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Sep 2025
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Home/Insights/Retailers/interweave.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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70.8K
Revenue
Sep 25
184.7K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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Interweave.com is an online platform that offers a diverse range of products, primarily in the areas of knitting, crochet, jewelry making, sewing, and other crafts. The website features an extensive collection of supplies, magazines, books, and resources, catering to individuals with various artistic interests and skills.

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interweave.com Annual Revenue and Growth

interweave.com's annual sales on its online store amounted to $3M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
interweave.com revenue by year

interweave.com's monthly revenueOVER TIME
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Over the past three months, interweave.com revenue has experienced decline of 23%, compared to the preceding three months.

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interweave.com revenue decline for last six months
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OVERVIEW
In September 2025, interweave.com generated $70,773 in online sales, significantly surpassing the CRAFTS median of $43,726, though far below industry leader hobbylobby.com’s $9,396,528. With a conversion rate of 1.00-1.50%, interweave remains within the typical range, yet below the high of 4.35%. Its average order value (AOV) ranges from $25-50, contrasting with the high AOV of $313 seen in the sector. Additionally, interweave.com attracted 184,661 sessions, well above the median of 20,689, but dwarfed by hobbylobby.com’s impressive 16,508,897 sessions, illustrating varying market positions within the industry.
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interweave.com competitors

Compared to its competitors in September 2025, interweave.com lags behind in revenue with $70,773. purlsoho.com leads the pack with a revenue of $1,370,533, followed by yarnspirations.com with $3,047,357 in revenue. In terms of transactions, interweave.com has 2,023 transactions, while yarnspirations.com boasts the highest number of transactions at 56,671. However, interweave.com has a decent conversion rate of 1.00-1.50%, similar to studioknitsf.com and woolandthegang.com. The average order value (AOV) for interweave.com falls within the range of $25-$50, lower than studioknitsf.com and woolandthegang.com with an AOV of $225-$250. Overall, interweave.com faces tough competition from larger players like yarnspirations.com and knitpicks.com in the online knitting and crafting space.

purlsoho.com screenshot
#1 purlsoho.com
1.4M
Revenue
927.9K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
yarnspirations.com screenshot
#2 yarnspirations.com
3M
Revenue
2M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
studioknitsf.com screenshot
#3 studioknitsf.com
289.1K
Revenue
117.1K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
woolandthegang.com screenshot
#4 woolandthegang.com
726.4K
Revenue
157K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
knitpicks.com screenshot
#5 knitpicks.com
1M
Revenue
594K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
interweave.com vs top market performers
interweave.com
top retailers
conversion rate vs average order value for interweave.com and its competitors
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Revenue share by device at interweave.com

In September large majority of sales on interweave.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.

In September large majority of sales on interweave.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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interweave.com channels

Identify top traffic channels that drive growth for interweave.comand discover how performance of traffic channels has changed over time.

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interweave.com Google Ads spend

Evaluate interweave.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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interweave.com devices

Review interweave.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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interweave.com top markets

Explore interweave.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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interweave.com country & global rank

Assess the ranking of interweave.com among other retailers within its primary country and worldwide.

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