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Sep 2024
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Home/Insights/Retailers/home24.de
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for home24.dehome24.de

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32.3M
Revenue
6.7M
Sessions
1.5-2.0%
Conversion rate
$275-300
Average order value
Online only revenue for home24.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Home24.de is a German website offering a wide range of furniture and home decor products. Its inventory encompasses furniture pieces for various rooms, including living rooms, bedrooms, and dining areas. Additionally, they provide home accessories, lighting fixtures, and textiles, catering to customers needs for interior design and decoration purposes.

home24.de’s revenueOVER TIME
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Over the past three months, home24.de revenue has experienced decline of 0.58%, compared to the preceding three months.

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home24.de revenue decline for last six months
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OVERVIEW
In September 2024, home24.de, an e-commerce_and_shopping platform, generated $32,335,614 in online sales with a conversion rate of 1.50-2.00% and an AOV of $275-300. The highest conversion rate in the category is 3.88% and the lowest is 0.9%. The highest AOV is $349 while the lowest is $58. home24.de had 6,654,189 sessions, with the highest sessions recorded at 28,619,768 from michaels.com and a median of 44,965 sessions in the e-commerce_and_shopping industry.
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home24.de competitors

When comparing home24.de to its competitors in the online furniture retail space, some interesting insights can be observed. home24.de, with a revenue of €32,335,614 and 114,031 transactions from 6,654,189 sessions, boasts a healthy average order value (AOV) of €275-300 and a conversion rate of 1.50-2.00%. In comparison, wayfair.de leads the pack in revenue with €24,749,804 but trails behind in AOV at €250-275 and conversion rate at 2.00-2.50%. xxxlutz.de, on the other hand, generates the highest revenue at €56,830,882 with 146,400 transactions from 8,599,996 sessions, showcasing a higher AOV of €375-400 and a comparable conversion rate of 1.50-2.00% to home24.de. hoeffner.de falls slightly behind home24.de in revenue but excels in AOV at €675-700, while roller.de lags in revenue and sessions but maintains a similar AOV and conversion rate to home24.de.

#1 wayfair.de
24.7M
Revenue
4.3M
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
#2 xxxlutz.de
56.8M
Revenue
8.6M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
#3 hoeffner.de
28.3M
Revenue
3M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
#4 wohnen.de
672K
Revenue
301.3K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
#5 roller.de
9.2M
Revenue
2.3M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
CLOSEST COMPETITORSby revenue
Favicon for ikea.comikea.com
Favicon for otto.deotto.de
Favicon for kaufland.dekaufland.de
Favicon for xxxlutz.dexxxlutz.de
Favicon for maisonsdumonde.commaisonsdumonde.com
Favicon for home24.dehome24.de
$32.3M
Favicon for baur.debaur.de
Favicon for sklum.comsklum.com
Favicon for hoeffner.dehoeffner.de
Favicon for wayfair.dewayfair.de
Favicon for westwing.dewestwing.de
TOP MARKET PERFORMERSby revenue
1
Favicon for ikea.comikea.com
$678.1M
2
Favicon for otto.deotto.de
3
Favicon for kaufland.dekaufland.de
4
Favicon for xxxlutz.dexxxlutz.de
5
Favicon for maisonsdumonde.commaisonsdumonde.com
6
Favicon for home24.dehome24.de
7
Favicon for baur.debaur.de
8
Favicon for sklum.comsklum.com
9
Favicon for hoeffner.dehoeffner.de
10
Favicon for wayfair.dewayfair.de
home24.de vs top market performers
home24.de
top retailers
conversion rate vs average order value for home24.de and its competitors
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home24.de brandsby revenue

1
Logo for studio copenhagenStudio Copenhagen
2
Logo for mydecoMydeco
Top retailers:otto.deamazon.dequelle.de
3
Logo for loftscapeLoftscape
4
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Top retailers:amazon.demetro.demanomano.co.uk
5
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Top retailers:walmart.comwayfair.comamazon.com

home24.de categoriesby revenue

1
Sofas
Top retailers:wayfair.comamazon.comashleyfurniture.com
2
Home & Garden
Top retailers:etsy.commarksandspencer.comebay.com
3
Armoires & Wardrobes
Top retailers:amazon.co.ukamazon.deamazon.com
4
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Top retailers:amazon.deamazon.comotto.de
5
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Top retailers:wayfair.comamazon.comamazon.co.uk
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brands overtime comparison

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home24.de channels

Identify top traffic channels that drive growth for home24.deand discover how performance of traffic channels has changed over time.

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home24.de Google Ads spend

Evaluate home24.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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home24.de devices

Review home24.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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home24.de top markets

Explore home24.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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home24.de country & global rank

Assess the ranking of home24.de among other retailers within its primary country and worldwide.

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