harborfreight.com
Harborfreight.com is a business-to-consumer online store that offers a wide range of tools, machinery, equipment, automotive parts, household goods, and accessories. The website enables customers to explore and purchase products related to construction, gardening, welding, power tools, lighting, storage, and more. It provides nationwide shipping and features weekly discounts.
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harborfreight.com Annual Revenue and Growth
harborfreight.com's annual sales on its online store amounted to $1.7B in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
harborfreight.com's monthly revenueOVER TIME
Over the past three months, harborfreight.com revenue has experienced growth of 0.58%, compared to the preceding three months.
harborfreight.com competitors
In September 2025, Harbor Freight's revenue of $137,325,767 and 544,581 transactions outperform most of its competitors. While Northern Tool trails behind with revenue of $3,797,626 and 18,224 transactions, Ace Hardware comes close to Harbor Freight with revenue of $110,577,958 and 642,049 transactions. However, Grainger surpasses Harbor Freight in revenue with $60,602,090 but falls short in the number of transactions. Tractor Supply and Menards also show strong performances with revenues of $39,350,015 and $60,663,000 respectively, but with varying transaction numbers. When it comes to average order value (AOV), Harbor Freight's range of $250-$275 is competitive compared to Ace Hardware's $150-$175 and Menards' $200-$225. Additionally, Harbor Freight's conversion rate of 1.00-1.50% aligns with the industry standard, while Ace Hardware leads in this metric with a rate of 2.50-3.00%.
Revenue share by device at harborfreight.com
In September large majority of sales on harborfreight.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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harborfreight.com channels
Identify top traffic channels that drive growth for harborfreight.comand discover how performance of traffic channels has changed over time.
harborfreight.com Google Ads spend
Evaluate harborfreight.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
harborfreight.com devices
Review harborfreight.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
