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Oct 2025
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Home/Insights/Retailers/sallyhansen.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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179.5K
Revenue
Oct 25
156.2K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Sally Hansen

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Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

sallyhansen.com's monthly revenueOVER TIME
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Over the past three months, sallyhansen.com revenue has experienced decline of 8.3%, compared to the preceding three months.

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sallyhansen.com revenue decline for last six months
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OVERVIEW
In October 2025, sallyhansen.com, operating in the BEAUTY AND COSMETICS sector, generated $179,467 in online sales, significantly above the median of $41,294, though far behind the largest player, themancompany.com, at $119,786,747; its conversion rate ranged from 1.00-1.50%, sitting below the high benchmark of 4.65% but above the low of 1.19%, while the average order value (AOV) fell between $100-125, again below the industry high of $202 and above the low of $47, with 156,199 sessions, surpassing the median of 18,156 but trailing behind sephora.com’s 49,510,502 sessions.
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sallyhansen.com competitors

In October 2025, sallyhansen.com showed a revenue of $179,467 with 1,702 transactions and 156,199 sessions. Their average order value (AOV) ranged between $100-125, and the conversion rate was 1.00-1.50%. In comparison to its competitors, sallyhansen.com's performance is solid but not exceptional. sallybeauty.com had a much higher revenue of $10,165,772 with 179,136 transactions and 5,745,482 sessions. Their AOV was lower at $50-75, but their conversion rate was higher at 3.00-3.50%. vitabox.com and beautyjoint.com also outperformed sallyhansen.com in terms of revenue and conversion rates. However, sallyhansen.com was on par with ellamila.com in terms of revenue, AOV, and conversion rate. Overall, sallyhansen.com may benefit from optimizing its AOV and conversion rate to compete more effectively with its top-performing competitors.

sallybeauty.com screenshot
#1 sallybeauty.com
10.2M
Revenue
5.7M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
vitabox.com screenshot
#2 vitabox.com
5.1K
Revenue
1.7K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
londontownusa.com screenshot
#3 londontownusa.com
551.9K
Revenue
673K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
beautyjoint.com screenshot
#4 beautyjoint.com
19.6K
Revenue
8K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
ellamila.com screenshot
#5 ellamila.com
126.4K
Revenue
95.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
sallyhansen.com vs top market performers
sallyhansen.com
top retailers
conversion rate vs average order value for sallyhansen.com and its competitors
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Revenue share by device at sallyhansen.com

In October large majority of sales on sallyhansen.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on sallyhansen.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sallyhansen.com channels

Identify top traffic channels that drive growth for sallyhansen.comand discover how performance of traffic channels has changed over time.

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sallyhansen.com Google Ads spend

Evaluate sallyhansen.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sallyhansen.com devices

Review sallyhansen.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sallyhansen.com top markets

Explore sallyhansen.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sallyhansen.com country & global rank

Assess the ranking of sallyhansen.com among other retailers within its primary country and worldwide.

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