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Sep 2025
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Home/Insights/Retailers/roughtrade.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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910K
Revenue
Sep 25
831K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Rough Trade is an online platform known for selling a diverse range of music, including vinyl records, CDs, and digital downloads. They also offer a broad selection of books and magazines focusing on music, as well as merchandise, music equipment, and concert tickets. Satisfaction ratings and customer reviews provide helpful insights for buyers.

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roughtrade.com Annual Revenue and Growth

roughtrade.com's annual sales on its online store amounted to $10.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$10.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
roughtrade.com revenue by year

roughtrade.com's monthly revenueOVER TIME
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Over the past three months, roughtrade.com revenue has experienced decline of 2.3%, compared to the preceding three months.

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roughtrade.com revenue decline for last six months
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OVERVIEW
In September 2025, roughtrade.com, operating in the arts and entertainment/music industry, generated online sales revenue of $910,015, significantly higher than the median of $48,156; its conversion rate of 1.50-2.00% falls short of the industry high of 3.58%, while the average order value (AOV) ranges between $50-75, below the industry high of $656; with 830,976 sessions, roughtrade.com sees notable traffic, yet it remains far from reverb.com's 14,748,933 sessions, showcasing a robust but competitive position in the market.
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roughtrade.com competitors

In September 2025, roughtrade.com generated a revenue of $910,015 from 13,942 transactions and 830,976 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 1.50-2.00%. When compared to its competitors, roughtrade.com falls behind in revenue generation, with juno.co.uk leading the pack at $2,592,058 in revenue from 19,312 transactions and 829,710 sessions. However, roughtrade.com performs better in terms of conversion rate compared to hmv.com, which has a higher revenue of $2,717,965 but a conversion rate of 3.00-3.50%. Additionally, roughtrade.com has a lower AOV compared to merchbar.com, which has a higher revenue of $4,806,614 with an AOV of $100-125. Despite facing stiff competition, roughtrade.com holds its own with a consistent conversion rate and a loyal customer base.

juno.co.uk screenshot
#1 juno.co.uk
2.6M
Revenue
829.7K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
assai.co.uk screenshot
#2 assai.co.uk
224.4K
Revenue
135.9K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
hmv.com screenshot
#3 hmv.com
2.7M
Revenue
1.9M
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
merchbar.com screenshot
#4 merchbar.com
4.8M
Revenue
2.6M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
thesoundofvinyl.com screenshot
#5 thesoundofvinyl.com
214.4K
Revenue
194.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
roughtrade.com vs top market performers
roughtrade.com
top retailers
conversion rate vs average order value for roughtrade.com and its competitors
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Revenue share by device at roughtrade.com

In September large majority of sales on roughtrade.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on roughtrade.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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roughtrade.com channels

Identify top traffic channels that drive growth for roughtrade.comand discover how performance of traffic channels has changed over time.

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roughtrade.com Google Ads spend

Evaluate roughtrade.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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roughtrade.com devices

Review roughtrade.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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roughtrade.com top markets

Explore roughtrade.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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roughtrade.com country & global rank

Assess the ranking of roughtrade.com among other retailers within its primary country and worldwide.

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