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Nov 2025
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Home/Insights/Retailers/sugarpill.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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29K
Revenue
Nov 25
38.1K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$25-50
AOV
Nov 25
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Sugarpill.com is an online platform that offers a wide range of cosmetic products. They specialize in selling vivid and highly pigmented makeup items such as eyeshadows, lipsticks, and highlighters. The website also provides brushes and accessories needed to create unconventional and vibrant looks.

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sugarpill.com Annual Revenue and Growth

sugarpill.com's annual sales on its online store amounted to $710.1K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$710.1K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sugarpill.com revenue by year

sugarpill.com's monthly revenueOVER TIME
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Over the past three months, sugarpill.com revenue has experienced growth of 26%, compared to the preceding three months.

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sugarpill.com revenue growth for last six months
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OVERVIEW
In November 2025, sugarpill.com generated $29,026 in online sales, significantly below the BEAUTY AND COSMETICS median of $52,547, while its conversion rate ranged from 1.50% to 2.00%, which is just above the lower threshold of 1.38% for the industry. The average order value (AOV) was between $25-$50, considerably lower than the industry high of $204, and it attracted 38,113 sessions, exceeding the median of 19,748 but far behind the highest competitor, sephora.com, with 76,114,809 sessions. Overall, sugarpill.com demonstrates moderate performance compared to industry standards.
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sugarpill.com competitors

In November 2025, sugarpill.com generated a revenue of $29,026 with 582 transactions and 38,113 sessions, resulting in an average order value (AOV) of $25-50 and a conversion rate of 1.50-2.00%. Compared to its competitors, zpalette.com had a lower revenue of $7,623 with 118 transactions and 5,590 sessions, but a higher AOV of $50-75 and a similar conversion rate of 2.00-2.50%. On the other hand, mobbeauty.com outperformed sugarpill.com with a revenue of $180,768, 2,394 transactions, and 63,445 sessions, along with a higher AOV of $75-100 and a conversion rate of 3.50-4.00%. Similarly, trixiecosmetics.com had a significantly higher revenue of $916,366 with 11,376 transactions and 225,006 sessions, boasting an AOV of $75-100 and a conversion rate of 5.00-5.50%. Overall, sugarpill.com falls behind its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

zpalette.com screenshot
#1 zpalette.com
7.6K
Revenue
5.6K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
mobbeauty.com screenshot
#2 mobbeauty.com
180.8K
Revenue
63.4K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
trixiecosmetics.com screenshot
#3 trixiecosmetics.com
916.4K
Revenue
225K
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
colouredraine.com screenshot
#4 colouredraine.com
8K
Revenue
2.2K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
honeybeegardens.com screenshot
#5 honeybeegardens.com
25K
Revenue
12.9K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
sugarpill.com vs top market performers
sugarpill.com
top retailers
conversion rate vs average order value for sugarpill.com and its competitors
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Revenue share by device at sugarpill.com

In November large majority of sales on sugarpill.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.

In November large majority of sales on sugarpill.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.
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sugarpill.com channels

Identify top traffic channels that drive growth for sugarpill.comand discover how performance of traffic channels has changed over time.

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sugarpill.com Google Ads spend

Evaluate sugarpill.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sugarpill.com devices

Review sugarpill.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sugarpill.com top markets

Explore sugarpill.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sugarpill.com country & global rank

Assess the ranking of sugarpill.com among other retailers within its primary country and worldwide.

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