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Sep 2025
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Home/Insights/Retailers/freepeople.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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37.4M
Revenue
Sep 25
13.6M
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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Freepeople.com is an online commercial platform offering a diverse range of clothing, accessories, and lifestyle products. The website caters to a wide audience, selling trendy, bohemian, and eclectic designs suitable for individuals seeking unique and fashionable outfits. It also provides editorial content and serves as a platform for interaction within its community.

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freepeople.com Annual Revenue and Growth

freepeople.com's annual sales on its online store amounted to $612.3M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$612.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
freepeople.com revenue by year

freepeople.com's monthly revenueOVER TIME
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Over the past three months, freepeople.com revenue has experienced decline of 19%, compared to the preceding three months.

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freepeople.com revenue decline for last six months
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OVERVIEW
In September 2025, freepeople.com generated $37,391,239 in online sales, significantly below the FASHION AND APPAREL median of $74,931, with a conversion rate of 1.50-2.00%, lower than the industry high of 3.2% and above the low of 0.68%. Their average order value (AOV) ranged from $150-175, again below the high of $382 and above the low of $73. With 13,624,416 sessions, freepeople.com trails behind industry leader shein.com, which boasts 297,137,690 sessions, while the median for the category is just 34,221 sessions, reflecting their niche standing in the competitive landscape.
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freepeople.com competitors

In September 2025, freepeople.com generated $37,391,239 in revenue from 239,648 transactions with 13,624,416 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 1.50-2.00%. When comparing these metrics to its competitors, revolve.com outperformed freepeople.com in revenue with $51,955,106 from 185,764 transactions and 11,862,566 sessions, offering a higher AOV of $275-300. anthropologie.com also surpassed freepeople.com in revenue, transactions, and sessions, with $155,287,260, 424,081, and 25,532,754 respectively, featuring an AOV of $350-375. urbanoutfitters.com showed similar performance to freepeople.com in terms of revenue, transactions, and AOV. Meanwhile, shopbop.com had lower revenue and sessions but a higher AOV compared to freepeople.com. Lastly, lulus.com displayed a lower revenue and sessions, but a higher conversion rate and a lower AOV compared to freepeople.com.

revolve.com screenshot
#1 revolve.com
52M
Revenue
11.9M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
shopbop.com screenshot
#2 shopbop.com
12.1M
Revenue
4.7M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
anthropologie.com screenshot
#3 anthropologie.com
155.3M
Revenue
25.5M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
urbanoutfitters.com screenshot
#4 urbanoutfitters.com
54M
Revenue
19.3M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
lulus.com screenshot
#5 lulus.com
17.4M
Revenue
9.2M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
freepeople.com vs top market performers
freepeople.com
top retailers
conversion rate vs average order value for freepeople.com and its competitors
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Revenue share by device at freepeople.com

In September large majority of sales on freepeople.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on freepeople.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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freepeople.com channels

Identify top traffic channels that drive growth for freepeople.comand discover how performance of traffic channels has changed over time.

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freepeople.com Google Ads spend

Evaluate freepeople.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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freepeople.com devices

Review freepeople.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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freepeople.com top markets

Explore freepeople.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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freepeople.com country & global rank

Assess the ranking of freepeople.com among other retailers within its primary country and worldwide.

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