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Home/Insights/Retailers/reichelt.de
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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12.2M
Revenue
Nov 25
1.2M
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$375-400
AOV
Nov 25
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Reichelt.de is an online marketplace offering a wide range of electronic components, automation technology, home automation products, tools, and office supplies. The website provides a comprehensive selection of products related to electronics, serving consumers, professionals, and enthusiasts. It offers a platform for purchasing with various payment options and delivery methods.

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reichelt.de Annual Revenue and Growth

reichelt.de's annual sales on its online store amounted to $189M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$189M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
reichelt.de revenue by year

reichelt.de's monthly revenueOVER TIME
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Over the past three months, reichelt.de revenue has experienced growth of 40%, compared to the preceding three months.

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reichelt.de revenue growth for last six months
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OVERVIEW
In November 2025, reichelt.de, a notable player in the consumer electronics sector, achieved online sales revenue of $12,246,620, significantly outpacing the median of $217,688 for its industry. The site maintained a conversion rate of 2.50-3.00%, below the high benchmark of 4.08%, and recorded an average order value (AOV) between $375-400, compared to the high of $875. With 1,222,560 sessions, reichelt.de demonstrates substantial engagement, notably above the median of 51,325 sessions, but still dwarfed by leading competitor samsung.com with 816,878,887 sessions, illustrating its competitive position in the market.
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reichelt.de competitors

In November 2025, reichelt.de reported a revenue of 12,246,620 with 31,675 transactions and 1,222,560 sessions. The average order value (AOV) ranged from 375-400, and the conversion rate was between 2.50-3.00. Comparing this data to its competitors, conrad.de had a higher revenue of 22,033,362, more transactions at 83,838, and sessions at 2,515,051, but a lower AOV of 250-275. pollin.de had lower revenue, transactions, and sessions compared to reichelt.de, with an AOV of 150-175. farnell.com had the highest revenue of 28,274,411, but fewer transactions and sessions than reichelt.de, with a significantly higher AOV of 750-775. berrybase.de had the lowest revenue and conversion rate among the competitors, while voelkner.de had the highest conversion rate and revenue, but a similar AOV to reichelt.de.

conrad.de screenshot
#1 conrad.de
22M
Revenue
2.5M
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
pollin.de screenshot
#2 pollin.de
3.7M
Revenue
635.5K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
farnell.com screenshot
#3 farnell.com
28.3M
Revenue
3.6M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
berrybase.de screenshot
#4 berrybase.de
372K
Revenue
285.8K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
voelkner.de screenshot
#5 voelkner.de
34.5M
Revenue
2.2M
Sessions
5.5-6.0%
Conv. rate
$250-275
AOV
reichelt.de vs top market performers
reichelt.de
top retailers
conversion rate vs average order value for reichelt.de and its competitors
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Revenue share by device at reichelt.de

In November large majority of sales on reichelt.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on reichelt.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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reichelt.de channels

Identify top traffic channels that drive growth for reichelt.deand discover how performance of traffic channels has changed over time.

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reichelt.de Google Ads spend

Evaluate reichelt.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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reichelt.de devices

Review reichelt.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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reichelt.de top markets

Explore reichelt.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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reichelt.de country & global rank

Assess the ranking of reichelt.de among other retailers within its primary country and worldwide.

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