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Apr 2026
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Home/Insights/Retailers/reichelt.de
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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8.4M
Revenue
Apr 26
1.3M
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$350-375
AOV
Apr 26
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Reichelt.de is an online marketplace offering a wide range of electronic components, automation technology, home automation products, tools, and office supplies. The website provides a comprehensive selection of products related to electronics, serving consumers, professionals, and enthusiasts. It offers a platform for purchasing with various payment options and delivery methods.

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reichelt.de Annual Revenue and Growth

reichelt.de's annual sales on its online store amounted to $112.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$112.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
reichelt.de revenue by year

reichelt.de's monthly revenueOVER TIME
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Over the past three months, reichelt.de revenue has experienced decline of 15%, compared to the preceding three months.

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reichelt.de revenue decline for last six months
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OVERVIEW
In April 2026, reichelt.de achieved online sales revenue of $8,445,333, significantly surpassing the median of $182,916 in the consumer electronics sector. Its conversion rate ranged between 1.50-2.00%, below the sector high of 3.38%. The average order value (AOV) stood at $350-375, while the high for the industry reached $879. The site recorded 1,262,939 sessions, far exceeding the median of 44,800, though it remains dwarfed by samsung.com’s impressive 694,608,602 sessions. Overall, reichelt.de's metrics reflect solid performance but indicate potential for improvement in conversion efficiency and AOV.
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reichelt.de competitors

In April 2026, reichelt.de generated $8,445,333 in revenue with a transaction count of 23,974 across 1,262,939 sessions, yielding an average order value (AOV) between $350-375 and a conversion rate of 1.50-2.00%. Competitors show varied performances; for instance, conrad.de leads with $15,003,704 in revenue and a conversion rate of 2.50-3.00%. Despite a higher transaction count of 59,637, its AOV is lower at $250-275. farnell.com tops the revenue chart at $25,034,716 but has the lowest conversion rate of 1.00-1.50%. Meanwhile, voelkner.de and pollin.de present similar conversion rates at 2.50-3.00%, with voelkner.de reporting $11,775,632 in revenue. Overall, while reichelt.de performs well, it lags behind in both revenue and transaction counts compared to conrad.de and voelkner.de.

conrad.de screenshot
#1 conrad.de
15M
Revenue
2.2M
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
pollin.de screenshot
#2 pollin.de
2.3M
Revenue
514K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
farnell.com screenshot
#3 farnell.com
25M
Revenue
3.1M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
berrybase.de screenshot
#4 berrybase.de
241.2K
Revenue
277.4K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
voelkner.de screenshot
#5 voelkner.de
11.8M
Revenue
1.9M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
reichelt.de vs top market performers
reichelt.de
top retailers
conversion rate vs average order value for reichelt.de and its competitors
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Revenue share by device at reichelt.de

In April large majority of sales on reichelt.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on reichelt.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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reichelt.de channels

Identify top traffic channels that drive growth for reichelt.deand discover how performance of traffic channels has changed over time.

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reichelt.de Google Ads spend

Evaluate reichelt.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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reichelt.de devices

Review reichelt.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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reichelt.de top markets

Explore reichelt.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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reichelt.de country & global rank

Assess the ranking of reichelt.de among other retailers within its primary country and worldwide.

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