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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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4M
Revenue
May 26
1.1M
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$500-600
AOV
May 26
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sony.de Annual Revenue and Growth

sony.de's annual sales on its online store amounted to $39M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$39M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
sony.de revenue by year

sony.de's monthly revenueOVER TIME
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Over the past three months, sony.de revenue has experienced decline of 8.8%, compared to the preceding three months.

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sony.de revenue decline for last six months
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OVERVIEW
In May 2026, sony.de generated online sales of $4,017,669, significantly above the median of $192,424 in the COMPUTERS AND TECHNOLOGY sector. Its conversion rate ranged from 0.50-1.00%, notably lower than the industry high of 4.08%, while its average order value (AOV) was $575-600, compared to the sector's high of $889. The site attracted 1,074,527 sessions, far exceeding the median of 41,291, but still trailing behind the leading store, samsung.com, which garnered 718,103,717 sessions. Overall, these metrics reflect sony.de's strong revenue but indicate areas for improvement in conversion and AOV.
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sony.de competitors

In May 2026, sony.de generated $4,017,669 in revenue from 6,817 transactions over 1,074,527 sessions, reflecting a conversion rate of 0.50-1.00% and an average order value (AOV) of $575-600. In comparison, sony.com outperformed with $105,428,614 in revenue and 506,713 transactions, albeit at a lower AOV of $200-225. Competitor fotokoch.de achieved $1,673,496 in revenue from 2,461 transactions with a conversion rate of 0.00-0.50% and a higher AOV of $675-700. foto-erhardt.de reported $1,414,693 with similar performance metrics, while foto-mundus.de managed $1,375,051 in revenue but had the highest conversion rate of 1.00-1.50%. Lastly, calumetphoto.de lagged significantly with just $33,933 in revenue. Overall, while sony.de maintains a solid position, its direct competitors show a wide variance in performance metrics.

fotokoch.de screenshot
#1 fotokoch.de
1.7M
Revenue
489.1K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
calumetphoto.de screenshot
#2 calumetphoto.de
33.9K
Revenue
15.2K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
foto-erhardt.de screenshot
#3 foto-erhardt.de
1.4M
Revenue
450.9K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
foto-mundus.de screenshot
#4 foto-mundus.de
1.4M
Revenue
135.9K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
sony.com screenshot
#5 sony.com
105.4M
Revenue
34.1M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
sony.de vs top market performers
sony.de
top retailers
conversion rate vs average order value for sony.de and its competitors
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Revenue share by device at sony.de

In May large majority of sales on sony.de, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on sony.de, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sony.de channels

Identify top traffic channels that drive growth for sony.deand discover how performance of traffic channels has changed over time.

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sony.de Google Ads spend

Evaluate sony.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sony.de devices

Review sony.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sony.de top markets

Explore sony.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sony.de country & global rank

Assess the ranking of sony.de among other retailers within its primary country and worldwide.

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