wayfair.de
Wayfair.de is a website that sells a wide range of products for homes and offices. Their inventory consists of furniture, decor, lighting, kitchen appliances, bedding, and bathroom accessories. They offer an extensive selection of styles, sizes, and designs, aiming to meet various preferences and needs.
GRIPS CUSTOMERS & RESEARCH PARTNERS
wayfair.de Annual Revenue and Growth
wayfair.de's annual sales on its online store amounted to $333.4M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.
wayfair.de's monthly revenueOVER TIME
Over the past three months, wayfair.de revenue has experienced decline of 30%, compared to the preceding three months.
wayfair.de competitors
In September 2025, when comparing wayfair.de to its competitors, we can see that manomano.de stands out with a significantly higher revenue of €10,825,592 compared to wayfair.de's €237,516. manomano.de also has a higher number of transactions and sessions, with an average order value (AOV) range of €125-€150 and a conversion rate of 3.50-4.00. On the other hand, home24.de and ikea.com have revenue figures of €22,145,092 and €948,741,774, respectively, with similar conversion rates to wayfair.de. home24.de has a slightly lower AOV range compared to wayfair.de, while ikea.com boasts a much larger number of transactions and sessions. Overall, wayfair.de may need to focus on increasing its revenue and sessions to better compete with its counterparts in the online furniture retail industry.
Revenue share by device at wayfair.de
In September large majority of sales on wayfair.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
wayfair.de channels
Identify top traffic channels that drive growth for wayfair.deand discover how performance of traffic channels has changed over time.
wayfair.de Google Ads spend
Evaluate wayfair.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wayfair.de devices
Review wayfair.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
