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Jul 2026

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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

sofafair.com

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7.6K

Revenue

Jul 26

2.4K

Sessions

Jul 26

0.0-0.5%

Conv. rate

Jul 26

$1000-1100

AOV

Jul 26

Main country of store: BRAZIL
Website category: FURNITURE

Sofafair.com is an online retail platform offering a variety of furniture items. Their catalog includes a wide range of couches, sofas, recliners, sectional seating, and accent chairs. Additionally, they offer a diverse collection of tables, ottomans, and entertainment centers, catering to various design preferences and home decor styles.

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sofafair.com Annual Revenue and Growth

sofafair.com's annual sales on its online store amounted to $124K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025

$124K

Annual growth forecast2025/2026

<0%

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eCommerce Revenue

sofafair.com's monthly revenueOVER TIME
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Over the past three months, sofafair.com revenue has experienced decline of 23%, compared to the preceding three months.

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sofafair.com revenue decline for last six months

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OVERVIEW

sofafair.com operates in the furniture category, holding a modest position within it. In July 2026, the site generated $7,647 in revenue from online sales, while a typical store in the furniture category generates around $144,000 monthly. Its conversion rate stands at 0.00-0.50%, well below the typical range of 0.27% to 1.97%. The average order value (AOV) is $1000-1025, which is within the typical range of $294 to $1,209. Additionally, sofafair.com had 2,445 sessions, far fewer than the typical 34,100 sessions in the furniture category.

sofafair.com competitors

The most significant gap is in revenue, where sofafair.com trails foagroup.com by $685,000. In July 2026, sofafair.com generated $7,647 from 7 transactions across 2,445 sessions, resulting in an average order value (AOV) of $1000-1025 and a conversion rate of 0.00-0.50%. In comparison, foagroup.com achieved a remarkable $693,000 in revenue from 783 transactions over 59,100 sessions, with an AOV of $875-900 and a conversion rate of 1.00-1.50%. americanfurnitureofslidell.com and keyhomefurnishings.com also outperform sofafair.com in both revenue and transactions, highlighting a significant competitive disadvantage in the crowded online furniture market.

#1 magazineluiza.com.br

290.4M

Revenue

38.4M

Sessions

3.0-3.5%

Conv. rate

$225-250

AOV

#2 amazon.com

15.5B

Revenue

2.7B

Sessions

7.0-7.5%

Conv. rate

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AOV

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TOP MARKET PERFORMERSby revenue

sofafair.com vs top market performers

sofafair.com

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Industries sofafair.com operates in

sofafair.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Home Furnishings and Decor

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sofafair.com channels

Identify top traffic channels that drive growth for sofafair.comand discover how performance of traffic channels has changed over time.

sofafair.com Google Ads spend

Evaluate sofafair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

sofafair.com devices

Review sofafair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

sofafair.com top markets

Explore sofafair.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.