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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for onnit.comonnit.com

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941.4K
Revenue
Sep 25
389.2K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Onnit.com is an online wellness store specializing in various products. They offer a wide range of items including supplements, fitness gear, foods, and apparel. The website aims to cater to individual health needs and offers products to support cognitive function, physical fitness, and overall well-being.

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onnit.com Annual Revenue and Growth

onnit.com's annual sales on its online store amounted to $41.1M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$41.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
onnit.com revenue by year

onnit.com's monthly revenueOVER TIME
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Over the past three months, onnit.com revenue has experienced decline of 24%, compared to the preceding three months.

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onnit.com revenue decline for last six months
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OVERVIEW
In September 2025, onnit.com, operating in the HEALTH industry, generated $941,381 in online sales, significantly exceeding the median of $55,393, but falling short of roguefitness.com's leading revenue of $14,197,274; its conversion rate ranged from 2.00-2.50%, below the high benchmark of 4.51%, while its average order value (AOV) stood at $100-125, well below the high of $214, and with 389,171 sessions, it far surpassed the median of 25,494 yet lagged behind myprotein.com's impressive 6,526,170 sessions, highlighting both strengths and opportunities for growth.
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onnit.com competitors

In September 2025, onnit.com generated a revenue of $941,381 from 9,008 transactions and 389,171 sessions, with an average order value (AOV) ranging between $100-125 and a conversion rate of 2.00-2.50%. Compared to its competitors, bodybuilding.com had slightly lower revenue at $923,410 but higher transactions and sessions, with an AOV of $50-75 and a conversion rate of 2.50-3.00%. muscleandstrength.com stood out with the highest revenue of $8,114,940 from 107,419 transactions and 4,213,381 sessions, offering an AOV of $75-100 and a conversion rate of 2.50-3.00%. hugesupplements.com and swolverine.com had lower revenue and conversion rates compared to onnit.com, while steelsupplements.com had similar revenue with a lower conversion rate. Overall, onnit.com performed well in terms of revenue and conversion rate, positioning itself competitively within the market.

bodybuilding.com screenshot
#1 bodybuilding.com
923.4K
Revenue
622.9K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
muscleandstrength.com screenshot
#2 muscleandstrength.com
8.1M
Revenue
4.2M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
hugesupplements.com screenshot
#3 hugesupplements.com
161.5K
Revenue
99.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
steelsupplements.com screenshot
#4 steelsupplements.com
182.5K
Revenue
261.3K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
swolverine.com screenshot
#5 swolverine.com
541.1K
Revenue
687K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
onnit.com vs top market performers
onnit.com
top retailers
conversion rate vs average order value for onnit.com and its competitors
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Revenue share by device at onnit.com

In September large majority of sales on onnit.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on onnit.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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onnit.com channels

Identify top traffic channels that drive growth for onnit.comand discover how performance of traffic channels has changed over time.

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onnit.com Google Ads spend

Evaluate onnit.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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onnit.com devices

Review onnit.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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onnit.com top markets

Explore onnit.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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onnit.com country & global rank

Assess the ranking of onnit.com among other retailers within its primary country and worldwide.

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