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May 2025
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Home/Insights/Retailers/sallyhansen.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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155.3K
Revenue
134.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
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Sally Hansen

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Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

sallyhansen.com's revenueOVER TIME
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Over the past three months, sallyhansen.com revenue has experienced decline of 8%, compared to the preceding three months.

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sallyhansen.com revenue decline for last six months
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OVERVIEW
In May 2025, sallyhansen.com, a BEAUTY AND COSMETICS website, generated $155,348 in online sales, with a conversion rate ranging from 1.00% to 1.50% and an average order value of $100-125. The site received 134,121 sessions, while the highest session count in the category was 38,510,361 from sephora.com, with a median of 19,997 sessions. In comparison, ulta.com led in revenue with $96,002,620, and a very high conversion rate in the industry is 4.51%, while a low conversion rate is 1.17%. Additionally, a high AOV in BEAUTY AND COSMETICS is $213, and a low AOV is $53.
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sallyhansen.com competitors

In May 2025, sallyhansen.com reported a revenue of $155,348 from 1,404 transactions with 134,121 sessions. Their average order value (AOV) ranges between $100-125, and they have a conversion rate of 1.00-1.50%. Comparing sallyhansen.com to its competitors, londontownusa.com generated a higher revenue of $211,689 from 2,398 transactions and 233,891 sessions, with a slightly lower AOV of $75-100 but a similar conversion rate. In contrast, sallybeauty.com outperformed all with a revenue of $8,876,860 from 149,839 transactions and over 5 million sessions, with a lower AOV of $50-75 but a higher conversion rate of 2.50-3.00%. beautyjoint.com and ellamila.com also presented strong performances, with beautyjoint.com having a high conversion rate of 4.00-4.50% despite lower revenue, and ellamila.com aligning closely with sallyhansen.com in terms of revenue, transactions, and AOV.

sallybeauty.com screenshot
#1 sallybeauty.com
8.9M
Revenue
5.3M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
londontownusa.com screenshot
#2 londontownusa.com
211.7K
Revenue
233.9K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
beautyjoint.com screenshot
#3 beautyjoint.com
62.7K
Revenue
25.9K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
ellamila.com screenshot
#4 ellamila.com
136.2K
Revenue
119.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
oliveandjune.com screenshot
#5 oliveandjune.com
713.5K
Revenue
747.5K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
sallyhansen.com vs top market performers
sallyhansen.com
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conversion rate vs average order value for sallyhansen.com and its competitors
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Revenue share by device at sallyhansen.com

In May large majority of sales on sallyhansen.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices.

In May large majority of sales on sallyhansen.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices.
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brands overtime comparison

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sallyhansen.com channels

Identify top traffic channels that drive growth for sallyhansen.comand discover how performance of traffic channels has changed over time.

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sallyhansen.com Google Ads spend

Evaluate sallyhansen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sallyhansen.com devices

Review sallyhansen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sallyhansen.com top markets

Explore sallyhansen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sallyhansen.com country & global rank

Assess the ranking of sallyhansen.com among other retailers within its primary country and worldwide.

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