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Sep 2025
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Home/Insights/Retailers/andersonpens.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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108K
Revenue
Sep 25
7.4K
Sessions
Sep 25
4.0-4.5%
Conv. rate
Sep 25
$325-350
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: BUSINESS AND CONSUMER SERVICES

Anderson Pens knows pens! We carry fountain pens, rollerballs and ballpoints, stationery, fountain pen ink and refills in all sizes. We are happy to serve you through our website, at most US pen shows, at our pen stores in Chicago and Appleton, and through our Podcast and videos on YouTube and iTunes.

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andersonpens.com's monthly revenueOVER TIME
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Over the past three months, andersonpens.com revenue has experienced growth of 3%, compared to the preceding three months.

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andersonpens.com revenue growth for last six months
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OVERVIEW
In September 2025, Anderson Pens generated $108,023 in online sales, below the industry median of $177,416, with a conversion rate of 4.00-4.50%, slightly shy of the high benchmark of 5.62%. Their average order value (AOV) ranged from $325 to $350, while the industry high sits at $562. The site attracted 7,378 sessions, considerably lower than the median of 29,770 sessions in the business and consumer services sector, reflecting challenges in both traffic and revenue generation compared to competitors like Uline, which leads with $231,157,226 in sales.
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andersonpens.com competitors

In September 2025, andersonpens.com generated a revenue of $108,023 from 321 transactions and 7,378 sessions, with an average order value (AOV) of $325-350 and a conversion rate of 4.00-4.50%. Comparing this data to its competitors, we see that gouletpens.com leads the pack with a revenue of $1,664,703 from 8,748 transactions and 424,066 sessions, but with a lower AOV of $175-200 and a conversion rate of 2.00-2.50%. penboutique.com follows closely with $1,319,315 in revenue from 5,352 transactions and 174,461 sessions, boasting a higher AOV of $225-250 and a conversion rate of 3.00-3.50%. andersonpens.com seems to have a higher AOV and conversion rate compared to penchalet.com, yosekastationery.com, and goldspot.com, indicating strong performance in these areas despite lower overall revenue.

gouletpens.com screenshot
#1 gouletpens.com
1.7M
Revenue
424.1K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
penboutique.com screenshot
#2 penboutique.com
1.3M
Revenue
174.5K
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
penchalet.com screenshot
#3 penchalet.com
312.1K
Revenue
93.4K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
yosekastationery.com screenshot
#4 yosekastationery.com
396.5K
Revenue
353.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
goldspot.com screenshot
#5 goldspot.com
525.5K
Revenue
214.9K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
andersonpens.com vs top market performers
andersonpens.com
top retailers
conversion rate vs average order value for andersonpens.com and its competitors
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Revenue share by device at andersonpens.com

In September large majority of sales on andersonpens.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on andersonpens.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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andersonpens.com channels

Identify top traffic channels that drive growth for andersonpens.comand discover how performance of traffic channels has changed over time.

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andersonpens.com Google Ads spend

Evaluate andersonpens.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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andersonpens.com devices

Review andersonpens.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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andersonpens.com top markets

Explore andersonpens.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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andersonpens.com country & global rank

Assess the ranking of andersonpens.com among other retailers within its primary country and worldwide.

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