Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
May 2025
All countries
Home/Insights/Retailers/payless.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for payless.compayless.com

Start benchmarking for free
Sign in with GoogleSign up with Google
34.1K
Revenue
227.2K
Sessions
0.0-0.5%
Conv. rate
$25-50
AOV
Loading...

Payless.com is an online retail platform offering a range of footwear and accessories for men, women, and children. Their product inventory includes various types of shoes, sandals, boots, and athletic footwear along with handbags, socks, and shoe care products. They strive to offer affordable choices to customers seeking quality footwear options.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

payless.com's revenueOVER TIME
View real-time data

Over the past three months, payless.com revenue has experienced decline of 1.9%, compared to the preceding three months.

View real-time data
payless.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In May 2025, payless.com in the FASHION AND APPAREL industry had a revenue of $34,051, conversion rate of 0.00-0.50%, AOV of $25-50, and 227,249 sessions. The median revenue in the category is $81,783, the highest revenue is $731,622,726 from shein.com, the highest conversion rate is 3.09%, the lowest conversion rate is 0.67%, the highest AOV is $415, the lowest AOV is $82, the highest number of sessions is 224,142,058 from shein.com, and the median sessions is 33,223.
Read more

payless.com competitors

In May 2025, payless.com generated a revenue of $34,051 from 883 transactions and 227,249 sessions, with an average order value (AOV) ranging from $25 to $50 and a conversion rate between 0.00% and 0.50%. Comparing this to its competitors, famousfootwear.com leads the pack with a revenue of $13,397,932 from 113,797 transactions and 6,018,554 sessions, boasting an AOV of $100 to $125 and a conversion rate between 1.50% and 2.00%. rackroomshoes.com follows with a revenue of $6,830,349 from 49,778 transactions and 1,892,327 sessions, offering an AOV of $125 to $150 and a conversion rate between 2.50% and 3.00%. shoecarnival.com also outperforms payless.com with a revenue of $14,243,036, 127,157 transactions, 3,953,108 sessions, an AOV of $100 to $125, and a conversion rate between 3.00% and 3.50%. clarksusa.com trails behind the rest, generating a revenue of $33,432 from 125 transactions and 7,252 sessions, with an AOV of $250 to $275 and a conversion rate between 1.50% and 2.00%.

shoemall.com screenshot
#1 shoemall.com
1.3M
Revenue
276K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
rackroomshoes.com screenshot
#2 rackroomshoes.com
6.8M
Revenue
1.9M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
clarksusa.com screenshot
#3 clarksusa.com
33.4K
Revenue
7.3K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
famousfootwear.com screenshot
#4 famousfootwear.com
13.4M
Revenue
6M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
shoecarnival.com screenshot
#5 shoecarnival.com
14.2M
Revenue
4M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
payless.com vs top market performers
payless.com
top retailers
conversion rate vs average order value for payless.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at payless.com

In May large majority of sales on payless.com, 81% was finalized on mobile devices, with 19% of sales coming from desktop devices.

In May large majority of sales on payless.com, 81% was finalized on mobile devices, with 19% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

payless.com channels

Identify top traffic channels that drive growth for payless.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

payless.com Google Ads spend

Evaluate payless.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

payless.com devices

Review payless.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

payless.com top markets

Explore payless.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

payless.com country & global rank

Assess the ranking of payless.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard