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Jan 2026
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Home/Insights/Retailers/skullcandy.ca
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for skullcandy.caskullcandy.ca

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333.2K
Revenue
Jan 26
116.4K
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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  • Main country of store: CANADA
  • Website category: MARKETPLACE
  • D2C

Skullcandy.ca is an online platform that offers a diverse range of audio products. They sell headphones, earbuds, wireless speakers, and accessories. Their products vary in design, features, and pricing, catering to different preferences and budgets. The website provides detailed product information and allows secure online purchase and delivery.

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skullcandy.ca Annual Revenue and Growth

skullcandy.ca's annual sales on its online store amounted to $4.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$4.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
skullcandy.ca revenue by year

skullcandy.ca's monthly revenueOVER TIME
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Over the past three months, skullcandy.ca revenue has experienced growth of 73%, compared to the preceding three months.

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skullcandy.ca revenue growth for last six months
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OVERVIEW
In January 2026, skullcandy.ca generated $333,201 in online sales, significantly below the e-commerce market median of $529,306, while its conversion rate of 3.00-3.50% falls short of the industry high of 4.66%. With an average order value (AOV) between $75-100, it remains competitive but below the high-end average of $290, and recorded 116,436 sessions, below the median of 161,813. In comparison, the dominant player, amazon.com, commands staggering figures with online sales surpassing $12 billion and sessions exceeding 2.7 billion, highlighting the competitive landscape within the e-commerce and shopping marketplace.
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skullcandy.ca competitors

In January 2026, skullcandy.ca generated $333,201 in revenue from 3,583 transactions and 116,436 sessions with an average order value (AOV) of $75-$100 and a conversion rate of 3.00-3.50%. When compared to its competitors, skullcandy.com outperformed with revenue of $8,510,324 from 39,394 transactions and 1,507,291 sessions, AOV of $200-$225, and a conversion rate of 2.50-3.00%. skullcandy.eu lagged behind with $603,073 in revenue from 5,280 transactions and 343,420 sessions, AOV of $100-$125, and a conversion rate of 1.50-2.00%. Other competitors like pcna.com, headphonesaddict.com, and bang-olufsen.com also had varying levels of revenue, transactions, sessions, AOV, and conversion rates, showcasing the diverse landscape of the audio equipment industry.

skullcandy.com screenshot
#1 skullcandy.com
8.5M
Revenue
1.5M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
skullcandy.eu screenshot
#2 skullcandy.eu
603.1K
Revenue
343.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
pcna.com screenshot
#3 pcna.com
3.4M
Revenue
325.8K
Sessions
2.5-3.0%
Conv. rate
$375-400
AOV
headphonesaddict.com screenshot
#4 headphonesaddict.com
214K
Revenue
174.3K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
bang-olufsen.com screenshot
#5 bang-olufsen.com
2.3M
Revenue
1.2M
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
skullcandy.ca vs top market performers
skullcandy.ca
top retailers
conversion rate vs average order value for skullcandy.ca and its competitors
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Revenue share by device at skullcandy.ca

In January large majority of sales on skullcandy.ca, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on skullcandy.ca, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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skullcandy.ca channels

Identify top traffic channels that drive growth for skullcandy.caand discover how performance of traffic channels has changed over time.

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skullcandy.ca Google Ads spend

Evaluate skullcandy.ca's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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skullcandy.ca devices

Review skullcandy.ca's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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skullcandy.ca top markets

Explore skullcandy.ca's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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skullcandy.ca country & global rank

Assess the ranking of skullcandy.ca among other retailers within its primary country and worldwide.

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