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Sep 2025
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Home/Insights/Retailers/skullcandy.ca
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for skullcandy.caskullcandy.ca

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256.8K
Revenue
Sep 25
95.8K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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  • Main country of store: CANADA
  • Website category: MARKETPLACE
  • D2C

Skullcandy.ca is an online platform that offers a diverse range of audio products. They sell headphones, earbuds, wireless speakers, and accessories. Their products vary in design, features, and pricing, catering to different preferences and budgets. The website provides detailed product information and allows secure online purchase and delivery.

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skullcandy.ca Annual Revenue and Growth

skullcandy.ca's annual sales on its online store amounted to $5.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$5.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
skullcandy.ca revenue by year

skullcandy.ca's monthly revenueOVER TIME
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Over the past three months, skullcandy.ca revenue has experienced decline of 24%, compared to the preceding three months.

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skullcandy.ca revenue decline for last six months
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OVERVIEW
In September 2025, skullcandy.ca generated $256,751 in online sales, slightly below the e-commerce marketplace median of $292,070, with sessions totaling 95,788, compared to the median of 136,251. Its conversion rate ranged from 2.50% to 3.00%, lower than the high benchmark of 4.09% but significantly above the low of 0.87%. The average order value (AOV) was between $75 and $100, falling short of the high AOV of $309, yet above the low of $53, indicating potential for growth within a competitive landscape dominated by major players like amazon.com.
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skullcandy.ca competitors

In September 2025, when comparing skullcandy.ca to its competitors, we see that Skullcandy's Canadian website has a revenue of $256,751 with 2,809 transactions and 95,788 sessions. The average order value (AOV) falls between $75-100 with a conversion rate of 2.50-3.00%. In contrast, skullcandy.com has significantly higher revenue of $7,490,999 with 35,266 transactions and 1,640,464 sessions, boasting an AOV of $200-225 and a conversion rate of 2.00-2.50%. Other competitors like pcna.com and headphonesaddict.com also have higher revenues and transactions compared to Skullcandy Canada, with varying AOVs and conversion rates. It is evident that Skullcandy's Canadian website has room for growth and improvement to compete more effectively with its counterparts in the market.

skullcandy.com screenshot
#1 skullcandy.com
7.5M
Revenue
1.6M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
skullcandy.eu screenshot
#2 skullcandy.eu
447.2K
Revenue
274.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
pcna.com screenshot
#3 pcna.com
3.3M
Revenue
329.1K
Sessions
2.5-3.0%
Conv. rate
$400-500
AOV
headphonesaddict.com screenshot
#4 headphonesaddict.com
198.6K
Revenue
163.5K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
bang-olufsen.com screenshot
#5 bang-olufsen.com
1.7M
Revenue
929.6K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
skullcandy.ca vs top market performers
skullcandy.ca
top retailers
conversion rate vs average order value for skullcandy.ca and its competitors
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Revenue share by device at skullcandy.ca

In September large majority of sales on skullcandy.ca, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on skullcandy.ca, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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skullcandy.ca channels

Identify top traffic channels that drive growth for skullcandy.caand discover how performance of traffic channels has changed over time.

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skullcandy.ca Google Ads spend

Evaluate skullcandy.ca's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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skullcandy.ca devices

Review skullcandy.ca's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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skullcandy.ca top markets

Explore skullcandy.ca's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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skullcandy.ca country & global rank

Assess the ranking of skullcandy.ca among other retailers within its primary country and worldwide.

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