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Mar 2026
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Home/Insights/Retailers/makeupforever.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for makeupforever.commakeupforever.com

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1.5M
Revenue
Mar 26
378.7K
Sessions
Mar 26
2.5-3.0%
Conv. rate
Mar 26
$125-150
AOV
Mar 26
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Co-créés avec des Makeup Artists, les produits Make Up For Ever allient haute qualité et performance pour un résultat professionnel. Découvrez les dernières nouveautés

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makeupforever.com Annual Revenue and Growth

makeupforever.com's annual sales on its online store amounted to $16.6M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$16.6M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
makeupforever.com revenue by year

makeupforever.com's monthly revenueOVER TIME
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Over the past three months, makeupforever.com revenue has experienced decline of 26%, compared to the preceding three months.

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makeupforever.com revenue decline for last six months
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OVERVIEW
In March 2026, makeupforever.com achieved impressive online sales revenue of $1,488,242, significantly outpacing the BEAUTY AND COSMETICS median of $47,335, though still far behind ulta.com’s $100,589,534. The site’s conversion rate ranged between 2.50-3.00%, below the category's high of 4.7% but above the low of 1.2%. With an average order value (AOV) of $125-150, it also lags behind the high AOV of $190 in the sector. The site recorded 378,703 sessions, greatly exceeding the median of 20,520 but dwarfed by sephora.com’s 60,417,169 sessions, illustrating its solid yet competitive positioning in the market.
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makeupforever.com competitors

In March 2026, makeupforever.com generated a revenue of $1,488,242 from 11,118 transactions and 378,703 sessions, with an average order value (AOV) ranging from $125-150 and a conversion rate of 2.50-3.00%. Compared to its competitors, makeupforever.com falls behind in revenue when compared to maccosmetics.com, which had a significantly higher revenue of $8,033,407. However, makeupforever.com outperformed camerareadycosmetics.com, frendsbeauty.com, and janeiredale.com in terms of revenue, transactions, and sessions. Additionally, makeupforever.com had a similar AOV range to janeiredale.com and maccosmetics.com but a lower conversion rate compared to frendsbeauty.com and maccosmetics.com. Overall, makeupforever.com's performance in revenue and conversion rate places it in a competitive position within the beauty industry against its competitors.

camerareadycosmetics.com screenshot
#1 camerareadycosmetics.com
49.1K
Revenue
73K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
frendsbeauty.com screenshot
#2 frendsbeauty.com
159.1K
Revenue
38K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
janeiredale.com screenshot
#3 janeiredale.com
313.9K
Revenue
233.4K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
maccosmetics.com screenshot
#4 maccosmetics.com
8M
Revenue
2.3M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
bobbibrowncosmetics.com screenshot
#5 bobbibrowncosmetics.com
711.1K
Revenue
432.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
makeupforever.com vs top market performers
makeupforever.com
top retailers
conversion rate vs average order value for makeupforever.com and its competitors
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Revenue share by device at makeupforever.com

In March large majority of sales on makeupforever.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on makeupforever.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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makeupforever.com channels

Identify top traffic channels that drive growth for makeupforever.comand discover how performance of traffic channels has changed over time.

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makeupforever.com Google Ads spend

Evaluate makeupforever.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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makeupforever.com devices

Review makeupforever.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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makeupforever.com top markets

Explore makeupforever.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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makeupforever.com country & global rank

Assess the ranking of makeupforever.com among other retailers within its primary country and worldwide.

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