tommybahama.com
Tommy Bahama is an online retailer operating at tommybahama.com. The website showcases a wide range of products available for sale, including clothing, accessories, footwear, and home decor. Their inventory features a variety of styles, inspired by leisure and coastal living, to cater to the taste and preference of potential customers.
GRIPS CUSTOMERS & RESEARCH PARTNERS
tommybahama.com Annual Revenue and Growth
tommybahama.com's annual sales on its online store amounted to $116.2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
tommybahama.com's monthly revenueOVER TIME
Over the past three months, tommybahama.com revenue has experienced decline of 27%, compared to the preceding three months.
tommybahama.com competitors
In November 2025, tommybahama.com outperformed its competitors in terms of revenue, with a total of $9,182,120. The website also had the highest number of transactions at 55,335 and sessions at 1,829,682. Tommy Bahama's average order value (AOV) ranged from $150 to $175, and its conversion rate was between 3.00% and 3.50%. In comparison, islandtrends.com had a revenue of $110,240 with 420 transactions and 19,609 sessions. mauijim.com generated $3,183,215 in revenue, while westportbigandtall.com and olukai.com had revenues of $516,670 and $2,644,270 respectively. swimoutlet.com led in terms of revenue with $7,147,498, but tommybahama.com had a higher conversion rate than all of its competitors, indicating stronger customer engagement and loyalty.
Revenue share by device at tommybahama.com
In November large majority of sales on tommybahama.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
tommybahama.com channels
Identify top traffic channels that drive growth for tommybahama.comand discover how performance of traffic channels has changed over time.
tommybahama.com Google Ads spend
Evaluate tommybahama.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
tommybahama.com devices
Review tommybahama.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
