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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for snapon.comsnapon.com

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6.3M
Revenue
May 26
1.7M
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$375-400
AOV
May 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

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snapon.com Annual Revenue and Growth

snapon.com's annual sales on its online store amounted to $65.5M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$65.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
snapon.com revenue by year

snapon.com's monthly revenueOVER TIME
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Over the past three months, snapon.com revenue has experienced growth of 8.1%, compared to the preceding three months.

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snapon.com revenue growth for last six months
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OVERVIEW
In May 2026, snapon.com generated $6,263,131 in online sales, significantly exceeding the home and garden industry's median of $120,627. Its conversion rate ranged from 0.50-1.00%, below the high of 3.47% but above the low of 0.71%. With an average order value (AOV) of $375-400, Snapon's AOV remains below the high of $688 and above the low of $94 in the sector. The website attracted 1,732,945 sessions, a remarkable figure compared to the industry median of 34,297, yet dwarfed by the top competitor, homedepot.com, with 184,815,510 sessions.
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snapon.com competitors

In May 2026, snapon.com led its competitors with a revenue of $6,263,131 from 15,692 transactions across 1,732,945 sessions, showcasing an Average Order Value (AOV) of $375-400 and a conversion rate of 0.50-1.00%. In contrast, jbtools.com closely followed with $6,131,136 in revenue, achieving 11,174 transactions at a higher AOV of $525-550 and a stronger conversion rate of 1.00-1.50%. decked.com generated $3,666,331 in revenue with 4,119 transactions, boasting the highest AOV at $875-900 but maintaining a conversion rate similar to snapon.com. Meanwhile, matcotools.com reported $1,277,024 in revenue with an AOV of $475-500 and a matching conversion rate. tekton.com achieved $1,794,535 in revenue with a significantly higher conversion rate of 2.00-2.50%, despite a lower AOV. nationaltoolwarehouse.com ranked last in revenue with $370,029 but maintained a respectable conversion rate of 1.50-2.00%.

matcotools.com screenshot
#1 matcotools.com
1.3M
Revenue
456.1K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
tekton.com screenshot
#2 tekton.com
1.8M
Revenue
430.4K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
decked.com screenshot
#3 decked.com
3.7M
Revenue
444.9K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
nationaltoolwarehouse.com screenshot
#4 nationaltoolwarehouse.com
370K
Revenue
63.4K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
jbtools.com screenshot
#5 jbtools.com
6.1M
Revenue
964.6K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
snapon.com vs top market performers
snapon.com
top retailers
conversion rate vs average order value for snapon.com and its competitors
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Revenue share by device at snapon.com

In May large majority of sales on snapon.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on snapon.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries snapon.com operates in

snapon.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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snapon.com channels

Identify top traffic channels that drive growth for snapon.comand discover how performance of traffic channels has changed over time.

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snapon.com Google Ads spend

Evaluate snapon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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snapon.com devices

Review snapon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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snapon.com top markets

Explore snapon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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snapon.com country & global rank

Assess the ranking of snapon.com among other retailers within its primary country and worldwide.

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