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Jan 2026
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Home/Insights/Retailers/andersonpens.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for andersonpens.comandersonpens.com

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64.1K
Revenue
Jan 26
10K
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$175-200
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: BUSINESS AND CONSUMER SERVICES

Anderson Pens knows pens! We carry fountain pens, rollerballs and ballpoints, stationery, fountain pen ink and refills in all sizes. We are happy to serve you through our website, at most US pen shows, at our pen stores in Chicago and Appleton, and through our Podcast and videos on YouTube and iTunes.

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andersonpens.com Annual Revenue and Growth

andersonpens.com's annual sales on its online store amounted to $1.1M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
andersonpens.com revenue by year

andersonpens.com's monthly revenueOVER TIME
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Over the past three months, andersonpens.com revenue has experienced decline of 13%, compared to the preceding three months.

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andersonpens.com revenue decline for last six months
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OVERVIEW
In January 2026, Anderson Pens generated online sales revenue of $64,125, significantly lower than the industry median of $215,728, with a conversion rate of 3.00-3.50%, below the high benchmark of 5.36% but above the low of 1.54%. Their average order value (AOV) ranged from $175 to $200, notably less than the industry's high of $564, while attracting 10,007 sessions, a fraction of the median of 33,727 and far behind the leader, Staples, with 12,966,755 sessions. Overall, these metrics indicate room for growth in both sales and customer engagement.
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andersonpens.com competitors

andersonpens.com, with a revenue of $64,125 from 10,007 sessions and a conversion rate of 3.00-3.50%, falls behind its competitors in terms of revenue generation and number of transactions. gouletpens.com leads the pack with $2,055,748 in revenue from 566,367 sessions and a conversion rate of 2.00-2.50%. penboutique.com and goldspot.com also outperform andersonpens.com in revenue, transactions, and sessions. penboutique.com boasts a revenue of $2,095,735 from 256,480 sessions and a conversion rate of 3.00-3.50%, while goldspot.com earned $1,013,467 from 268,496 sessions and a conversion rate of 2.00-2.50%. Despite falling behind in revenue, andersonpens.com remains competitive in terms of average order value (AOV) and conversion rate when compared to its competitors in the pen and stationery industry as of January 2026.

gouletpens.com screenshot
#1 gouletpens.com
2.1M
Revenue
566.4K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
penboutique.com screenshot
#2 penboutique.com
2.1M
Revenue
256.5K
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
penchalet.com screenshot
#3 penchalet.com
430.6K
Revenue
134.1K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
yosekastationery.com screenshot
#4 yosekastationery.com
458.5K
Revenue
475.7K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
goldspot.com screenshot
#5 goldspot.com
1M
Revenue
268.5K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
andersonpens.com vs top market performers
andersonpens.com
top retailers
conversion rate vs average order value for andersonpens.com and its competitors
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Revenue share by device at andersonpens.com

In January large majority of sales on andersonpens.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on andersonpens.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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andersonpens.com channels

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andersonpens.com Google Ads spend

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andersonpens.com devices

Review andersonpens.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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andersonpens.com top markets

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andersonpens.com country & global rank

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