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May 2025
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Home/Insights/Retailers/stuller.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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54.6M
Revenue
882.6K
Sessions
9.0-9.5%
Conv. rate
$600-700
AOV
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Stuller.com is a website that offers a wide range of jewellery-related products and services to businesses in the jewellery industry. They supply a diverse selection of gems, diamonds, settings, tools, and machinery for jewelry creation. The website also provides training resources and services for jewelry design and repair.

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stuller.com's revenueOVER TIME
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Over the past three months, stuller.com revenue has experienced decline of 3.2%, compared to the preceding three months.

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stuller.com revenue decline for last six months
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OVERVIEW
In May 2025, stuller.com in the LUXURY industry had a revenue of $54,614,755, a conversion rate of 9.00-9.50%, an AOV of $650-675, and 882,631 sessions. The median revenue in the category is $78,577, the largest online store is chrono24.com with $88,988,015, the highest conversion rate is 2.81%, the highest AOV is $1,008, the lowest AOV is $88, and the highest number of sessions is 15,949,662 from pandora.net with a median of 26,443 sessions.
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stuller.com competitors

In May 2025, stuller.com stands out among its competitors with a revenue of $54,614,755 and 82,810 transactions. With 882,631 sessions, stuller.com boasts an Average Order Value (AOV) of $650-$675 and a high conversion rate of 9.00-9.50%. In comparison, riogrande.com has a revenue of $11,654,202 with 31,254 transactions and 1,068,297 sessions. Their AOV ranges from $350-$375, and their conversion rate is 2.50-3.00%. jewelrysupply.com, esslinger.com, ottofrei.com, and pepetools.com also fall behind stuller.com in terms of revenue, transactions, sessions, AOV, and conversion rate. stuller.com's strong performance in all these domains sets it apart as a leader in the industry, outperforming its competitors in key metrics.

riogrande.com screenshot
#1 riogrande.com
11.7M
Revenue
1.1M
Sessions
2.5-3.0%
Conv. rate
$350-375
AOV
ottofrei.com screenshot
#2 ottofrei.com
360.1K
Revenue
52.6K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
pepetools.com screenshot
#3 pepetools.com
645.8K
Revenue
63.1K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
jewelrysupply.com screenshot
#4 jewelrysupply.com
69.9K
Revenue
56.8K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
esslinger.com screenshot
#5 esslinger.com
282.3K
Revenue
216.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
stuller.com vs top market performers
stuller.com
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conversion rate vs average order value for stuller.com and its competitors
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Revenue share by device at stuller.com

In May large majority of sales on stuller.com, 97% was finalized on desktop devices, with 2.7% of sales coming from mobile devices.

In May large majority of sales on stuller.com, 97% was finalized on desktop devices, with 2.7% of sales coming from mobile devices.
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stuller.com channels

Identify top traffic channels that drive growth for stuller.comand discover how performance of traffic channels has changed over time.

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stuller.com Google Ads spend

Evaluate stuller.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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stuller.com devices

Review stuller.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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stuller.com top markets

Explore stuller.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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stuller.com country & global rank

Assess the ranking of stuller.com among other retailers within its primary country and worldwide.

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