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Apr 2026
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Home/Insights/Retailers/dermstore.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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10.2M
Revenue
Apr 26
3.6M
Sessions
Apr 26
3.0-3.5%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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Dermstore.com is an online platform that offers a wide array of beauty and skincare products. The website provides customers with access to various brand-name skin care lines, cosmetics, haircare, and bath/body products. Dermstore.com also features product descriptions, customer reviews, and expert advice to assist users in making informed purchasing decisions.

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dermstore.com Annual Revenue and Growth

dermstore.com's annual sales on its online store amounted to $176.4M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$176.4M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
dermstore.com revenue by year

dermstore.com's monthly revenueOVER TIME
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Over the past three months, dermstore.com revenue has experienced decline of 35%, compared to the preceding three months.

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dermstore.com revenue decline for last six months
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OVERVIEW
In April 2026, dermstore.com generated $10,235,486 in online sales, significantly lower than the BEAUTY AND COSMETICS median of $40,161 and far behind sephora.com’s $117,760,640. Its conversion rate ranged from 3.00-3.50%, just below the category's high of 4.38%, with an average order value (AOV) between $75-100, compared to the sector's high of $195. The site recorded 3,591,176 sessions, vastly overshadowed by sephora.com’s 84,653,344 and above the median of 20,819. Overall, dermstore.com exhibits strong engagement, yet struggles with revenue and AOV relative to larger competitors.
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dermstore.com competitors

As of April 2026, dermstore.com generated a revenue of $10,235,486 from 109,706 transactions, achieving 3,591,176 sessions, with an Average Order Value (AOV) ranging from $75 to $100 and a conversion rate of 3.00-3.50%. In comparison, sephora.com outperformed all competitors with a staggering revenue of $117,760,640 and a conversion rate of 1.50-2.00%, but had a similar AOV. lovelyskin.com, while much smaller in revenue at $3,391,100, achieved a higher conversion rate of 3.50-4.00% and a better AOV of $100-125. bluemercury.com reported lower metrics, with revenue at $1,731,575 and a conversion rate of 1.00-1.50%. skinstore.com and feelunique.com lagged with revenues of $50,192 and $45,956, respectively, although feelunique.com had the highest conversion rate at 4.50-5.00%. Overall, dermstore.com stands strong among its competitors with solid performance metrics.

lovelyskin.com screenshot
#1 lovelyskin.com
3.4M
Revenue
768.5K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
skinstore.com screenshot
#2 skinstore.com
50.2K
Revenue
13.5K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
bluemercury.com screenshot
#3 bluemercury.com
1.7M
Revenue
812.2K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
sephora.com screenshot
#4 sephora.com
117.8M
Revenue
84.7M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
feelunique.com screenshot
#5 feelunique.com
46K
Revenue
16.1K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
dermstore.com vs top market performers
dermstore.com
top retailers
conversion rate vs average order value for dermstore.com and its competitors
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Revenue share by device at dermstore.com

In April large majority of sales on dermstore.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on dermstore.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dermstore.com channels

Identify top traffic channels that drive growth for dermstore.comand discover how performance of traffic channels has changed over time.

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dermstore.com Google Ads spend

Evaluate dermstore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dermstore.com devices

Review dermstore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dermstore.com top markets

Explore dermstore.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dermstore.com country & global rank

Assess the ranking of dermstore.com among other retailers within its primary country and worldwide.

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