harborfreight.com
Harborfreight.com is a business-to-consumer online store that offers a wide range of tools, machinery, equipment, automotive parts, household goods, and accessories. The website enables customers to explore and purchase products related to construction, gardening, welding, power tools, lighting, storage, and more. It provides nationwide shipping and features weekly discounts.
GRIPS CUSTOMERS & RESEARCH PARTNERS
harborfreight.com Annual Revenue and Growth
harborfreight.com's annual sales on its online store amounted to $1.6B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
harborfreight.com's monthly revenueOVER TIME
Over the past three months, harborfreight.com revenue has experienced growth of 11%, compared to the preceding three months.
harborfreight.com competitors
In September 2026, harborfreight.com leads significantly in revenue with $226.8 million compared to acehardware.com at $107.9 million. harborfreight.com also surpasses acehardware.com in transactions, recording 726,000 versus 627,000. While harborfreight.com boasts 50.6 million sessions, acehardware.com trails with 28.4 million sessions. The average order value (AOV) at harborfreight.com ranges from $300-325, well above acehardware.com’s AOV of $150-175. Although acehardware.com has a conversion rate of 2.00-2.50%, which is notably higher than harborfreight.com's 1.00-1.50%, it is outperformed in overall metrics. Other competitors like menards.com and grainger.com also show lower figures in revenue and transactions, reinforcing harborfreight.com's dominant position in the market.
Revenue share by device at harborfreight.com
In September large majority of sales on harborfreight.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
Industries harborfreight.com operates in
harborfreight.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
harborfreight.com channels
Identify top traffic channels that drive growth for harborfreight.comand discover how performance of traffic channels has changed over time.
harborfreight.com Google Ads spend
Evaluate harborfreight.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
harborfreight.com devices
Review harborfreight.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
