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Jul 2026
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Home/Insights/Retailers/spartan.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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2.3M
Revenue
Jul 26
1.6M
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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Spartan.com is an online platform that offers a variety of athletic products and fitness services. They provide a range of workout gears, apparel, and accessories designed for obstacle racing and athletic training. The website also provides access to training programs, event registrations, and nutritional guidance for fitness enthusiasts and athletes.

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spartan.com Annual Revenue and Growth

spartan.com's annual sales on its online store amounted to $20.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$20.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
spartan.com revenue by year

spartan.com's monthly revenueOVER TIME
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Over the past three months, spartan.com revenue has experienced growth of 23%, compared to the preceding three months.

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spartan.com revenue growth for last six months
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OVERVIEW
spartan.com attracted 1.6 million sessions in July 2026, significantly higher than an average sports store, which sees around 28,500 sessions monthly. Its revenue for online sales reached $2.3 million, far exceeding the typical $77,200 an average sports store generates. The conversion rate stood at 1.50-2.00%, comfortably within the category's typical range of 0.64% to 3.02%. Additionally, spartan.com reported an average order value (AOV) of $75-100, which is within the category's typical range of $82 to $571. In comparison to its competitors, spartan.com demonstrates robust performance metrics within the sports category.
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spartan.com competitors

The competitive set includes spartan.com, toughmudder.com, transparentlabs.com, trifectanutrition.com, muscleandstrength.com, and bodybuilding.com. In July 2026, spartan.com generated $2.3 million in revenue from 27,800 transactions across 1.6 million sessions, achieving a conversion rate of 1.50-2.00%. Comparatively, muscleandstrength.com leads significantly with $11 million in revenue and 115,000 transactions, outpacing spartan.com by $8.7 million in revenue and 87,200 transactions. While spartan.com ranks second in sessions, it still trails muscleandstrength.com by 2.4 million sessions. transparentlabs.com, although generating $3.6 million in revenue and a higher conversion rate of 2.00-2.50%, has fewer sessions at 1.5 million. Overall, spartan.com maintains a competitive position but falls short against muscleandstrength.com and transparentlabs.com in key metrics.

toughmudder.com screenshot
#1 toughmudder.com
164.6K
Revenue
252.2K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
transparentlabs.com screenshot
#2 transparentlabs.com
3.6M
Revenue
1.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
trifectanutrition.com screenshot
#3 trifectanutrition.com
211K
Revenue
157.6K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
muscleandstrength.com screenshot
#4 muscleandstrength.com
11M
Revenue
4M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
bodybuilding.com screenshot
#5 bodybuilding.com
1.1M
Revenue
678.8K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
spartan.com vs top market performers
spartan.com
top retailers
conversion rate vs average order value for spartan.com and its competitors
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Revenue share by device at spartan.com

In July large majority of sales on spartan.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In July large majority of sales on spartan.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

Industries spartan.com operates in

spartan.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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spartan.com channels

Identify top traffic channels that drive growth for spartan.comand discover how performance of traffic channels has changed over time.

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spartan.com Google Ads spend

Evaluate spartan.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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spartan.com devices

Review spartan.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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spartan.com top markets

Explore spartan.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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spartan.com country & global rank

Assess the ranking of spartan.com among other retailers within its primary country and worldwide.

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