Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Aug 2025

All countries

Home/Insights/Retailers/andersonpens.com

TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

andersonpens.com

Start benchmarking for free

51.3K

Revenue

Aug 25

4.3K

Sessions

Aug 25

3.0-3.5%

Conv. rate

Aug 25

$350-375

AOV

Aug 25

Main country of store: UNITED STATES
Website category: BUSINESS AND CONSUMER SERVICES

Anderson Pens knows pens! We carry fountain pens, rollerballs and ballpoints, stationery, fountain pen ink and refills in all sizes. We are happy to serve you through our website, at most US pen shows, at our pen stores in Chicago and Appleton, and through our Podcast and videos on YouTube and iTunes.

GRIPS CUSTOMERS & RESEARCH PARTNERS

andersonpens.com's monthly revenueOVER TIME
View real-time data

Over the past three months, andersonpens.com revenue has experienced decline of 29%, compared to the preceding three months.

View real-time data

andersonpens.com revenue decline for last six months

Benchmark against your competitors for free

Continue with Google

OVERVIEW

In August 2025, andersonpens.com, in the business_and_consumer_services industry, had online sales revenue of $51,347 compared to a median revenue of $160,968. Their conversion rate ranged from 3.00-3.50%, while a high conversion rate in the industry was 5.15% and a low was 1.29%. The Average Order Value (AOV) for andersonpens.com was $350-375, with a high AOV of $580 and a low of $120 in the industry. They had 4,250 sessions, while the highest sessions were 13,625,280 from staples.com, and the median sessions in the industry were 29,386.

andersonpens.com competitors

In August 2025, andersonpens.com had a revenue of $51,347 from 138 transactions with 4,250 sessions, boasting an average order value (AOV) of $350-$375 and a conversion rate of 3.00-3.50%. In comparison, its competitors had varying performance metrics. gouletpens.com led the pack with a revenue of $1,622,753 from 8,253 transactions and 489,751 sessions, featuring an AOV of $175-$200 and a conversion rate of 1.50-2.00%. penboutique.com followed with a revenue of $1,124,524 from 4,359 transactions and 153,775 sessions, showcasing an AOV of $250-$275 and a conversion rate of 2.50-3.00%. penchalet.com, yosekastationery.com, and goldspot.com also demonstrated different levels of performance in terms of revenue, transactions, sessions, AOV, and conversion rates. Overall, andersonpens.com faced stiff competition in the online pen market with each competitor excelling in various aspects.

#1 gouletpens.com

1.6M

Revenue

489.8K

Sessions

1.5-2.0%

Conv. rate

$175-200

AOV

#2 penboutique.com

1.1M

Revenue

153.8K

Sessions

2.5-3.0%

Conv. rate

$250-275

AOV

#3 penchalet.com

277.9K

Revenue

93.4K

Sessions

1.0-1.5%

Conv. rate

$200-225

AOV

#4 yosekastationery.com

334.4K

Revenue

342.8K

Sessions

0.5-1.0%

Conv. rate

$100-125

AOV

#5 goldspot.com

465.2K

Revenue

214.7K

Sessions

1.0-1.5%

Conv. rate

$175-200

AOV

andersonpens.com vs top market performers

andersonpens.com

top retailers

Benchmark against your competitors for free

Continue with Google

Revenue share by device at andersonpens.com

In August large majority of sales on andersonpens.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Review the entire assortment of this retailer and thousands of others in the Grips app

Gain even more insights with the Grips app

andersonpens.com channels

Identify top traffic channels that drive growth for andersonpens.comand discover how performance of traffic channels has changed over time.

andersonpens.com Google Ads spend

Evaluate andersonpens.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

andersonpens.com devices

Review andersonpens.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

andersonpens.com top markets

Explore andersonpens.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.