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May 2025
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Home/Insights/Retailers/tommybahama.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for tommybahama.comtommybahama.com

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12M
Revenue
2M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
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Tommy Bahama is an online retailer operating at tommybahama.com. The website showcases a wide range of products available for sale, including clothing, accessories, footwear, and home decor. Their inventory features a variety of styles, inspired by leisure and coastal living, to cater to the taste and preference of potential customers.

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tommybahama.com's revenueOVER TIME
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Over the past three months, tommybahama.com revenue has experienced growth of 7%, compared to the preceding three months.

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tommybahama.com revenue growth for last six months
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OVERVIEW
In May 2025, tommybahama.com in the FASHION AND APPAREL industry generated $12,022,003 in online sales revenue with a conversion rate of 3.00-3.50% and an AOV of $175-200. The store had 1,988,095 sessions, while the highest number of sessions came from shein.com at 224,142,058. The median revenue in the industry was $81,783, the highest AOV was $415, and the lowest AOV was $82. The very high conversion rate was 3.09% and the very low conversion rate was 0.67%.
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tommybahama.com competitors

In May 2025, tommybahama.com reported a revenue of $12,022,003 from 64,786 transactions and 1,988,095 sessions, with an average order value (AOV) of $175-200 and a conversion rate of 3.00-3.50%. In comparison, islandtrends.com generated $135,532 in revenue from 469 transactions and 30,098 sessions, with an AOV of $275-300 and a conversion rate of 1.50-2.00%. westportbigandtall.com recorded $217,458 in revenue from 737 transactions and 53,316 sessions, with an AOV of $275-300 and a conversion rate of 1.00-1.50%. swimoutlet.com had a revenue of $5,627,994 from 46,253 transactions and 1,690,950 sessions, with an AOV of $100-125 and a conversion rate of 2.50-3.00%. olukai.com and mauijim.com also had competitive performances in terms of revenue, transactions, sessions, AOV, and conversion rates.

islandtrends.com screenshot
#1 islandtrends.com
135.5K
Revenue
30.1K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
mauijim.com screenshot
#2 mauijim.com
5M
Revenue
940.3K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
westportbigandtall.com screenshot
#3 westportbigandtall.com
217.5K
Revenue
53.3K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
olukai.com screenshot
#4 olukai.com
3.1M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
swimoutlet.com screenshot
#5 swimoutlet.com
5.6M
Revenue
1.7M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
tommybahama.com vs top market performers
tommybahama.com
top retailers
conversion rate vs average order value for tommybahama.com and its competitors
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Revenue share by device at tommybahama.com

In May large majority of sales on tommybahama.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices.

In May large majority of sales on tommybahama.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices.
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tommybahama.com channels

Identify top traffic channels that drive growth for tommybahama.comand discover how performance of traffic channels has changed over time.

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tommybahama.com Google Ads spend

Evaluate tommybahama.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tommybahama.com devices

Review tommybahama.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tommybahama.com top markets

Explore tommybahama.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tommybahama.com country & global rank

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