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Jan 2026
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Home/Insights/Retailers/spartan.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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2M
Revenue
Jan 26
1.6M
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Spartan.com is an online platform that offers a variety of athletic products and fitness services. They provide a range of workout gears, apparel, and accessories designed for obstacle racing and athletic training. The website also provides access to training programs, event registrations, and nutritional guidance for fitness enthusiasts and athletes.

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spartan.com Annual Revenue and Growth

spartan.com's annual sales on its online store amounted to $20.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$20.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
spartan.com revenue by year

spartan.com's monthly revenueOVER TIME
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Over the past three months, spartan.com revenue has experienced growth of 28%, compared to the preceding three months.

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spartan.com revenue growth for last six months
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OVERVIEW
In January 2026, spartan.com, a prominent player in the sports industry, generated impressive online sales revenue of $2,049,246, significantly exceeding the median of $84,141; its conversion rate ranged between 1.50-2.00%, below the industry high of 3.0% and above the low of 0.68%; with an average order value (AOV) between $75-100, it remains competitive despite the industry high of $556; the site attracted 1,565,496 sessions, far surpassing the median of 31,579 but trailing behind the leader, dickssportinggoods.com, which recorded 40,123,045 sessions.
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spartan.com competitors

When comparing spartan.com to its competitors in January 2026, spartan.com falls within the mid-range for revenue at $2,049,246. However, it has a high number of transactions at 24,476 and sessions at 1,565,496, indicating a strong customer base and website traffic. spartan.com also has an average order value (AOV) ranging from $75-100 and a conversion rate of 1.50-2.00%. In contrast, toughmudder.com has lower revenue at $176,789 and a lower conversion rate of 0.50-1.00%, while transparentlabs.com leads in revenue at $3,654,635 and has the highest conversion rate of 2.50-3.00%. trifectanutrition.com and muscleandstrength.com both have higher revenue than spartan.com, with muscleandstrength.com standing out with revenue of $8,015,663 and a conversion rate of 2.50-3.00%. Overall, spartan.com holds its own in terms of transactions and sessions, but could work on increasing revenue and conversion rate to compete more effectively.

toughmudder.com screenshot
#1 toughmudder.com
176.8K
Revenue
145.5K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
transparentlabs.com screenshot
#2 transparentlabs.com
3.7M
Revenue
1.3M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
trifectanutrition.com screenshot
#3 trifectanutrition.com
466.9K
Revenue
164.6K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
muscleandstrength.com screenshot
#4 muscleandstrength.com
8M
Revenue
4.1M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
bodybuilding.com screenshot
#5 bodybuilding.com
1.3M
Revenue
592.1K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
spartan.com vs top market performers
spartan.com
top retailers
conversion rate vs average order value for spartan.com and its competitors
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Revenue share by device at spartan.com

In January large majority of sales on spartan.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In January large majority of sales on spartan.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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spartan.com channels

Identify top traffic channels that drive growth for spartan.comand discover how performance of traffic channels has changed over time.

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spartan.com Google Ads spend

Evaluate spartan.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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spartan.com devices

Review spartan.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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spartan.com top markets

Explore spartan.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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spartan.com country & global rank

Assess the ranking of spartan.com among other retailers within its primary country and worldwide.

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