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Sep 2024
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Home/Insights/Retailers/wayfair.de
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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24.7M
Revenue
4.3M
Sessions
2.0-2.5%
Conversion rate
$250-275
Average order value
Online only revenue for wayfair.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Wayfair.de is a website that sells a wide range of products for homes and offices. Their inventory consists of furniture, decor, lighting, kitchen appliances, bedding, and bathroom accessories. They offer an extensive selection of styles, sizes, and designs, aiming to meet various preferences and needs.

wayfair.de’s revenueOVER TIME
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Over the past three months, wayfair.de revenue has experienced decline of 2.1%, compared to the preceding three months.

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wayfair.de revenue decline for last six months
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OVERVIEW
In September 2024, wayfair.de in the FURNITURE industry had online sales revenue of $24,749,804, with a median revenue of $181,763. The conversion rate was between 2.00-2.50%, while the AOV ranged from $250-275. With 4,305,104 sessions, wayfair.de falls below the top store ikea.com, which had 234,650,631 sessions. High conversion rates in the category were 2.09%, while high and low AOV were $1,203 and $287, respectively. Median sessions for FURNITURE stores were 37,530.
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wayfair.de competitors

wayfair.de lags behind its competitors in terms of revenue, with only 24,749,804 compared to ikea.com's 678,149,237 and home24.de's 32,335,614. In terms of transactions, wayfair.de has 92,358 which is lower than ikea.com's 2,261,823 and xxxlutz.de's 146,400. Additionally, wayfair.de has 4,305,104 sessions, which is also lower than ikea.com's 234,650,631 and home24.de's 6,654,189. The average order value (AOV) for wayfair.de falls in the range of 250-275, while competitors like xxxlutz.de have a higher AOV of 375-400. However, wayfair.de does have a slightly higher conversion rate of 2.00-2.50 compared to ikea.com's 0.50-1.00 and roller.de's 1.00-1.50. Overall, wayfair.de faces tough competition from its rivals, especially in terms of revenue and website traffic.

#1 manomano.de
12.7M
Revenue
2.6M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
#2 home24.de
32.3M
Revenue
6.7M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
#3 xxxlutz.de
56.8M
Revenue
8.6M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
#4 ikea.com
678.1M
Revenue
234.7M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
#5 roller.de
9.2M
Revenue
2.3M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
CLOSEST COMPETITORSby revenue
Favicon for hoeffner.dehoeffner.de
Favicon for hornbach.dehornbach.de
Favicon for obi.deobi.de
Favicon for netto-online.denetto-online.de
Favicon for bauhaus.infobauhaus.info
Favicon for wayfair.dewayfair.de
$24.7M
Favicon for westwing.dewestwing.de
Favicon for segmueller.desegmueller.de
Favicon for poco.depoco.de
Favicon for manomano.demanomano.de
Favicon for moemax.demoemax.de
TOP MARKET PERFORMERSby revenue
1
Favicon for ikea.comikea.com
$678.1M
2
Favicon for etsy.cometsy.com
3
Favicon for ebay.deebay.de
4
Favicon for otto.deotto.de
5
Favicon for kaufland.dekaufland.de
6
Favicon for xxxlutz.dexxxlutz.de
7
Favicon for maisonsdumonde.commaisonsdumonde.com
8
Favicon for home24.dehome24.de
9
Favicon for baur.debaur.de
10
Favicon for hoeffner.dehoeffner.de
wayfair.de vs top market performers
wayfair.de
top retailers
conversion rate vs average order value for wayfair.de and its competitors
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wayfair.de brandsby revenue

1
Logo for perspectionsPerspections
2
Logo for garten livingGarten Living
3
Logo for modernmomentsModernmoments
4
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Top retailers:wayfair.co.uk
5
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wayfair.de categoriesby revenue

1
Beds & Bed Frames
Top retailers:sleepnumber.comwayfair.comamazon.com
2
Armoires & Wardrobes
Top retailers:amazon.co.ukamazon.deamazon.com
3
Plumbing Fixture Hardware & Parts
Top retailers:amazon.comwayfair.comamazon.de
4
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Top retailers:wayfair.comamazon.comashleyfurniture.com
5
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Top retailers:etsy.commarksandspencer.comebay.com
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brands overtime comparison

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wayfair.de channels

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wayfair.de Google Ads spend

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wayfair.de devices

Review wayfair.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wayfair.de top markets

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wayfair.de country & global rank

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