home24.de
Home24.de is a German website offering a wide range of furniture and home decor products. Its inventory encompasses furniture pieces for various rooms, including living rooms, bedrooms, and dining areas. Additionally, they provide home accessories, lighting fixtures, and textiles, catering to customers needs for interior design and decoration purposes.
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home24.de Annual Revenue and Growth
home24.de's annual sales on its online store amounted to $396.6M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
home24.de's monthly revenueOVER TIME
Over the past three months, home24.de revenue has experienced growth of 22%, compared to the preceding three months.
home24.de competitors
In November 2025, home24.de stood out with a revenue of €30,759,702 generated from 96,899 transactions and 6,230,094 sessions, boasting an average order value (AOV) between €300-€325 and a conversion rate of 1.50-2.00%. When compared to its competitors, wayfair.de reported a lower revenue of €208,728 from 774 transactions and 69,163 sessions, with an AOV of €250-€275 and a conversion rate of 1.00-1.50%. Meanwhile, xxxlutz.de surpassed home24.de in revenue with €64,322,970 from 172,808 transactions and 8,717,845 sessions, showcasing a higher AOV of €350-€375 and a comparable conversion rate of 1.50-2.00%. hoeffner.de also performed well with a revenue of €47,334,265, 58,352 transactions, and 3,633,330 sessions, displaying a remarkably high AOV of €800-€825 and a similar conversion rate of 1.50-2.00%.
Revenue share by device at home24.de
In November large majority of sales on home24.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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home24.de channels
Identify top traffic channels that drive growth for home24.deand discover how performance of traffic channels has changed over time.
home24.de Google Ads spend
Evaluate home24.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
home24.de devices
Review home24.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
