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Sep 2025
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Home/Insights/Retailers/powells.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.2M
Revenue
Sep 25
483.6K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

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powells.com's monthly revenueOVER TIME
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Over the past three months, powells.com revenue has experienced decline of 8.4%, compared to the preceding three months.

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powells.com revenue decline for last six months
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OVERVIEW
In September 2025, powells.com generated online sales revenue of $1,160,230, significantly exceeding the e-commerce median of $81,105, although it remains far behind the leading site, qvc.com, at $118,237,048. The site's conversion rate of 1.00-1.50% is below the e-commerce high of 3.72%, while its average order value (AOV) ranges from $150-175, notably lower than the sector's peak of $351. Additionally, powells.com recorded 483,626 sessions, substantially above the median of 37,786, yet dwarfed by michaels.com's impressive 30,281,186 sessions.
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powells.com competitors

In September 2025, powells.com reported a revenue of $1,160,230 with 6,759 transactions and 483,626 sessions, resulting in an average order value (AOV) of $150-175 and a conversion rate of 1.00-1.50%. In comparison, its competitors displayed varying levels of performance. bookshop.org led the pack with a revenue of $37,483,961, 139,910 transactions, and 3,567,173 sessions, boasting an AOV of $250-275 and a conversion rate of 3.50-4.00%. hpb.com followed with a revenue of $4,506,410, 47,084 transactions, and 1,187,213 sessions, showcasing a lower AOV of $75-100 but a higher conversion rate of 3.50-4.00%. betterworldbooks.com, booksamillion.com, and bookoutlet.com fell somewhere in between in terms of revenue, transactions, sessions, AOV, and conversion rate. Overall, powells.com is competitive but could aim to improve its metrics to match or surpass those of its top-performing rivals.

bookshop.org screenshot
#1 bookshop.org
37.5M
Revenue
3.6M
Sessions
3.5-4.0%
Conv. rate
$250-275
AOV
hpb.com screenshot
#2 hpb.com
4.5M
Revenue
1.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
betterworldbooks.com screenshot
#3 betterworldbooks.com
2.4M
Revenue
1.5M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
booksamillion.com screenshot
#4 booksamillion.com
1.6M
Revenue
1.7M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
bookoutlet.com screenshot
#5 bookoutlet.com
5.2M
Revenue
1M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
powells.com vs top market performers
powells.com
top retailers
conversion rate vs average order value for powells.com and its competitors
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Revenue share by device at powells.com

In September large majority of sales on powells.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on powells.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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powells.com channels

Identify top traffic channels that drive growth for powells.comand discover how performance of traffic channels has changed over time.

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powells.com Google Ads spend

Evaluate powells.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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powells.com devices

Review powells.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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powells.com top markets

Explore powells.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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powells.com country & global rank

Assess the ranking of powells.com among other retailers within its primary country and worldwide.

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