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Jan 2026
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Home/Insights/Retailers/purlisse.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for purlisse.compurlisse.com

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68.5K
Revenue
Jan 26
13.7K
Sessions
Jan 26
7.5-8.0%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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Purlisse.com is an online platform that specializes in selling skincare and beauty products. The website features a diverse range of items such as cleansers, moisturizers, masks, and cosmetics. It offers a wide selection of products tailored to various skin types and concerns, providing ample options to meet different customers needs.

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purlisse.com Annual Revenue and Growth

purlisse.com's annual sales on its online store amounted to $1M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
purlisse.com revenue by year

purlisse.com's monthly revenueOVER TIME
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Over the past three months, purlisse.com revenue has experienced growth of 30%, compared to the preceding three months.

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purlisse.com revenue growth for last six months
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OVERVIEW
In January 2026, purlisse.com, a lifestyle/beauty and cosmetics retailer, achieved $68,492 in online sales, surpassing the median revenue of $51,477, while the industry leader, ulta.com, generated $104,496,353. With a robust conversion rate of 7.50-8.00%, well above the industry average of 4.7%, purlisse also recorded an average order value (AOV) of $50-75, near the low end of the category's range. The site attracted 13,654 sessions, significantly lower than ulta.com's impressive 47,691,438, and below the median sessions of 22,631 in the lifestyle/beauty and cosmetics sector, highlighting areas for potential growth.
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purlisse.com competitors

In January 2026, purlisse.com generated a revenue of $68,492 with 1,054 transactions and 13,654 sessions, resulting in a conversion rate of 7.50-8.00%. Compared to its competitors, purlisse.com falls behind in terms of revenue when looking at purcosmetics.com ($148,904) and biotrust.com ($234,989). However, purlisse.com outperforms adorecosmetics.com ($43,038) and itcosmetics.com ($1,189,840) in terms of conversion rate, with a range of 7.50-8.00% which is higher than the competition. It is also worth noting that purlisse.com has a similar Average Order Value (AOV) range of $50-75 like most of its competitors, showing consistency in pricing strategies within the industry. Overall, while purlisse.com may not lead in revenue, its high conversion rate indicates a strong customer engagement and potential for growth in the future.

purcosmetics.com screenshot
#1 purcosmetics.com
148.9K
Revenue
88.8K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
biotrust.com screenshot
#2 biotrust.com
235K
Revenue
97K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
adorecosmetics.com screenshot
#3 adorecosmetics.com
43K
Revenue
7.9K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
itcosmetics.com screenshot
#4 itcosmetics.com
1.2M
Revenue
562.2K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
yensa.com screenshot
#5 yensa.com
124.8K
Revenue
22.6K
Sessions
8.5-9.0%
Conv. rate
$50-75
AOV
purlisse.com vs top market performers
purlisse.com
top retailers
conversion rate vs average order value for purlisse.com and its competitors
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Revenue share by device at purlisse.com

In January large majority of sales on purlisse.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In January large majority of sales on purlisse.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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purlisse.com channels

Identify top traffic channels that drive growth for purlisse.comand discover how performance of traffic channels has changed over time.

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purlisse.com Google Ads spend

Evaluate purlisse.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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purlisse.com devices

Review purlisse.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purlisse.com top markets

Explore purlisse.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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purlisse.com country & global rank

Assess the ranking of purlisse.com among other retailers within its primary country and worldwide.

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