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May 2025
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Home/Insights/Retailers/penchalet.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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323.2K
Revenue
93.4K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
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  • Main country of store: UNITED STATES
  • Website category: BUSINESS AND CONSUMER SERVICES

Penchalet.com is an e-commerce website that offers a variety of writing instruments and accessories for writing enthusiasts. Their inventory spans fountain pens, rollerball pens, ballpoint pens, and mechanical pencils from well-known brands. Additionally, they provide refills, ink bottles, pen cases, and other stationery items to support pen aficionados in their writing endeavors.

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penchalet.com's revenueOVER TIME
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Over the past three months, penchalet.com revenue has experienced decline of 24%, compared to the preceding three months.

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penchalet.com revenue decline for last six months
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OVERVIEW
In May 2025, penchalet.com, a business_and_consumer_services industry player, generated $323,190 in online sales, with a median revenue of $173,368 in the same category. The website's conversion rate ranged from 1.50-2.00%, with a high of 5.41% and a low of 1.41%. The average order value (AOV) fell between $175-200, compared to a high of $595 and a low of $121 in the industry. penchalet.com recorded 93,377 sessions, with staples.com topping the charts at 12,273,738 sessions and a median of 25,481 in the business_and_consumer_services sector.
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penchalet.com competitors

In May 2025, penchalet.com stands out as a competitor in the fountain pen industry, with a revenue of $323,190 from 1,676 transactions and 93,377 sessions. The average order value (AOV) falls between $175-200, with a conversion rate of 1.50-2.00%. Comparing this to its competitors, gouletpens.com leads the pack with a revenue of $1,761,460, 8,653 transactions, and 491,365 sessions. penboutique.com follows closely behind with $1,166,296 in revenue, 4,440 transactions, and 127,595 sessions, boasting a higher AOV of $250-275 and a conversion rate of 3.00-3.50%. goldspot.com, truphaeinc.com, and penaddict.com also demonstrate competitive performance in different metrics such as AOV and conversion rate, showing a diverse landscape in the fountain pen market in 2025.

gouletpens.com screenshot
#1 gouletpens.com
1.8M
Revenue
491.4K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
goldspot.com screenshot
#2 goldspot.com
532.5K
Revenue
193.2K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
penboutique.com screenshot
#3 penboutique.com
1.2M
Revenue
127.6K
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
truphaeinc.com screenshot
#4 truphaeinc.com
178.9K
Revenue
43.7K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
penaddict.com screenshot
#5 penaddict.com
217.3K
Revenue
165.4K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
penchalet.com vs top market performers
penchalet.com
top retailers
conversion rate vs average order value for penchalet.com and its competitors
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Revenue share by device at penchalet.com

In May large majority of sales on penchalet.com, 50% was finalized on mobile devices, with 50% of sales coming from desktop devices.

In May large majority of sales on penchalet.com, 50% was finalized on mobile devices, with 50% of sales coming from desktop devices.
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penchalet.com channels

Identify top traffic channels that drive growth for penchalet.comand discover how performance of traffic channels has changed over time.

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penchalet.com Google Ads spend

Evaluate penchalet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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penchalet.com devices

Review penchalet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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penchalet.com top markets

Explore penchalet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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penchalet.com country & global rank

Assess the ranking of penchalet.com among other retailers within its primary country and worldwide.

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