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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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5.4M
Revenue
Dec 25
1.7M
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$400-500
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

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snapon.com's monthly revenueOVER TIME
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Over the past three months, snapon.com revenue has experienced growth of 1.1%, compared to the preceding three months.

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snapon.com revenue growth for last six months
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OVERVIEW
In December 2025, snapon.com generated $5,415,320 in online sales with a conversion rate of 0.50-1.00%, significantly below the high industry benchmark of 3.32%. Its average order value (AOV) ranged from $400-425, well under the high of $667 in the home and garden sector. With 1,670,692 sessions, snapon.com greatly surpassed the median of 33,723 but still fell short of the market leader, homedepot.com, which achieved 141,891,489 sessions. Comparatively, snapon.com’s revenue stands out as extraordinary within its niche, overshadowing the median of $114,229 in the HOME AND GARDEN industry.
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snapon.com competitors

In December 2025, snap-on.com generated the highest revenue among its competitors, with $5,415,320. However, when looking at the number of transactions, snap-on.com had 13,150 transactions, which was lower than jbtools.com with 14,871 transactions. In terms of website traffic, snap-on.com had 1,670,692 sessions, falling behind jbtools.com with 1,059,052 sessions. The Average Order Value (AOV) for snap-on.com was between $400-$425, matching jbtools.com, while decked.com had the highest AOV at $875-$900. When it comes to conversion rates, snap-on.com had a range of 0.50%-1.00%, similar to matcotools.com, nationaltoolwarehouse.com, and jbtools.com, but lower than tekton.com with a conversion rate of 2.50%-3.00%. Overall, snap-on.com remains competitive in terms of revenue and AOV, but there is room for improvement in transactions and sessions to match the performance of its competitors.

matcotools.com screenshot
#1 matcotools.com
898.3K
Revenue
331.6K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
tekton.com screenshot
#2 tekton.com
2.2M
Revenue
472.2K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
decked.com screenshot
#3 decked.com
5.6M
Revenue
388.5K
Sessions
1.5-2.0%
Conv. rate
$800-900
AOV
nationaltoolwarehouse.com screenshot
#4 nationaltoolwarehouse.com
121K
Revenue
18.6K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
jbtools.com screenshot
#5 jbtools.com
6.1M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
snapon.com vs top market performers
snapon.com
top retailers
conversion rate vs average order value for snapon.com and its competitors
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Revenue share by device at snapon.com

In December large majority of sales on snapon.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on snapon.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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snapon.com channels

Identify top traffic channels that drive growth for snapon.comand discover how performance of traffic channels has changed over time.

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snapon.com Google Ads spend

Evaluate snapon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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snapon.com devices

Review snapon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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snapon.com top markets

Explore snapon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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snapon.com country & global rank

Assess the ranking of snapon.com among other retailers within its primary country and worldwide.

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