wayfair.de
Wayfair.de is a website that sells a wide range of products for homes and offices. Their inventory consists of furniture, decor, lighting, kitchen appliances, bedding, and bathroom accessories. They offer an extensive selection of styles, sizes, and designs, aiming to meet various preferences and needs.
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wayfair.de Annual Revenue and Growth
wayfair.de's annual sales on its online store amounted to $16.5M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.
wayfair.de's monthly revenueOVER TIME
Over the past three months, wayfair.de revenue has experienced growth of 43%, compared to the preceding three months.
wayfair.de competitors
In January 2026, wayfair.de had a revenue of $407,633 from 1,494 transactions and 68,517 sessions, with an average order value (AOV) ranging from $250 to $275 and a conversion rate between 2.00% and 2.50%. Compared to its competitors, manomano.de had a significantly higher revenue of $10,648,995 with 77,557 transactions and 2,344,229 sessions, boasting a lower AOV of $125 to $150 but a higher conversion rate of 3.00% to 3.50%. home24.de surpassed wayfair.de and manomano.de with a revenue of $29,046,002 from 88,785 transactions and 6,306,976 sessions, featuring an AOV between $325 and $350 but a lower conversion rate of 1.00% to 1.50%. Meanwhile, ikea.com outperformed all competitors with a massive revenue of $892,676,681, 2,641,323 transactions, and 286,062,444 sessions, maintaining a similar AOV and conversion rate as home24.de.
Revenue share by device at wayfair.de
In January large majority of sales on wayfair.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wayfair.de channels
Identify top traffic channels that drive growth for wayfair.deand discover how performance of traffic channels has changed over time.
wayfair.de Google Ads spend
Evaluate wayfair.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wayfair.de devices
Review wayfair.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
