home24.de
Home24.de is a German website offering a wide range of furniture and home decor products. Its inventory encompasses furniture pieces for various rooms, including living rooms, bedrooms, and dining areas. Additionally, they provide home accessories, lighting fixtures, and textiles, catering to customers needs for interior design and decoration purposes.
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home24.de Annual Revenue and Growth
home24.de's annual sales on its online store amounted to $396.6M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
home24.de's monthly revenueOVER TIME
Over the past three months, home24.de revenue has experienced growth of 20%, compared to the preceding three months.
home24.de competitors
In December 2025, home24.de reported a revenue of $22,502,720 from 69,126 transactions and 4,794,780 sessions, with an average order value (AOV) ranging from $325 to $350 and a conversion rate of 1.00% to 1.50%. Comparing this data to its competitors, wayfair.de had a revenue of $448,661 from 1,678 transactions and 78,293 sessions, with an AOV of $250 to $275 and a conversion rate of 2.00% to 2.50%. xxxlutz.de stood out with a revenue of $54,681,842 from 150,172 transactions and 8,024,750 sessions, an AOV of $350 to $375, and a conversion rate of 1.50% to 2.00%. hoeffner.de also performed well with a revenue of $31,141,022 from 39,080 transactions and 2,906,052 sessions, an AOV of $775 to $800, and a conversion rate of 1.00% to 1.50%. Meanwhile, wohnen.de and roller.de had lower revenues and conversion rates, indicating potential areas for improvement in their e-commerce strategies.
Revenue share by device at home24.de
In December large majority of sales on home24.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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home24.de channels
Identify top traffic channels that drive growth for home24.deand discover how performance of traffic channels has changed over time.
home24.de Google Ads spend
Evaluate home24.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
home24.de devices
Review home24.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
