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Sep 2025
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Home/Insights/Retailers/penchalet.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for penchalet.compenchalet.com

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312.1K
Revenue
Sep 25
93.4K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$200-225
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: BUSINESS AND CONSUMER SERVICES

Penchalet.com is an e-commerce website that offers a variety of writing instruments and accessories for writing enthusiasts. Their inventory spans fountain pens, rollerball pens, ballpoint pens, and mechanical pencils from well-known brands. Additionally, they provide refills, ink bottles, pen cases, and other stationery items to support pen aficionados in their writing endeavors.

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penchalet.com Annual Revenue and Growth

penchalet.com's annual sales on its online store amounted to $6.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$6.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
penchalet.com revenue by year

penchalet.com's monthly revenueOVER TIME
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Over the past three months, penchalet.com revenue has experienced decline of 3.6%, compared to the preceding three months.

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penchalet.com revenue decline for last six months
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OVERVIEW
In September 2025, penchalet.com generated $312,092 in online sales, surpassing the business and consumer services median of $177,416, though significantly behind industry leader uline.com at $231,157,226; with a conversion rate of 1.50-2.00%, PenChalet's performance is near the lower end of the spectrum compared to the high of 5.62% and low of 1.46% in its sector; its average order value (AOV) ranged from $200 to $225, below the sector high of $562 but above the low of $120; PenChalet's 93,377 sessions also surpassed the median of 29,770 but pale against staples.com's 10,933,859 sessions.
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penchalet.com competitors

In September 2025, penchalet.com had a revenue of $312,092 with 1,548 transactions and 93,377 sessions, resulting in an average order value (AOV) of $200-225 and a conversion rate of 1.50-2.00%. Compared to its competitors, penchalet.com falls behind in terms of revenue and transactions. gouletpens.com leads the pack with a revenue of $1,664,703 and 8,748 transactions, followed by penboutique.com with $1,319,315 in revenue and 5,352 transactions. However, penchalet.com performs better than some competitors in terms of conversion rate, outperforming goldspot.com and penaddict.com. truphaeinc.com boasts the highest AOV at $375-400, while penaddict.com has the lowest at $100-125. Overall, penchalet.com faces tough competition in the pen industry but holds its own in conversion rate despite lagging in revenue and transactions.

gouletpens.com screenshot
#1 gouletpens.com
1.7M
Revenue
424.1K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
goldspot.com screenshot
#2 goldspot.com
525.5K
Revenue
214.9K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
penboutique.com screenshot
#3 penboutique.com
1.3M
Revenue
174.5K
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
truphaeinc.com screenshot
#4 truphaeinc.com
78.8K
Revenue
37K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
penaddict.com screenshot
#5 penaddict.com
283.7K
Revenue
203.9K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
penchalet.com vs top market performers
penchalet.com
top retailers
conversion rate vs average order value for penchalet.com and its competitors
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Revenue share by device at penchalet.com

In September large majority of sales on penchalet.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on penchalet.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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penchalet.com channels

Identify top traffic channels that drive growth for penchalet.comand discover how performance of traffic channels has changed over time.

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penchalet.com Google Ads spend

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penchalet.com devices

Review penchalet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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penchalet.com top markets

Explore penchalet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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penchalet.com country & global rank

Assess the ranking of penchalet.com among other retailers within its primary country and worldwide.

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