payless.com
Payless.com is an online retail platform offering a range of footwear and accessories for men, women, and children. Their product inventory includes various types of shoes, sandals, boots, and athletic footwear along with handbags, socks, and shoe care products. They strive to offer affordable choices to customers seeking quality footwear options.
GRIPS CUSTOMERS & RESEARCH PARTNERS
payless.com Annual Revenue and Growth
payless.com's annual sales on its online store amounted to $594.7K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.
payless.com's monthly revenueOVER TIME
Over the past three months, payless.com revenue has experienced decline of 16%, compared to the preceding three months.
payless.com competitors
In September 2025, payless.com falls behind its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. shoemall.com leads the pack with a revenue of $1,283,606 and a high AOV of $150-175. Rack Room Shoes follows closely behind with a substantial revenue of $7,695,878 and a high conversion rate of 3.00-3.50. Clarks USA, Famous Footwear, and Shoe Carnival also outperform payless.com in revenue, transactions, AOV, and conversion rate. While payless.com may have a solid number of sessions at 280,163, its revenue of $22,819 and low conversion rate of 0.00-0.50 put it at a disadvantage compared to its competitors. To remain competitive, payless.com will need to improve its performance across these key metrics.
Revenue share by device at payless.com
In September large majority of sales on payless.com, 83% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 17% of sales coming from desktop devices.
Gain even more insights with the Grips app
payless.com channels
Identify top traffic channels that drive growth for payless.comand discover how performance of traffic channels has changed over time.
payless.com Google Ads spend
Evaluate payless.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
payless.com devices
Review payless.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
