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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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2.3M
Revenue
Apr 26
912.5K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$400-500
AOV
Apr 26
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sony.de Annual Revenue and Growth

sony.de's annual sales on its online store amounted to $39M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$39M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
sony.de revenue by year

sony.de's monthly revenueOVER TIME
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Over the past three months, sony.de revenue has experienced decline of 56%, compared to the preceding three months.

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sony.de revenue decline for last six months
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OVERVIEW
In April 2026, sony.de generated $2,261,872 in online sales, significantly surpassing the consumer electronics median of $182,916, yet still far from the leading competitor apple.com's $3,302,487,338. The site achieved a conversion rate between 0.50-1.00%, below the high of 3.38%, and an average order value (AOV) of $450-475, lower than the category's peak of $879. With 912,507 sessions, sony.de's traffic also stands out against the median of 44,800, yet pales in comparison to samsung.com's impressive 694,608,602 sessions, reflecting its competitive positioning within the computers and electronics sector.
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sony.de competitors

In April 2026, sony.de outperformed several competitors in key metrics, reporting a revenue of $2,261,872 from 4,920 transactions across 912,507 sessions, with an Average Order Value (AOV) of $450-475 and a conversion rate between 0.50-1.00%. In contrast, fotokoch.de generated $1,498,627 from 2,111 transactions with a higher AOV of $700-725 but lower sessions at 347,333. foto-erhardt.de and foto-mundus.de reported revenues of $1,368,766 and $923,739, respectively, with conversion rates below sony.de's. The starkest difference comes with sony.com, which dwarfed all with a revenue of $113,323,022 and 537,805 transactions, but at a much lower AOV of $200-225 and a high conversion rate of 1.50-2.00%. This data illustrates that while sony.de is competitive, sony.com’s scale greatly surpasses its own and that of its closest competitors.

fotokoch.de screenshot
#1 fotokoch.de
1.5M
Revenue
347.3K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
calumetphoto.de screenshot
#2 calumetphoto.de
34.3K
Revenue
13.2K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
foto-erhardt.de screenshot
#3 foto-erhardt.de
1.4M
Revenue
452.4K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
foto-mundus.de screenshot
#4 foto-mundus.de
923.7K
Revenue
140.9K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
sony.com screenshot
#5 sony.com
113.3M
Revenue
32.1M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
sony.de vs top market performers
sony.de
top retailers
conversion rate vs average order value for sony.de and its competitors
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Revenue share by device at sony.de

In April large majority of sales on sony.de, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on sony.de, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sony.de channels

Identify top traffic channels that drive growth for sony.deand discover how performance of traffic channels has changed over time.

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sony.de Google Ads spend

Evaluate sony.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sony.de devices

Review sony.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sony.de top markets

Explore sony.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sony.de country & global rank

Assess the ranking of sony.de among other retailers within its primary country and worldwide.

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