Get Your Free 2026 Daily Holiday Revenue Report

2026 Holiday Report

Grips
Dec 2025
All countries
Home/Insights/Retailers/sallyhansen.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for sallyhansen.comsallyhansen.com

Start benchmarking for free
Sign in with GoogleSign up with Google
122K
Revenue
Dec 25
162.9K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
Loading...

Sally Hansen

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

sallyhansen.com's monthly revenueOVER TIME
View real-time data

Over the past three months, sallyhansen.com revenue has experienced decline of 12%, compared to the preceding three months.

View real-time data
sallyhansen.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In December 2025, sallyhansen.com generated $121,957 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $53,444, while its conversion rate ranged between 0.50-1.00%, below the high industry benchmark of 4.87%. With an average order value (AOV) between $75-100, it remained competitive against the high AOV of $191 and the low of $45. The website recorded 162,944 sessions, far surpassing the median of 23,270, although trailing behind the industry leader, ulta.com, which boasted over $152 million in sales and sephora.com’s impressive 76 million sessions.
Read more

sallyhansen.com competitors

In December 2025, sallyhansen.com generated a revenue of $121,957 from 1,305 transactions with 162,944 sessions, resulting in a conversion rate of 0.50-1.00%. Compared to its competitors, sallyhansen.com falls behind in revenue when compared to sallybeauty.com, which generated $10,125,304 with 183,274 transactions and 5,589,477 sessions, boasting a conversion rate of 3.00-3.50%. In terms of conversion rate, sallyhansen.com is outperformed by beautyjoint.com, with a conversion rate of 5.00-5.50%, despite having a lower revenue of $24,324 from 592 transactions and 11,667 sessions. ellamila.com stands out with a high average order value (AOV) of $100-125, generating a revenue of $163,763 from 1,616 transactions and 139,404 sessions with a conversion rate of 1.00-1.50%. Overall, sallyhansen.com faces tough competition in the beauty industry, especially in terms of revenue and conversion rates.

sallybeauty.com screenshot
#1 sallybeauty.com
10.1M
Revenue
5.6M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
vitabox.com screenshot
#2 vitabox.com
2.9K
Revenue
1.7K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
londontownusa.com screenshot
#3 londontownusa.com
252.4K
Revenue
355.7K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
beautyjoint.com screenshot
#4 beautyjoint.com
24.3K
Revenue
11.7K
Sessions
5.0-5.5%
Conv. rate
$25-50
AOV
ellamila.com screenshot
#5 ellamila.com
163.8K
Revenue
139.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
sallyhansen.com vs top market performers
sallyhansen.com
top retailers
conversion rate vs average order value for sallyhansen.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at sallyhansen.com

In December large majority of sales on sallyhansen.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on sallyhansen.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

sallyhansen.com channels

Identify top traffic channels that drive growth for sallyhansen.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

sallyhansen.com Google Ads spend

Evaluate sallyhansen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

sallyhansen.com devices

Review sallyhansen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

sallyhansen.com top markets

Explore sallyhansen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

sallyhansen.com country & global rank

Assess the ranking of sallyhansen.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard