wayfair.de
Wayfair.de is a website that sells a wide range of products for homes and offices. Their inventory consists of furniture, decor, lighting, kitchen appliances, bedding, and bathroom accessories. They offer an extensive selection of styles, sizes, and designs, aiming to meet various preferences and needs.
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wayfair.de Annual Revenue and Growth
wayfair.de's annual sales on its online store amounted to $16.5M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.
wayfair.de's monthly revenueOVER TIME
Over the past three months, wayfair.de revenue has experienced decline of 54%, compared to the preceding three months.
wayfair.de competitors
In April 2026, wayfair.de generated $148,006 from 542 transactions across 62,331 sessions, yielding an Average Order Value (AOV) between $250 and $275 and a conversion rate of 0.50-1.00%. Comparatively, ikea.com dominated the market with a staggering $551,149,294 in revenue from 1,824,048 transactions and a much higher AOV of $300-325, despite sharing a similar conversion rate. home24.de, another competitor, reported $22,348,790 in revenue with 78,195 transactions, an AOV of $275-300, and a slightly better conversion rate of 1.00-1.50%. Meanwhile, manomano.de led in revenue at $10,125,665, boasting 73,359 transactions but a lower AOV of $125-150 and a strong conversion rate of 3.00-3.50%. roller.de lagged with $3,725,933 in revenue and 15,722 transactions, maintaining a conversion rate of 0.50-1.00%. Overall, wayfair.de's performance is significantly outpaced by its larger competitors.
Revenue share by device at wayfair.de
In April large majority of sales on wayfair.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wayfair.de channels
Identify top traffic channels that drive growth for wayfair.deand discover how performance of traffic channels has changed over time.
wayfair.de Google Ads spend
Evaluate wayfair.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wayfair.de devices
Review wayfair.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
