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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for onnit.comonnit.com

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801.2K
Revenue
Apr 26
273.1K
Sessions
Apr 26
3.0-3.5%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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Onnit.com is an online wellness store specializing in various products. They offer a wide range of items including supplements, fitness gear, foods, and apparel. The website aims to cater to individual health needs and offers products to support cognitive function, physical fitness, and overall well-being.

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onnit.com Annual Revenue and Growth

onnit.com's annual sales on its online store amounted to $17.9M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$17.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
onnit.com revenue by year

onnit.com's monthly revenueOVER TIME
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Over the past three months, onnit.com revenue has experienced decline of 53%, compared to the preceding three months.

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onnit.com revenue decline for last six months
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OVERVIEW
In April 2026, onnit.com generated $801,197 in online sales, significantly surpassing the HEALTH median of $53,521, with a conversion rate between 3.00-3.50%, close to the high benchmark of 4.42%. Its average order value (AOV) ranged from $75 to $100, below the industry high of $221. With 273,115 sessions, onnit.com demonstrated strong engagement compared to the median of 23,008 sessions in its category, yet still lagged behind the leader, myprotein.com, which recorded 4,329,322 sessions, illustrating a solid but competitive position in the health and fitness market.
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onnit.com competitors

In April 2026, onnit.com generated $801,197 in revenue with 9,029 transactions from 273,115 sessions, yielding an average order value (AOV) of $75-100 and a conversion rate of 3.00-3.50%. Competitor bodybuilding.com surpassed onnit.com with $1,130,884 in revenue and 18,545 transactions, but had a lower AOV of $50-75 and a conversion rate of 2.50-3.00%. muscleandstrength.com dominated the field with an impressive $7,622,818 in revenue, driven by 101,905 transactions, yet its conversion rate (2.00-2.50%) lagged behind. hugesupplements.com and steelsupplements.com performed modestly, earning $207,512 and $119,443, respectively, both with AOVs of $75-100 but low conversion rates. Meanwhile, swolverine.com, with $423,371 in revenue, had a similar AOV but the lowest conversion rate among competitors at 0.50-1.00%. Overall, onnit.com stands out with a competitive conversion rate relative to its revenue.

bodybuilding.com screenshot
#1 bodybuilding.com
1.1M
Revenue
630.8K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
muscleandstrength.com screenshot
#2 muscleandstrength.com
7.6M
Revenue
4.2M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
hugesupplements.com screenshot
#3 hugesupplements.com
207.5K
Revenue
119.5K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
steelsupplements.com screenshot
#4 steelsupplements.com
119.4K
Revenue
211K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
swolverine.com screenshot
#5 swolverine.com
423.4K
Revenue
673.2K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
onnit.com vs top market performers
onnit.com
top retailers
conversion rate vs average order value for onnit.com and its competitors
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Revenue share by device at onnit.com

In April large majority of sales on onnit.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on onnit.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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onnit.com channels

Identify top traffic channels that drive growth for onnit.comand discover how performance of traffic channels has changed over time.

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onnit.com Google Ads spend

Evaluate onnit.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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onnit.com devices

Review onnit.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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onnit.com top markets

Explore onnit.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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onnit.com country & global rank

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