tommybahama.com
Tommy Bahama is an online retailer operating at tommybahama.com. The website showcases a wide range of products available for sale, including clothing, accessories, footwear, and home decor. Their inventory features a variety of styles, inspired by leisure and coastal living, to cater to the taste and preference of potential customers.
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tommybahama.com Annual Revenue and Growth
tommybahama.com's annual sales on its online store amounted to $116.2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
tommybahama.com's monthly revenueOVER TIME
Over the past three months, tommybahama.com revenue has experienced growth of 45%, compared to the preceding three months.
tommybahama.com competitors
In December 2025, Tommy Bahama's revenue of $10,143,184 from 58,204 transactions and 1,995,958 sessions led to an average order value (AOV) of $150-175 and a conversion rate of 2.50-3.00%. Compared to its competitors, Island Trends generated $77,299 from 416 transactions and 15,485 sessions with an AOV of $175-200 and a similar conversion rate. Maui Jim saw revenue of $3,660,978 from 16,882 transactions and 879,618 sessions, with a higher AOV of $200-225 but a lower conversion rate of 1.50-2.00%. Westport Big and Tall had revenue of $363,578 from 1,425 transactions and 90,759 sessions, boasting a higher AOV of $250-275 but a comparable conversion rate. OluKai earned $2,744,307 from 20,125 transactions and 1,201,699 sessions, with a lower AOV of $125-150 and a similar conversion rate. Swim Outlet performed well with $5,847,203 revenue from 57,140 transactions and 1,675,991 sessions, featuring a lower AOV of $100-125 but a higher conversion rate of 3.00-3.50%.
Revenue share by device at tommybahama.com
In December large majority of sales on tommybahama.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tommybahama.com channels
Identify top traffic channels that drive growth for tommybahama.comand discover how performance of traffic channels has changed over time.
tommybahama.com Google Ads spend
Evaluate tommybahama.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
tommybahama.com devices
Review tommybahama.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
