wayfair.de
Wayfair.de is a website that sells a wide range of products for homes and offices. Their inventory consists of furniture, decor, lighting, kitchen appliances, bedding, and bathroom accessories. They offer an extensive selection of styles, sizes, and designs, aiming to meet various preferences and needs.
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wayfair.de Annual Revenue and Growth
wayfair.de's annual sales on its online store amounted to $333.4M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.
wayfair.de's monthly revenueOVER TIME
Over the past three months, wayfair.de revenue has experienced decline of 3.9%, compared to the preceding three months.
wayfair.de competitors
In December 2025, wayfair.de reported a revenue of $448,661 with 1,678 transactions and 78,293 sessions, resulting in an average order value (AOV) of $250-275 and a conversion rate of 2.00-2.50%. Compared to its competitors, wayfair.de falls behind in terms of revenue. manomano.de leads the pack with a revenue of $12,740,760 and a high conversion rate of 4.50-5.00%. home24.de also outperforms wayfair.de in revenue, transactions, sessions, AOV, and conversion rate. ikea.com dominates the market with a staggering revenue of $795,900,179, although it has a lower conversion rate. wayfair.de is on par with roller.de in terms of AOV and conversion rate, but both lag behind in revenue compared to the top performers in the industry.
Revenue share by device at wayfair.de
In December large majority of sales on wayfair.de, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wayfair.de channels
Identify top traffic channels that drive growth for wayfair.deand discover how performance of traffic channels has changed over time.
wayfair.de Google Ads spend
Evaluate wayfair.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wayfair.de devices
Review wayfair.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
