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Sep 2025
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Home/Insights/Retailers/purlisse.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for purlisse.compurlisse.com

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53.3K
Revenue
Sep 25
14.9K
Sessions
Sep 25
5.0-5.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Purlisse.com is an online platform that specializes in selling skincare and beauty products. The website features a diverse range of items such as cleansers, moisturizers, masks, and cosmetics. It offers a wide selection of products tailored to various skin types and concerns, providing ample options to meet different customers needs.

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purlisse.com Annual Revenue and Growth

purlisse.com's annual sales on its online store amounted to $850.5K in 2024, up 0-5% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$850.5K
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
purlisse.com revenue by year

purlisse.com's monthly revenueOVER TIME
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Over the past three months, purlisse.com revenue has experienced decline of 33%, compared to the preceding three months.

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purlisse.com revenue decline for last six months
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OVERVIEW
In September 2025, purlisse.com generated $53,344 in online sales, surpassing the BEAUTY AND COSMETICS median of $40,540, with a conversion rate between 5.00-5.50%, well above the industry average of 4.54%. Their average order value (AOV) ranged from $50-75, below the high of $203 but above the low of $47. The site recorded 14,942 sessions, slightly under the median of 18,928 for the category, while the leading competitor, ulta.com, dominated with revenues of $93,223,020 and sephora.com with sessions peaking at 45,764,193, highlighting purlisse's strong performance within a competitive landscape.
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purlisse.com competitors

In September 2025, purlisse.com generated $53,344 in revenue from 799 transactions and 14,942 sessions, with an average order value (AOV) ranging from $50-75 and a conversion rate of 5.00-5.50%. Compared to its competitors, purlisse.com falls behind in terms of revenue and transactions. purcosmetics.com outperformed purlisse.com with $102,005 in revenue from 1,860 transactions and 80,084 sessions, but had a lower conversion rate of 2.00-2.50%. biotrust.com also surpassed purlisse.com with $222,212 in revenue from 3,125 transactions and 122,957 sessions, but had a similar conversion rate of 2.50-3.00%. adorecosmetics.com had lower revenue than purlisse.com at $38,447, but with a higher AOV of $350-375 and a lower conversion rate of 1.00-1.50%. itcosmetics.com significantly outperformed purlisse.com with $753,831 in revenue from 8,325 transactions and 423,315 sessions, with an AOV of $75-100 and a conversion rate of 1.50-2.00%.

purcosmetics.com screenshot
#1 purcosmetics.com
102K
Revenue
80.1K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
biotrust.com screenshot
#2 biotrust.com
222.2K
Revenue
123K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
adorecosmetics.com screenshot
#3 adorecosmetics.com
38.4K
Revenue
7.3K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
itcosmetics.com screenshot
#4 itcosmetics.com
753.8K
Revenue
423.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
yensa.com screenshot
#5 yensa.com
50.1K
Revenue
19.5K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
purlisse.com vs top market performers
purlisse.com
top retailers
conversion rate vs average order value for purlisse.com and its competitors
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Revenue share by device at purlisse.com

In September large majority of sales on purlisse.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In September large majority of sales on purlisse.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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purlisse.com channels

Identify top traffic channels that drive growth for purlisse.comand discover how performance of traffic channels has changed over time.

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purlisse.com Google Ads spend

Evaluate purlisse.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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purlisse.com devices

Review purlisse.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purlisse.com top markets

Explore purlisse.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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purlisse.com country & global rank

Assess the ranking of purlisse.com among other retailers within its primary country and worldwide.

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