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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for onnit.comonnit.com

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701.8K
Revenue
Jul 26
281.6K
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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Onnit.com is an online wellness store specializing in various products. They offer a wide range of items including supplements, fitness gear, foods, and apparel. The website aims to cater to individual health needs and offers products to support cognitive function, physical fitness, and overall well-being.

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onnit.com Annual Revenue and Growth

onnit.com's annual sales on its online store amounted to $17.9M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$17.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
onnit.com revenue by year

onnit.com's monthly revenueOVER TIME
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Over the past three months, onnit.com revenue has experienced decline of 21%, compared to the preceding three months.

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onnit.com revenue decline for last six months
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OVERVIEW
onnit.com significantly outperforms an average nutrition diets and fitness store in various metrics. In July 2026, it generated $702,000 in online sales, while an average nutrition diets and fitness store sees around $43,200 monthly. Its conversion rate of 2.50-3.00% falls within the typical range of 0.93% to 4.31%. With an average order value (AOV) between $75-100, it aligns with the typical AOV range of $60 to $229. Furthermore, onnit.com attracted 282,000 sessions, in stark contrast to the 21,000 sessions seen by an average nutrition diets and fitness store, showcasing its strong online presence.
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onnit.com competitors

In July 2026, muscleandstrength.com dominated the market with a staggering revenue of $11 million and 115,000 transactions, dwarfing onnit.com’s revenue of $702,000 and 7,335 transactions. onnit.com ranks third among its competitors, trailing muscleandstrength.com by $10.3 million in revenue and by 108,000 transactions. While onnit.com and muscleandstrength.com share a similar AOV range of $75-100, the former boasts a conversion rate of 2.50-3.00%, which is on par with its leading competitor. In terms of site traffic, onnit.com had 282,000 sessions, significantly less than muscleandstrength.com’s impressive 4 million sessions, placing onnit.com fourth overall, trailing by 3.7 million sessions. Competitors like bodybuilding.com also outperform onnit.com, with a revenue of $1.1 million and 16,000 transactions, though onnit.com surpasses hugesupplements.com’s revenue of $498,000. Overall, while onnit.com shows promise, it faces considerable competition in the fitness supplement market.

bodybuilding.com screenshot
#1 bodybuilding.com
1.1M
Revenue
678.8K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
muscleandstrength.com screenshot
#2 muscleandstrength.com
11M
Revenue
4M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
hugesupplements.com screenshot
#3 hugesupplements.com
497.7K
Revenue
252.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
steelsupplements.com screenshot
#4 steelsupplements.com
154.8K
Revenue
233.6K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
swolverine.com screenshot
#5 swolverine.com
205.2K
Revenue
402.4K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
onnit.com vs top market performers
onnit.com
top retailers
conversion rate vs average order value for onnit.com and its competitors
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Industries onnit.com operates in

onnit.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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onnit.com channels

Identify top traffic channels that drive growth for onnit.comand discover how performance of traffic channels has changed over time.

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onnit.com Google Ads spend

Evaluate onnit.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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onnit.com devices

Review onnit.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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onnit.com top markets

Explore onnit.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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onnit.com country & global rank

Assess the ranking of onnit.com among other retailers within its primary country and worldwide.

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