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Oct 2025
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Home/Insights/Retailers/andersonpens.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for andersonpens.comandersonpens.com

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80.9K
Revenue
Oct 25
6.6K
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$325-350
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: BUSINESS AND CONSUMER SERVICES

Anderson Pens knows pens! We carry fountain pens, rollerballs and ballpoints, stationery, fountain pen ink and refills in all sizes. We are happy to serve you through our website, at most US pen shows, at our pen stores in Chicago and Appleton, and through our Podcast and videos on YouTube and iTunes.

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andersonpens.com's monthly revenueOVER TIME
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Over the past three months, andersonpens.com revenue has experienced growth of 7.4%, compared to the preceding three months.

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andersonpens.com revenue growth for last six months
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OVERVIEW
In October 2025, Anderson Pens generated $80,905 in online sales, significantly below the industry median of $188,957, with a conversion rate of 3.50-4.00%, which is below the high of 5.81%. Their average order value (AOV) ranged from $325-350, while the industry high stands at $587. With 6,597 sessions, Anderson Pens' traffic is far lower than the median of 29,676 in the business and consumer services sector, highlighting room for growth amidst competition, especially against market leader uline.com, which boasts $237,970,900 in revenue.
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andersonpens.com competitors

In October 2025, andersonpens.com generated $80,905 in revenue from 238 transactions and 6,597 sessions with an average order value (AOV) between $325-350 and a conversion rate of 3.50-4.00%. Compared to its competitors, andersonpens.com performed relatively well. gouletpens.com had the highest revenue at $2,128,124, but with 11,150 transactions and 492,865 sessions, their AOV was lower at $175-200 and a conversion rate of 2.00-2.50%. penboutique.com followed closely with $1,519,666 in revenue, 6,127 transactions, 207,486 sessions, an AOV of $225-250, and a conversion rate of 2.50-3.00%. penchalet.com, yosekastationery.com, and goldspot.com also had lower revenues compared to andersonpens.com, with varying metrics in transactions, sessions, AOV, and conversion rates. Overall, andersonpens.com stood out with its higher AOV and conversion rate despite generating less revenue than some of its competitors.

gouletpens.com screenshot
#1 gouletpens.com
2.1M
Revenue
492.9K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
penboutique.com screenshot
#2 penboutique.com
1.5M
Revenue
207.5K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
penchalet.com screenshot
#3 penchalet.com
350.7K
Revenue
103.1K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
yosekastationery.com screenshot
#4 yosekastationery.com
345.3K
Revenue
311.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
goldspot.com screenshot
#5 goldspot.com
725.5K
Revenue
215.1K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
andersonpens.com vs top market performers
andersonpens.com
top retailers
conversion rate vs average order value for andersonpens.com and its competitors
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Revenue share by device at andersonpens.com

In October large majority of sales on andersonpens.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on andersonpens.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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andersonpens.com channels

Identify top traffic channels that drive growth for andersonpens.comand discover how performance of traffic channels has changed over time.

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andersonpens.com Google Ads spend

Evaluate andersonpens.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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andersonpens.com devices

Review andersonpens.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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andersonpens.com top markets

Explore andersonpens.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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andersonpens.com country & global rank

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