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Jul 2026
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Home/Insights/Retailers/reichelt.de
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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6.9M
Revenue
Jul 26
1.2M
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$325-350
AOV
Jul 26
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Reichelt.de is an online marketplace offering a wide range of electronic components, automation technology, home automation products, tools, and office supplies. The website provides a comprehensive selection of products related to electronics, serving consumers, professionals, and enthusiasts. It offers a platform for purchasing with various payment options and delivery methods.

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reichelt.de Annual Revenue and Growth

reichelt.de's annual sales on its online store amounted to $112.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$112.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
reichelt.de revenue by year

reichelt.de's monthly revenueOVER TIME
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Over the past three months, reichelt.de revenue has experienced decline of 21%, compared to the preceding three months.

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reichelt.de revenue decline for last six months
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OVERVIEW
reichelt.de experienced 1.2 million sessions in July 2026, significantly higher than a typical store in the consumer electronics category, which sees around 43,500 sessions monthly. The site generated $6.9 million in online sales, well above the typical store's revenue of approximately $193,000. Its conversion rate ranged from 1.50% to 2.00%, comfortably within the typical category range of 0.48% to 4.01%. The average order value (AOV) was $325-350, also within the typical range of $116 to $895 for consumer electronics. These metrics underscore reichelt.de's strong performance within its category, reflecting robust engagement and sales efficiency.
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reichelt.de competitors

In July 2026, reichelt.de stands out with a respectable average order value (AOV) of $325-350, surpassing that of competitors like conrad.de and voelkner.de. However, reichelt.de ranks fourth out of six in terms of revenue, generating $6.9 million, which trails farnell.com by $22.6 million. In transactions, reichelt.de processed 20,400, significantly less than voelkner.de, which leads with 75,800, resulting in a gap of 55,400 transactions. The site also received 1.2 million sessions, falling behind farnell.com by 1.9 million sessions. While reichelt.de's conversion rate of 1.50-2.00% is competitive, it remains lower than those of pollin.de at 3.50-4.00% and voelkner.de at 4.00-4.50%. Overall, while reichelt.de shows promise in AOV, it faces challenges in overall performance compared to its competitors.

conrad.de screenshot
#1 conrad.de
17.1M
Revenue
2.5M
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
pollin.de screenshot
#2 pollin.de
3.6M
Revenue
500.3K
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
farnell.com screenshot
#3 farnell.com
29.5M
Revenue
3.1M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
berrybase.de screenshot
#4 berrybase.de
202.7K
Revenue
252.5K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
voelkner.de screenshot
#5 voelkner.de
19.6M
Revenue
1.8M
Sessions
4.0-4.5%
Conv. rate
$250-275
AOV
reichelt.de vs top market performers
reichelt.de
top retailers
conversion rate vs average order value for reichelt.de and its competitors
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Revenue share by device at reichelt.de

In July large majority of sales on reichelt.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on reichelt.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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reichelt.de channels

Identify top traffic channels that drive growth for reichelt.deand discover how performance of traffic channels has changed over time.

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reichelt.de Google Ads spend

Evaluate reichelt.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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reichelt.de devices

Review reichelt.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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reichelt.de top markets

Explore reichelt.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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reichelt.de country & global rank

Assess the ranking of reichelt.de among other retailers within its primary country and worldwide.

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