home24.de
Home24.de is a German website offering a wide range of furniture and home decor products. Its inventory encompasses furniture pieces for various rooms, including living rooms, bedrooms, and dining areas. Additionally, they provide home accessories, lighting fixtures, and textiles, catering to customers needs for interior design and decoration purposes.
GRIPS CUSTOMERS & RESEARCH PARTNERS
home24.de Annual Revenue and Growth
home24.de's annual sales on its online store amounted to $305.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
home24.de's monthly revenueOVER TIME
Over the past three months, home24.de revenue has experienced decline of 41%, compared to the preceding three months.
home24.de competitors
In April 2026, home24.de outperformed several competitors with a revenue of $22,348,790 and 78,195 transactions from 6,230,685 sessions, yielding an average order value (AOV) between $275 and $300, and a conversion rate of 1.00-1.50%. Competitor hoeffner.de recorded a higher revenue of $28,721,508 but had significantly fewer transactions at 33,566, indicating a higher AOV range of $850-875. Meanwhile, wayfair.de generated $148,006 with just 542 transactions, achieving a lower AOV of $250-275 and a conversion rate of 0.50-1.00%. roller.de reported $3,725,933 in revenue and 15,722 transactions with an AOV of $225-250, but a similar conversion rate as wayfair.de. Lastly, wohnen.de lagged behind with $502,818 revenue and a conversion rate between 0.00-0.50%, showcasing the competitive landscape where home24.de maintains a strong position.
Revenue share by device at home24.de
In April large majority of sales on home24.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
home24.de channels
Identify top traffic channels that drive growth for home24.deand discover how performance of traffic channels has changed over time.
home24.de Google Ads spend
Evaluate home24.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
home24.de devices
Review home24.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
