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Dec 2025
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Home/Insights/Retailers/sofafair.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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28.9K
Revenue
Dec 25
3.2K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$600-700
AOV
Dec 25
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  • Main country of store: BRAZIL
  • Website category: FURNITURE

Sofafair.com is an online retail platform offering a variety of furniture items. Their catalog includes a wide range of couches, sofas, recliners, sectional seating, and accent chairs. Additionally, they offer a diverse collection of tables, ottomans, and entertainment centers, catering to various design preferences and home decor styles.

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sofafair.com Annual Revenue and Growth

sofafair.com's annual sales on its online store amounted to $200.8K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$200.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sofafair.com revenue by year

sofafair.com's monthly revenueOVER TIME
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Over the past three months, sofafair.com revenue has experienced growth of 722%, compared to the preceding three months.

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sofafair.com revenue growth for last six months
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OVERVIEW
In December 2025, sofafair.com, operating in the home and garden/furniture industry, generated $28,854 in online sales, significantly below the median of $156,465, with a conversion rate of 1.00-1.50%, slightly lower than the industry high of 2.0%. The average order value (AOV) ranged from $675 to $700, compared to a high of $1,208, and total sessions reached 3,243, well below the median of 37,321. The leading competitor, ikea.com, recorded staggering figures of $795,900,179 in revenue and 238,379,008 sessions, highlighting the competitive landscape of the sector.
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sofafair.com competitors

In December 2025, sofafair.com generated a revenue of $28,854 from 41 transactions with 3,243 sessions, resulting in an average order value (AOV) range of $675-$700 and a conversion rate of 1.00-1.50%. Compared to its competitors, sofafair.com lags behind in revenue and sessions but excels in conversion rate. americanfurnitureofslidell.com had a revenue of $36,553 from 32 transactions with 12,607 sessions, an AOV of $1125-$1150, and a conversion rate of 0.00-0.50%. keyhomefurnishings.com outperformed with a revenue of $436,507 from 395 transactions with 43,970 sessions, an AOV of $1100-$1125, and a conversion rate of 0.50-1.00%. foagroup.com achieved a revenue of $279,065 from 319 transactions with 28,966 sessions, an AOV of $850-$875, and a conversion rate of 1.00-1.50%.

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sofafair.com vs top market performers
sofafair.com
top retailers
conversion rate vs average order value for sofafair.com and its competitors
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sofafair.com channels

Identify top traffic channels that drive growth for sofafair.comand discover how performance of traffic channels has changed over time.

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sofafair.com Google Ads spend

Evaluate sofafair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sofafair.com devices

Review sofafair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sofafair.com top markets

Explore sofafair.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sofafair.com country & global rank

Assess the ranking of sofafair.com among other retailers within its primary country and worldwide.

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