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Apr 2026
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Home/Insights/Retailers/sallyhansen.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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169.2K
Revenue
Apr 26
172.1K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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Sally Hansen

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GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

sallyhansen.com Annual Revenue and Growth

sallyhansen.com's annual sales on its online store amounted to $2M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
sallyhansen.com revenue by year

sallyhansen.com's monthly revenueOVER TIME
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Over the past three months, sallyhansen.com revenue has experienced decline of 26%, compared to the preceding three months.

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sallyhansen.com revenue decline for last six months
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OVERVIEW
In April 2026, sallyhansen.com generated $169,206 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $40,161, yet falling short of industry leader sephora.com’s $117,760,640. With a conversion rate between 0.50-1.00%, sallyhansen remains below the high benchmark of 4.38%, and its average order value (AOV) ranges from $100-125, notably lower than the industry high of $195. The site recorded 172,117 sessions, considerably higher than the median of 20,819 in its category, but dwarfed by sephora.com's massive 84,653,344 sessions, indicating strong visitor interest despite lower conversion efficiency.
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sallyhansen.com competitors

In April 2026, sallyhansen.com reported revenue of $169,206 from 1,560 transactions across 172,117 sessions, yielding an average order value (AOV) between $100-125 and a conversion rate of 0.50-1.00%. In comparison, sallybeauty.com significantly outperformed with $5,575,644 in revenue from 108,136 transactions over 6,041,139 sessions, achieving a higher AOV of $50-75 and a conversion rate of 1.50-2.00%. londontownusa.com also showed strong results with $292,792 in revenue, 3,626 transactions, and a conversion rate of 1.00-1.50%. In contrast, vitabox.com struggled with only $575 in revenue, despite a better conversion rate of 3.00-3.50%. beautyjoint.com stood out with a conversion rate of 4.50-5.00% but had lower revenue at $44,025. Overall, while sallyhansen.com performs adequately, its competitors showcase a more robust presence in the online beauty market.

sallybeauty.com screenshot
#1 sallybeauty.com
5.6M
Revenue
6M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
vitabox.com screenshot
#2 vitabox.com
575.1
Revenue
620.2
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
londontownusa.com screenshot
#3 londontownusa.com
292.8K
Revenue
285.2K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
beautyjoint.com screenshot
#4 beautyjoint.com
44K
Revenue
23.3K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
ellamila.com screenshot
#5 ellamila.com
84.6K
Revenue
57K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
sallyhansen.com vs top market performers
sallyhansen.com
top retailers
conversion rate vs average order value for sallyhansen.com and its competitors
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Revenue share by device at sallyhansen.com

In April large majority of sales on sallyhansen.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on sallyhansen.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sallyhansen.com channels

Identify top traffic channels that drive growth for sallyhansen.comand discover how performance of traffic channels has changed over time.

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sallyhansen.com Google Ads spend

Evaluate sallyhansen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sallyhansen.com devices

Review sallyhansen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sallyhansen.com top markets

Explore sallyhansen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sallyhansen.com country & global rank

Assess the ranking of sallyhansen.com among other retailers within its primary country and worldwide.

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