harborfreight.com
Harborfreight.com is a business-to-consumer online store that offers a wide range of tools, machinery, equipment, automotive parts, household goods, and accessories. The website enables customers to explore and purchase products related to construction, gardening, welding, power tools, lighting, storage, and more. It provides nationwide shipping and features weekly discounts.
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harborfreight.com Annual Revenue and Growth
harborfreight.com's annual sales on its online store amounted to $1.6B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
harborfreight.com's monthly revenueOVER TIME
Over the past three months, harborfreight.com revenue has experienced growth of 27%, compared to the preceding three months.
harborfreight.com competitors
In January 2026, harborfreight.com stood out among its competitors in terms of revenue, bringing in $155,512,263. The website also had a high number of transactions at 626,662, and sessions at 42,897,217. With an average order value (AOV) ranging from $225 to $250 and a conversion rate of 1.00% to 1.50%, harborfreight.com demonstrated strong performance. In comparison, northerntool.com had lower revenue at $5,288,861 and a conversion rate of 0.00% to 0.50%. acehardware.com generated $106,845,339 in revenue with a high conversion rate of 2.50% to 3.00%, while grainger.com had a higher AOV of $475 to $500 but lower revenue at $89,409,165. tractorsupply.com and menards.com also had lower revenue compared to harborfreight.com, with varying AOVs and conversion rates. Overall, harborfreight.com showed robust performance in the competitive landscape.
Revenue share by device at harborfreight.com
In January large majority of sales on harborfreight.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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harborfreight.com channels
Identify top traffic channels that drive growth for harborfreight.comand discover how performance of traffic channels has changed over time.
harborfreight.com Google Ads spend
Evaluate harborfreight.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
harborfreight.com devices
Review harborfreight.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
