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Apr 2026
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Home/Insights/Retailers/andersonpens.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for andersonpens.comandersonpens.com

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35.3K
Revenue
Apr 26
5.3K
Sessions
Apr 26
3.5-4.0%
Conv. rate
Apr 26
$175-200
AOV
Apr 26
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  • Main country of store: UNITED STATES
  • Website category: BUSINESS AND CONSUMER SERVICES

Anderson Pens knows pens! We carry fountain pens, rollerballs and ballpoints, stationery, fountain pen ink and refills in all sizes. We are happy to serve you through our website, at most US pen shows, at our pen stores in Chicago and Appleton, and through our Podcast and videos on YouTube and iTunes.

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andersonpens.com Annual Revenue and Growth

andersonpens.com's annual sales on its online store amounted to $1.1M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
andersonpens.com revenue by year

andersonpens.com's monthly revenueOVER TIME
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Over the past three months, andersonpens.com revenue has experienced decline of 8.5%, compared to the preceding three months.

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andersonpens.com revenue decline for last six months
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OVERVIEW
In April 2026, andersonpens.com generated $35,274 in online sales, significantly below the industry median of $151,518, with a conversion rate between 3.50-4.00%, which is moderate compared to the high benchmark of 5.32%. Their average order value (AOV) ranged from $175 to $200, well below the high AOV of $592 in the sector. The site attracted 5,349 sessions, far from the industry median of 30,486 and dwarfed by the top store's impressive 11,497,637 sessions. Overall, andersonpens.com shows potential for growth amid competitive market challenges in the business and consumer services industry.
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andersonpens.com competitors

In April 2026, andersonpens.com generated $35,274 from 195 transactions, attracting 5,349 sessions and achieving an AOV of $175-200 with a conversion rate of 3.50-4.00%. In comparison, gouletpens.com led with significant revenue of $1,531,108, albeit with a lower conversion rate of 1.50-2.00%. penboutique.com surpassed all competitors with $2,063,983 in revenue and a similar conversion rate to andersonpens.com, maintaining an AOV of $250-275. penchalet.com recorded $325,147 in revenue with a conversion rate of 1.50-2.00%, while goldspot.com generated $412,078 but lagged behind in conversion rate at 0.50-1.00%. Overall, andersonpens.com competes well on conversion rate but remains far behind its larger competitors in terms of overall revenue and transaction volume.

gouletpens.com screenshot
#1 gouletpens.com
1.5M
Revenue
447.1K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
penboutique.com screenshot
#2 penboutique.com
2.1M
Revenue
201.6K
Sessions
3.5-4.0%
Conv. rate
$250-275
AOV
penchalet.com screenshot
#3 penchalet.com
325.1K
Revenue
110.5K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
goldspot.com screenshot
#4 goldspot.com
412.1K
Revenue
262K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
penaddict.com screenshot
#5 penaddict.com
170.8K
Revenue
269.2K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
andersonpens.com vs top market performers
andersonpens.com
top retailers
conversion rate vs average order value for andersonpens.com and its competitors
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Revenue share by device at andersonpens.com

In April large majority of sales on andersonpens.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on andersonpens.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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andersonpens.com channels

Identify top traffic channels that drive growth for andersonpens.comand discover how performance of traffic channels has changed over time.

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andersonpens.com Google Ads spend

Evaluate andersonpens.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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andersonpens.com devices

Review andersonpens.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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andersonpens.com top markets

Explore andersonpens.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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andersonpens.com country & global rank

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