wayfair.de
Wayfair.de is a website that sells a wide range of products for homes and offices. Their inventory consists of furniture, decor, lighting, kitchen appliances, bedding, and bathroom accessories. They offer an extensive selection of styles, sizes, and designs, aiming to meet various preferences and needs.
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wayfair.de's revenueOVER TIME
Over the past three months, wayfair.de revenue has experienced decline of 34%, compared to the preceding three months.
wayfair.de competitors
In August 2025, wayfair.de, with a revenue of €294,117 from 1,100 transactions and 93,599 sessions, had an average order value (AOV) ranging between €250-275 and a conversion rate of 1.00-1.50%. Compared to its competitors, wayfair.de falls short in revenue and traffic metrics. manomano.de leads the pack with a revenue of €11,535,460 from 84,002 transactions and 2,277,425 sessions, boasting a higher conversion rate of 3.50-4.00%. home24.de follows closely behind, generating €21,701,103 in revenue from 69,163 transactions and 4,910,990 sessions, with a higher AOV range of €300-325. Even xxxlutz.de and ikea.com outperform wayfair.de significantly in revenue and sessions, although their conversion rates are in a similar range. Overall, wayfair.de faces stiff competition in the German online furniture market, with room for improvement in driving traffic and boosting revenue.
Revenue share by device at wayfair.de
In August large majority of sales on wayfair.de, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wayfair.de channels
Identify top traffic channels that drive growth for wayfair.deand discover how performance of traffic channels has changed over time.
wayfair.de Google Ads spend
Evaluate wayfair.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wayfair.de devices
Review wayfair.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
