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Oct 2025
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Home/Insights/Retailers/interweave.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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101K
Revenue
Oct 25
224.2K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$25-50
AOV
Oct 25
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Interweave.com is an online platform that offers a diverse range of products, primarily in the areas of knitting, crochet, jewelry making, sewing, and other crafts. The website features an extensive collection of supplies, magazines, books, and resources, catering to individuals with various artistic interests and skills.

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interweave.com Annual Revenue and Growth

interweave.com's annual sales on its online store amounted to $3M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
interweave.com revenue by year

interweave.com's monthly revenueOVER TIME
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Over the past three months, interweave.com revenue has experienced decline of 0.94%, compared to the preceding three months.

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interweave.com revenue decline for last six months
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OVERVIEW
In October 2025, interweave.com generated $101,030 in online sales, significantly surpassing the CRAFTS median of $44,689, with a conversion rate of 1.00-1.50%, below the category's high of 4.72%. The average order value (AOV) ranged between $25-50, considerably lower than the top AOV of $333. The site recorded 224,183 sessions, markedly below the median of 20,487 and the leading competitor, hobbylobby.com, which had an impressive 19,767,668 sessions, highlighting interweave's room for growth in engagement and conversion metrics within the crafting industry.
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interweave.com competitors

When comparing interweave.com to its competitors in the knitting and crafting industry as of October 2025, we see that interweave.com falls behind in terms of revenue, transactions, and sessions. interweave.com generated $101,030 in revenue from 2,889 transactions and 224,183 sessions, with an average order value (AOV) of $25-50 and a conversion rate of 1.00-1.50%. In comparison, competitors like purlsoho.com, yarnspirations.com, and knitpicks.com have significantly higher revenue, transactions, and sessions, with AOV ranging from $50 to $250 and conversion rates ranging from 1.00% to 3.00%. This data suggests that interweave.com may need to improve its marketing and sales strategies to compete more effectively in the market.

purlsoho.com screenshot
#1 purlsoho.com
2.1M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
yarnspirations.com screenshot
#2 yarnspirations.com
3.6M
Revenue
2.3M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
studioknitsf.com screenshot
#3 studioknitsf.com
319.7K
Revenue
121.9K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
woolandthegang.com screenshot
#4 woolandthegang.com
1.2M
Revenue
244.1K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
knitpicks.com screenshot
#5 knitpicks.com
1.4M
Revenue
790.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
interweave.com vs top market performers
interweave.com
top retailers
conversion rate vs average order value for interweave.com and its competitors
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Revenue share by device at interweave.com

In October large majority of sales on interweave.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In October large majority of sales on interweave.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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interweave.com channels

Identify top traffic channels that drive growth for interweave.comand discover how performance of traffic channels has changed over time.

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interweave.com Google Ads spend

Evaluate interweave.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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interweave.com devices

Review interweave.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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interweave.com top markets

Explore interweave.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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interweave.com country & global rank

Assess the ranking of interweave.com among other retailers within its primary country and worldwide.

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