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Jul 2025
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Home/Insights/Retailers/andersonpens.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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63.7K
Revenue
4.8K
Sessions
3.0-3.5%
Conv. rate
$375-400
AOV
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  • Main country of store: UNITED STATES
  • Website category: BUSINESS AND CONSUMER SERVICES

Anderson Pens knows pens! We carry fountain pens, rollerballs and ballpoints, stationery, fountain pen ink and refills in all sizes. We are happy to serve you through our website, at most US pen shows, at our pen stores in Chicago and Appleton, and through our Podcast and videos on YouTube and iTunes.

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andersonpens.com's revenueOVER TIME
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Over the past three months, andersonpens.com revenue has experienced decline of 21%, compared to the preceding three months.

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andersonpens.com revenue decline for last six months
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OVERVIEW
In July 2025, andersonpens.com, an online store in the business_and_consumer_services category, reported revenue of $63,650, conversion rate of 3.00-3.50%, AOV of $375-400, and 4,824 sessions. The median revenue in this category is $184,133, the largest store is uline.com with $225,407,930 revenue, the highest conversion rate is 5.12%, the lowest conversion rate is 1.26%, the highest AOV is $596, the lowest AOV is $121, and the store with the most sessions is staples.com at 13,597,844 while the median sessions is 27,733.
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andersonpens.com competitors

In July 2025, andersonpens.com stands out with a revenue of $63,650 from 164 transactions and 4,824 sessions, boasting an Average Order Value (AOV) of $375-$400 and a conversion rate of 3.00-3.50%. When compared to its competitors, andersonpens.com lags behind in revenue but excels in conversion rate. gouletpens.com leads the pack with a revenue of $1,586,042 from 7,664 transactions and 491,840 sessions, with an AOV of $200-$225 and a conversion rate of 1.50-2.00%. penboutique.com follows closely with $1,040,562 in revenue, 4,058 transactions, 127,595 sessions, an AOV of $250-$275, and a conversion rate of 3.00-3.50%. penchalet.com, yosekastationery.com, and goldspot.com also show competitive performance in the market, with varying metrics across revenue, transactions, sessions, AOV, and conversion rate. andersonpens.com shines with a higher conversion rate, but could potentially increase its revenue by enhancing other metrics.

gouletpens.com screenshot
#1 gouletpens.com
1.6M
Revenue
491.8K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
penboutique.com screenshot
#2 penboutique.com
1M
Revenue
127.6K
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
penchalet.com screenshot
#3 penchalet.com
324.8K
Revenue
102.1K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
yosekastationery.com screenshot
#4 yosekastationery.com
204.4K
Revenue
235.1K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
goldspot.com screenshot
#5 goldspot.com
482.1K
Revenue
215.5K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
andersonpens.com vs top market performers
andersonpens.com
top retailers
conversion rate vs average order value for andersonpens.com and its competitors
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Revenue share by device at andersonpens.com

In July large majority of sales on andersonpens.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on andersonpens.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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andersonpens.com channels

Identify top traffic channels that drive growth for andersonpens.comand discover how performance of traffic channels has changed over time.

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andersonpens.com Google Ads spend

Evaluate andersonpens.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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andersonpens.com devices

Review andersonpens.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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andersonpens.com top markets

Explore andersonpens.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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andersonpens.com country & global rank

Assess the ranking of andersonpens.com among other retailers within its primary country and worldwide.

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