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Mar 2026
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Home/Insights/Retailers/powells.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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1.7M
Revenue
Mar 26
576K
Sessions
Mar 26
1.5-2.0%
Conv. rate
Mar 26
$150-175
AOV
Mar 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

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powells.com Annual Revenue and Growth

powells.com's annual sales on its online store amounted to $17.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$17.5M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
powells.com revenue by year

powells.com's monthly revenueOVER TIME
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Over the past three months, powells.com revenue has experienced decline of 6.4%, compared to the preceding three months.

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powells.com revenue decline for last six months
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OVERVIEW
In March 2026, powells.com achieved online sales revenue of $1,703,902, significantly exceeding the e-commerce median of $87,386, though far from the leading qvc.com at $110,955,292; with a conversion rate of 1.50-2.00%, it remains below the industry high of 3.76%, while its average order value (AOV) ranges from $150 to $175, notably less than the e-commerce high of $323; generating 576,037 sessions, powells.com outperforms the median of 37,859 but trails far behind boots.com’s impressive 29,131,775 sessions, indicating strong but room for growth within the competitive e-commerce landscape.
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powells.com competitors

In March 2026, powells.com generated $1,703,902 in revenue from 9,938 transactions with 576,037 sessions, resulting in an average order value (AOV) range of $150-$175 and a conversion rate of 1.50-2.00%. Comparing this data to its competitors, bookshop.org outperformed powells.com with a revenue of $35,175,059 from 116,380 transactions and 3,625,596 sessions, boasting an AOV range of $300-$325 and a conversion rate of 3.00-3.50%. hpb.com, betterworldbooks.com, and bookoutlet.com also surpassed powells.com in revenue, transactions, and sessions, with varying AOV ranges and conversion rates. Despite this, powells.com held its own within the competitive landscape, showcasing steady performance in terms of revenue and conversion rate in comparison to other players in the online book retail industry.

bookshop.org screenshot
#1 bookshop.org
35.2M
Revenue
3.6M
Sessions
3.0-3.5%
Conv. rate
$300-325
AOV
hpb.com screenshot
#2 hpb.com
5M
Revenue
1.1M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
betterworldbooks.com screenshot
#3 betterworldbooks.com
2.6M
Revenue
1.5M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
booksamillion.com screenshot
#4 booksamillion.com
1.8M
Revenue
2.3M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
bookoutlet.com screenshot
#5 bookoutlet.com
6.1M
Revenue
1.3M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
powells.com vs top market performers
powells.com
top retailers
conversion rate vs average order value for powells.com and its competitors
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Revenue share by device at powells.com

In March large majority of sales on powells.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on powells.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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powells.com channels

Identify top traffic channels that drive growth for powells.comand discover how performance of traffic channels has changed over time.

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powells.com Google Ads spend

Evaluate powells.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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powells.com devices

Review powells.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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powells.com top markets

Explore powells.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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powells.com country & global rank

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