harborfreight.com
Harborfreight.com is a business-to-consumer online store that offers a wide range of tools, machinery, equipment, automotive parts, household goods, and accessories. The website enables customers to explore and purchase products related to construction, gardening, welding, power tools, lighting, storage, and more. It provides nationwide shipping and features weekly discounts.
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harborfreight.com Annual Revenue and Growth
harborfreight.com's annual sales on its online store amounted to $1.7B in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
harborfreight.com's monthly revenueOVER TIME
Over the past three months, harborfreight.com revenue has experienced growth of 27%, compared to the preceding three months.
harborfreight.com competitors
In November 2025, harborfreight.com outperformed some of its competitors in terms of revenue, with $161,099,681. However, in terms of transactions and sessions, it fell behind acehardware.com, which had 839,083 transactions and 29,827,333 sessions compared to harborfreight.com's 640,960 transactions and 42,151,943 sessions. When it comes to average order value (AOV), grainger.com had the highest AOV range of $450-$475, while harborfreight.com's AOV range was $250-$275. In terms of conversion rate, both harborfreight.com and grainger.com had a conversion rate of 1.50-2.00, whereas acehardware.com had the highest conversion rate range of 2.50-3.00. Overall, harborfreight.com demonstrated strong revenue performance, but there are areas where its competitors outperformed it in transactions, sessions, AOV, and conversion rate.
Revenue share by device at harborfreight.com
In November large majority of sales on harborfreight.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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harborfreight.com channels
Identify top traffic channels that drive growth for harborfreight.comand discover how performance of traffic channels has changed over time.
harborfreight.com Google Ads spend
Evaluate harborfreight.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
harborfreight.com devices
Review harborfreight.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
