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Oct 2025
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Home/Insights/Retailers/dermstore.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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16.3M
Revenue
Oct 25
2.6M
Sessions
Oct 25
6.0-6.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Dermstore.com is an online platform that offers a wide array of beauty and skincare products. The website provides customers with access to various brand-name skin care lines, cosmetics, haircare, and bath/body products. Dermstore.com also features product descriptions, customer reviews, and expert advice to assist users in making informed purchasing decisions.

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dermstore.com Annual Revenue and Growth

dermstore.com's annual sales on its online store amounted to $130M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$130M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
dermstore.com revenue by year

dermstore.com's monthly revenueOVER TIME
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Over the past three months, dermstore.com revenue has experienced growth of 11%, compared to the preceding three months.

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dermstore.com revenue growth for last six months
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OVERVIEW
In October 2025, dermstore.com generated $16,289,265 in revenue from online sales, significantly below the BEAUTY AND COSMETICS median of $41,294, with a conversion rate between 6.00-6.50%, well above the industry's average of 4.65%. The site's average order value (AOV) ranged from $100-125, notably lower than the high of $202 within the category. dermstore.com recorded 2,603,615 sessions, far surpassing the median of 18,156 but dwarfed by the leading competitor, sephora.com, which attracted 49,510,502 sessions. Overall, these metrics highlight dermstore.com's competitive positioning within the dynamic beauty and cosmetics landscape.
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dermstore.com competitors

In October 2025, dermstore.com outperformed its competitors in terms of revenue, transactions, and sessions. dermstore.com generated a revenue of $16,289,265 from 159,954 transactions and 2,603,615 sessions with an average order value (AOV) ranging between $100-125 and a conversion rate of 6.00-6.50%. In comparison, lovelyskin.com had a revenue of $2,752,632 from 22,266 transactions and 634,541 sessions with a conversion rate of 3.50-4.00%. bluemercury.com generated $1,698,808 in revenue from 9,454 transactions and 718,163 sessions with a lower conversion rate of 1.00-1.50%. sephora.com was the top performer with $60,266,996 in revenue from 766,724 transactions and 49,510,502 sessions, but had a lower AOV and conversion rate compared to dermstore.com. feelunique.com lagged behind with a revenue of $29,255 from 447 transactions and 9,638 sessions, but had a higher conversion rate than most competitors.

lovelyskin.com screenshot
#1 lovelyskin.com
2.8M
Revenue
634.5K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
bluemercury.com screenshot
#2 bluemercury.com
1.7M
Revenue
718.2K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
sephora.com screenshot
#3 sephora.com
60.3M
Revenue
49.5M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
feelunique.com screenshot
#4 feelunique.com
29.3K
Revenue
9.6K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
spacenk.com screenshot
#5 spacenk.com
6M
Revenue
3.9M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
dermstore.com vs top market performers
dermstore.com
top retailers
conversion rate vs average order value for dermstore.com and its competitors
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Revenue share by device at dermstore.com

In October large majority of sales on dermstore.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on dermstore.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dermstore.com channels

Identify top traffic channels that drive growth for dermstore.comand discover how performance of traffic channels has changed over time.

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dermstore.com Google Ads spend

Evaluate dermstore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dermstore.com devices

Review dermstore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dermstore.com top markets

Explore dermstore.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dermstore.com country & global rank

Assess the ranking of dermstore.com among other retailers within its primary country and worldwide.

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