harborfreight.com
Harborfreight.com is a business-to-consumer online store that offers a wide range of tools, machinery, equipment, automotive parts, household goods, and accessories. The website enables customers to explore and purchase products related to construction, gardening, welding, power tools, lighting, storage, and more. It provides nationwide shipping and features weekly discounts.
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harborfreight.com Annual Revenue and Growth
harborfreight.com's annual sales on its online store amounted to $1.7B in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
harborfreight.com's monthly revenueOVER TIME
Over the past three months, harborfreight.com revenue has experienced growth of 8.8%, compared to the preceding three months.
harborfreight.com competitors
In October 2025, harborfreight.com outperformed some of its competitors in terms of revenue, with $139,902,585 in revenue. Compared to northerntool.com with $4,144,680, acehardware.com with $113,190,921, grainger.com with $67,118,924, tractorsupply.com with $41,798,280, and menards.com with $67,264,635, harborfreight.com leads the pack. However, in terms of transactions, harborfreight.com falls behind acehardware.com and menards.com with 558,593 transactions. Additionally, the site had a lower session count than acehardware.com and menards.com, with 39,859,691 sessions. harborfreight.com also had a similar average order value (AOV) and conversion rate compared to some of its competitors, ranging from $250-275 in AOV and 1.00-1.50 in conversion rate. Overall, harborfreight.com shows strength in revenue but may benefit from increasing its transaction count and sessions to match some of its competitors.
Revenue share by device at harborfreight.com
In October large majority of sales on harborfreight.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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harborfreight.com channels
Identify top traffic channels that drive growth for harborfreight.comand discover how performance of traffic channels has changed over time.
harborfreight.com Google Ads spend
Evaluate harborfreight.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
harborfreight.com devices
Review harborfreight.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
