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Apr 2026
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Home/Insights/Retailers/makeupforever.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for makeupforever.commakeupforever.com

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1.1M
Revenue
Apr 26
327.9K
Sessions
Apr 26
2.0-2.5%
Conv. rate
Apr 26
$125-150
AOV
Apr 26
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Co-créés avec des Makeup Artists, les produits Make Up For Ever allient haute qualité et performance pour un résultat professionnel. Découvrez les dernières nouveautés

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makeupforever.com Annual Revenue and Growth

makeupforever.com's annual sales on its online store amounted to $16.6M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$16.6M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
makeupforever.com revenue by year

makeupforever.com's monthly revenueOVER TIME
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Over the past three months, makeupforever.com revenue has experienced decline of 26%, compared to the preceding three months.

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makeupforever.com revenue decline for last six months
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OVERVIEW
In April 2026, makeupforever.com generated $1,066,643 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $40,161, with a conversion rate of 2.00-2.50%, below the high of 4.38% for the industry; its average order value ranged from $125-150, also below the high of $195, and recorded 327,851 sessions, well above the median of 20,819 but far below the 84,653,344 sessions seen at leading competitor sephora.com.
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makeupforever.com competitors

In April 2026, makeupforever.com generated $1,066,643 in revenue with 7,871 transactions across 327,851 sessions, achieving an average order value (AOV) of $125-150 and a conversion rate of 2.00-2.50%. Comparatively, maccosmetics.com dominated the market with $9,099,501 in revenue, driven by a staggering 41,224 transactions from over 2 million sessions, but maintained a similar AOV of $200-225 and a conversion rate of 1.50-2.00%. janeiredale.com recorded $248,870 in revenue with 2,825 transactions from 161,290 sessions, reflecting an AOV of $75-100 and a conversion rate of 1.50-2.00%. Meanwhile, frendsbeauty.com showed lower figures, earning $122,342 with an AOV of $100-125, but excelled in conversion rate at 3.00-3.50%. In contrast, cameraeadycosmetics.com and revolutionbeauty.us had minimal revenue and sessions, highlighting the competitive edge of makeupforever.com in the higher-end market segment.

camerareadycosmetics.com screenshot
#1 camerareadycosmetics.com
46.4K
Revenue
89K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
frendsbeauty.com screenshot
#2 frendsbeauty.com
122.3K
Revenue
37K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
janeiredale.com screenshot
#3 janeiredale.com
248.9K
Revenue
161.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
revolutionbeauty.us screenshot
#4 revolutionbeauty.us
21.7K
Revenue
2.4K
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
maccosmetics.com screenshot
#5 maccosmetics.com
9.1M
Revenue
2.1M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
makeupforever.com vs top market performers
makeupforever.com
top retailers
conversion rate vs average order value for makeupforever.com and its competitors
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Revenue share by device at makeupforever.com

In April large majority of sales on makeupforever.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on makeupforever.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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makeupforever.com channels

Identify top traffic channels that drive growth for makeupforever.comand discover how performance of traffic channels has changed over time.

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makeupforever.com Google Ads spend

Evaluate makeupforever.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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makeupforever.com devices

Review makeupforever.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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makeupforever.com top markets

Explore makeupforever.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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makeupforever.com country & global rank

Assess the ranking of makeupforever.com among other retailers within its primary country and worldwide.

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