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May 2025
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Home/Insights/Retailers/sugarpill.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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14.1K
Revenue
24.3K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
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Sugarpill.com is an online platform that offers a wide range of cosmetic products. They specialize in selling vivid and highly pigmented makeup items such as eyeshadows, lipsticks, and highlighters. The website also provides brushes and accessories needed to create unconventional and vibrant looks.

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sugarpill.com's revenueOVER TIME
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Over the past three months, sugarpill.com revenue has experienced decline of 45%, compared to the preceding three months.

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sugarpill.com revenue decline for last six months
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OVERVIEW
sugarpill.com's May 2025 performance metrics in the BEAUTY AND COSMETICS industry: online sales revenue of $14,129 (median: $46,882), conversion rate of 1.00-1.50% (high: 4.51%, low: 1.17%), AOV of $25-50 (high: $213, low: $53), and sessions totaling 24,269 (median: 19,997). The top performer in online sales revenue is ulta.com with $96,002,620, while sephora.com has the highest number of sessions at 38,510,361.
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sugarpill.com competitors

In May 2025, sugarpill.com, with a revenue of $14,129 and 296 transactions from 24,269 sessions, had an average order value (AOV) ranging between $25-50 and a conversion rate of 1.00-1.50%. In comparison to its competitors, Coloured Raine had a revenue of $3,728 with 34 transactions from 1,001 sessions, an AOV of $100-125, and a conversion rate of 3.00-3.50%. Z Palette generated $5,359 in revenue with 69 transactions from 3,227 sessions, having an AOV of $75-100 and a conversion rate of 2.00-2.50%. Honeybee Gardens outperformed with $19,554 in revenue, 379 transactions from 10,436 sessions, an AOV of $50-75, and a conversion rate of 3.50-4.00%. Trixie Cosmetics excelled with $534,922 in revenue, 6,339 transactions from 157,365 sessions, an AOV of $75-100, and a conversion rate of 4.00-4.50%. MOB Beauty achieved $125,674 in revenue, 1,553 transactions from 52,922 sessions, an AOV of $75-100, and a conversion rate of 2.50-3.00%. Overall, sugarpill.com falls in the mid-range in terms of revenue and performance metrics compared to its competitors in the makeup and beauty industry in May 2025.

zpalette.com screenshot
#1 zpalette.com
5.4K
Revenue
3.2K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
mobbeauty.com screenshot
#2 mobbeauty.com
125.7K
Revenue
52.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
trixiecosmetics.com screenshot
#3 trixiecosmetics.com
534.9K
Revenue
157.4K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
colouredraine.com screenshot
#4 colouredraine.com
3.7K
Revenue
1K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
honeybeegardens.com screenshot
#5 honeybeegardens.com
19.6K
Revenue
10.4K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
sugarpill.com vs top market performers
sugarpill.com
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conversion rate vs average order value for sugarpill.com and its competitors
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Revenue share by device at sugarpill.com

In May large majority of sales on sugarpill.com, 76% was finalized on mobile devices, with 24% of sales coming from desktop devices.

In May large majority of sales on sugarpill.com, 76% was finalized on mobile devices, with 24% of sales coming from desktop devices.
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sugarpill.com channels

Identify top traffic channels that drive growth for sugarpill.comand discover how performance of traffic channels has changed over time.

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sugarpill.com Google Ads spend

Evaluate sugarpill.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sugarpill.com devices

Review sugarpill.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sugarpill.com top markets

Explore sugarpill.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sugarpill.com country & global rank

Assess the ranking of sugarpill.com among other retailers within its primary country and worldwide.

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