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Oct 2025
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Home/Insights/Retailers/roughtrade.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.1M
Revenue
Oct 25
831.2K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Rough Trade is an online platform known for selling a diverse range of music, including vinyl records, CDs, and digital downloads. They also offer a broad selection of books and magazines focusing on music, as well as merchandise, music equipment, and concert tickets. Satisfaction ratings and customer reviews provide helpful insights for buyers.

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roughtrade.com Annual Revenue and Growth

roughtrade.com's annual sales on its online store amounted to $10.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$10.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
roughtrade.com revenue by year

roughtrade.com's monthly revenueOVER TIME
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Over the past three months, roughtrade.com revenue has experienced growth of 31%, compared to the preceding three months.

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roughtrade.com revenue growth for last six months
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OVERVIEW
In October 2025, roughtrade.com generated online sales revenue of $1,137,513, significantly exceeding the arts and entertainment/music median of $47,440, but still trailing the leading reverb.com, which garnered $129,956,698. The site's conversion rate ranged between 2.00-2.50%, just shy of the industry high of 3.57%, while its average order value (AOV) fell between $50-75, notably lower than the sector's peak AOV of $676. Additionally, roughtrade.com recorded 831,161 sessions, well below reverb.com’s 15,687,987, yet above the industry median of 14,367 sessions, indicating solid engagement despite room for growth.
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roughtrade.com competitors

In October 2025, roughtrade.com had a revenue of $1,137,513 from 18,143 transactions with 831,161 sessions, an AOV of $50-75, and a conversion rate of 2.00-2.50%. Compared to its competitors, roughtrade.com falls behind in revenue when looking at sites like juno.co.uk with $3,018,150 and hmv.com with $3,320,839. However, roughtrade.com's conversion rate is on par with some competitors like merchbar.com and its AOV is competitive with sites like assai.co.uk. In terms of transactions and sessions, roughtrade.com is closer to sites like thesoundofvinyl.com and assai.co.uk. Overall, while roughtrade.com may not have the highest revenue compared to its competitors, it maintains a solid conversion rate and AOV, making it a strong player in the online music retail space.

juno.co.uk screenshot
#1 juno.co.uk
3M
Revenue
989.3K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
assai.co.uk screenshot
#2 assai.co.uk
197.9K
Revenue
134.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
hmv.com screenshot
#3 hmv.com
3.3M
Revenue
2.3M
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
merchbar.com screenshot
#4 merchbar.com
6.1M
Revenue
2.8M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
thesoundofvinyl.com screenshot
#5 thesoundofvinyl.com
209.8K
Revenue
187.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
roughtrade.com vs top market performers
roughtrade.com
top retailers
conversion rate vs average order value for roughtrade.com and its competitors
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Revenue share by device at roughtrade.com

In October large majority of sales on roughtrade.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on roughtrade.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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roughtrade.com channels

Identify top traffic channels that drive growth for roughtrade.comand discover how performance of traffic channels has changed over time.

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roughtrade.com Google Ads spend

Evaluate roughtrade.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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roughtrade.com devices

Review roughtrade.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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roughtrade.com top markets

Explore roughtrade.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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roughtrade.com country & global rank

Assess the ranking of roughtrade.com among other retailers within its primary country and worldwide.

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