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Home/Insights/Retailers/sallyhansen.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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339.8K
Revenue
Aug 26
221.2K
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$125-150
AOV
Aug 26
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Sally Hansen

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Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

sallyhansen.com Annual Revenue and Growth

sallyhansen.com's annual sales on its online store amounted to $2M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$2M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
sallyhansen.com revenue by year

sallyhansen.com's monthly revenueOVER TIME
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Over the past three months, sallyhansen.com revenue has experienced growth of 94%, compared to the preceding three months.

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sallyhansen.com revenue growth for last six months
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OVERVIEW
sallyhansen.com attracted 221,000 sessions in August 2026, significantly higher than the average store in the beauty and cosmetics category, which sees around 20,600 sessions monthly. The site's revenue for online sales reached $340,000, well above the average store in the beauty and cosmetics category that generates around $46,500. Its conversion rate of 1.00-1.50% falls within the category's typical range of 1.08% to 4.58%. Additionally, sallyhansen.com's average order value (AOV) is $125-150, also within the beauty and cosmetics category's typical range of $52 to $207. Overall, the performance metrics indicate a robust presence within the beauty and cosmetics category.
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sallyhansen.com competitors

The competitive set includes sallyhansen.com, sallybeauty.com, vitabox.com, londontownusa.com, beautyjoint.com, and ellamila.com. In August 2026, sallyhansen.com generated $340,000 in revenue from 2,461 transactions across 221,000 sessions, placing it third in revenue and transactions within the group. It trails sallybeauty.com, which achieved $12 million in revenue and 187,000 transactions, as well as londontownusa.com, with $383,000 and 4,350 transactions. In terms of sessions, sallyhansen.com outperformed vitabox.com and beautyjoint.com but fell short of sallybeauty.com and londontownusa.com. Notably, sallyhansen.com has an AOV of $125-150, which is competitive, yet it features a conversion rate of 1.00-1.50%, lower than sallybeauty.com's 3.00-3.50%. Overall, while sallyhansen.com demonstrates strong performance in the beauty space, it faces significant competition from these other domains.

sallybeauty.com screenshot
#1 sallybeauty.com
12M
Revenue
6.1M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
vitabox.com screenshot
#2 vitabox.com
2.8K
Revenue
1.6K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
londontownusa.com screenshot
#3 londontownusa.com
382.7K
Revenue
481K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
beautyjoint.com screenshot
#4 beautyjoint.com
28.2K
Revenue
12.5K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
ellamila.com screenshot
#5 ellamila.com
99.5K
Revenue
57K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
sallyhansen.com vs top market performers
sallyhansen.com
top retailers
conversion rate vs average order value for sallyhansen.com and its competitors
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Industries sallyhansen.com operates in

sallyhansen.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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sallyhansen.com channels

Identify top traffic channels that drive growth for sallyhansen.comand discover how performance of traffic channels has changed over time.

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sallyhansen.com Google Ads spend

Evaluate sallyhansen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sallyhansen.com devices

Review sallyhansen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sallyhansen.com top markets

Explore sallyhansen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sallyhansen.com country & global rank

Assess the ranking of sallyhansen.com among other retailers within its primary country and worldwide.

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