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Jul 2025
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Home/Insights/Retailers/powells.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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1M
Revenue
484.8K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

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powells.com's revenueOVER TIME
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Over the past three months, powells.com revenue has experienced decline of 31%, compared to the preceding three months.

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powells.com revenue decline for last six months
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OVERVIEW
In July 2025, powells.com in the e-commerce_and_shopping industry generated $1,018,761 in online sales, with a conversion rate of 1.00-1.50% and an AOV of $150-175. This places powells.com below the median revenue and sessions in the category, with room for improvement. The highest conversion rate was 3.64% and the highest AOV was $346, while the highest number of sessions was 28,051,919 from boots.com. Despite these metrics, powells.com continues to attract a significant number of visitors, with 484,807 sessions recorded during the month.
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powells.com competitors

In July 2025, powells.com generated a revenue of $1,018,761 with 5,937 transactions and 484,807 sessions. Their average order value (AOV) ranges between $150-175, and their conversion rate is 1.00-1.50%. Comparing this data to its competitors, bookshop.org leads in revenue with $26,239,442, 98,648 transactions, and 4,012,519 sessions. Their AOV is higher at $250-275, with a conversion rate of 2.00-2.50%. hpb.com has a revenue of $4,828,972, 46,016 transactions, and 1,187,710 sessions, with an AOV of $100-125 and a high conversion rate of 3.50-4.00%. betterworldbooks.com, booksamillion.com, and bookoutlet.com also show varying metrics, indicating diverse performance across the competitive landscape in the online book retail industry in July 2025.

bookshop.org screenshot
#1 bookshop.org
26.2M
Revenue
4M
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
hpb.com screenshot
#2 hpb.com
4.8M
Revenue
1.2M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
betterworldbooks.com screenshot
#3 betterworldbooks.com
2.1M
Revenue
1.5M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
booksamillion.com screenshot
#4 booksamillion.com
1.6M
Revenue
2M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
bookoutlet.com screenshot
#5 bookoutlet.com
5.6M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
powells.com vs top market performers
powells.com
top retailers
conversion rate vs average order value for powells.com and its competitors
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Revenue share by device at powells.com

In July large majority of sales on powells.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on powells.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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powells.com channels

Identify top traffic channels that drive growth for powells.comand discover how performance of traffic channels has changed over time.

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powells.com Google Ads spend

Evaluate powells.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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powells.com devices

Review powells.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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powells.com top markets

Explore powells.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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powells.com country & global rank

Assess the ranking of powells.com among other retailers within its primary country and worldwide.

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