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Jan 2026
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Home/Insights/Retailers/powells.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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1.9M
Revenue
Jan 26
678.5K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$150-175
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

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powells.com Annual Revenue and Growth

powells.com's annual sales on its online store amounted to $17.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to remain broadly in line with last year.

Annual Revenue (GMV)2025
$17.5M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
powells.com revenue by year

powells.com's monthly revenueOVER TIME
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Over the past three months, powells.com revenue has experienced growth of 65%, compared to the preceding three months.

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powells.com revenue growth for last six months
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OVERVIEW
In January 2026, powells.com achieved online sales revenue of $1,932,447, significantly surpassing the e-commerce industry median of $104,613, although far behind market leader qvc.com at $109,143,419. The site maintained a conversion rate of 1.50-2.00%, below the high benchmark of 3.81%. powells.com recorded an average order value (AOV) of $150-175, while the e-commerce high was $348. With 678,518 sessions, powells.com was above the median of 44,933 but lagged significantly behind the leading store boots.com, which attracted 35,443,340 sessions, highlighting areas for potential growth and optimization.
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powells.com competitors

In January 2026, powells.com had a revenue of $1,932,447 from 11,215 transactions and 678,518 sessions, with an average order value (AOV) ranging from $150 to $175 and a conversion rate of 1.50% to 2.00%. Compared to its competitors, bookshop.org had the highest revenue at $55,067,741 with 190,210 transactions and 4,306,930 sessions, an AOV of $275 to $300, and a conversion rate of 4.00% to 4.50%. Half Price Books (hpb.com) followed with a revenue of $6,876,545, 66,522 transactions, 1,375,309 sessions, an AOV of $100 to $125, and a conversion rate of 4.50% to 5.00%. While powells.com performed well in terms of conversion rate and AOV, it had a lower revenue and fewer transactions compared to bookshop.org and Half Price Books, showing room for growth in these areas.

bookshop.org screenshot
#1 bookshop.org
55.1M
Revenue
4.3M
Sessions
4.0-4.5%
Conv. rate
$275-300
AOV
hpb.com screenshot
#2 hpb.com
6.9M
Revenue
1.4M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
betterworldbooks.com screenshot
#3 betterworldbooks.com
3.7M
Revenue
2.1M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
booksamillion.com screenshot
#4 booksamillion.com
3M
Revenue
2.5M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
bookoutlet.com screenshot
#5 bookoutlet.com
6.7M
Revenue
1.2M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
powells.com vs top market performers
powells.com
top retailers
conversion rate vs average order value for powells.com and its competitors
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Revenue share by device at powells.com

In January large majority of sales on powells.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on powells.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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powells.com channels

Identify top traffic channels that drive growth for powells.comand discover how performance of traffic channels has changed over time.

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powells.com Google Ads spend

Evaluate powells.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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powells.com devices

Review powells.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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powells.com top markets

Explore powells.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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powells.com country & global rank

Assess the ranking of powells.com among other retailers within its primary country and worldwide.

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