home24.de
Home24.de is a German website offering a wide range of furniture and home decor products. Its inventory encompasses furniture pieces for various rooms, including living rooms, bedrooms, and dining areas. Additionally, they provide home accessories, lighting fixtures, and textiles, catering to customers needs for interior design and decoration purposes.
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home24.de Annual Revenue and Growth
home24.de's annual sales on its online store amounted to $396.6M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
home24.de's monthly revenueOVER TIME
Over the past three months, home24.de revenue has experienced decline of 8.5%, compared to the preceding three months.
home24.de competitors
In September 2025, home24.de generated a revenue of €22,145,092 with 69,851 transactions and 5,058,021 sessions, boasting an average order value (AOV) of €300-325 and a conversion rate of 1.00-1.50. When compared to its competitors, wayfair.de lagged behind with revenue of only €237,516, while xxxlutz.de dominated with a revenue of €47,875,885. hoeffner.de closely matched home24.de in revenue at €22,085,766, but had fewer transactions and sessions. wohner.de had significantly lower revenue at €651,155, but boasted a higher AOV at €575-600. roller.de fell in the middle with a revenue of €3,820,365, lower than home24.de but with a similar AOV. Overall, home24.de stood out in terms of revenue and sessions, competing strongly in the market.
Revenue share by device at home24.de
In September large majority of sales on home24.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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home24.de channels
Identify top traffic channels that drive growth for home24.deand discover how performance of traffic channels has changed over time.
home24.de Google Ads spend
Evaluate home24.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
home24.de devices
Review home24.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
