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Aug 2026
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Home/Insights/Retailers/payless.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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50.7K
Revenue
Aug 26
306.9K
Sessions
Aug 26
0.0-0.5%
Conv. rate
Aug 26
$25-50
AOV
Aug 26
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Payless.com is an online retail platform offering a range of footwear and accessories for men, women, and children. Their product inventory includes various types of shoes, sandals, boots, and athletic footwear along with handbags, socks, and shoe care products. They strive to offer affordable choices to customers seeking quality footwear options.

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payless.com Annual Revenue and Growth

payless.com's annual sales on its online store amounted to $354.7K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$354.7K
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
payless.com revenue by year

payless.com's monthly revenueOVER TIME
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Over the past three months, payless.com revenue has experienced growth of 41%, compared to the preceding three months.

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payless.com revenue growth for last six months
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OVERVIEW
In August 2026, payless.com, within the fashion and apparel category, generated $50,700 in online sales, significantly lower than the average store in the fashion and apparel category, which earns around $87,900 monthly. Its conversion rate ranged from 0.00-0.50%, while the average store in the fashion and apparel category typically sees conversion rates from 0.65% to 3.1%. The average order value for payless.com was $25-50, below the typical range of $84 to $408. With 307,000 sessions, payless.com attracted considerably more than the average store in the fashion and apparel category, which sees around 37,200 sessions a month.
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payless.com competitors

In August 2026, famousfootwear.com generated $42.1 million in revenue with 318,000 transactions across 16.6 million sessions, far surpassing payless.com’s $50,700 revenue, 1,044 transactions, and 307,000 sessions. shoecarnival.com follows closely with $36.1 million in revenue, 256,000 transactions, and 7.7 million sessions, significantly outpacing payless.com. rackroomshoes.com leads in both revenue and transactions, achieving $10.5 million and 81,000 transactions, again well ahead of payless.com. In terms of average order value, payless.com’s range of $25-50 trails behind competitors like shoemall.com, which has an AOV of $150-175. Overall, payless.com ranks fifth in revenue, transactions, and sessions compared to its peers.

shoemall.com screenshot
#1 shoemall.com
3M
Revenue
803.5K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
rackroomshoes.com screenshot
#2 rackroomshoes.com
10.5M
Revenue
4M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
clarksusa.com screenshot
#3 clarksusa.com
38.9K
Revenue
10.1K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
famousfootwear.com screenshot
#4 famousfootwear.com
42.1M
Revenue
16.6M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
shoecarnival.com screenshot
#5 shoecarnival.com
36.1M
Revenue
7.7M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
payless.com vs top market performers
payless.com
top retailers
conversion rate vs average order value for payless.com and its competitors
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Revenue share by device at payless.com

In August large majority of sales on payless.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.

In August large majority of sales on payless.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.

Industries payless.com operates in

payless.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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payless.com channels

Identify top traffic channels that drive growth for payless.comand discover how performance of traffic channels has changed over time.

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payless.com Google Ads spend

Evaluate payless.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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payless.com devices

Review payless.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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payless.com top markets

Explore payless.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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payless.com country & global rank

Assess the ranking of payless.com among other retailers within its primary country and worldwide.

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