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Sep 2026

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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

sony.de

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3.2M

Revenue

Sep 26

1.1M

Sessions

Sep 26

0.0-0.5%

Conv. rate

Sep 26

$600-700

AOV

Sep 26

Main country of store: GERMANY
Website category: COMPUTERS AND TECHNOLOGY

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sony.de Annual Revenue and Growth

sony.de's annual sales on its online store amounted to $39M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025

$39M

Annual growth forecast2025/2026

<0%

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eCommerce Revenue

sony.de's monthly revenueOVER TIME
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Over the past three months, sony.de revenue has experienced decline of 13%, compared to the preceding three months.

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sony.de revenue decline for last six months

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OVERVIEW

In the consumer electronics category, sony.de demonstrates significantly stronger performance metrics compared to an average consumer electronics store. For September 2026, sony.de generated $3.2 million in online sales, vastly exceeding the average of around $175,000. Its conversion rate, however, ranged from 0.00-0.50%, which falls below the typical range of 0.45% to 4.09%. The average order value (AOV) at sony.de is $625-650, comfortably within the category's typical range of $126 to $904. Additionally, with 1.1 million sessions, sony.de far surpasses the average consumer electronics store's approximately 40,300 sessions, highlighting its strong online presence within the category.

sony.de competitors

In the competitive set of sony.de, fotokoch.de, calumetphoto.de, foto-erhardt.de, foto-mundus.de, and sony.com, sony.de ranks second in revenue, generating $3.2 million from 5,067 transactions across 1.1 million sessions in September 2026. fotokoch.de follows with $1.7 million in revenue from 2,391 transactions over 356,000 sessions, while foto-erhardt.de achieves $1.2 million from 1,592 transactions across 384,000 sessions. Although sony.de’s average order value (AOV) is between $625 and $650, it competes closely with fotokoch.de's AOV of $700 to $725 and foto-erhardt.de's $775 to $800. However, sony.com is well ahead with $120.5 million in revenue, 539,000 transactions, and 35.8 million sessions. Notably, sony.de and foto-erhardt.de share a conversion rate of 0.00-0.50, while fotokoch.de and calumetphoto.de both outperform in this metric with rates of 0.50-1.00.

#1 fotokoch.de

1.7M

Revenue

356K

Sessions

0.5-1.0%

Conv. rate

$700-800

AOV

#2 calumetphoto.de

23.7K

Revenue

2.8K

Sessions

0.5-1.0%

Conv. rate

$900-1000

AOV

#3 foto-erhardt.de

1.2M

Revenue

383.6K

Sessions

0.0-0.5%

Conv. rate

$700-800

AOV

#4 foto-mundus.de

677.1K

Revenue

61.7K

Sessions

1.5-2.0%

Conv. rate

$500-600

AOV

#5 sony.com

120.5M

Revenue

35.8M

Sessions

1.5-2.0%

Conv. rate

$200-225

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

sony.de vs top market performers

sony.de

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sony.de channels

Identify top traffic channels that drive growth for sony.deand discover how performance of traffic channels has changed over time.

sony.de Google Ads spend

Evaluate sony.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

sony.de devices

Review sony.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

sony.de top markets

Explore sony.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.