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Jan 2026

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Home/Insights/Retailers/sofafair.com

TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

sofafair.com

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2.1K

Revenue

Jan 26

1.2K

Sessions

Jan 26

0.0-0.5%

Conv. rate

Jan 26

$600-700

AOV

Jan 26

Main country of store: BRAZIL
Website category: FURNITURE

Sofafair.com is an online retail platform offering a variety of furniture items. Their catalog includes a wide range of couches, sofas, recliners, sectional seating, and accent chairs. Additionally, they offer a diverse collection of tables, ottomans, and entertainment centers, catering to various design preferences and home decor styles.

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sofafair.com Annual Revenue and Growth

sofafair.com's annual sales on its online store amounted to $93.4K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025

$93.4K

Annual growth forecast2025/2026

<0%

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eCommerce Revenue

sofafair.com's monthly revenueOVER TIME
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Over the past three months, sofafair.com revenue has experienced growth of 781%, compared to the preceding three months.

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sofafair.com revenue growth for last six months

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OVERVIEW

In January 2026, sofafair.com, operating in the home and garden furniture sector, generated online sales revenue of $2,100, significantly below the median of $182,912 and far from industry leader ikea.com's $892 million. The site's conversion rate ranged from 0.00-0.50%, much lower than the high benchmark of 2.05%, while its average order value (AOV) fell between $650 and $675, compared to a high of $1,213. With only 1,211 sessions, sofafair.com struggles in visibility, especially against ikea.com's staggering 286 million sessions, highlighting its need for improved engagement and performance strategies.

sofafair.com competitors

In January 2026, sofafair.com had a revenue of $2,100 with 3 transactions and 1,211 sessions, resulting in an Average Order Value (AOV) range of $650-$675 and a conversion rate of 0.00-0.50%. In comparison, americanfurnitureofslidell.com generated $24,982 in revenue with 22 transactions and 8,942 sessions, boasting an AOV range of $1,100-$1,125 and a similar conversion rate of 0.00-0.50%. keyhomefurnishings.com outperformed with a revenue of $684,050 from 637 transactions and 63,533 sessions, with an AOV range of $1,050-$1,075 and a higher conversion rate of 0.50-1.00%. Lastly, foagroup.com achieved a revenue of $506,341 with 595 transactions and 50,945 sessions, showing an AOV range of $850-$875 and a conversion rate of 1.00-1.50%. Overall, sofafair.com lagged behind its competitors in terms of revenue and performance metrics.

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440.8M

Revenue

50.2M

Sessions

4.5-5.0%

Conv. rate

$175-200

AOV

#2 amazon.com

12.3B

Revenue

2.7B

Sessions

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TOP MARKET PERFORMERSby revenue

sofafair.com vs top market performers

sofafair.com

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sofafair.com channels

Identify top traffic channels that drive growth for sofafair.comand discover how performance of traffic channels has changed over time.

sofafair.com Google Ads spend

Evaluate sofafair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

sofafair.com devices

Review sofafair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

sofafair.com top markets

Explore sofafair.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.