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Dec 2025
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Home/Insights/Retailers/interweave.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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123K
Revenue
Dec 25
275.6K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$25-50
AOV
Dec 25
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Interweave.com is an online platform that offers a diverse range of products, primarily in the areas of knitting, crochet, jewelry making, sewing, and other crafts. The website features an extensive collection of supplies, magazines, books, and resources, catering to individuals with various artistic interests and skills.

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interweave.com Annual Revenue and Growth

interweave.com's annual sales on its online store amounted to $3M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
interweave.com revenue by year

interweave.com's monthly revenueOVER TIME
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Over the past three months, interweave.com revenue has experienced growth of 64%, compared to the preceding three months.

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interweave.com revenue growth for last six months
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OVERVIEW
In December 2025, interweave.com generated $122,960 in online sales, significantly surpassing the CRAFTS median of $42,698, while its conversion rate ranged between 1.00-1.50%, below the category's high of 4.58%. The average order value (AOV) was between $25-50, far below the category high of $300, and it attracted 275,647 sessions, compared to the median of 20,027 in the same industry, but trailing behind hobbylobby.com’s impressive 23,197,957 sessions. Overall, interweave.com demonstrates strong revenue performance yet faces challenges in conversion efficiency and AOV.
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interweave.com competitors

When comparing interweave.com to its competitors in the knitting and crafting industry in December 2025, it is evident that interweave.com lags behind in terms of revenue. While interweave.com generated $122,960 in revenue with 3,684 transactions and 275,647 sessions, competitors like purlsoho.com, yarnspirations.com, and woolandthegang.com boasted significantly higher revenues of $3,566,295, $5,130,634, and $1,706,265 respectively. Additionally, the average order value (AOV) for interweave.com falls within the range of $25-50, while some competitors like studioknitsf.com and knitpicks.com have higher AOVs in the range of $225-250 and $75-100. Despite having a competitive conversion rate of 1.00-1.50%, interweave.com may need to focus on increasing revenue and AOV to stay competitive in the market.

purlsoho.com screenshot
#1 purlsoho.com
3.6M
Revenue
1.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
yarnspirations.com screenshot
#2 yarnspirations.com
5.1M
Revenue
2.3M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
studioknitsf.com screenshot
#3 studioknitsf.com
480.9K
Revenue
180.6K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
woolandthegang.com screenshot
#4 woolandthegang.com
1.7M
Revenue
385.4K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
knitpicks.com screenshot
#5 knitpicks.com
1.6M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
interweave.com vs top market performers
interweave.com
top retailers
conversion rate vs average order value for interweave.com and its competitors
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Revenue share by device at interweave.com

In December large majority of sales on interweave.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In December large majority of sales on interweave.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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interweave.com channels

Identify top traffic channels that drive growth for interweave.comand discover how performance of traffic channels has changed over time.

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interweave.com Google Ads spend

Evaluate interweave.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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interweave.com devices

Review interweave.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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interweave.com top markets

Explore interweave.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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interweave.com country & global rank

Assess the ranking of interweave.com among other retailers within its primary country and worldwide.

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