harborfreight.com
Harborfreight.com is a business-to-consumer online store that offers a wide range of tools, machinery, equipment, automotive parts, household goods, and accessories. The website enables customers to explore and purchase products related to construction, gardening, welding, power tools, lighting, storage, and more. It provides nationwide shipping and features weekly discounts.
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harborfreight.com Annual Revenue and Growth
harborfreight.com's annual sales on its online store amounted to $1.6B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
harborfreight.com's monthly revenueOVER TIME
Over the past three months, harborfreight.com revenue has experienced decline of 0.11%, compared to the preceding three months.
harborfreight.com competitors
In April 2026, harborfreight.com significantly outperformed its competitors in key metrics. With a revenue of $172,813,205 from 586,591 transactions across 46,466,596 sessions, it achieved an Average Order Value (AOV) between $275-300 and a conversion rate of 1.00-1.50%. In contrast, acehardware.com, although substantial with a revenue of $142,210,005, had a higher transaction volume at 701,680 but a lower AOV of $200-225. grainger.com had an AOV of $475-500 but generated only $93,748,044 in revenue from 187,719 transactions. Meanwhile, northerntool.com and menards.com lagged considerably, with revenues of $4,480,721 and $56,238,542 respectively. Notably, tractor supply.com showed strong transaction numbers at 440,918, but with only $55,656,344 in revenue, indicating lower AOVs. Overall, harborfreight.com led in revenue and AOV, positioning itself strongly in the market.
Revenue share by device at harborfreight.com
In April large majority of sales on harborfreight.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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harborfreight.com channels
Identify top traffic channels that drive growth for harborfreight.comand discover how performance of traffic channels has changed over time.
harborfreight.com Google Ads spend
Evaluate harborfreight.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
harborfreight.com devices
Review harborfreight.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
