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Jun 2026
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Home/Insights/Retailers/payless.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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41.6K
Revenue
Jun 26
226.3K
Sessions
Jun 26
0.0-0.5%
Conv. rate
Jun 26
$25-50
AOV
Jun 26
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Payless.com is an online retail platform offering a range of footwear and accessories for men, women, and children. Their product inventory includes various types of shoes, sandals, boots, and athletic footwear along with handbags, socks, and shoe care products. They strive to offer affordable choices to customers seeking quality footwear options.

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payless.com Annual Revenue and Growth

payless.com's annual sales on its online store amounted to $354.7K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$354.7K
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
payless.com revenue by year

payless.com's monthly revenueOVER TIME
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Over the past three months, payless.com revenue has experienced growth of 32%, compared to the preceding three months.

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payless.com revenue growth for last six months
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OVERVIEW
In June 2026, payless.com generated $41,619 in online sales with a conversion rate between 0.00-0.50%, significantly below the FASHION AND APPAREL median of $72,361 and a high conversion rate of 3.17%. The Average Order Value (AOV) ranged from $25-50, contrasting sharply with the sector's high AOV of $404. payless.com recorded 226,341 sessions, well below the leading site, shein.com, which achieved 281,242,442 sessions, but notably higher than the industry median of 28,254 sessions. Overall, these metrics indicate a need for improvement in sales and customer engagement strategies to enhance performance in a competitive landscape.
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payless.com competitors

In June 2026, payless.com generated a revenue of $41,619 from 921 transactions and 226,341 sessions, resulting in a low conversion rate of 0.00-0.50%. In contrast, shoemall.com saw a substantial revenue of $1,899,695 with 10,999 transactions and a conversion rate of 1.50-2.00%. rackroomshoes.com performed even better, boasting revenues of $7,611,165 from 57,396 transactions and a conversion rate of 2.00-2.50%. famousfootwear.com dominated the market with $20,252,623 in revenue from 152,427 transactions, also achieving a conversion rate of 2.00-2.50%. Although clarksusa.com and payless.com showed similar revenue figures of $58,032 and $41,619, respectively, clarksusa.com had a significantly higher AOV at 250-275. Meanwhile, shoecarnival.com led with the highest revenue of $14,849,580 and a conversion rate of 2.50-3.00%, emphasizing the competitive landscape payless.com faces.

shoemall.com screenshot
#1 shoemall.com
1.9M
Revenue
574.3K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
rackroomshoes.com screenshot
#2 rackroomshoes.com
7.6M
Revenue
2.6M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
clarksusa.com screenshot
#3 clarksusa.com
58K
Revenue
14.2K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
famousfootwear.com screenshot
#4 famousfootwear.com
20.3M
Revenue
7.6M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
shoecarnival.com screenshot
#5 shoecarnival.com
14.8M
Revenue
4.5M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
payless.com vs top market performers
payless.com
top retailers
conversion rate vs average order value for payless.com and its competitors
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Revenue share by device at payless.com

In June large majority of sales on payless.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.

In June large majority of sales on payless.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.

Industries payless.com operates in

payless.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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payless.com channels

Identify top traffic channels that drive growth for payless.comand discover how performance of traffic channels has changed over time.

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payless.com Google Ads spend

Evaluate payless.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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payless.com devices

Review payless.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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payless.com top markets

Explore payless.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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payless.com country & global rank

Assess the ranking of payless.com among other retailers within its primary country and worldwide.

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