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Nov 2025
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Home/Insights/Retailers/dermstore.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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28.3M
Revenue
Nov 25
4.9M
Sessions
Nov 25
5.0-5.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Dermstore.com is an online platform that offers a wide array of beauty and skincare products. The website provides customers with access to various brand-name skin care lines, cosmetics, haircare, and bath/body products. Dermstore.com also features product descriptions, customer reviews, and expert advice to assist users in making informed purchasing decisions.

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dermstore.com Annual Revenue and Growth

dermstore.com's annual sales on its online store amounted to $130M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$130M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
dermstore.com revenue by year

dermstore.com's monthly revenueOVER TIME
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Over the past three months, dermstore.com revenue has experienced growth of 17%, compared to the preceding three months.

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dermstore.com revenue growth for last six months
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OVERVIEW
In November 2025, dermstore.com generated online sales revenue of $28,293,663, significantly higher than the BEAUTY AND COSMETICS median of $52,547, but still far behind ulta.com’s $145,643,880. The site boasted a conversion rate of 5.00-5.50%, aligning closely with the industry’s high benchmark of 5.32%. Dermstore’s average order value (AOV) ranged between $100-125, well below the sector's peak of $204. Additionally, the website attracted 4,878,027 sessions, markedly surpassing the median of 19,748 yet trailing sephora.com's impressive 76,114,809 sessions, indicating room for growth in user engagement and revenue.
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dermstore.com competitors

In November 2025, dermstore.com reported a revenue of $28,293,663 with 264,564 transactions and 4,878,027 sessions, resulting in an average order value (AOV) of $100-125 and a conversion rate of 5.00-5.50%. In comparison, lovelyskin.com had a revenue of $4,356,351 with 34,376 transactions and 890,443 sessions, an AOV of $125-150, and a conversion rate of 3.50-4.00%. skinstore.com reported a significantly lower revenue of $905 with only 5 transactions and 111 sessions, but a higher AOV of $175-200 and a conversion rate of 4.00-4.50%. sephora.com was the highest earner with a revenue of $106,687,444, 1,379,342 transactions, and 76,114,809 sessions, but had a lower AOV of $75-100 and a conversion rate of 1.50-2.00%. dermstore.com appears to perform well in terms of revenue, transactions, and conversion rate compared to its competitors in the skincare industry.

lovelyskin.com screenshot
#1 lovelyskin.com
4.4M
Revenue
890.4K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
skinstore.com screenshot
#2 skinstore.com
904.6
Revenue
111
Sessions
4.0-4.5%
Conv. rate
$175-200
AOV
bluemercury.com screenshot
#3 bluemercury.com
3.4M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
sephora.com screenshot
#4 sephora.com
106.7M
Revenue
76.1M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
feelunique.com screenshot
#5 feelunique.com
39K
Revenue
12.9K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
dermstore.com vs top market performers
dermstore.com
top retailers
conversion rate vs average order value for dermstore.com and its competitors
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Revenue share by device at dermstore.com

In November large majority of sales on dermstore.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on dermstore.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dermstore.com channels

Identify top traffic channels that drive growth for dermstore.comand discover how performance of traffic channels has changed over time.

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dermstore.com Google Ads spend

Evaluate dermstore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dermstore.com devices

Review dermstore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dermstore.com top markets

Explore dermstore.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dermstore.com country & global rank

Assess the ranking of dermstore.com among other retailers within its primary country and worldwide.

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