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Jul 2026
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Home/Insights/Retailers/andersonpens.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for andersonpens.comandersonpens.com

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43.3K
Revenue
Jul 26
5.7K
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$250-275
AOV
Jul 26
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  • Main country of store: UNITED STATES
  • Website category: BUSINESS AND CONSUMER SERVICES

Anderson Pens knows pens! We carry fountain pens, rollerballs and ballpoints, stationery, fountain pen ink and refills in all sizes. We are happy to serve you through our website, at most US pen shows, at our pen stores in Chicago and Appleton, and through our Podcast and videos on YouTube and iTunes.

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andersonpens.com Annual Revenue and Growth

andersonpens.com's annual sales on its online store amounted to $1.1M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
andersonpens.com revenue by year

andersonpens.com's monthly revenueOVER TIME
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Over the past three months, andersonpens.com revenue has experienced decline of 13%, compared to the preceding three months.

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andersonpens.com revenue decline for last six months
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OVERVIEW
For the month of July 2026, andersonpens.com generated $43,300 in online sales, significantly lower than the $161,000 typical for a typical store in the business and consumer services category. Its conversion rate of 2.50-3.00% is within the typical range of 1.33% to 5.55%. The average order value (AOV) of $250-275 falls within the typical range of $128 to $589 for a typical store in the business and consumer services category. Additionally, andersonpens.com recorded 5,679 sessions, far below the 25,700 sessions seen by a typical store in the business and consumer services category.
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andersonpens.com competitors

The most significant gap between andersonpens.com and its competitors is in revenue, where andersonpens.com trails penboutique.com by $2.5 million. As of July 2026, andersonpens.com reported a revenue of $43,300 from 164 transactions across 5,679 sessions, yielding an average order value (AOV) of $250-275 and a conversion rate of 2.50-3.00%. In contrast, penboutique.com, with its AOV of $250-275, generated $2.5 million from 9,502 transactions and 254,000 sessions, achieving a conversion rate of 3.50-4.00%. Furthermore, andersonpens.com lags behind gouletpens.com, which leads in both revenue and transactions, showing a deficit of $11,200 in transactions and 525,000 sessions. Overall, andersonpens.com ranks last among its competitors in these key performance metrics, highlighting substantial room for growth.

gouletpens.com screenshot
#1 gouletpens.com
2.1M
Revenue
531K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
penboutique.com screenshot
#2 penboutique.com
2.5M
Revenue
254.1K
Sessions
3.5-4.0%
Conv. rate
$250-275
AOV
penchalet.com screenshot
#3 penchalet.com
585.4K
Revenue
147.7K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
goldspot.com screenshot
#4 goldspot.com
530.1K
Revenue
260.9K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
penaddict.com screenshot
#5 penaddict.com
243.7K
Revenue
209.7K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
andersonpens.com vs top market performers
andersonpens.com
top retailers
conversion rate vs average order value for andersonpens.com and its competitors
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Revenue share by device at andersonpens.com

In July large majority of sales on andersonpens.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on andersonpens.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries andersonpens.com operates in

andersonpens.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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andersonpens.com channels

Identify top traffic channels that drive growth for andersonpens.comand discover how performance of traffic channels has changed over time.

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andersonpens.com Google Ads spend

Evaluate andersonpens.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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andersonpens.com devices

Review andersonpens.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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andersonpens.com top markets

Explore andersonpens.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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andersonpens.com country & global rank

Assess the ranking of andersonpens.com among other retailers within its primary country and worldwide.

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