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Sep 2025
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Home/Insights/Retailers/spartan.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.4M
Revenue
Sep 25
1.6M
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Spartan.com is an online platform that offers a variety of athletic products and fitness services. They provide a range of workout gears, apparel, and accessories designed for obstacle racing and athletic training. The website also provides access to training programs, event registrations, and nutritional guidance for fitness enthusiasts and athletes.

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spartan.com Annual Revenue and Growth

spartan.com's annual sales on its online store amounted to $28.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$28.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
spartan.com revenue by year

spartan.com's monthly revenueOVER TIME
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Over the past three months, spartan.com revenue has experienced decline of 22%, compared to the preceding three months.

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spartan.com revenue decline for last six months
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OVERVIEW
In September 2025, spartan.com, a player in the sports industry, generated online sales of $1,352,951, significantly above the sector's median of $77,565 but far behind industry leader garmin.com, which recorded $183,476,907. With a conversion rate of 1.00-1.50%, it remains below the high of 3.05%, and its average order value (AOV) ranged from $75-100, lower than the sector's high of $539. The site attracted 1,589,261 sessions, notably more than the median of 30,275 but still distant from garmin.com’s impressive 47,231,640 sessions, reflecting strong engagement potential.
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spartan.com competitors

Compared to its competitors in September 2025, spartan.com stands out with a revenue of $1,352,951 from 17,096 transactions and 1,589,261 sessions. Its average order value (AOV) falls between $75-100 with a conversion rate of 1.00-1.50. In contrast, toughmudder.com lags behind with a revenue of $125,834 from 652 transactions and 184,520 sessions, boasting a higher AOV of $175-200 but a lower conversion rate of 0.00-0.50. transparentlabs.com leads the pack with a revenue of $2,340,121 from 23,199 transactions and 951,100 sessions, offering an AOV of $100-125 and a conversion rate of 2.00-2.50. spartan.com competes closely with trifectanutrition.com, which generated $294,463 from 1,738 transactions and 192,707 sessions, featuring an AOV of $150-175 and a conversion rate of 0.50-1.00. Overall, spartan.com holds its own in the competitive landscape, excelling in revenue and transactions while maintaining a moderate AOV and conversion rate.

toughmudder.com screenshot
#1 toughmudder.com
125.8K
Revenue
184.5K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
transparentlabs.com screenshot
#2 transparentlabs.com
2.3M
Revenue
951.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
trifectanutrition.com screenshot
#3 trifectanutrition.com
294.5K
Revenue
192.7K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
muscleandstrength.com screenshot
#4 muscleandstrength.com
8.1M
Revenue
4.2M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
bodybuilding.com screenshot
#5 bodybuilding.com
923.4K
Revenue
622.9K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
spartan.com vs top market performers
spartan.com
top retailers
conversion rate vs average order value for spartan.com and its competitors
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Revenue share by device at spartan.com

In September large majority of sales on spartan.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In September large majority of sales on spartan.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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spartan.com channels

Identify top traffic channels that drive growth for spartan.comand discover how performance of traffic channels has changed over time.

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spartan.com Google Ads spend

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spartan.com devices

Review spartan.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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spartan.com top markets

Explore spartan.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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spartan.com country & global rank

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