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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for onnit.comonnit.com

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701.4K
Revenue
Sep 26
273.1K
Sessions
Sep 26
2.0-2.5%
Conv. rate
Sep 26
$100-125
AOV
Sep 26
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Onnit.com is an online wellness store specializing in various products. They offer a wide range of items including supplements, fitness gear, foods, and apparel. The website aims to cater to individual health needs and offers products to support cognitive function, physical fitness, and overall well-being.

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onnit.com Annual Revenue and Growth

onnit.com's annual sales on its online store amounted to $17.9M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$17.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
onnit.com revenue by year

onnit.com's monthly revenueOVER TIME
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Over the past three months, onnit.com revenue has experienced decline of 17%, compared to the preceding three months.

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onnit.com revenue decline for last six months
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OVERVIEW
Compared to an average nutrition diets and fitness store, onnit.com performs exceptionally well in several key metrics. In September 2026, it generated $701,000 in online sales, far exceeding the typical $42,600. Its conversion rate stands at 2.00-2.50%, which falls within the category's typical range of 1.04% to 4.42%. The average order value (AOV) is $100-125, also within the category's typical range of $61 to $240. With 273,000 sessions, onnit.com significantly outperforms the average nutrition diets and fitness store, which sees around 17,800 sessions monthly. Overall, it maintains a strong presence in the market.
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onnit.com competitors

In September 2026, muscleandstrength.com leads the competition with a substantial revenue of $6.4 million, bolstered by 84,300 transactions from 3.5 million sessions. In contrast, onnit.com achieves revenue of $701,000 with 6,731 transactions from 273,000 sessions, placing it third in revenue and transactions among its peers. bodybuilding.com follows closely with revenue of $743,000, driven by 13,300 transactions across 498,000 sessions, which gives it a slight edge over onnit.com. The average order value (AOV) at onnit.com ranges from $100 to $125, aligning with swolverine.com, which also has an AOV in that bracket. However, swolverine.com trails in revenue with $463,000 and transactions at 4,548. Overall, while onnit.com performs respectably, it falls behind muscleandstrength.com and bodybuilding.com in key metrics like revenue, transactions, and sessions.

bodybuilding.com screenshot
#1 bodybuilding.com
743.2K
Revenue
498.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
muscleandstrength.com screenshot
#2 muscleandstrength.com
6.4M
Revenue
3.5M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
hugesupplements.com screenshot
#3 hugesupplements.com
270.5K
Revenue
180.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
steelsupplements.com screenshot
#4 steelsupplements.com
195.6K
Revenue
220.4K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
swolverine.com screenshot
#5 swolverine.com
462.8K
Revenue
476.6K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
onnit.com vs top market performers
onnit.com
top retailers
conversion rate vs average order value for onnit.com and its competitors
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Industries onnit.com operates in

onnit.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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onnit.com channels

Identify top traffic channels that drive growth for onnit.comand discover how performance of traffic channels has changed over time.

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onnit.com Google Ads spend

Evaluate onnit.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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onnit.com devices

Review onnit.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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onnit.com top markets

Explore onnit.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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onnit.com country & global rank

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