GRIPS CUSTOMERS & RESEARCH PARTNERS
snapon.com Annual Revenue and Growth
snapon.com's annual sales on its online store amounted to $65.5M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
snapon.com's monthly revenueOVER TIME
Over the past three months, snapon.com revenue has experienced growth of 8%, compared to the preceding three months.
snapon.com competitors
In January 2026, snapon.com generated $5,281,505 in revenue from 12,467 transactions with 1,531,205 sessions, resulting in an average order value (AOV) ranging from $400-425 and a conversion rate of 0.50-1.00%. Compared to its competitors, snapon.com outperformed matcotools.com in revenue but had fewer transactions and sessions. However, snapon.com's AOV was lower than that of decked.com and jbtools.com. snapon.com had a similar conversion rate to matcotools.com and jbtools.com, but higher than tekton.com and nationaltoolwarehouse.com. Overall, snapon.com maintained a strong position in the market with competitive revenue and transaction numbers, even though there was room for improvement in increasing the AOV and conversion rate to match or exceed some of its competitors.
Revenue share by device at snapon.com
In January large majority of sales on snapon.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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snapon.com channels
Identify top traffic channels that drive growth for snapon.comand discover how performance of traffic channels has changed over time.
snapon.com Google Ads spend
Evaluate snapon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
snapon.com devices
Review snapon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
