harborfreight.com
Harborfreight.com is a business-to-consumer online store that offers a wide range of tools, machinery, equipment, automotive parts, household goods, and accessories. The website enables customers to explore and purchase products related to construction, gardening, welding, power tools, lighting, storage, and more. It provides nationwide shipping and features weekly discounts.
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harborfreight.com Annual Revenue and Growth
harborfreight.com's annual sales on its online store amounted to $1.6B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
harborfreight.com's monthly revenueOVER TIME
Over the past three months, harborfreight.com revenue has experienced growth of 0.45%, compared to the preceding three months.
harborfreight.com competitors
The most significant gap between harborfreight.com and its closest competitor is in revenue, where harborfreight.com trails acehardware.com by $27.9 million. In July 2026, harborfreight.com reported a revenue of $167.2 million from 565,000 transactions, achieving a conversion rate of 1.00-1.50%. In contrast, acehardware.com generated $195.1 million with 731,000 transactions and a conversion rate of 2.50-3.00%. Despite this, harborfreight.com excels in sessions, leading the pack with 53.7 million, outperforming menards.com by 20.5 million. While the average order value (AOV) for harborfreight.com ranges from $275-300, acehardware.com has a slightly lower AOV of $250-275. Overall, harborfreight.com stands strong but shows room for improvement compared to acehardware.com in both revenue and transactions.
Revenue share by device at harborfreight.com
In July large majority of sales on harborfreight.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
Industries harborfreight.com operates in
harborfreight.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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harborfreight.com channels
Identify top traffic channels that drive growth for harborfreight.comand discover how performance of traffic channels has changed over time.
harborfreight.com Google Ads spend
Evaluate harborfreight.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
harborfreight.com devices
Review harborfreight.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
