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Sep 2024
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Home/Insights/Retailers/freepeople.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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43.1M
Revenue
12.5M
Sessions
2.0-2.5%
Conversion rate
$150-175
Average order value
Online only revenue for freepeople.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Freepeople.com is an online commercial platform offering a diverse range of clothing, accessories, and lifestyle products. The website caters to a wide audience, selling trendy, bohemian, and eclectic designs suitable for individuals seeking unique and fashionable outfits. It also provides editorial content and serves as a platform for interaction within its community.

freepeople.com’s revenueOVER TIME
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Over the past three months, freepeople.com revenue has experienced decline of 18%, compared to the preceding three months.

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freepeople.com revenue decline for last six months
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OVERVIEW
In September 2024, freepeople.com, a FASHION AND APPAREL website, recorded online sales revenue of $43,050,151 with a conversion rate of 2.00-2.50% and an average order value (AOV) of $150-175. The site had 12,458,284 sessions during the month. Compared to the industry median revenue of $94,472, freepeople.com's performance metrics were relatively strong but lagged behind the largest online store, shein.com, which generated $621,844,493 in revenue. Despite the lower metrics, freepeople.com maintained a competitive position within the FASHION AND APPAREL sector.
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freepeople.com competitors

In comparison to its competitors, freepeople.com falls within the middle range in terms of revenue with $43,050,151, behind anthropologie.com with $126,930,020 and urbanoutfitters.com with $51,267,596. However, freepeople.com leads in the number of transactions with 261,345, surpassing revolve.com with 226,582 transactions. Despite having a lower conversion rate of 2.00-2.50%, freepeople.com maintains a similar average order value (AOV) range of $150-175 as urbanoutfitters.com. In terms of website traffic, freepeople.com records the highest number of sessions at 12,458,284, exceeding lulus.com with 9,697,410 sessions. While not leading in all metrics, freepeople.com proves to be a strong competitor in the online fashion industry, consistently attracting a substantial number of transactions and sessions compared to its counterparts.

#1 revolve.com
56.2M
Revenue
11.4M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
#2 shopbop.com
13.3M
Revenue
3.2M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
#3 anthropologie.com
126.9M
Revenue
22.5M
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
#4 urbanoutfitters.com
51.3M
Revenue
15M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
#5 lulus.com
26.2M
Revenue
9.7M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
freepeople.com vs top market performers
freepeople.com
top retailers
conversion rate vs average order value for freepeople.com and its competitors
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freepeople.com brandsby revenue

1
Logo for free peopleFree People
2
Logo for shop all hokaShop All Hoka
Top retailers:runningwarehouse.com
3
Logo for shop all fp movementShop All Fp Movement

freepeople.com categoriesby revenue

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brands overtime comparison

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freepeople.com channels

Identify top traffic channels that drive growth for freepeople.comand discover how performance of traffic channels has changed over time.

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freepeople.com Google Ads spend

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freepeople.com devices

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freepeople.com top markets

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freepeople.com country & global rank

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