wayfair.de
Wayfair.de is a website that sells a wide range of products for homes and offices. Their inventory consists of furniture, decor, lighting, kitchen appliances, bedding, and bathroom accessories. They offer an extensive selection of styles, sizes, and designs, aiming to meet various preferences and needs.
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wayfair.de Annual Revenue and Growth
wayfair.de's annual sales on its online store amounted to $16.5M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.
wayfair.de's monthly revenueOVER TIME
Over the past three months, wayfair.de revenue has experienced decline of 14%, compared to the preceding three months.
wayfair.de competitors
When comparing wayfair.de to its competitors in March 2026, it is evident that Wayfair is performing well in terms of revenue, with $177,274. However, its number of transactions (651) and sessions (68,277) are lower compared to competitors like ikea.com, which generated $558,148,551 in revenue from 1,944,756 transactions and 227,884,159 sessions. wayfair.de also has a lower average order value (AOV) range of $250-$275, while competitors like xxxlutz.de have an AOV range of $350-$375. Conversion rates for wayfair.de range from 0.50%-1.00%, which is comparable to ikea.com but lower than competitors like manomano.de with a conversion rate of 3.00%-3.50%. Overall, wayfair.de is competitive in the market but could improve in terms of increasing transactions and sessions to drive higher revenue.
Revenue share by device at wayfair.de
In March large majority of sales on wayfair.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wayfair.de channels
Identify top traffic channels that drive growth for wayfair.deand discover how performance of traffic channels has changed over time.
wayfair.de Google Ads spend
Evaluate wayfair.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wayfair.de devices
Review wayfair.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
