harborfreight.com
Harborfreight.com is a business-to-consumer online store that offers a wide range of tools, machinery, equipment, automotive parts, household goods, and accessories. The website enables customers to explore and purchase products related to construction, gardening, welding, power tools, lighting, storage, and more. It provides nationwide shipping and features weekly discounts.
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harborfreight.com Annual Revenue and Growth
harborfreight.com's annual sales on its online store amounted to $1.6B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
harborfreight.com's monthly revenueOVER TIME
Over the past three months, harborfreight.com revenue has experienced growth of 14%, compared to the preceding three months.
harborfreight.com competitors
In May 2026, harborfreight.com led the competitive landscape with impressive metrics: $163,200,793 in revenue, 549,260 transactions, and sessions totaling 51,385,115. Its average order value (AOV) ranges between $275-300, with a conversion rate of 1.00-1.50%. In comparison, acehardware.com reported revenue of $138,684,046, with more transactions (711,331) but fewer sessions (36,024,273), showcasing a higher conversion rate of 1.50-2.00% and a lower AOV of $175-200. grainger.com generated $78,353,588 from 164,996 transactions across 11,065,375 sessions, indicating an AOV of $450-475 but matching harborfreight's conversion rate. Conversely, northerntool.com struggled with only $4,459,170 in revenue and a conversion rate of 0.00-0.50%. Overall, harborfreight.com significantly outperformed its rivals in revenue and session metrics while maintaining competitive conversion rates.
Revenue share by device at harborfreight.com
In May large majority of sales on harborfreight.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
Industries harborfreight.com operates in
harborfreight.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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harborfreight.com channels
Identify top traffic channels that drive growth for harborfreight.comand discover how performance of traffic channels has changed over time.
harborfreight.com Google Ads spend
Evaluate harborfreight.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
harborfreight.com devices
Review harborfreight.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
