freepeople.com
Freepeople.com is an online commercial platform offering a diverse range of clothing, accessories, and lifestyle products. The website caters to a wide audience, selling trendy, bohemian, and eclectic designs suitable for individuals seeking unique and fashionable outfits. It also provides editorial content and serves as a platform for interaction within its community.
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freepeople.com Annual Revenue and Growth
freepeople.com's annual sales on its online store amounted to $587.7M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
freepeople.com's monthly revenueOVER TIME
Over the past three months, freepeople.com revenue has experienced decline of 53%, compared to the preceding three months.
freepeople.com competitors
In March 2026, freepeople.com generated a revenue of $83,877,002 with 506,210 transactions and 18,715,570 sessions. The site's average order value (AOV) falls between $150-$175 with a conversion rate of 2.50-3.00%. Compared to its competitors, Free People's AOV is on par with Urban Outfitters at $150-$175, but it falls behind Anthropologie and Shopbop, who have higher AOV of $325-$350 and $300-$325 respectively. However, Free People's conversion rate of 2.50-3.00% outperforms most of its competitors, with only Lulus matching that rate. In terms of revenue, Anthropologie leads the pack with $148,964,404, followed by Free People, Revolve, Urban Outfitters, Lulus, and finally Shopbop. Overall, Free People holds its ground in revenue and conversion rate compared to its competitors, showcasing its strong performance in the online fashion retail industry.
Revenue share by device at freepeople.com
In March large majority of sales on freepeople.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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freepeople.com channels
Identify top traffic channels that drive growth for freepeople.comand discover how performance of traffic channels has changed over time.
freepeople.com Google Ads spend
Evaluate freepeople.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
freepeople.com devices
Review freepeople.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
