wayfair.de
Wayfair.de is a website that sells a wide range of products for homes and offices. Their inventory consists of furniture, decor, lighting, kitchen appliances, bedding, and bathroom accessories. They offer an extensive selection of styles, sizes, and designs, aiming to meet various preferences and needs.
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wayfair.de Annual Revenue and Growth
wayfair.de's annual sales on its online store amounted to $16.5M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.
wayfair.de's monthly revenueOVER TIME
Over the past three months, wayfair.de revenue has experienced growth of 28%, compared to the preceding three months.
wayfair.de competitors
In August 2026, wayfair.de trails its competitors significantly in revenue, generating $200,000 from 751 transactions across 61,700 sessions. In contrast, manomano.de leads with $11.6 million from 84,500 transactions and 2.2 million sessions, showcasing a much larger market presence. home24.de also surpasses wayfair.de with $23.5 million in revenue from 88,500 transactions, while ikea.com stands well ahead with an impressive $947.9 million from 3.2 million transactions. Even roller.de outperforms wayfair.de in revenue, achieving $4.8 million from 14,400 transactions. Notably, wayfair.de's average order value (AOV) matches that of home24.de, ranging between $250-275, but it shares a lower conversion rate of 1.00-1.50 with both home24.de and ikea.com. In terms of sessions, wayfair.de is again at the bottom, with competitors like ikea.com attracting a staggering 297.9 million sessions.
Revenue share by device at wayfair.de
In August large majority of sales on wayfair.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wayfair.de channels
Identify top traffic channels that drive growth for wayfair.deand discover how performance of traffic channels has changed over time.
wayfair.de Google Ads spend
Evaluate wayfair.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wayfair.de devices
Review wayfair.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
