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Jul 2026
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Home/Insights/Retailers/powells.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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1.6M
Revenue
Jul 26
559.1K
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$175-200
AOV
Jul 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

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powells.com Annual Revenue and Growth

powells.com's annual sales on its online store amounted to $17.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$17.5M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
powells.com revenue by year

powells.com's monthly revenueOVER TIME
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Over the past three months, powells.com revenue has experienced decline of 7.2%, compared to the preceding three months.

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powells.com revenue decline for last six months
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OVERVIEW
powells.com generated $1.6 million in online sales in July 2026, significantly exceeding the average e-commerce and shopping store, which typically sees around $80,800 monthly. Its conversion rate stands at 1.50-2.00%, comfortably within the category's typical range of 0.75% to 3.8%. The average order value (AOV) is $175-200, which is also within the category's typical range of $59 to $332. With 559,000 sessions, powells.com attracts far more traffic than an average e-commerce and shopping store, which usually receives about 35,800 sessions monthly. The metrics reflect a strong performance within the competitive e-commerce and shopping landscape.
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powells.com competitors

The most significant gap for powells.com compared to its competitor bookshop.org is a staggering $35 million in revenue. In July 2026, powells.com generated $1.6 million from 8,766 transactions, with sessions totaling 559,000 and an average order value (AOV) of $175-200. Meanwhile, bookshop.org led the market with $36.6 million in revenue, achieving 117,000 transactions from 4.7 million sessions and a higher AOV of $300-325. powells.com trails bookshop.org in transactions by 108,000 and in sessions by 4.1 million. Although powells.com has a conversion rate of 1.50-2.00%, which is competitive, it remains lower than bookshop.org's 2.00-2.50%. In comparison, hpb.com also outperformed powells.com significantly, earning $6.9 million with a conversion rate of 4.50-5.00%. Overall, powells.com occupies the last position against its peers in these key metrics, highlighting its challenges in a competitive online book retail landscape.

bookshop.org screenshot
#1 bookshop.org
36.6M
Revenue
4.7M
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
hpb.com screenshot
#2 hpb.com
6.9M
Revenue
1.3M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
betterworldbooks.com screenshot
#3 betterworldbooks.com
1.9M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
booksamillion.com screenshot
#4 booksamillion.com
2.6M
Revenue
2.9M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
bookoutlet.com screenshot
#5 bookoutlet.com
7.7M
Revenue
1.2M
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
powells.com vs top market performers
powells.com
top retailers
conversion rate vs average order value for powells.com and its competitors
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Revenue share by device at powells.com

In July large majority of sales on powells.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on powells.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries powells.com operates in

powells.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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powells.com channels

Identify top traffic channels that drive growth for powells.comand discover how performance of traffic channels has changed over time.

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powells.com Google Ads spend

Evaluate powells.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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powells.com devices

Review powells.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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powells.com top markets

Explore powells.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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powells.com country & global rank

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