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Dec 2025
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Home/Insights/Retailers/andersonpens.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for andersonpens.comandersonpens.com

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45.7K
Revenue
Dec 25
5.5K
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$200-225
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: BUSINESS AND CONSUMER SERVICES

Anderson Pens knows pens! We carry fountain pens, rollerballs and ballpoints, stationery, fountain pen ink and refills in all sizes. We are happy to serve you through our website, at most US pen shows, at our pen stores in Chicago and Appleton, and through our Podcast and videos on YouTube and iTunes.

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andersonpens.com's monthly revenueOVER TIME
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Over the past three months, andersonpens.com revenue has experienced growth of 1.7%, compared to the preceding three months.

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andersonpens.com revenue growth for last six months
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OVERVIEW
In December 2025, Anderson Pens reported online sales revenue of $45,655, significantly lower than the industry median of $226,414, while its conversion rate ranged from 3.50-4.00%, below the high of 5.73% in the business and consumer services sector. The average order value (AOV) was between $200-225, which is also lower than the high of $547, with a total of 5,531 sessions compared to the median of 29,614, reflecting a need for growth in both traffic and sales efficiency in a competitive landscape where Uline dominates with over $214 million in revenue.
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andersonpens.com competitors

In December 2025, andersonpens.com reported a revenue of $45,655 with 213 transactions and 5,531 sessions, resulting in an average order value (AOV) of $200-225 and a conversion rate of 3.50-4.00%. In comparison, penboutique.com generated the highest revenue at $2,003,772 with 8,187 transactions and 256,368 sessions. However, their AOV was slightly higher at $225-250, but their conversion rate was slightly lower at 3.00-3.50%. penchalet.com, yosekastationery.com, and goldspot.com also had strong performances, with revenues ranging from $433,196 to $880,966, transactions ranging from 2,478 to 5,229, sessions ranging from 137,009 to 408,301, and conversion rates ranging from 1.00-2.50%. While andersonpens.com may have had a lower revenue compared to some competitors, its higher conversion rate suggests a strong ability to convert sessions into sales efficiently.

penboutique.com screenshot
#1 penboutique.com
2M
Revenue
256.4K
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
penchalet.com screenshot
#2 penchalet.com
502.6K
Revenue
137K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
yosekastationery.com screenshot
#3 yosekastationery.com
433.2K
Revenue
408.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
goldspot.com screenshot
#4 goldspot.com
881K
Revenue
249.1K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
penaddict.com screenshot
#5 penaddict.com
314.8K
Revenue
293.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
andersonpens.com vs top market performers
andersonpens.com
top retailers
conversion rate vs average order value for andersonpens.com and its competitors
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Revenue share by device at andersonpens.com

In December large majority of sales on andersonpens.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on andersonpens.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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andersonpens.com channels

Identify top traffic channels that drive growth for andersonpens.comand discover how performance of traffic channels has changed over time.

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andersonpens.com Google Ads spend

Evaluate andersonpens.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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andersonpens.com devices

Review andersonpens.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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andersonpens.com top markets

Explore andersonpens.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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andersonpens.com country & global rank

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