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Apr 2026
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Home/Insights/Retailers/voelkner.de
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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11.8M
Revenue
Apr 26
1.9M
Sessions
Apr 26
2.5-3.0%
Conv. rate
Apr 26
$200-225
AOV
Apr 26
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Voelkner.de is an online platform offering a wide range of products. They primarily focus on the sale of electronic equipment, including computers, smartphones, home appliances, and consumer electronics. Additionally, customers can find accessories like cables, batteries, tools, and components for various technological gadgets available on the site.

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voelkner.de Annual Revenue and Growth

voelkner.de's annual sales on its online store amounted to $231.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$231.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
voelkner.de revenue by year

voelkner.de's monthly revenueOVER TIME
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Over the past three months, voelkner.de revenue has experienced decline of 39%, compared to the preceding three months.

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voelkner.de revenue decline for last six months
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OVERVIEW
In April 2026, voelkner.de generated impressive online sales of $11,775,632, significantly exceeding the industry median of $182,916 in the COMPUTERS AND TECHNOLOGY sector. The site achieved a conversion rate between 2.50-3.00%, just shy of the high benchmark of 3.38%. Its average order value (AOV) ranged from $200-225, well above the low threshold of $109. With 1,884,399 sessions, voelkner.de outperformed the industry median of 44,800 sessions, showcasing strong customer engagement despite the overwhelming competition, including the largest competitor, apple.com, with revenues of $3,302,487,338.
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voelkner.de competitors

In April 2026, voelkner.de generated a revenue of $11,775,632 with 55,333 transactions across 1,884,399 sessions, reflecting a solid conversion rate of 2.50-3.00%. In comparison, conrad.de outperformed with a revenue of $15,003,704 from 59,637 transactions and slightly more sessions at 2,164,160, achieving a similar conversion rate of 2.50-3.00%. digitalo.de lagged significantly, posting only $30,008 in revenue from just 85 transactions, indicating a very low conversion rate of 0.00-0.50%. reichelt.de, despite generating $8,445,333, had fewer transactions (23,974) and sessions (1,262,939) with a conversion rate of 1.50-2.00%. smdv.de and pollin.de also reported lower revenues of $302,617 and $2,294,287, respectively, but maintained competitive conversion rates. Overall, while voelkner.de's performance is commendable, competitors like conrad.de lead in revenue and engagement metrics.

digitalo.de screenshot
#1 digitalo.de
30K
Revenue
30.3K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
conrad.de screenshot
#2 conrad.de
15M
Revenue
2.2M
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
smdv.de screenshot
#3 smdv.de
302.6K
Revenue
78.2K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
reichelt.de screenshot
#4 reichelt.de
8.4M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
pollin.de screenshot
#5 pollin.de
2.3M
Revenue
514K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
voelkner.de vs top market performers
voelkner.de
top retailers
conversion rate vs average order value for voelkner.de and its competitors
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Revenue share by device at voelkner.de

In April large majority of sales on voelkner.de, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on voelkner.de, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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voelkner.de channels

Identify top traffic channels that drive growth for voelkner.deand discover how performance of traffic channels has changed over time.

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voelkner.de Google Ads spend

Evaluate voelkner.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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voelkner.de devices

Review voelkner.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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voelkner.de top markets

Explore voelkner.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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voelkner.de country & global rank

Assess the ranking of voelkner.de among other retailers within its primary country and worldwide.

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