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Nov 2025
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Home/Insights/Retailers/sallyhansen.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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187.4K
Revenue
Nov 25
147.6K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Sally Hansen

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Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

sallyhansen.com's monthly revenueOVER TIME
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Over the past three months, sallyhansen.com revenue has experienced decline of 8.8%, compared to the preceding three months.

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sallyhansen.com revenue decline for last six months
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OVERVIEW
In November 2025, sallyhansen.com, a player in the BEAUTY AND COSMETICS industry, generated $187,415 in online sales, significantly exceeding the median revenue of $52,547, but falling short of the market leader ulta.com at $145,643,880. Its conversion rate ranged between 1.00-1.50%, below the high benchmark of 5.32%, while its average order value (AOV) of $100-125 remained below the category high of $204. With 147,576 sessions, sallyhansen.com outperformed the median of 19,748 sessions, although it is considerably less than the market leader sephora.com, which boasted 76,114,809 sessions.
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sallyhansen.com competitors

When comparing sallyhansen.com to its competitors in November 2025, sallyhansen.com falls in the middle of the pack in terms of revenue and transactions. sallyhansen.com generated $187,415 in revenue from 1,835 transactions and 147,576 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 1.00-1.50%. In contrast, sallybeauty.com outperformed sallyhansen.com with a revenue of $10,322,525 from 181,882 transactions and 6,419,726 sessions, boasting a higher AOV of $50-75 and a conversion rate of 2.50-3.00%. On the other hand, vitabox.com and ellamila.com had revenue figures similar to sallyhansen.com but higher conversion rates, indicating a more efficient sales process. Overall, sallyhansen.com holds its ground against competitors in the beauty industry, but there is room for improvement in driving higher conversions and revenue.

sallybeauty.com screenshot
#1 sallybeauty.com
10.3M
Revenue
6.4M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
vitabox.com screenshot
#2 vitabox.com
3.2K
Revenue
909.9
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
londontownusa.com screenshot
#3 londontownusa.com
337.4K
Revenue
479.7K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
beautyjoint.com screenshot
#4 beautyjoint.com
18.7K
Revenue
8.6K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
ellamila.com screenshot
#5 ellamila.com
159.1K
Revenue
97.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
sallyhansen.com vs top market performers
sallyhansen.com
top retailers
conversion rate vs average order value for sallyhansen.com and its competitors
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Revenue share by device at sallyhansen.com

In November large majority of sales on sallyhansen.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on sallyhansen.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sallyhansen.com channels

Identify top traffic channels that drive growth for sallyhansen.comand discover how performance of traffic channels has changed over time.

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sallyhansen.com Google Ads spend

Evaluate sallyhansen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sallyhansen.com devices

Review sallyhansen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sallyhansen.com top markets

Explore sallyhansen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sallyhansen.com country & global rank

Assess the ranking of sallyhansen.com among other retailers within its primary country and worldwide.

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