tommybahama.com
Tommy Bahama is an online retailer operating at tommybahama.com. The website showcases a wide range of products available for sale, including clothing, accessories, footwear, and home decor. Their inventory features a variety of styles, inspired by leisure and coastal living, to cater to the taste and preference of potential customers.
GRIPS CUSTOMERS & RESEARCH PARTNERS
tommybahama.com Annual Revenue and Growth
tommybahama.com's annual sales on its online store amounted to $84.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
tommybahama.com's monthly revenueOVER TIME
Over the past three months, tommybahama.com revenue has experienced growth of 139%, compared to the preceding three months.
tommybahama.com competitors
The competitive set includes tommybahama.com, islandtrends.com, mauijim.com, westportbigandtall.com, olukai.com, and swimoutlet.com. In July 2026, tommybahama.com generated $13.3 million in revenue, significantly outperforming its competitors, including mauijim.com, which earned $7.7 million. However, while tommybahama.com ranks second with 74,800 transactions, it trails swimoutlet.com by 1,600 transactions, which leads with 76,400. In terms of sessions, tommybahama.com also ranks second, attracting 2.4 million sessions but falling short of swimoutlet.com by 100,000 sessions. With an average order value (AOV) range of $175-200, tommybahama.com is positioned competitively, though it lags behind westportbigandtall.com's higher AOV of $275-300. Overall, tommybahama.com excels in revenue but faces challenges in transactions and session counts against swimoutlet.com and others.
Revenue share by device at tommybahama.com
In July large majority of sales on tommybahama.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
tommybahama.com channels
Identify top traffic channels that drive growth for tommybahama.comand discover how performance of traffic channels has changed over time.
tommybahama.com Google Ads spend
Evaluate tommybahama.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
tommybahama.com devices
Review tommybahama.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
