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Sep 2025
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Home/Insights/Retailers/sallyhansen.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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140.7K
Revenue
Sep 25
126.4K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Sally Hansen

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GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

sallyhansen.com's monthly revenueOVER TIME
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Over the past three months, sallyhansen.com revenue has experienced growth of 20%, compared to the preceding three months.

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sallyhansen.com revenue growth for last six months
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OVERVIEW
In September 2025, sallyhansen.com achieved $140,726 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $40,540, though it remains well behind the industry leader, ulta.com, at $93,223,020. The site's conversion rate stood between 1.00-1.50%, near the lower end of the industry spectrum, while its average order value (AOV) ranged from $100-125, again falling short of the high industry average of $203. With 126,419 sessions, sallyhansen.com outperformed the median of 18,928 sessions, illustrating its solid presence in the competitive beauty market.
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sallyhansen.com competitors

In September 2025, sallyhansen.com generated a revenue of $140,726 from 1,328 transactions and 126,419 sessions with an average order value (AOV) of $100-125 and a conversion rate of 1.00-1.50%. Compared to its competitors, sallyhansen.com falls behind in revenue and transactions. For instance, sallybeauty.com leads the pack with $9,323,431 in revenue from 167,133 transactions and 5,902,127 sessions, with an AOV of $50-75 and a conversion rate of 2.50-3.00%. While sallyhansen.com has a similar AOV to ellamila.com at $100-125, it lags behind in revenue and transactions compared to them. Overall, sallyhansen.com's performance metrics are solid but could be improved to better compete with its rivals in the beauty industry.

sallybeauty.com screenshot
#1 sallybeauty.com
9.3M
Revenue
5.9M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
vitabox.com screenshot
#2 vitabox.com
4.2K
Revenue
1.3K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
londontownusa.com screenshot
#3 londontownusa.com
350.9K
Revenue
402K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
beautyjoint.com screenshot
#4 beautyjoint.com
31K
Revenue
16.2K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
ellamila.com screenshot
#5 ellamila.com
124.9K
Revenue
95K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
sallyhansen.com vs top market performers
sallyhansen.com
top retailers
conversion rate vs average order value for sallyhansen.com and its competitors
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Revenue share by device at sallyhansen.com

In September large majority of sales on sallyhansen.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on sallyhansen.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sallyhansen.com channels

Identify top traffic channels that drive growth for sallyhansen.comand discover how performance of traffic channels has changed over time.

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sallyhansen.com Google Ads spend

Evaluate sallyhansen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sallyhansen.com devices

Review sallyhansen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sallyhansen.com top markets

Explore sallyhansen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sallyhansen.com country & global rank

Assess the ranking of sallyhansen.com among other retailers within its primary country and worldwide.

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