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Jul 2025
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Home/Insights/Retailers/spartan.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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1.5M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
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Spartan.com is an online platform that offers a variety of athletic products and fitness services. They provide a range of workout gears, apparel, and accessories designed for obstacle racing and athletic training. The website also provides access to training programs, event registrations, and nutritional guidance for fitness enthusiasts and athletes.

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spartan.com's revenueOVER TIME
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Over the past three months, spartan.com revenue has experienced decline of 0.48%, compared to the preceding three months.

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spartan.com revenue decline for last six months
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OVERVIEW
In July 2025, spartan.com, a SPORTS industry website, reported online sales revenue of $1,499,153, with a median revenue in the industry at $84,485. The site's conversion rate ranged between 1.00-1.50%, compared to a high of 2.9% and a low of 0.59% in the SPORTS category. The Average Order Value (AOV) for spartan.com fell between $75-100, whereas the industry saw a high of $547 and a low of $79. The site had 1,334,882 sessions, while garmin.com boasted 47,307,199 sessions, with a median of 31,360 in the industry.
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spartan.com competitors

In July 2025, spartan.com reported revenue of $1,499,153 from 17,922 transactions and 1,334,882 sessions, with an average order value (AOV) of $75-$100 and a conversion rate of 1.00-1.50%. Comparing this data to its competitors, toughmudder.com had lower revenue of $102,486 with 492 transactions and 166,925 sessions, but a higher AOV of $200-$225, and a lower conversion rate of 0.00-0.50%. transparentlabs.com outperformed spartan.com with revenue of $2,835,278 from 27,984 transactions and 1,261,768 sessions, and a higher conversion rate of 2.00-2.50%. trifectanutrition.com had revenue of $262,384 with 1,538 transactions and 183,482 sessions, a higher AOV of $150-$175, and a conversion rate of 0.50-1.00%. muscleandstrength.com generated the highest revenue of $8,418,433 from 108,614 transactions and 4,624,775 sessions, with a similar AOV to spartan.com and a conversion rate of 2.00-2.50%. bodybuilding.com had revenue of $1,010,772 with 18,979 transactions and 812,092 sessions, a lower AOV of $50-$75, and a similar conversion rate to spartan.com. Overall, spartan.com falls in the middle of the pack compared to its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate

toughmudder.com screenshot
#1 toughmudder.com
102.5K
Revenue
166.9K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
transparentlabs.com screenshot
#2 transparentlabs.com
2.8M
Revenue
1.3M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
trifectanutrition.com screenshot
#3 trifectanutrition.com
262.4K
Revenue
183.5K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
muscleandstrength.com screenshot
#4 muscleandstrength.com
8.4M
Revenue
4.6M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
bodybuilding.com screenshot
#5 bodybuilding.com
1M
Revenue
812.1K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
spartan.com vs top market performers
spartan.com
top retailers
conversion rate vs average order value for spartan.com and its competitors
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Revenue share by device at spartan.com

In July large majority of sales on spartan.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In July large majority of sales on spartan.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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spartan.com channels

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spartan.com Google Ads spend

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spartan.com devices

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spartan.com top markets

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spartan.com country & global rank

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