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Sep 2026
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Home/Insights/Retailers/payless.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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31K
Revenue
Sep 26
338.8K
Sessions
Sep 26
0.0-0.5%
Conv. rate
Sep 26
$25-50
AOV
Sep 26
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Payless.com is an online retail platform offering a range of footwear and accessories for men, women, and children. Their product inventory includes various types of shoes, sandals, boots, and athletic footwear along with handbags, socks, and shoe care products. They strive to offer affordable choices to customers seeking quality footwear options.

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payless.com Annual Revenue and Growth

payless.com's annual sales on its online store amounted to $354.7K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$354.7K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
payless.com revenue by year

payless.com's monthly revenueOVER TIME
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Over the past three months, payless.com revenue has experienced growth of 16%, compared to the preceding three months.

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payless.com revenue growth for last six months
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OVERVIEW
In September 2026, payless.com reported revenue of $31,000 in online sales, which is below the average store in the fashion and apparel category that generates around $63,500 monthly. Its conversion rate ranged from 0.00-0.50%, notably lower than the average store in the fashion and apparel category, where conversion rates typically range from 0.67% to 3.16%. The average order value (AOV) was between $25-50, considerably lower than the average store in the fashion and apparel category, which ranges from $79 to $406. With 339,000 sessions, payless.com also surpassed the average store in the fashion and apparel category, which sees around 26,000 sessions monthly.
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payless.com competitors

In September 2026, famousfootwear.com outperformed its peers with a revenue of 23.3 million, 210,000 transactions, and 10.9 million sessions. In contrast, payless.com recorded a revenue of 31,000, with 880 transactions and 339,000 sessions, placing it fifth among its competitors. rackroomshoes.com also excelled, achieving 12.9 million in revenue from 111,000 transactions over 3.4 million sessions. shoecarnival.com followed closely with 16.4 million in revenue and a similar transaction count of 162,000 from 4.7 million sessions. Meanwhile, shoemall.com generated 2 million in revenue with an AOV range of 175-200, while clarksusa.com reported a revenue of 9,599, ranking last in this competitive landscape.

shoemall.com screenshot
#1 shoemall.com
2M
Revenue
599.7K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
rackroomshoes.com screenshot
#2 rackroomshoes.com
12.9M
Revenue
3.4M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
clarksusa.com screenshot
#3 clarksusa.com
9.6K
Revenue
2.1K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
famousfootwear.com screenshot
#4 famousfootwear.com
23.3M
Revenue
10.9M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
shoecarnival.com screenshot
#5 shoecarnival.com
16.4M
Revenue
4.7M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
payless.com vs top market performers
payless.com
top retailers
conversion rate vs average order value for payless.com and its competitors
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Revenue share by device at payless.com

In September large majority of sales on payless.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.

In September large majority of sales on payless.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.

Industries payless.com operates in

payless.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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payless.com channels

Identify top traffic channels that drive growth for payless.comand discover how performance of traffic channels has changed over time.

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payless.com Google Ads spend

Evaluate payless.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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payless.com devices

Review payless.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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payless.com top markets

Explore payless.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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payless.com country & global rank

Assess the ranking of payless.com among other retailers within its primary country and worldwide.

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