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Dec 2025
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Home/Insights/Retailers/purlisse.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for purlisse.compurlisse.com

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75.5K
Revenue
Dec 25
19.1K
Sessions
Dec 25
6.0-6.5%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Purlisse.com is an online platform that specializes in selling skincare and beauty products. The website features a diverse range of items such as cleansers, moisturizers, masks, and cosmetics. It offers a wide selection of products tailored to various skin types and concerns, providing ample options to meet different customers needs.

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purlisse.com Annual Revenue and Growth

purlisse.com's annual sales on its online store amounted to $850.5K in 2024, up 0-5% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$850.5K
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
purlisse.com revenue by year

purlisse.com's monthly revenueOVER TIME
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Over the past three months, purlisse.com revenue has experienced growth of 20%, compared to the preceding three months.

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purlisse.com revenue growth for last six months
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Top products on purlisse.comby revenue

#1 Ageless Glow Serum BB Cream SPF 40
$39
Price
$23.2K
Revenue
#2 Perfect Glow BB Cream SPF 30
$36
Price
$22.7K
Revenue
#3 Radiant Glow Illuminating BB Cream SPF 30
$37
Price
$22.3K
Revenue
#4 Perfect Glow BB Concealer
$28
Price
Revenue
#5 ViVi Glow Contour Trio
$59
Price
Revenue
#6 Blush Stick Bundle
$49
Price
Revenue
#7 Blue Lotus Balancing Moisturizer
$45
Price
Revenue
#8 Blue Lotus Brightening Serum
$48
Price
Revenue
#9 Blue Lotus Balancing Moisturizer
$45
Price
Revenue
#10 Blush Glow BB Cheek + Lip
$24
Price
Revenue
#1 Ageless Glow Serum BB Cream SPF 40
$39
Price
$23.2K
Revenue
#2 Perfect Glow BB Cream SPF 30
$36
Price
$22.7K
Revenue
#3 Radiant Glow Illuminating BB Cream SPF 30
$37
Price
$22.3K
Revenue
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OVERVIEW
In December 2025, purlisse.com, operating in the BEAUTY AND COSMETICS industry, generated online sales revenue of $75,533, surpassing the median of $53,444, with a notable conversion rate of 6.00-6.50%, well above the category's high of 4.87%. Its average order value (AOV) ranged from $50-75, positioning it competitively against a high of $191 in the sector. The site attracted 19,136 sessions, slightly below the median of 23,270, but still reflecting solid engagement compared to major competitors like ulta.com, which dominated the market with revenue exceeding $152 million.
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purlisse.com competitors

In December 2025, purlisse.com had a revenue of $75,533 with 1,175 transactions and 19,136 sessions, boasting an average order value (AOV) of $50-$75 and a conversion rate of 6.00-6.50%. In comparison, purcosmetics.com had a higher revenue of $189,088 but with more transactions (3,829) and sessions (125,891), showing a lower AOV of $25-$50 and a conversion rate of 3.00-3.50%. biotrust.com also had a revenue of $191,900 with fewer transactions and sessions than purlisse.com, featuring a similar AOV of $50-$75 but a lower conversion rate of 2.50-3.00%. adorecosmetics.com had a lower revenue of $33,130 with significantly fewer transactions and sessions, offering a higher AOV of $350-$375 but a lower conversion rate of 1.50-2.00%. Lastly, itcosmetics.com led the pack with a revenue of $1,146,748, the most transactions and sessions, an AOV of $75-$100, and a conversion rate of 2.50-3.00%.

purcosmetics.com screenshot
#1 purcosmetics.com
189.1K
Revenue
125.9K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
biotrust.com screenshot
#2 biotrust.com
191.9K
Revenue
97K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
adorecosmetics.com screenshot
#3 adorecosmetics.com
33.1K
Revenue
5.9K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
itcosmetics.com screenshot
#4 itcosmetics.com
1.1M
Revenue
502.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
yensa.com screenshot
#5 yensa.com
156.9K
Revenue
27.8K
Sessions
9.0-9.5%
Conv. rate
$50-75
AOV
purlisse.com vs top market performers
purlisse.com
top retailers
conversion rate vs average order value for purlisse.com and its competitors
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Revenue share by device at purlisse.com

In December large majority of sales on purlisse.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In December large majority of sales on purlisse.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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purlisse.com channels

Identify top traffic channels that drive growth for purlisse.comand discover how performance of traffic channels has changed over time.

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purlisse.com Google Ads spend

Evaluate purlisse.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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purlisse.com devices

Review purlisse.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purlisse.com top markets

Explore purlisse.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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purlisse.com country & global rank

Assess the ranking of purlisse.com among other retailers within its primary country and worldwide.

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