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Jul 2025
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Home/Insights/Retailers/freepeople.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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43.9M
Revenue
16.1M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
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Freepeople.com is an online commercial platform offering a diverse range of clothing, accessories, and lifestyle products. The website caters to a wide audience, selling trendy, bohemian, and eclectic designs suitable for individuals seeking unique and fashionable outfits. It also provides editorial content and serves as a platform for interaction within its community.

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freepeople.com's revenueOVER TIME
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Over the past three months, freepeople.com revenue has experienced decline of 3.9%, compared to the preceding three months.

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freepeople.com revenue decline for last six months
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OVERVIEW
In July 2025, freepeople.com, a FASHION AND APPAREL website, generated $43,906,295 in online sales, with a conversion rate of 1.50-2.00% and an average order value of $150-175. They received 16,050,404 sessions, while the highest sessions were 294,721,604 from shein.com. The median revenue in the industry is $82,875, the highest being shein.com with $817,680,251. The industry's highest conversion rate is 2.96% and the lowest is 0.62%. The highest AOV in the industry is $402, with the lowest being $82, and the median sessions are 36,317.
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freepeople.com competitors

In July 2025, freepeople.com generated a revenue of $43,906,295 with 262,149 transactions and 16,050,404 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 1.50-2.00%. Comparing these metrics to its competitors, we see that revolve.com closely competes with revenue at $42,888,597 but lower transactions and sessions. anthropologie.com stands out with the highest revenue at $152,320,422, 405,651 transactions, and 28,047,092 sessions, indicating a larger customer base. urbanoutfitters.com mirrors freepeople.com in conversion rate but generates more revenue at $63,804,956. shopbop.com has a higher AOV at $325-350 but lower revenue and conversion rate. lulus.com excels in conversion rate at 2.00-2.50% but falls behind in revenue and sessions. Overall, freepeople.com holds its ground among competitors in terms of revenue, conversion rate, and AOV.

revolve.com screenshot
#1 revolve.com
42.9M
Revenue
16.1M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
shopbop.com screenshot
#2 shopbop.com
12.7M
Revenue
4.6M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
anthropologie.com screenshot
#3 anthropologie.com
152.3M
Revenue
28M
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
urbanoutfitters.com screenshot
#4 urbanoutfitters.com
63.8M
Revenue
21.3M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
lulus.com screenshot
#5 lulus.com
15.6M
Revenue
7.2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
freepeople.com vs top market performers
freepeople.com
top retailers
conversion rate vs average order value for freepeople.com and its competitors
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Revenue share by device at freepeople.com

In July large majority of sales on freepeople.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on freepeople.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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freepeople.com channels

Identify top traffic channels that drive growth for freepeople.comand discover how performance of traffic channels has changed over time.

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freepeople.com Google Ads spend

Evaluate freepeople.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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freepeople.com devices

Review freepeople.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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freepeople.com top markets

Explore freepeople.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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freepeople.com country & global rank

Assess the ranking of freepeople.com among other retailers within its primary country and worldwide.

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