Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
May 2025
All countries
Home/Insights/Retailers/harborfreight.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for harborfreight.comharborfreight.com

Start benchmarking for free
Sign in with GoogleSign up with Google
117.1M
Revenue
41.3M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
Loading...
  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Harborfreight.com is a business-to-consumer online store that offers a wide range of tools, machinery, equipment, automotive parts, household goods, and accessories. The website enables customers to explore and purchase products related to construction, gardening, welding, power tools, lighting, storage, and more. It provides nationwide shipping and features weekly discounts.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

harborfreight.com's revenueOVER TIME
View real-time data

Over the past three months, harborfreight.com revenue has experienced growth of 3%, compared to the preceding three months.

View real-time data
harborfreight.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In May 2025, harborfreight.com in the home_and_garden category had a revenue of $117,094,174, conversion rate of 1.00-1.50%, AOV of $250-275, and 41,326,082 sessions. Compared to homedepot.com with $1,523,750,068 revenue, a 3.35% conversion rate, $677 AOV, and 181,263,132 sessions, harborfreight.com's metrics are lower. The median revenue in the category is $131,378, median sessions are 36,055, with very high conversion rate of 3.35% and AOV of $677, and a very low conversion rate of 0.68% and AOV of $94.
Read more

harborfreight.com competitors

In May 2025, harborfreight.com generated a revenue of $117,094,174 from 466,919 transactions and 41,326,082 sessions with an average order value (AOV) ranging from $250 to $275 and a conversion rate of 1.00% to 1.50%. Comparing this to its competitors, menards.com had a revenue of $63,822,081 with 291,774 transactions and 32,679,303 sessions, tractorsupply.com generated $54,817,698 from 446,498 transactions and 26,863,438 sessions, northerntool.com had a revenue of $4,369,880 from 20,671 transactions and 5,063,817 sessions, grainger.com generated $83,658,298 from 150,341 transactions and 12,230,126 sessions, and acehardware.com had a revenue of $149,517,943 from 867,249 transactions and 36,573,231 sessions. Across the metrics of revenue, transactions, sessions, AOV, and conversion rate, Harbor Freight competes well with its rivals in the online retail space.

northerntool.com screenshot
#1 northerntool.com
4.4M
Revenue
5.1M
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
acehardware.com screenshot
#2 acehardware.com
149.5M
Revenue
36.6M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
grainger.com screenshot
#3 grainger.com
83.7M
Revenue
12.2M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
tractorsupply.com screenshot
#4 tractorsupply.com
54.8M
Revenue
26.9M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
menards.com screenshot
#5 menards.com
63.8M
Revenue
32.7M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
harborfreight.com vs top market performers
harborfreight.com
top retailers
conversion rate vs average order value for harborfreight.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at harborfreight.com

In May large majority of sales on harborfreight.com, 62% was finalized on mobile devices, with 38% of sales coming from desktop devices.

In May large majority of sales on harborfreight.com, 62% was finalized on mobile devices, with 38% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

harborfreight.com channels

Identify top traffic channels that drive growth for harborfreight.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

harborfreight.com Google Ads spend

Evaluate harborfreight.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

harborfreight.com devices

Review harborfreight.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

harborfreight.com top markets

Explore harborfreight.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

harborfreight.com country & global rank

Assess the ranking of harborfreight.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard