Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for snapon.comsnapon.com

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5.7M
Revenue
Jul 26
1.5M
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$400-500
AOV
Jul 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

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snapon.com Annual Revenue and Growth

snapon.com's annual sales on its online store amounted to $65.5M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$65.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
snapon.com revenue by year

snapon.com's monthly revenueOVER TIME
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Over the past three months, snapon.com revenue has experienced growth of 7.3%, compared to the preceding three months.

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snapon.com revenue growth for last six months
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OVERVIEW
snapon.com operates in the home and garden category, generating $5.7 million in online sales for the month of July 2026. This performance stands in stark contrast to a typical home and garden store, which usually earns around $118,000 monthly. The site's conversion rate ranges from 0.50% to 1.00%, while a typical home and garden store experiences rates between 0.64% and 3.35%. With an average order value of $400-425, it remains within the typical range of $99 to $687. Additionally, snapon.com attracted 1.5 million sessions, significantly higher than a typical home and garden store's 33,500 sessions, but lower than homedepot.com’s 214.5 million.
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snapon.com competitors

The competitive set for snapon.com includes matcotools.com, tekton.com, decked.com, nationaltoolwarehouse.com, and jbtools.com. In July 2026, snapon.com generated $5.7 million in revenue, ranking second among its competitors, trailing jbtools.com by $1.1 million. However, snapon.com led in transactions with 14,100, outperforming jbtools.com by 1,800 transactions. Additionally, snapon.com had the highest number of sessions at 1.5 million, surpassing jbtools.com by 534,000. In terms of average order value (AOV), snapon.com's range of $400-425 is slightly lower than matcotools.com's $475-500 and significantly higher than tekton.com's $175-200. The conversion rates for snapon.com (0.50-1.00%) matched those of matcotools.com and decked.com, while tekton.com had a higher rate of 2.00-2.50%. Overall, snapon.com demonstrates strong performance in transactions and sessions, positioning it competitively within this market.

matcotools.com screenshot
#1 matcotools.com
1M
Revenue
369.2K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
tekton.com screenshot
#2 tekton.com
1.5M
Revenue
363.5K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
decked.com screenshot
#3 decked.com
3.7M
Revenue
445.8K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
nationaltoolwarehouse.com screenshot
#4 nationaltoolwarehouse.com
139.4K
Revenue
92.3K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
jbtools.com screenshot
#5 jbtools.com
6.8M
Revenue
966.1K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
snapon.com vs top market performers
snapon.com
top retailers
conversion rate vs average order value for snapon.com and its competitors
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Revenue share by device at snapon.com

In July large majority of sales on snapon.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on snapon.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries snapon.com operates in

snapon.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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snapon.com channels

Identify top traffic channels that drive growth for snapon.comand discover how performance of traffic channels has changed over time.

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snapon.com Google Ads spend

Evaluate snapon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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snapon.com devices

Review snapon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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snapon.com top markets

Explore snapon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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snapon.com country & global rank

Assess the ranking of snapon.com among other retailers within its primary country and worldwide.

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