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Nov 2025
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Home/Insights/Retailers/andersonpens.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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100.2K
Revenue
Nov 25
6.5K
Sessions
Nov 25
4.0-4.5%
Conv. rate
Nov 25
$350-375
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: BUSINESS AND CONSUMER SERVICES

Anderson Pens knows pens! We carry fountain pens, rollerballs and ballpoints, stationery, fountain pen ink and refills in all sizes. We are happy to serve you through our website, at most US pen shows, at our pen stores in Chicago and Appleton, and through our Podcast and videos on YouTube and iTunes.

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andersonpens.com's monthly revenueOVER TIME
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Over the past three months, andersonpens.com revenue has experienced growth of 54%, compared to the preceding three months.

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andersonpens.com revenue growth for last six months
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OVERVIEW
In November 2025, Anderson Pens reported online sales revenue of $100,196, significantly below the business and consumer services median of $226,409. Their conversion rate ranged from 4.00-4.50%, slightly under the industry high of 5.98%. With an average order value (AOV) of $350-375, they fall short of the high AOV benchmark of $548. Additionally, the site recorded 6,513 sessions, a stark contrast to the median of 31,755 sessions within their category, and far below market leader Staples, which boasts over 12 million sessions, indicating potential growth opportunities for Anderson Pens.
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andersonpens.com competitors

In November 2025, andersonpens.com boasted a revenue of $100,196 with 274 transactions and 6,513 sessions, achieving an AOV of $350-$375 and a conversion rate of 4.00-4.50%. Compared to its competitors, Anderson Pens falls behind in revenue and sessions but leads in AOV and conversion rate. gouletpens.com generated the highest revenue at $2,782,452 with 13,624 transactions and 505,733 sessions, while penboutique.com had $2,032,784 in revenue from 7,836 transactions and 217,163 sessions. penchalet.com, yosekastationery.com, and goldspot.com also outperformed Anderson Pens in terms of revenue and sessions. However, Anderson Pens' higher AOV and conversion rate indicate a stronger performance in maximizing revenue from its existing customer base.

gouletpens.com screenshot
#1 gouletpens.com
2.8M
Revenue
505.7K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
penboutique.com screenshot
#2 penboutique.com
2M
Revenue
217.2K
Sessions
3.5-4.0%
Conv. rate
$250-275
AOV
penchalet.com screenshot
#3 penchalet.com
534K
Revenue
134.6K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
yosekastationery.com screenshot
#4 yosekastationery.com
378.2K
Revenue
279.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
goldspot.com screenshot
#5 goldspot.com
1M
Revenue
225K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
andersonpens.com vs top market performers
andersonpens.com
top retailers
conversion rate vs average order value for andersonpens.com and its competitors
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Revenue share by device at andersonpens.com

In November large majority of sales on andersonpens.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on andersonpens.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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andersonpens.com channels

Identify top traffic channels that drive growth for andersonpens.comand discover how performance of traffic channels has changed over time.

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andersonpens.com Google Ads spend

Evaluate andersonpens.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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andersonpens.com devices

Review andersonpens.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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andersonpens.com top markets

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andersonpens.com country & global rank

Assess the ranking of andersonpens.com among other retailers within its primary country and worldwide.

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