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Nov 2025
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Home/Insights/Retailers/powells.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.8M
Revenue
Nov 25
483.4K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

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powells.com's monthly revenueOVER TIME
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Over the past three months, powells.com revenue has experienced growth of 39%, compared to the preceding three months.

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powells.com revenue growth for last six months
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OVERVIEW
In November 2025, powells.com generated $1,756,382 in online sales, significantly exceeding the e-commerce median of $101,517, but trailing behind industry leader qvc.com with $175,248,381. The site’s conversion rate ranged from 2.00% to 2.50%, below the high of 4.05%, while its average order value (AOV) was between $175 and $200, also lower than the top AOV of $337. With 483,366 sessions, powells.com outperformed the median of 41,915 sessions in e-commerce but remained far behind the leader, boots.com, which achieved 43,745,699 sessions, highlighting the potential for further growth and optimization.
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powells.com competitors

When comparing powells.com to its competitors in November 2025, we see that bookshop.org leads in revenue with $45,572,138, followed by Book Outlet with $9,374,926. Powell's revenue stands at $1,756,382. In terms of transactions, bookshop.org has the highest at 173,387, while Powell's has 9,955 transactions. For sessions, bookshop.org also leads with 3,552,354 sessions, whereas Powell's has 483,366 sessions. Powell's average order value (AOV) ranges between $175-200, which is comparable to Book Outlet's $200-225. However, bookshop.org boasts the highest AOV of $250-275. When it comes to conversion rate, bookshop.org again takes the lead with a rate of 4.50-5.00, while Powell's falls in the middle of the pack at 2.00-2.50. Overall, Powell's faces stiff competition from bookshop.org in terms of revenue and metrics like AOV and conversion rate, but holds its own against other competitors like Book Outlet and Better World Books.

bookshop.org screenshot
#1 bookshop.org
45.6M
Revenue
3.6M
Sessions
4.5-5.0%
Conv. rate
$250-275
AOV
hpb.com screenshot
#2 hpb.com
4.7M
Revenue
1.1M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
betterworldbooks.com screenshot
#3 betterworldbooks.com
2.8M
Revenue
1.6M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
booksamillion.com screenshot
#4 booksamillion.com
3.5M
Revenue
2.6M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
bookoutlet.com screenshot
#5 bookoutlet.com
9.4M
Revenue
1.6M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
powells.com vs top market performers
powells.com
top retailers
conversion rate vs average order value for powells.com and its competitors
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Revenue share by device at powells.com

In November large majority of sales on powells.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on powells.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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powells.com channels

Identify top traffic channels that drive growth for powells.comand discover how performance of traffic channels has changed over time.

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powells.com Google Ads spend

Evaluate powells.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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powells.com devices

Review powells.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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powells.com top markets

Explore powells.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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powells.com country & global rank

Assess the ranking of powells.com among other retailers within its primary country and worldwide.

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