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Sep 2026
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Home/Insights/Retailers/andersonpens.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for andersonpens.comandersonpens.com

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115.2K
Revenue
Sep 26
8.5K
Sessions
Sep 26
4.0-4.5%
Conv. rate
Sep 26
$300-325
AOV
Sep 26
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  • Main country of store: UNITED STATES
  • Website category: BUSINESS AND CONSUMER SERVICES

Anderson Pens knows pens! We carry fountain pens, rollerballs and ballpoints, stationery, fountain pen ink and refills in all sizes. We are happy to serve you through our website, at most US pen shows, at our pen stores in Chicago and Appleton, and through our Podcast and videos on YouTube and iTunes.

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andersonpens.com Annual Revenue and Growth

andersonpens.com's annual sales on its online store amounted to $1.1M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
andersonpens.com revenue by year

andersonpens.com's monthly revenueOVER TIME
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Over the past three months, andersonpens.com revenue has experienced growth of 3.1%, compared to the preceding three months.

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andersonpens.com revenue growth for last six months
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OVERVIEW
In September 2026, andersonpens.com reported revenue of $115,000 from online sales, which is within the typical range for a typical store in the business and consumer services category, which generates around $140,000 monthly. The conversion rate for andersonpens.com was 4.00-4.50%, also within the typical range of 1.39% to 5.55%. The average order value (AOV) stood at $300-325, falling within the typical range of $133 to $586. Additionally, andersonpens.com had 8,481 sessions, significantly below the typical store in the business and consumer services category, which sees around 25,000 sessions monthly.
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andersonpens.com competitors

In September 2026, andersonpens.com trails behind gouletpens.com significantly, with gouletpens.com generating revenue of $2.5 million compared to andersonpens.com's $115,000. Furthermore, gouletpens.com also leads in transactions with 13,200, while andersonpens.com records 369. Sessions reflect a similar disparity, with gouletpens.com attracting 626,000 compared to andersonpens.com’s 8,481. While andersonpens.com boasts a solid average order value (AOV) of $300-325, which is notably higher than gouletpens.com’s AOV of $175-200, its conversion rate of 4.00-4.50% is commendable yet still trails behind competitors like penboutique.com, which has a conversion rate of 3.00-3.50%. Overall, andersonpens.com ranks fifth across all major performance metrics compared to its competitors.

gouletpens.com screenshot
#1 gouletpens.com
2.5M
Revenue
625.9K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
penboutique.com screenshot
#2 penboutique.com
2.6M
Revenue
321.2K
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
penchalet.com screenshot
#3 penchalet.com
555.7K
Revenue
140.1K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
goldspot.com screenshot
#4 goldspot.com
508.9K
Revenue
225.9K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
penaddict.com screenshot
#5 penaddict.com
287.9K
Revenue
250.7K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
andersonpens.com vs top market performers
andersonpens.com
top retailers
conversion rate vs average order value for andersonpens.com and its competitors
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Revenue share by device at andersonpens.com

In September large majority of sales on andersonpens.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on andersonpens.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries andersonpens.com operates in

andersonpens.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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andersonpens.com channels

Identify top traffic channels that drive growth for andersonpens.comand discover how performance of traffic channels has changed over time.

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andersonpens.com Google Ads spend

Evaluate andersonpens.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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andersonpens.com devices

Review andersonpens.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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andersonpens.com top markets

Explore andersonpens.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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andersonpens.com country & global rank

Assess the ranking of andersonpens.com among other retailers within its primary country and worldwide.

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