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Oct 2025
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Home/Insights/Retailers/payless.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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30K
Revenue
Oct 25
251.8K
Sessions
Oct 25
0.0-0.5%
Conv. rate
Oct 25
$25-50
AOV
Oct 25
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Payless.com is an online retail platform offering a range of footwear and accessories for men, women, and children. Their product inventory includes various types of shoes, sandals, boots, and athletic footwear along with handbags, socks, and shoe care products. They strive to offer affordable choices to customers seeking quality footwear options.

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payless.com Annual Revenue and Growth

payless.com's annual sales on its online store amounted to $594.7K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$594.7K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
payless.com revenue by year

payless.com's monthly revenueOVER TIME
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Over the past three months, payless.com revenue has experienced decline of 15%, compared to the preceding three months.

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payless.com revenue decline for last six months
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OVERVIEW
In October 2025, payless.com reported online sales revenue of $30,022, significantly lower than the FASHION AND APPAREL median of $80,524, with a conversion rate ranging from 0.00-0.50%, far below the category's high of 3.36%. Its average order value (AOV) was between $25-50, while high-performing brands achieve AOVs of $378. payless.com recorded 251,770 sessions, a modest figure compared to the leading store, shein.com, which had 321,650,758 sessions, highlighting payless.com’s challenges in both revenue generation and customer engagement within a competitive market.
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payless.com competitors

When comparing payless.com to its competitors as of October 2025, payless.com falls behind in terms of revenue, transactions, and sessions. payless.com generated a revenue of $30,022 with 836 transactions and 251,770 sessions. In contrast, rackroomshoes.com leads the pack with a revenue of $8,191,926, 69,370 transactions, and 2,135,105 sessions. clarksusa.com also outperforms payless.com with a revenue of $31,254, 123 transactions, and 6,915 sessions. famousfootwear.com and shoecarnival.com both show higher revenue, transactions, and sessions compared to payless.com. However, payless.com seems to have a lower average order value (AOV) and conversion rate compared to its competitors, which could potentially be an area for improvement to enhance its performance and competitiveness in the market.

shoemall.com screenshot
#1 shoemall.com
1.2M
Revenue
339.7K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
rackroomshoes.com screenshot
#2 rackroomshoes.com
8.2M
Revenue
2.1M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
clarksusa.com screenshot
#3 clarksusa.com
31.3K
Revenue
6.9K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
famousfootwear.com screenshot
#4 famousfootwear.com
16.9M
Revenue
6.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
shoecarnival.com screenshot
#5 shoecarnival.com
20.3M
Revenue
4.3M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
payless.com vs top market performers
payless.com
top retailers
conversion rate vs average order value for payless.com and its competitors
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Revenue share by device at payless.com

In October large majority of sales on payless.com, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

In October large majority of sales on payless.com, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.
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payless.com channels

Identify top traffic channels that drive growth for payless.comand discover how performance of traffic channels has changed over time.

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payless.com Google Ads spend

Evaluate payless.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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payless.com devices

Review payless.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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payless.com top markets

Explore payless.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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payless.com country & global rank

Assess the ranking of payless.com among other retailers within its primary country and worldwide.

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