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Sep 2024
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Home/Insights/Retailers/harborfreight.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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138.9M
Revenue
42.3M
Sessions
1.0-1.5%
Conversion rate
$225-250
Average order value
Online only revenue for harborfreight.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Harborfreight.com is a business-to-consumer online store that offers a wide range of tools, machinery, equipment, automotive parts, household goods, and accessories. The website enables customers to explore and purchase products related to construction, gardening, welding, power tools, lighting, storage, and more. It provides nationwide shipping and features weekly discounts.

harborfreight.com’s revenueOVER TIME
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Over the past three months, harborfreight.com revenue has experienced decline of 8.1%, compared to the preceding three months.

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harborfreight.com revenue decline for last six months
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OVERVIEW
In September 2024, harborfreight.com in the HOME AND GARDEN industry had online sales revenue of $138,931,191, with a conversion rate of 1.00-1.50% and an AOV of $225-250. The site had 42,331,046 sessions, falling short of homedepot.com's 152,323,099 sessions. The median revenue in the industry is $143,955, with a high conversion rate of 3.34% and a high AOV of $713, while a low conversion rate of 0.75% and AOV of $93 are also observed. Overall, harborfreight.com shows promising performance metrics within the HOME AND GARDEN category.
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harborfreight.com competitors

In comparing harborfreight.com to its competitors, it is clear that harborfreight.com leads in terms of revenue with $138,931,191, followed by acehardware.com at $99,885,615 and grainger.com at $69,160,198. In terms of transactions, harborfreight.com also leads with 606,420 transactions, while acehardware.com follows with 585,299 transactions. When it comes to sessions, harborfreight.com once again has the highest number with 42,331,046 sessions, outpacing menards.com at 23,995,313 sessions. Interestingly, harborfreight.com and menards.com share a similar average order value (AOV) range of $200-$225. However, harborfreight.com has a slightly lower conversion rate range of 1.00-1.50 compared to acehardware.com with 2.00-2.50. Overall, harborfreight.com maintains a strong position in terms of revenue and transactions, while continuing to compete with its industry counterparts in key metrics such as AOV and conversion rate.

#1 northerntool.com
5.4M
Revenue
5.5M
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
#2 acehardware.com
99.9M
Revenue
24.1M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
#3 grainger.com
69.2M
Revenue
11M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
#4 tractorsupply.com
52.3M
Revenue
21.2M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#5 menards.com
60.9M
Revenue
24M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
harborfreight.com vs top market performers
harborfreight.com
top retailers
conversion rate vs average order value for harborfreight.com and its competitors
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harborfreight.com brandsby revenue

1
Logo for pittsburgh automotivePittsburgh Automotive
2
Logo for pittsburghPittsburgh
3
Logo for daytonaDaytona

harborfreight.com categoriesby revenue

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brands overtime comparison

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harborfreight.com channels

Identify top traffic channels that drive growth for harborfreight.comand discover how performance of traffic channels has changed over time.

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harborfreight.com Google Ads spend

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harborfreight.com devices

Review harborfreight.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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harborfreight.com top markets

Explore harborfreight.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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harborfreight.com country & global rank

Assess the ranking of harborfreight.com among other retailers within its primary country and worldwide.

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