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Nov 2025
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Home/Insights/Retailers/spartan.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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2.2M
Revenue
Nov 25
1.8M
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Spartan.com is an online platform that offers a variety of athletic products and fitness services. They provide a range of workout gears, apparel, and accessories designed for obstacle racing and athletic training. The website also provides access to training programs, event registrations, and nutritional guidance for fitness enthusiasts and athletes.

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spartan.com Annual Revenue and Growth

spartan.com's annual sales on its online store amounted to $28.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$28.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
spartan.com revenue by year

spartan.com's monthly revenueOVER TIME
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Over the past three months, spartan.com revenue has experienced growth of 22%, compared to the preceding three months.

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spartan.com revenue growth for last six months
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OVERVIEW
In November 2025, spartan.com generated $2,212,782 in online sales, significantly exceeding the sports industry median of $89,556, while its conversion rate of 1.50-2.00% remains below the high benchmark of 3.31%. With an average order value (AOV) of $75-100, it aligns closely with the lower end of the industry spectrum, where high AOVs reach $552. The site attracted 1,761,926 sessions, far behind the leader, dickssportinggoods.com, which had 57,640,222 sessions, and below the median of 31,405 in the sports sector, indicating potential areas for growth in traffic and conversion efficiency.
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spartan.com competitors

In November 2025, spartan.com reported a revenue of $2,212,782 from 28,204 transactions and 1,761,926 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 1.50-2.00%. Compared to its competitors, spartan.com falls behind in terms of revenue when compared to muscleandstrength.com, which generated $5,888,795 from 77,679 transactions and 3,063,506 sessions. However, spartan.com outperformed toughmudder.com in revenue, transactions, and sessions. In terms of AOV, spartan.com is on par with muscleandstrength.com and trifectanutrition.com, but falls behind transparentlabs.com. Lastly, spartan.com's conversion rate is lower than that of bodybuilding.com, transparentlabs.com, and muscleandstrength.com. Overall, while spartan.com may not lead in all domains, it shows strong performance and competitiveness within its industry.

toughmudder.com screenshot
#1 toughmudder.com
146.1K
Revenue
135.5K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
transparentlabs.com screenshot
#2 transparentlabs.com
3.3M
Revenue
1.1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
trifectanutrition.com screenshot
#3 trifectanutrition.com
278.9K
Revenue
152.7K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
muscleandstrength.com screenshot
#4 muscleandstrength.com
5.9M
Revenue
3.1M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
bodybuilding.com screenshot
#5 bodybuilding.com
1.1M
Revenue
633.5K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
spartan.com vs top market performers
spartan.com
top retailers
conversion rate vs average order value for spartan.com and its competitors
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Revenue share by device at spartan.com

In November large majority of sales on spartan.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In November large majority of sales on spartan.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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spartan.com channels

Identify top traffic channels that drive growth for spartan.comand discover how performance of traffic channels has changed over time.

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spartan.com Google Ads spend

Evaluate spartan.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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spartan.com devices

Review spartan.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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spartan.com top markets

Explore spartan.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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spartan.com country & global rank

Assess the ranking of spartan.com among other retailers within its primary country and worldwide.

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