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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for onnit.comonnit.com

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824K
Revenue
May 26
273.3K
Sessions
May 26
3.0-3.5%
Conv. rate
May 26
$75-100
AOV
May 26
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Onnit.com is an online wellness store specializing in various products. They offer a wide range of items including supplements, fitness gear, foods, and apparel. The website aims to cater to individual health needs and offers products to support cognitive function, physical fitness, and overall well-being.

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onnit.com Annual Revenue and Growth

onnit.com's annual sales on its online store amounted to $17.9M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$17.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
onnit.com revenue by year

onnit.com's monthly revenueOVER TIME
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Over the past three months, onnit.com revenue has experienced decline of 29%, compared to the preceding three months.

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onnit.com revenue decline for last six months
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OVERVIEW
In May 2026, onnit.com, a prominent player in the health and nutrition sector, generated $824,032 in online sales, significantly outperforming the median revenue of $49,130 for its category. With a conversion rate of 3.00-3.50%, it remains competitive, albeit below the high benchmark of 4.81%. The average order value (AOV) ranged between $75-100, which is commendable compared to the sector's high of $230. The site attracted 273,276 sessions, far exceeding the median of 19,858 but trailing the top competitor, myprotein.com, with 5,387,532 sessions, highlighting potential for growth and engagement.
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onnit.com competitors

In May 2026, onnit.com generated $824,032 in revenue with a conversion rate of 3.00-3.50%, which is comparable to muscleandstrength.com, also at 3.00-3.50% but significantly higher in revenue at $12,233,969. Meanwhile, bodybuilding.com leads with $1,078,230 and a lower conversion rate of 2.00-2.50%. onnit.com saw 273,276 sessions and 8,904 transactions, indicating a robust performance. However, muscleandstrength.com achieved an impressive 147,155 transactions from 4,202,479 sessions, showcasing a massive market presence. In contrast, hugesupplements.com recorded $356,887 with a conversion rate of 2.00-2.50%, while swolverine.com made $565,723 with a much lower conversion rate of 0.50-1.00%. steelsupplements.com struggled with just $205,083, indicating challenges in user engagement. Overall, onnit.com holds a strong position amidst its competitors, especially in the high-AOV segment.

bodybuilding.com screenshot
#1 bodybuilding.com
1.1M
Revenue
718K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
muscleandstrength.com screenshot
#2 muscleandstrength.com
12.2M
Revenue
4.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
hugesupplements.com screenshot
#3 hugesupplements.com
356.9K
Revenue
155.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
steelsupplements.com screenshot
#4 steelsupplements.com
205.1K
Revenue
224.5K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
swolverine.com screenshot
#5 swolverine.com
565.7K
Revenue
737K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
onnit.com vs top market performers
onnit.com
top retailers
conversion rate vs average order value for onnit.com and its competitors
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Revenue share by device at onnit.com

In May large majority of sales on onnit.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on onnit.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries onnit.com operates in

onnit.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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onnit.com channels

Identify top traffic channels that drive growth for onnit.comand discover how performance of traffic channels has changed over time.

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onnit.com Google Ads spend

Evaluate onnit.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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onnit.com devices

Review onnit.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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onnit.com top markets

Explore onnit.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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onnit.com country & global rank

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