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Jan 2026
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Home/Insights/Retailers/ottofrei.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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411K
Revenue
Jan 26
64.9K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$350-375
AOV
Jan 26
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Otto Frei has been in the jewelry business for over 90 years through 4 generations of family. We carry a large range of jewelry tools and findings and ship worldwide. Chat with us online or over the phone! 800-772-3456

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ottofrei.com Annual Revenue and Growth

ottofrei.com's annual sales on its online store amounted to $5.1M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$5.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
ottofrei.com revenue by year

ottofrei.com's monthly revenueOVER TIME
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Over the past three months, ottofrei.com revenue has experienced growth of 10%, compared to the preceding three months.

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ottofrei.com revenue growth for last six months
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OVERVIEW
In January 2026, ottofrei.com generated $411,006 in online sales, significantly outperforming the LUXURY median of $104,222, with a conversion rate between 1.50-2.00%, lower than the category high of 2.76%. Their average order value (AOV) ranged from $350-375, well below the industry high of $983. The site recorded 64,917 sessions, surpassing the median of 32,613 but dwarfed by pandora.net's impressive 21,750,377 sessions, indicating room for growth in traffic despite strong revenue performance in a competitive market.
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ottofrei.com competitors

In January 2026, ottofrei.com reported a revenue of $411,006 with 1,101 transactions and 64,917 sessions, boasting an average order value (AOV) of $350-375 and a conversion rate of 1.50-2.00%. In comparison, its competitors show varying levels of performance. Rio Grande generated the highest revenue at $12,976,999 with 35,392 transactions and 1,237,418 sessions, maintaining a similar AOV and a higher conversion rate of 2.50-3.00%. Pepetools and Stuller also outperformed ottofrei.com in revenue, transactions, and sessions. Septools and Esslinger, on the other hand, lagged behind with significantly lower revenue and conversion rates, showcasing room for improvement. Overall, ottofrei.com stands out for its competitive AOV and conversion rate within the jewelry tools and equipment industry.

riogrande.com screenshot
#1 riogrande.com
13M
Revenue
1.2M
Sessions
2.5-3.0%
Conv. rate
$350-375
AOV
pepetools.com screenshot
#2 pepetools.com
981.5K
Revenue
72.8K
Sessions
2.5-3.0%
Conv. rate
$400-500
AOV
septools.com screenshot
#3 septools.com
146.5K
Revenue
14.8K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
stuller.com screenshot
#4 stuller.com
46.4M
Revenue
967.7K
Sessions
8.0-8.5%
Conv. rate
$500-600
AOV
esslinger.com screenshot
#5 esslinger.com
273.2K
Revenue
268.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
ottofrei.com vs top market performers
ottofrei.com
top retailers
conversion rate vs average order value for ottofrei.com and its competitors
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Revenue share by device at ottofrei.com

In January large majority of sales on ottofrei.com, 100% was finalized on desktop devices, with 0.29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on ottofrei.com, 100% was finalized on desktop devices, with 0.29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ottofrei.com channels

Identify top traffic channels that drive growth for ottofrei.comand discover how performance of traffic channels has changed over time.

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ottofrei.com Google Ads spend

Evaluate ottofrei.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ottofrei.com devices

Review ottofrei.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ottofrei.com top markets

Explore ottofrei.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ottofrei.com country & global rank

Assess the ranking of ottofrei.com among other retailers within its primary country and worldwide.

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