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Jan 2026

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Home/Insights/Retailers/relaxdays.de

TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

relaxdays.de

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153.6K

Revenue

Jan 26

91.5K

Sessions

Jan 26

1.5-2.0%

Conv. rate

Jan 26

$75-100

AOV

Jan 26

Main country of store: GERMANY
Website category: HOME AND GARDEN

Über 20.0000 Produkte für Dein Hobby, den Garten & die nächste Party. Bequem online bestellen Schnelle Lieferung ✓ Versandkostenfrei ✓ Jetzt shoppen!

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relaxdays.de Annual Revenue and Growth

relaxdays.de's annual sales on its online store amounted to $2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025

$2M

Annual growth forecast2025/2026

20-50%

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eCommerce Revenue

relaxdays.de's monthly revenueOVER TIME
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Over the past three months, relaxdays.de revenue has experienced decline of 23%, compared to the preceding three months.

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relaxdays.de revenue decline for last six months

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OVERVIEW

In January 2026, relaxdays.de generated $153,574 in online sales, surpassing the home_and_garden median of $122,772, though significantly behind market leader homedepot.com’s $1.46 billion. Its conversion rate ranged from 1.50% to 2.00%, lower than the industry high of 3.41% but above the low of 0.72%. The average order value (AOV) fell between $75 and $100, notably less than the high of $677, while its 91,473 sessions outpaced the median of 34,453 but trailed behind homedepot.com's staggering 138 million sessions, highlighting potential growth opportunities in engagement and revenue optimization.

relaxdays.de competitors

In January 2026, relaxdays.de generated $153,574 in revenue from 1,804 transactions and 91,473 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 1.50-2.00%. Compared to its competitors, relaxdays.de's revenue is lower than home24.de ($29,046,002), costway.de ($710,823), and afterbuy.de ($590,944), but higher than zeller-shop.de ($35,110) and heute-wohnen.de ($328,925). However, relaxdays.de's conversion rate falls in the middle range among its competitors, with afterbuy.de having the highest at 4.00-4.50% and zeller-shop.de with the lowest at 2.00-2.50%. In terms of AOV, relaxdays.de is on par with afterbuy.de, while home24.de has the highest AOV range at $325-350. Despite facing stiff competition, relaxdays.de maintains a steady performance in revenue and conversion rate.

#1 zeller-shop.de

35.1K

Revenue

20.3K

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#2 home24.de

29M

Revenue

6.3M

Sessions

1.0-1.5%

Conv. rate

$325-350

AOV

#3 heute-wohnen.de

328.9K

Revenue

122.2K

Sessions

1.0-1.5%

Conv. rate

$250-275

AOV

#4 costway.de

710.8K

Revenue

146.5K

Sessions

3.0-3.5%

Conv. rate

$150-175

AOV

#5 afterbuy.de

590.9K

Revenue

148.6K

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

sobuy.de

zeller-shop.de

TOP MARKET PERFORMERSby revenue

home24.de

$29M

manomano.de

buero-bedarf-thueringen.de

relaxdays.de vs top market performers

relaxdays.de

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Revenue share by device at relaxdays.de

In January large majority of sales on relaxdays.de, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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relaxdays.de channels

Identify top traffic channels that drive growth for relaxdays.deand discover how performance of traffic channels has changed over time.

relaxdays.de Google Ads spend

Evaluate relaxdays.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

relaxdays.de devices

Review relaxdays.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

relaxdays.de top markets

Explore relaxdays.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.