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Mar 2026
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Home/Insights/Retailers/sallyhansen.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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163.5K
Revenue
Mar 26
150.8K
Sessions
Mar 26
1.0-1.5%
Conv. rate
Mar 26
$100-125
AOV
Mar 26
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Sally Hansen

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GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

sallyhansen.com Annual Revenue and Growth

sallyhansen.com's annual sales on its online store amounted to $2M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
sallyhansen.com revenue by year

sallyhansen.com's monthly revenueOVER TIME
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Over the past three months, sallyhansen.com revenue has experienced decline of 12%, compared to the preceding three months.

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sallyhansen.com revenue decline for last six months
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OVERVIEW
In March 2026, sallyhansen.com, a key player in the BEAUTY AND COSMETICS industry, achieved online sales revenue of $163,469, significantly exceeding the median of $47,335. With a conversion rate of 1.00-1.50%, it falls below the industry high of 4.7% and above the low of 1.2%. The average order value (AOV) ranged between $100-125, compared to the industry highs of $190 and lows of $45. Additionally, sallyhansen.com recorded 150,786 sessions, surpassing the median of 20,520 but trailing far behind the top store, sephora.com, which garnered 60,417,169 sessions.
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sallyhansen.com competitors

When comparing sallyhansen.com to its competitors as of March 2026, it is clear that sallyhansen.com falls behind in terms of revenue generation. sallyhansen.com generated $163,469 in revenue from 1,575 transactions and 150,786 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 1.00-1.50%. In contrast, sallybeauty.com outperformed sallyhansen.com with a revenue of $6,527,945 from 124,847 transactions and 6,307,939 sessions, boasting a slightly lower AOV of $50-75 but a higher conversion rate of 1.50-2.00%. Other competitors such as ellamila.com also surpassed sallyhansen.com in revenue and conversion rate. It is clear that sallyhansen.com may need to reevaluate its marketing and sales strategies to remain competitive in the beauty industry.

sallybeauty.com screenshot
#1 sallybeauty.com
6.5M
Revenue
6.3M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
vitabox.com screenshot
#2 vitabox.com
598.5
Revenue
459
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
londontownusa.com screenshot
#3 londontownusa.com
324.5K
Revenue
308.4K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
beautyjoint.com screenshot
#4 beautyjoint.com
28.6K
Revenue
12.9K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
ellamila.com screenshot
#5 ellamila.com
133.7K
Revenue
70.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
sallyhansen.com vs top market performers
sallyhansen.com
top retailers
conversion rate vs average order value for sallyhansen.com and its competitors
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Revenue share by device at sallyhansen.com

In March large majority of sales on sallyhansen.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on sallyhansen.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sallyhansen.com channels

Identify top traffic channels that drive growth for sallyhansen.comand discover how performance of traffic channels has changed over time.

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sallyhansen.com Google Ads spend

Evaluate sallyhansen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sallyhansen.com devices

Review sallyhansen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sallyhansen.com top markets

Explore sallyhansen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sallyhansen.com country & global rank

Assess the ranking of sallyhansen.com among other retailers within its primary country and worldwide.

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