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Dec 2025
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Home/Insights/Retailers/penchalet.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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502.6K
Revenue
Dec 25
137K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$200-225
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: BUSINESS AND CONSUMER SERVICES

Penchalet.com is an e-commerce website that offers a variety of writing instruments and accessories for writing enthusiasts. Their inventory spans fountain pens, rollerball pens, ballpoint pens, and mechanical pencils from well-known brands. Additionally, they provide refills, ink bottles, pen cases, and other stationery items to support pen aficionados in their writing endeavors.

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penchalet.com Annual Revenue and Growth

penchalet.com's annual sales on its online store amounted to $6.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$6.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
penchalet.com revenue by year

penchalet.com's monthly revenueOVER TIME
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Over the past three months, penchalet.com revenue has experienced growth of 52%, compared to the preceding three months.

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penchalet.com revenue growth for last six months
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OVERVIEW
In December 2025, Pen Chalet reported impressive performance metrics, generating $502,587 in online sales, significantly above the industry median of $226,414. With a conversion rate between 1.50-2.00%, it sits just below the high-end average of 5.73%. The average order value (AOV) ranged from $200-225, compared to the sector’s high of $547 and low of $114. Pen Chalet recorded 137,009 sessions, markedly higher than the median of 29,614 but significantly less than the leading competitor, Staples, which amassed 14,352,591 sessions, reflecting its growing prominence in the business and consumer services market.
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penchalet.com competitors

In December 2025, penchalet.com generated a revenue of $502,587 from 2,478 transactions and 137,009 sessions, with an average order value (AOV) range of $200-$225 and a conversion rate of 1.50-2.00%. Compared to its competitors, penchalet.com falls behind in terms of revenue when looking at penboutique.com, which generated $2,003,772 from 8,187 transactions and 256,368 sessions. However, penchalet.com has a higher conversion rate compared to goldspot.com and penaddict.com. penchalet.com also has a higher AOV range than goldspot.com and penaddict.com, indicating that customers may be willing to spend more on their products. Overall, while penchalet.com may not be the top performer in revenue, its competitive conversion rate and AOV show promise for future growth and potential success in the market.

goldspot.com screenshot
#1 goldspot.com
881K
Revenue
249.1K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
penboutique.com screenshot
#2 penboutique.com
2M
Revenue
256.4K
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
truphaeinc.com screenshot
#3 truphaeinc.com
107.6K
Revenue
38.1K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
penaddict.com screenshot
#4 penaddict.com
314.8K
Revenue
293.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
andersonpens.com screenshot
#5 andersonpens.com
45.7K
Revenue
5.5K
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
penchalet.com vs top market performers
penchalet.com
top retailers
conversion rate vs average order value for penchalet.com and its competitors
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Revenue share by device at penchalet.com

In December large majority of sales on penchalet.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on penchalet.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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penchalet.com channels

Identify top traffic channels that drive growth for penchalet.comand discover how performance of traffic channels has changed over time.

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penchalet.com Google Ads spend

Evaluate penchalet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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penchalet.com devices

Review penchalet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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penchalet.com top markets

Explore penchalet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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penchalet.com country & global rank

Assess the ranking of penchalet.com among other retailers within its primary country and worldwide.

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