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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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3.3M
Revenue
Oct 25
2.3M
Sessions
Oct 25
3.0-3.5%
Conv. rate
Oct 25
$25-50
AOV
Oct 25
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hmv.com is an online platform that offers a wide range of products including music, movies, TV shows, books, and merchandise. The website also provides customers with access to various formats such as CDs, vinyl, DVDs, and Blu-Rays. It allows users to browse, search, and purchase items conveniently from their extensive collection.

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hmv.com Annual Revenue and Growth

hmv.com's annual sales on its online store amounted to $38.9M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$38.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hmv.com revenue by year

hmv.com's monthly revenueOVER TIME
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Over the past three months, hmv.com revenue has experienced growth of 26%, compared to the preceding three months.

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hmv.com revenue growth for last six months
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OVERVIEW
In October 2025, hmv.com reported online sales revenue of $3,320,839, significantly higher than the MUSIC median of $47,440, though far behind the leader, reverb.com, at $129,956,698. The website's conversion rate ranged between 3.00-3.50%, just below the high of 3.57% in the industry. With an average order value (AOV) of $25-50, it fell short of the sector's high AOV of $676, while sessions reached 2,312,305, considerably lower than reverb.com's 15,687,987 but exceeding the median of 14,367 for the category, highlighting a robust online presence in the competitive landscape.
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hmv.com competitors

In October 2025, hmv.com generated $3,320,839 in revenue with 71,621 transactions and 2,312,305 sessions. With an average order value (AOV) ranging from $25 to $50 and a conversion rate between 3.00% and 3.50%, hmv.com performed solidly in the music and entertainment retail sector. In comparison, zavvi.com had lower revenue at $1,539,137 with 24,517 transactions and 1,381,940 sessions, but a higher AOV of $50-$75 and a conversion rate between 1.50% and 2.00%. roughtrade.com and juno.co.uk had lower revenue and transaction numbers compared to hmv.com, while musicmagpie.co.uk had higher revenue but lower sessions. On the other hand, JB Hi-Fi, with revenue of $115,654,338, significantly outperformed hmv.com in terms of revenue, transactions, and sessions, despite having a similar AOV and conversion rate. Overall, hmv.com falls within the middle range when compared to its competitors in the music retail sector.

zavvi.com screenshot
#1 zavvi.com
1.5M
Revenue
1.4M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
roughtrade.com screenshot
#2 roughtrade.com
1.1M
Revenue
831.2K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
juno.co.uk screenshot
#3 juno.co.uk
3M
Revenue
989.3K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
musicmagpie.co.uk screenshot
#4 musicmagpie.co.uk
6.9M
Revenue
1.4M
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
jbhifi.com.au screenshot
#5 jbhifi.com.au
115.7M
Revenue
23.3M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
hmv.com vs top market performers
hmv.com
top retailers
conversion rate vs average order value for hmv.com and its competitors
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Revenue share by device at hmv.com

In October large majority of sales on hmv.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on hmv.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hmv.com channels

Identify top traffic channels that drive growth for hmv.comand discover how performance of traffic channels has changed over time.

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hmv.com Google Ads spend

Evaluate hmv.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hmv.com devices

Review hmv.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hmv.com top markets

Explore hmv.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hmv.com country & global rank

Assess the ranking of hmv.com among other retailers within its primary country and worldwide.

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