home24.de
Home24.de is a German website offering a wide range of furniture and home decor products. Its inventory encompasses furniture pieces for various rooms, including living rooms, bedrooms, and dining areas. Additionally, they provide home accessories, lighting fixtures, and textiles, catering to customers needs for interior design and decoration purposes.
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home24.de Annual Revenue and Growth
home24.de's annual sales on its online store amounted to $396.6M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
home24.de's monthly revenueOVER TIME
Over the past three months, home24.de revenue has experienced growth of 1.8%, compared to the preceding three months.
home24.de competitors
In October 2025, home24.de stood out with a revenue of €25,493,851 from 78,841 transactions and 5,530,601 sessions, with an average order value (AOV) ranging between €300-325 and a conversion rate of 1.00-1.50%. When compared to its competitors, wayfair.de lagged behind with revenue of €213,537, xxxlutz.de dominated with revenue of €54,993,275, höffner.de followed closely behind with revenue of €33,873,674, wohnen.de struggled with revenue of €591,804, and roller.de achieved revenue of €4,385,840. In terms of transactions, sessions, AOV, and conversion rate, home24.de demonstrated strong performance and competitiveness within the online furniture retail market in October 2025.
Revenue share by device at home24.de
In October large majority of sales on home24.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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home24.de channels
Identify top traffic channels that drive growth for home24.deand discover how performance of traffic channels has changed over time.
home24.de Google Ads spend
Evaluate home24.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
home24.de devices
Review home24.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
