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Mar 2026
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Home/Insights/Retailers/andersonpens.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for andersonpens.comandersonpens.com

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105.3K
Revenue
Mar 26
15.6K
Sessions
Mar 26
3.5-4.0%
Conv. rate
Mar 26
$150-175
AOV
Mar 26
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  • Main country of store: UNITED STATES
  • Website category: BUSINESS AND CONSUMER SERVICES

Anderson Pens knows pens! We carry fountain pens, rollerballs and ballpoints, stationery, fountain pen ink and refills in all sizes. We are happy to serve you through our website, at most US pen shows, at our pen stores in Chicago and Appleton, and through our Podcast and videos on YouTube and iTunes.

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andersonpens.com Annual Revenue and Growth

andersonpens.com's annual sales on its online store amounted to $1.1M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
andersonpens.com revenue by year

andersonpens.com's monthly revenueOVER TIME
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Over the past three months, andersonpens.com revenue has experienced decline of 2.6%, compared to the preceding three months.

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andersonpens.com revenue decline for last six months
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OVERVIEW
In March 2026, andersonpens.com reported online sales revenue of $105,255, falling short of the business and consumer services median of $155,663, while uline.com led the category with $254,280,832. The site's conversion rate ranged between 3.50% and 4.00%, below the industry high of 5.49% and above the low of 1.26%. AndersonPens' average order value (AOV) was between $150 and $175, significantly lower than the industry high of $561, while sessions totaled 15,648, considerably below the median of 29,533 and far from staples.com's record of 11,625,218 sessions.
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andersonpens.com competitors

In March 2026, andersonpens.com reported a revenue of $105,255 with 623 transactions and 15,648 sessions, resulting in an average order value (AOV) of $150-175 and a conversion rate of 3.50-4.00%. Compared to its competitors, andersonpens.com lags behind in terms of revenue when compared to penboutique.com ($2,062,254), gouletpens.com ($1,720,124), and goldspot.com ($487,109). However, andersonpens.com has a higher conversion rate than most competitors, outperforming penboutique.com (3.00-3.50%) and goldspot.com (1.00-1.50%). Additionally, andersonpens.com has a comparable AOV to gouletpens.com and goldspot.com. Despite facing stiff competition from larger players in the market, andersonpens.com's focus on improving conversion rates could help it gain an edge in the future.

gouletpens.com screenshot
#1 gouletpens.com
1.7M
Revenue
468.4K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
penboutique.com screenshot
#2 penboutique.com
2.1M
Revenue
220.3K
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
penchalet.com screenshot
#3 penchalet.com
414.7K
Revenue
119.2K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
yosekastationery.com screenshot
#4 yosekastationery.com
329.6K
Revenue
320.3K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
goldspot.com screenshot
#5 goldspot.com
487.1K
Revenue
267.9K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
andersonpens.com vs top market performers
andersonpens.com
top retailers
conversion rate vs average order value for andersonpens.com and its competitors
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Revenue share by device at andersonpens.com

In March large majority of sales on andersonpens.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on andersonpens.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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andersonpens.com channels

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andersonpens.com Google Ads spend

Evaluate andersonpens.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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andersonpens.com devices

Review andersonpens.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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andersonpens.com top markets

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andersonpens.com country & global rank

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