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Apr 2026
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Home/Insights/Retailers/spartan.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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2.4M
Revenue
Apr 26
1.6M
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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Spartan.com is an online platform that offers a variety of athletic products and fitness services. They provide a range of workout gears, apparel, and accessories designed for obstacle racing and athletic training. The website also provides access to training programs, event registrations, and nutritional guidance for fitness enthusiasts and athletes.

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spartan.com Annual Revenue and Growth

spartan.com's annual sales on its online store amounted to $20.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$20.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
spartan.com revenue by year

spartan.com's monthly revenueOVER TIME
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Over the past three months, spartan.com revenue has experienced growth of 12%, compared to the preceding three months.

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spartan.com revenue growth for last six months
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OVERVIEW
In April 2026, spartan.com generated $2,399,605 in online sales, significantly exceeding the sports industry median of $80,719, yet far behind the category leader, garmin.com, with $129,791,853. Its conversion rate of 1.50-2.00% remains below the industry high of 2.97% and above the low of 0.6%. spartan.com's average order value (AOV) ranges between $75-100, also below the high of $542. The site recorded 1,623,172 sessions, considerably higher than the industry median of 33,547 but dwarfed by the leader dickssportinggoods.com, which achieved 47,861,942 sessions.
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spartan.com competitors

In April 2026, spartan.com reported revenues of $2,399,605 from 27,204 transactions across 1,623,172 sessions, achieving a conversion rate of 1.50-2.00%. Competitor transparentlabs.com outperformed spartan.com with a revenue of $4,176,819, generating 40,623 transactions from 1,486,622 sessions and a conversion rate of 2.50-3.00%. In contrast, muscleandstrength.com generated $7,622,818 from 101,905 transactions and had the highest traffic at 4,171,585 sessions, achieving a conversion rate of 2.00-2.50%. toughmudder.com struggled with revenues of $137,047 and a conversion rate of 0.00-0.50%, while trifectanutrition.com and bodybuilding.com also lagged behind, earning $122,702 and $1,130,884 respectively, with conversion rates ranging from 0.50-1.00% to 2.50-3.00%. Overall, while spartan.com remains competitive, it faces significant challenges from stronger performers like transparentlabs.com and muscleandstrength.com.

toughmudder.com screenshot
#1 toughmudder.com
137K
Revenue
159.2K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
transparentlabs.com screenshot
#2 transparentlabs.com
4.2M
Revenue
1.5M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
trifectanutrition.com screenshot
#3 trifectanutrition.com
122.7K
Revenue
138.3K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
muscleandstrength.com screenshot
#4 muscleandstrength.com
7.6M
Revenue
4.2M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
bodybuilding.com screenshot
#5 bodybuilding.com
1.1M
Revenue
630.8K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
spartan.com vs top market performers
spartan.com
top retailers
conversion rate vs average order value for spartan.com and its competitors
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Revenue share by device at spartan.com

In April large majority of sales on spartan.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In April large majority of sales on spartan.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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spartan.com channels

Identify top traffic channels that drive growth for spartan.comand discover how performance of traffic channels has changed over time.

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spartan.com Google Ads spend

Evaluate spartan.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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spartan.com devices

Review spartan.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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spartan.com top markets

Explore spartan.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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spartan.com country & global rank

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