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Nov 2025
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Home/Insights/Retailers/purlisse.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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98.7K
Revenue
Nov 25
15.1K
Sessions
Nov 25
9.5-10.0%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Purlisse.com is an online platform that specializes in selling skincare and beauty products. The website features a diverse range of items such as cleansers, moisturizers, masks, and cosmetics. It offers a wide selection of products tailored to various skin types and concerns, providing ample options to meet different customers needs.

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purlisse.com Annual Revenue and Growth

purlisse.com's annual sales on its online store amounted to $850.5K in 2024, up 0-5% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$850.5K
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
purlisse.com revenue by year

purlisse.com's monthly revenueOVER TIME
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Over the past three months, purlisse.com revenue has experienced decline of 2.8%, compared to the preceding three months.

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purlisse.com revenue decline for last six months
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OVERVIEW
In November 2025, purlisse.com, operating in the BEAUTY AND COSMETICS industry, generated $98,745 in online sales, significantly surpassing the median revenue of $52,547, with a robust conversion rate of 9.50-10.00%, well above the sector's high of 5.32%. The average order value (AOV) ranged from $50 to $75, aligning closely with the low end of the market average. With 15,098 sessions, purlisse.com performed below the median of 19,748 sessions in its category, indicating opportunities for increased traffic in a competitive market dominated by ulta.com with $145,643,880 in sales and sephora.com with over 76 million sessions.
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purlisse.com competitors

In November 2025, purlisse.com performed well in terms of revenue, with $98,745 generated from 1,443 transactions and 15,098 sessions, resulting in a conversion rate of 9.50-10.00% and an average order value (AOV) of $50-75. In comparison, purcosmetics.com had higher revenue at $268,393 but a lower conversion rate of 4.00-4.50% with 4,684 transactions and 109,376 sessions. biotrust.com also had significant revenue of $222,137 with 2,945 transactions and 93,184 sessions, but a lower conversion rate of 3.00-3.50%. adorecosmetics.com had lower revenue at $25,282 with only 70 transactions and 4,684 sessions, but a high AOV of $350-375 and a conversion rate of 1.00-1.50%. Finally, itcosmetics.com stood out with impressive revenue of $1,894,874, 20,219 transactions, and 669,268 sessions, a conversion rate of 3.00-3.50%, and an AOV of $75-100.

purcosmetics.com screenshot
#1 purcosmetics.com
268.4K
Revenue
109.4K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
biotrust.com screenshot
#2 biotrust.com
222.1K
Revenue
93.2K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
adorecosmetics.com screenshot
#3 adorecosmetics.com
25.3K
Revenue
4.7K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
itcosmetics.com screenshot
#4 itcosmetics.com
1.9M
Revenue
669.3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
yensa.com screenshot
#5 yensa.com
64.5K
Revenue
24.1K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
purlisse.com vs top market performers
purlisse.com
top retailers
conversion rate vs average order value for purlisse.com and its competitors
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Revenue share by device at purlisse.com

In November large majority of sales on purlisse.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In November large majority of sales on purlisse.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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purlisse.com channels

Identify top traffic channels that drive growth for purlisse.comand discover how performance of traffic channels has changed over time.

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purlisse.com Google Ads spend

Evaluate purlisse.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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purlisse.com devices

Review purlisse.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purlisse.com top markets

Explore purlisse.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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purlisse.com country & global rank

Assess the ranking of purlisse.com among other retailers within its primary country and worldwide.

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