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May 2026
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Home/Insights/Retailers/sallyhansen.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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152K
Revenue
May 26
172.8K
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$75-100
AOV
May 26
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Sally Hansen

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GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

sallyhansen.com Annual Revenue and Growth

sallyhansen.com's annual sales on its online store amounted to $2M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
sallyhansen.com revenue by year

sallyhansen.com's monthly revenueOVER TIME
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Over the past three months, sallyhansen.com revenue has experienced growth of 23%, compared to the preceding three months.

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sallyhansen.com revenue growth for last six months
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OVERVIEW
In May 2026, sallyhansen.com generated $152,003 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $41,533, while maintaining a conversion rate of 0.50-1.00%, below the industry's high of 4.55%. With an average order value (AOV) ranging between $75-100, sallyhansen.com outperforms the low end of the category but remains far from the high AOV of $205. The site recorded 172,752 sessions, a substantial figure compared to the median of 16,416, yet pales in comparison to the 60,095,887 sessions achieved by sephora.com, the leader in the industry.
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sallyhansen.com competitors

In May 2026, sallyhansen.com generated $152,003 in revenue from 1,561 transactions across 172,752 sessions, reflecting a conversion rate of 0.50-1.00% and an average order value (AOV) between $75-100. In comparison, sallybeauty.com significantly outperformed with a revenue of $10,849,288 from 199,474 transactions across 6,621,475 sessions and a higher conversion rate of 3.00-3.50%. londontownusa.com, with a revenue of $293,955 and a conversion rate of 1.00-1.50%, is another competitor, while beautyjoint.com excels with a 4.50-5.00% conversion rate despite lower revenue at $58,265. Both vitabox.com and ellamila.com lag behind in revenue, at $2,638 and $74,083 respectively, but ellamila.com boasts a higher AOV of $100-125. Overall, sallyhansen.com trails its competitors in revenue and conversion efficiency, highlighting opportunities for growth.

sallybeauty.com screenshot
#1 sallybeauty.com
10.8M
Revenue
6.6M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
vitabox.com screenshot
#2 vitabox.com
2.6K
Revenue
1.7K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
londontownusa.com screenshot
#3 londontownusa.com
294K
Revenue
302.2K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
beautyjoint.com screenshot
#4 beautyjoint.com
58.3K
Revenue
21.1K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
ellamila.com screenshot
#5 ellamila.com
74.1K
Revenue
55.9K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
sallyhansen.com vs top market performers
sallyhansen.com
top retailers
conversion rate vs average order value for sallyhansen.com and its competitors
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Revenue share by device at sallyhansen.com

In May large majority of sales on sallyhansen.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on sallyhansen.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries sallyhansen.com operates in

sallyhansen.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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sallyhansen.com channels

Identify top traffic channels that drive growth for sallyhansen.comand discover how performance of traffic channels has changed over time.

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sallyhansen.com Google Ads spend

Evaluate sallyhansen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sallyhansen.com devices

Review sallyhansen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sallyhansen.com top markets

Explore sallyhansen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sallyhansen.com country & global rank

Assess the ranking of sallyhansen.com among other retailers within its primary country and worldwide.

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