home24.de
Home24.de is a German website offering a wide range of furniture and home decor products. Its inventory encompasses furniture pieces for various rooms, including living rooms, bedrooms, and dining areas. Additionally, they provide home accessories, lighting fixtures, and textiles, catering to customers needs for interior design and decoration purposes.
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home24.de Annual Revenue and Growth
home24.de's annual sales on its online store amounted to $305.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
home24.de's monthly revenueOVER TIME
Over the past three months, home24.de revenue has experienced decline of 13%, compared to the preceding three months.
home24.de competitors
In May 2026, home24.de reported impressive metrics with a revenue of $18,952,814, driven by 68,688 transactions across 6,204,561 sessions. Its Average Order Value (AOV) ranged between $275 and $300, boasting a conversion rate of 1.00-1.50%. Comparatively, competitors like hoeffner.de led in revenue at $26,866,831, but had significantly fewer transactions at 31,550 and lower session engagement. While roller.de generated $4,047,021 from 13,395 transactions, its AOV was slightly higher at $300-325 but suffered a lower conversion rate of 0.50-1.00%. Meanwhile, wayfair.de earned $185,166 from 673 transactions, indicating a far lower traffic engagement with 73,405 sessions. Finally, wohnen.de had the weakest performance with just $480,989 in revenue from 801 transactions. Overall, home24.de's metrics showcase strong performance relative to its competitors, particularly in transaction volume and session engagement.
Revenue share by device at home24.de
In May large majority of sales on home24.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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home24.de channels
Identify top traffic channels that drive growth for home24.deand discover how performance of traffic channels has changed over time.
home24.de Google Ads spend
Evaluate home24.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
home24.de devices
Review home24.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
