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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for home24.dehome24.de

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25M
Revenue
Sep 26
7.2M
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$250-275
AOV
Sep 26
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Home24.de is a German website offering a wide range of furniture and home decor products. Its inventory encompasses furniture pieces for various rooms, including living rooms, bedrooms, and dining areas. Additionally, they provide home accessories, lighting fixtures, and textiles, catering to customers needs for interior design and decoration purposes.

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home24.de Annual Revenue and Growth

home24.de's annual sales on its online store amounted to $305.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$305.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
home24.de revenue by year

home24.de's monthly revenueOVER TIME
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Over the past three months, home24.de revenue has experienced growth of 22%, compared to the preceding three months.

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home24.de revenue growth for last six months
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OVERVIEW
home24.de operates in the e-commerce and shopping category, generating $25 million in revenue for online sales in September 2026. In contrast, the average store in the e-commerce and shopping category generates around $73,500 a month. With a conversion rate of 1.00-1.50%, home24.de sits within the typical range of 0.72% to 3.81%. Its average order value (AOV) ranges from $250 to $275, also within the category's typical range of $59 to $347. Additionally, home24.de recorded 7.2 million sessions, significantly higher than the average store in the e-commerce and shopping category, which sees around 34,400 sessions monthly.
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home24.de competitors

In September 2026, hoeffner.de achieved a revenue of $26.3 million, outperforming home24.de, which generated $25 million. However, home24.de led in transactions with 92,100, significantly surpassing hoeffner.de's 31,000. Additionally, home24.de also ranked highest in sessions, attracting 7.2 million users compared to hoeffner.de's 3.3 million. Meanwhile, wayfair.de, with a revenue of $185,000, had only 687 transactions and 59,900 sessions, sharing the same average order value (AOV) range of $250-275 as home24.de. roller.de reported $4.4 million in revenue, with 13,100 transactions and 2 million sessions, while wohnen.de trailed with $671,000 in revenue and 1,172 transactions from 221,000 sessions. Overall, home24.de holds a strong position with its high transaction and session counts, demonstrating competitive strength despite trailing in overall revenue compared to hoeffner.de.

wayfair.de screenshot
#1 wayfair.de
185.3K
Revenue
59.9K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
hoeffner.de screenshot
#2 hoeffner.de
26.3M
Revenue
3.3M
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
wohnen.de screenshot
#3 wohnen.de
671.4K
Revenue
220.7K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
roller.de screenshot
#4 roller.de
4.4M
Revenue
2M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
moemax.de screenshot
#5 moemax.de
10.8M
Revenue
2M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
home24.de vs top market performers
home24.de
top retailers
conversion rate vs average order value for home24.de and its competitors
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home24.de channels

Identify top traffic channels that drive growth for home24.deand discover how performance of traffic channels has changed over time.

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home24.de Google Ads spend

Evaluate home24.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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home24.de devices

Review home24.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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home24.de top markets

Explore home24.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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home24.de country & global rank

Assess the ranking of home24.de among other retailers within its primary country and worldwide.

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