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Oct 2025
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Home/Insights/Retailers/penchalet.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for penchalet.compenchalet.com

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350.7K
Revenue
Oct 25
103.1K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$200-225
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: BUSINESS AND CONSUMER SERVICES

Penchalet.com is an e-commerce website that offers a variety of writing instruments and accessories for writing enthusiasts. Their inventory spans fountain pens, rollerball pens, ballpoint pens, and mechanical pencils from well-known brands. Additionally, they provide refills, ink bottles, pen cases, and other stationery items to support pen aficionados in their writing endeavors.

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penchalet.com Annual Revenue and Growth

penchalet.com's annual sales on its online store amounted to $6.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$6.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
penchalet.com revenue by year

penchalet.com's monthly revenueOVER TIME
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Over the past three months, penchalet.com revenue has experienced growth of 0.72%, compared to the preceding three months.

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penchalet.com revenue growth for last six months
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OVERVIEW
In October 2025, penchalet.com generated $350,728 in online sales, significantly surpassing the industry median of $188,957. With a conversion rate of 1.50-2.00%, it remains slightly below the high benchmark of 5.81%. The average order value (AOV) ranged from $200-225, lower than the industry's high of $587. penchalet.com recorded 103,126 sessions, notably above the median of 29,676 but far below the leading competitor, staples.com, which had 10,976,506 sessions. These metrics illustrate penchalet.com's strong performance in a competitive business and consumer services landscape, though opportunities for growth in conversion rates and sessions remain.
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penchalet.com competitors

penchalet.com lags behind its competitors in terms of revenue, with $350,728 compared to the highest earner, gouletpens.com, at $2,128,124. In terms of transactions, penchalet.com falls short with 1,724 transactions, while penboutique.com leads with 6,127 transactions. penchalet.com also has fewer sessions with 103,126, whereas goldspot.com has 215,077 sessions. However, penchalet.com does excel in Average Order Value (AOV) with a range of $200-225, outperforming penaddict.com's $100-125 AOV. Conversion rates for penchalet.com are in the middle range compared to its competitors, with a range of 1.50-2.00, while truphaeinc.com has the lowest conversion rate of 0.50-1.00. Overall, penchalet.com is holding its ground against some competitors but has room for improvement in terms of revenue and transactions compared to the top performers like gouletpens.com and penboutique.com. (Data from October 2025)

gouletpens.com screenshot
#1 gouletpens.com
2.1M
Revenue
492.9K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
goldspot.com screenshot
#2 goldspot.com
725.5K
Revenue
215.1K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
penboutique.com screenshot
#3 penboutique.com
1.5M
Revenue
207.5K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
truphaeinc.com screenshot
#4 truphaeinc.com
108.2K
Revenue
38K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
penaddict.com screenshot
#5 penaddict.com
287.5K
Revenue
205.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
penchalet.com vs top market performers
penchalet.com
top retailers
conversion rate vs average order value for penchalet.com and its competitors
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Revenue share by device at penchalet.com

In October large majority of sales on penchalet.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on penchalet.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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penchalet.com channels

Identify top traffic channels that drive growth for penchalet.comand discover how performance of traffic channels has changed over time.

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penchalet.com Google Ads spend

Evaluate penchalet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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penchalet.com devices

Review penchalet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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penchalet.com top markets

Explore penchalet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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penchalet.com country & global rank

Assess the ranking of penchalet.com among other retailers within its primary country and worldwide.

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