim, another competitor, generated $4,926,224 in revenue from 22,507 transactions and 950,061 sessions, with an AOV of $200-$225, similar to Tommy Bahama. Westport Big and Tall had a revenue of $201,173 from 739 transactions and 67,256 sessions, with an AOV of $250-$275, while Olukai had $3,084,324 in revenue from 21,239 transactions and 1,327,914 sessions, with a lower AOV of $125-$150. Tommy Bahama stood out with its revenue of $6,292,859 from 37,659 transactions and 1,661,904 sessions, boasting a competitive AOV of $150-$175 and a conversion rate of 2.00-2.50%, on par with Maui Jim.
Revenue share by device at tommybahama.com
In July large majority of sales on tommybahama.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
tommybahama.com channels
Identify top traffic channels that drive growth for tommybahama.comand discover how performance of traffic channels has changed over time.
tommybahama.com Google Ads spend
Evaluate tommybahama.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
tommybahama.com devices
Review tommybahama.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
