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May 2026
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Home/Insights/Retailers/andersonpens.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for andersonpens.comandersonpens.com

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56.8K
Revenue
May 26
5.5K
Sessions
May 26
3.0-3.5%
Conv. rate
May 26
$300-325
AOV
May 26
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  • Main country of store: UNITED STATES
  • Website category: BUSINESS AND CONSUMER SERVICES

Anderson Pens knows pens! We carry fountain pens, rollerballs and ballpoints, stationery, fountain pen ink and refills in all sizes. We are happy to serve you through our website, at most US pen shows, at our pen stores in Chicago and Appleton, and through our Podcast and videos on YouTube and iTunes.

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andersonpens.com Annual Revenue and Growth

andersonpens.com's annual sales on its online store amounted to $1.1M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
andersonpens.com revenue by year

andersonpens.com's monthly revenueOVER TIME
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Over the past three months, andersonpens.com revenue has experienced growth of 37%, compared to the preceding three months.

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andersonpens.com revenue growth for last six months
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OVERVIEW
In May 2026, Anderson Pens generated $56,779 in online sales, significantly lower than the industry median of $154,686, with a conversion rate of 3.00-3.50%, which is above the low end of 1.39% but below the high of 5.53%. Their average order value (AOV) ranged from $300 to $325, falling short of the industry high of $554 and above the low of $129. Additionally, they recorded 5,546 sessions, compared to the median of 28,324 sessions, far from the leader's 11,870,419 sessions at staples.com. Overall, these metrics indicate potential for growth in various areas.
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andersonpens.com competitors

In May 2026, andersonpens.com generated revenue of $56,779 from 188 transactions and 5,546 sessions, yielding an average order value (AOV) between $300-325 and a conversion rate of 3.00-3.50%. In comparison, gouletpens.com dominated the market with $2,159,258 in revenue from 11,618 transactions and 548,213 sessions, boasting a lower AOV of $175-200 but a conversion rate of 2.00-2.50%. penboutique.com also outperformed andersonpens.com, with $2,455,716 in revenue, 9,291 transactions, and a higher conversion rate of 3.50-4.00%, despite a slightly lower AOV of $250-275. penchalet.com and goldspot.com recorded revenues of $550,774 and $841,703, respectively, both with lower conversion rates of 1.50-2.00%. Overall, andersonpens.com holds a strong niche AOV but lags significantly in total revenue and transaction volume compared to its larger competitors.

gouletpens.com screenshot
#1 gouletpens.com
2.2M
Revenue
548.2K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
penboutique.com screenshot
#2 penboutique.com
2.5M
Revenue
238.6K
Sessions
3.5-4.0%
Conv. rate
$250-275
AOV
penchalet.com screenshot
#3 penchalet.com
550.8K
Revenue
129.6K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
goldspot.com screenshot
#4 goldspot.com
841.7K
Revenue
274.3K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
penaddict.com screenshot
#5 penaddict.com
252.8K
Revenue
230K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
andersonpens.com vs top market performers
andersonpens.com
top retailers
conversion rate vs average order value for andersonpens.com and its competitors
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Revenue share by device at andersonpens.com

In May large majority of sales on andersonpens.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on andersonpens.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries andersonpens.com operates in

andersonpens.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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andersonpens.com channels

Identify top traffic channels that drive growth for andersonpens.comand discover how performance of traffic channels has changed over time.

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andersonpens.com Google Ads spend

Evaluate andersonpens.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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andersonpens.com devices

Review andersonpens.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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andersonpens.com top markets

Explore andersonpens.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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andersonpens.com country & global rank

Assess the ranking of andersonpens.com among other retailers within its primary country and worldwide.

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