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Oct 2025
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Home/Insights/Retailers/spartan.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.9M
Revenue
Oct 25
1.6M
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Spartan.com is an online platform that offers a variety of athletic products and fitness services. They provide a range of workout gears, apparel, and accessories designed for obstacle racing and athletic training. The website also provides access to training programs, event registrations, and nutritional guidance for fitness enthusiasts and athletes.

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spartan.com Annual Revenue and Growth

spartan.com's annual sales on its online store amounted to $28.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$28.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
spartan.com revenue by year

spartan.com's monthly revenueOVER TIME
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Over the past three months, spartan.com revenue has experienced decline of 6.8%, compared to the preceding three months.

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spartan.com revenue decline for last six months
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OVERVIEW
In October 2025, spartan.com achieved impressive online sales revenue of $1,944,640, significantly surpassing the median of $84,340 in the sports industry, though still trailing the industry leader, garmin.com at $185,372,405; with a conversion rate of 1.50-2.00%, it remains below the high benchmark of 3.14% while sessions totaled 1,589,210, well above the median of 29,455 but far less than the top performer, dickssportinggoods.com at 38,669,098; the average order value (AOV) ranged between $75-100, matching the lower end of the industry's AOV spectrum.
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spartan.com competitors

When comparing spartan.com to its competitors in October 2025, we see that Spartan's revenue stands at $1,944,640 with 24,676 transactions and 1,589,210 sessions. Their average order value (AOV) ranges between $75-100, and they have a conversion rate of 1.50-2.00%. In contrast, Tough Mudder has a significantly lower revenue of $117,293 with 603 transactions and 149,282 sessions. Transparent Labs outperforms Spartan in revenue with $2,670,743, 27,080 transactions, and 1,028,241 sessions. Trifecta Nutrition falls behind Spartan with $294,548 in revenue, 1,717 transactions, and 138,415 sessions. Muscle and Strength surpasses Spartan in revenue with $6,962,953, 92,335 transactions, and 3,683,772 sessions. Lastly, bodybuilding.com's revenue is $1,062,830 with 18,857 transactions and 631,165 sessions. Despite the competition, spartan.com holds its own in the online fitness and nutrition market.

toughmudder.com screenshot
#1 toughmudder.com
117.3K
Revenue
149.3K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
transparentlabs.com screenshot
#2 transparentlabs.com
2.7M
Revenue
1M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
trifectanutrition.com screenshot
#3 trifectanutrition.com
294.5K
Revenue
138.4K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
muscleandstrength.com screenshot
#4 muscleandstrength.com
7M
Revenue
3.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
bodybuilding.com screenshot
#5 bodybuilding.com
1.1M
Revenue
631.2K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
spartan.com vs top market performers
spartan.com
top retailers
conversion rate vs average order value for spartan.com and its competitors
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Revenue share by device at spartan.com

In October large majority of sales on spartan.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In October large majority of sales on spartan.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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spartan.com channels

Identify top traffic channels that drive growth for spartan.comand discover how performance of traffic channels has changed over time.

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spartan.com Google Ads spend

Evaluate spartan.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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spartan.com devices

Review spartan.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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spartan.com top markets

Explore spartan.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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spartan.com country & global rank

Assess the ranking of spartan.com among other retailers within its primary country and worldwide.

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