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Jul 2026
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Home/Insights/Retailers/payless.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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42.9K
Revenue
Jul 26
226.5K
Sessions
Jul 26
0.0-0.5%
Conv. rate
Jul 26
$25-50
AOV
Jul 26
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Payless.com is an online retail platform offering a range of footwear and accessories for men, women, and children. Their product inventory includes various types of shoes, sandals, boots, and athletic footwear along with handbags, socks, and shoe care products. They strive to offer affordable choices to customers seeking quality footwear options.

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payless.com Annual Revenue and Growth

payless.com's annual sales on its online store amounted to $354.7K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$354.7K
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
payless.com revenue by year

payless.com's monthly revenueOVER TIME
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Over the past three months, payless.com revenue has experienced growth of 44%, compared to the preceding three months.

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payless.com revenue growth for last six months
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OVERVIEW
In July 2026, payless.com generated $42,900 in revenue from online sales, significantly lower than the average store in the fashion and apparel category, which generates around $71,300 monthly. Its conversion rate ranged from 0.00-0.50%, below the category's typical range of 0.66% to 3.1%. The average order value (AOV) was $25-50, also below the typical AOV range of $84 to $403. Additionally, payless.com recorded 227,000 sessions, well above the average store in the fashion and apparel category, which sees around 28,400 sessions monthly.
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payless.com competitors

In July 2026, famousfootwear.com generated $26.9 million in revenue, leading the market with 213,000 transactions from 11.1 million sessions. In comparison, payless.com reported just $42,900 in revenue, ranking last among competitors, trailing famousfootwear.com by $26.9 million. payless.com also fell short in transactions, with only 882, which is 212,000 fewer than famousfootwear.com. While payless.com has an average order value (AOV) ranging from $25-50, competitors like rackroomshoes.com and shoecarnival.com have AOVs between $100-175 and $100-125, respectively. In terms of conversion rates, payless.com’s range of 0.00-0.50 significantly lags behind others like shoecarnival.com, which achieves rates of 3.00-3.50.

shoemall.com screenshot
#1 shoemall.com
2M
Revenue
515.2K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
rackroomshoes.com screenshot
#2 rackroomshoes.com
9.8M
Revenue
3.2M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
clarksusa.com screenshot
#3 clarksusa.com
56K
Revenue
15.5K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
famousfootwear.com screenshot
#4 famousfootwear.com
26.9M
Revenue
11.1M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
shoecarnival.com screenshot
#5 shoecarnival.com
23.3M
Revenue
6.1M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
payless.com vs top market performers
payless.com
top retailers
conversion rate vs average order value for payless.com and its competitors
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Revenue share by device at payless.com

In July large majority of sales on payless.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.

In July large majority of sales on payless.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.

Industries payless.com operates in

payless.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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payless.com channels

Identify top traffic channels that drive growth for payless.comand discover how performance of traffic channels has changed over time.

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payless.com Google Ads spend

Evaluate payless.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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payless.com devices

Review payless.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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payless.com top markets

Explore payless.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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payless.com country & global rank

Assess the ranking of payless.com among other retailers within its primary country and worldwide.

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