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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for hmv.comhmv.com

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2.7M
Revenue
2.2M
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
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hmv.com is an online platform that offers a wide range of products including music, movies, TV shows, books, and merchandise. The website also provides customers with access to various formats such as CDs, vinyl, DVDs, and Blu-Rays. It allows users to browse, search, and purchase items conveniently from their extensive collection.

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hmv.com's revenueOVER TIME
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Over the past three months, hmv.com revenue has experienced growth of 3.5%, compared to the preceding three months.

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hmv.com revenue growth for last six months
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OVERVIEW
hmv.com's online sales revenue of $2,652,640 is significantly higher than the median revenue of $50,773 in the MUSIC industry, but much lower than the largest online store reverb.com at $122,246,938. The conversion rate for hmv.com falls within the range of 2.50-3.00%, while the highest in the industry is 3.54% and the lowest is 0.69%. The average order value (AOV) for hmv.com is $25-50, compared to the highest AOV of $653 and the lowest of $53 in the industry. With 2,215,309 sessions, hmv.com lags behind reverb.com, which has the highest sessions at 15,735,439, but is above the median of 15,877 in the MUSIC category for the month of July, 2025.
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hmv.com competitors

In July 2025, hmv.com reported a revenue of 2,652,640 with 57,153 transactions and 2,215,309 sessions, boasting an average order value (AOV) between 25-50 and a conversion rate of 2.50-3.00%. Comparing hmv.com to its competitors, zavvi.com generated 1,466,824 in revenue with 23,088 transactions and 1,550,983 sessions, offering a higher AOV of 50-75 but a lower conversion rate of 1.00-1.50%. roughtrade.com had even lower revenue at 773,544 with 12,425 transactions and 830,336 sessions, with similar AOV and conversion rates to zavvi.com. juno.co.uk performed well with 2,582,293 in revenue, 17,519 transactions, 917,551 sessions, an AOV of 125-150, and a conversion rate of 1.50-2.00%. The standout performer was jbhifi.com.au, raking in 53,294,354 in revenue, 240,112 transactions, 21,310,053 sessions, a higher AOV of 200-225, but a similar conversion rate to zavvi.com and roughtrade.com.

zavvi.com screenshot
#1 zavvi.com
1.5M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
roughtrade.com screenshot
#2 roughtrade.com
773.5K
Revenue
830.3K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
juno.co.uk screenshot
#3 juno.co.uk
2.6M
Revenue
917.6K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
musicmagpie.co.uk screenshot
#4 musicmagpie.co.uk
6.4M
Revenue
1.4M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
jbhifi.com.au screenshot
#5 jbhifi.com.au
53.3M
Revenue
21.3M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
hmv.com vs top market performers
hmv.com
top retailers
conversion rate vs average order value for hmv.com and its competitors
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Revenue share by device at hmv.com

In July large majority of sales on hmv.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on hmv.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hmv.com channels

Identify top traffic channels that drive growth for hmv.comand discover how performance of traffic channels has changed over time.

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hmv.com Google Ads spend

Evaluate hmv.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hmv.com devices

Review hmv.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hmv.com top markets

Explore hmv.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hmv.com country & global rank

Assess the ranking of hmv.com among other retailers within its primary country and worldwide.

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