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Jun 2025
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Home/Insights/Retailers/tommybahama.com
TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

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9.7M
Revenue
2.2M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
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Tommy Bahama is an online retailer operating at tommybahama.com. The website showcases a wide range of products available for sale, including clothing, accessories, footwear, and home decor. Their inventory features a variety of styles, inspired by leisure and coastal living, to cater to the taste and preference of potential customers.

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tommybahama.com's revenueOVER TIME
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Over the past three months, tommybahama.com revenue has experienced growth of 45%, compared to the preceding three months.

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tommybahama.com revenue growth for last six months
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OVERVIEW
In June 2025, tommybahama.com in the FASHION AND APPAREL industry had a revenue of $9,691,532, conversion rate of 2.00-2.50%, AOV of $175-200, and 2,231,744 sessions. Compared to the industry median revenue of $77,815, a very high conversion rate of 3.04%, a very high AOV of $405, and the store with the highest sessions at 269,380,116 from shein.com, tommybahama.com performed well in online sales and traffic. However, there is room for improvement in increasing conversion rates and average order value to compete with industry leaders.
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tommybahama.com competitors

In June 2025, Tommy Bahama's website recorded a revenue of $9,691,532 with 55,053 transactions and 2,231,744 sessions, boasting an average order value (AOV) of $175-200 and a conversion rate of 2.00-2.50%. Compared to its competitors, Tommy Bahama outperformed Island Trends with significantly higher revenue, transactions, and sessions. Westport Big and Tall also fell short in revenue and sessions despite a higher AOV. Swim Outlet, while having a higher conversion rate, lagged behind in revenue and transactions. Olukai and Maui Jim, although closer in revenue to Tommy Bahama, had fewer transactions and sessions. Overall, Tommy Bahama's performance metrics in terms of revenue, transactions, sessions, AOV, and conversion rate put it ahead of its competitors in the online retail market.

islandtrends.com screenshot
#1 islandtrends.com
141.3K
Revenue
38.1K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
mauijim.com screenshot
#2 mauijim.com
5.1M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
westportbigandtall.com screenshot
#3 westportbigandtall.com
182.1K
Revenue
66.5K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
olukai.com screenshot
#4 olukai.com
2.9M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
swimoutlet.com screenshot
#5 swimoutlet.com
5.5M
Revenue
1.6M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
tommybahama.com vs top market performers
tommybahama.com
top retailers
conversion rate vs average order value for tommybahama.com and its competitors
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Revenue share by device at tommybahama.com

In June large majority of sales on tommybahama.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on tommybahama.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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tommybahama.com channels

Identify top traffic channels that drive growth for tommybahama.comand discover how performance of traffic channels has changed over time.

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tommybahama.com Google Ads spend

Evaluate tommybahama.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tommybahama.com devices

Review tommybahama.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tommybahama.com top markets

Explore tommybahama.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tommybahama.com country & global rank

Assess the ranking of tommybahama.com among other retailers within its primary country and worldwide.

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