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Oct 2025
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Home/Insights/Retailers/makeupforever.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for makeupforever.commakeupforever.com

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1.6M
Revenue
Oct 25
525.1K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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Co-créés avec des Makeup Artists, les produits Make Up For Ever allient haute qualité et performance pour un résultat professionnel. Découvrez les dernières nouveautés

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makeupforever.com Annual Revenue and Growth

makeupforever.com's annual sales on its online store amounted to $16.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$16.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
makeupforever.com revenue by year

makeupforever.com's monthly revenueOVER TIME
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Over the past three months, makeupforever.com revenue has experienced growth of 11%, compared to the preceding three months.

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makeupforever.com revenue growth for last six months
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OVERVIEW
In October 2025, makeupforever.com generated $1,630,815 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $41,294, although still trailing behind the industry leader, themancompany.com at $119,786,747. The site's conversion rate of 2.00-2.50% falls short of the category's high of 4.65%, while its average order value (AOV) ranges from $125-150, lower than the industry's high of $202. With 525,088 sessions, makeupforever.com far exceeds the median of 18,156 sessions in the sector, but remains a fraction of sephora.com’s impressive 49,510,502 sessions, indicating substantial room for growth.
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makeupforever.com competitors

In October 2025, makeupforever.com had a revenue of $1,630,815 from 12,574 transactions and 525,088 sessions, with an average order value (AOV) ranging from $125 to $150 and a conversion rate of 2.00-2.50%. Comparing this data to its competitors, we can see that camerareadycosmetics.com generated $136,748 in revenue from 1,988 transactions and 119,026 sessions, with an AOV of $50-75 and a conversion rate of 1.50-2.00%. frendsbeauty.com had $99,291 in revenue from 855 transactions and 44,039 sessions, with an AOV of $100-125 and a conversion rate of 1.50-2.00%. janeiredale.com earned $276,782 in revenue from 3,165 transactions and 177,642 sessions, with an AOV of $75-100 and a conversion rate of 1.50-2.00%. maccosmetics.com outperformed all competitors with $12,829,266 in revenue from 67,775 transactions and 1,930,596 sessions, an AOV of $175-200, and a conversion rate of 3.50-4.00%.

camerareadycosmetics.com screenshot
#1 camerareadycosmetics.com
136.7K
Revenue
119K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
frendsbeauty.com screenshot
#2 frendsbeauty.com
99.3K
Revenue
44K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
janeiredale.com screenshot
#3 janeiredale.com
276.8K
Revenue
177.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
maccosmetics.com screenshot
#4 maccosmetics.com
12.8M
Revenue
1.9M
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
bobbibrowncosmetics.com screenshot
#5 bobbibrowncosmetics.com
879.8K
Revenue
362.5K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
makeupforever.com vs top market performers
makeupforever.com
top retailers
conversion rate vs average order value for makeupforever.com and its competitors
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Revenue share by device at makeupforever.com

In October large majority of sales on makeupforever.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on makeupforever.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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makeupforever.com channels

Identify top traffic channels that drive growth for makeupforever.comand discover how performance of traffic channels has changed over time.

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makeupforever.com Google Ads spend

Evaluate makeupforever.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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makeupforever.com devices

Review makeupforever.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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makeupforever.com top markets

Explore makeupforever.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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makeupforever.com country & global rank

Assess the ranking of makeupforever.com among other retailers within its primary country and worldwide.

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