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Dec 2025
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Home/Insights/Retailers/powells.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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2.4M
Revenue
Dec 25
624.2K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$175-200
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

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powells.com's monthly revenueOVER TIME
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Over the past three months, powells.com revenue has experienced growth of 70%, compared to the preceding three months.

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powells.com revenue growth for last six months
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OVERVIEW
In December 2025, powells.com achieved online sales revenue of $2,367,733, significantly higher than the e-commerce sector median of $110,409, though it remains below the leading competitor, qvc.com, at $151,023,785. The site maintained a conversion rate of 2.00-2.50%, below the high of 3.94%, while its average order value (AOV) ranged between $175-200, contrasting with a high benchmark of $338. With 624,233 sessions, powells.com outperformed the median of 47,805 sessions in the e-commerce industry but fell short of boots.com’s impressive 49,388,130 sessions.
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powells.com competitors

When comparing powells.com to its competitors in December 2025, it is clear that powells.com falls behind in terms of revenue, with only $2,367,733 compared to bookshop.org's $63,055,282 and bookoutlet.com's $6,786,797. However, powells.com does have a higher average order value (AOV) of $175-200, which is on par with bookoutlet.com. In terms of conversion rate, powells.com falls in the middle of the pack at 2.00-2.50%, while bookshop.org and hpb.com lead with 4.50-5.00%. Despite having a lower revenue and conversion rate than some competitors, powells.com does attract a decent number of transactions at 13,137 and sessions at 624,233. Overall, powells.com may need to focus on increasing its revenue and conversion rate to remain competitive in the online book selling market.

bookshop.org screenshot
#1 bookshop.org
63.1M
Revenue
4.7M
Sessions
4.5-5.0%
Conv. rate
$275-300
AOV
hpb.com screenshot
#2 hpb.com
6.6M
Revenue
1.5M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
betterworldbooks.com screenshot
#3 betterworldbooks.com
3.6M
Revenue
1.9M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
booksamillion.com screenshot
#4 booksamillion.com
5.1M
Revenue
2.9M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
bookoutlet.com screenshot
#5 bookoutlet.com
6.8M
Revenue
1.3M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
powells.com vs top market performers
powells.com
top retailers
conversion rate vs average order value for powells.com and its competitors
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Revenue share by device at powells.com

In December large majority of sales on powells.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on powells.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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powells.com channels

Identify top traffic channels that drive growth for powells.comand discover how performance of traffic channels has changed over time.

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powells.com Google Ads spend

Evaluate powells.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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powells.com devices

Review powells.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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powells.com top markets

Explore powells.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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powells.com country & global rank

Assess the ranking of powells.com among other retailers within its primary country and worldwide.

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