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May 2025
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Home/Insights/Retailers/makeupforever.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for makeupforever.commakeupforever.com

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1.2M
Revenue
401.4K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
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Co-créés avec des Makeup Artists, les produits Make Up For Ever allient haute qualité et performance pour un résultat professionnel. Découvrez les dernières nouveautés

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makeupforever.com's revenueOVER TIME
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Over the past three months, makeupforever.com revenue has experienced decline of 17%, compared to the preceding three months.

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makeupforever.com revenue decline for last six months
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OVERVIEW
In May 2025, makeupforever.com in the BEAUTY AND COSMETICS industry generated online sales revenue of $1,240,400 with a conversion rate of 2.00-2.50% and an average order value (AOV) of $125-150. The site had a total of 401,414 sessions, compared to the highest of 38,510,361 from sephora.com, while the median sessions in the industry stood at 19,997. Notably, the highest AOV in the sector was $213, with the lowest at $53, and the largest revenue came from ulta.com with $96,002,620.
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makeupforever.com competitors

In May 2025, makeupforever.com generated $1,240,400 in revenue from 9,158 transactions and 401,414 sessions with an average order value (AOV) of $125-150 and a conversion rate of 2.00-2.50%. Comparing these metrics to its competitors, frendsbeauty.com had a revenue of $71,806 from 602 transactions and 21,422 sessions, with an AOV of $100-125 and a conversion rate of 2.50-3.00%. janeiredale.com earned $240,614 from 2,717 transactions and 227,823 sessions, with an AOV of $75-100 and a conversion rate of 1.00-1.50%. revolutionbeauty.us outperformed with $489,489 revenue from 1,122 transactions and 7,698 sessions, boasting a high AOV of $425-450 and a remarkable conversion rate of 14.50-15.00%. Compared to these competitors, makeupforever.com's performance falls in the mid to high range, particularly excelling in conversion rate.

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70.9K
Revenue
108.5K
Sessions
0.5-1.0%
Conv. rate
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AOV
frendsbeauty.com screenshot
#2 frendsbeauty.com
71.8K
Revenue
21.4K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
janeiredale.com screenshot
#3 janeiredale.com
240.6K
Revenue
227.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
revolutionbeauty.us screenshot
#4 revolutionbeauty.us
489.5K
Revenue
7.7K
Sessions
14.5-15.0%
Conv. rate
$400-500
AOV
maccosmetics.com screenshot
#5 maccosmetics.com
9.3M
Revenue
1.7M
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
makeupforever.com vs top market performers
makeupforever.com
top retailers
conversion rate vs average order value for makeupforever.com and its competitors
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Revenue share by device at makeupforever.com

In May large majority of sales on makeupforever.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices.

In May large majority of sales on makeupforever.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices.
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brands overtime comparison

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makeupforever.com channels

Identify top traffic channels that drive growth for makeupforever.comand discover how performance of traffic channels has changed over time.

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makeupforever.com Google Ads spend

Evaluate makeupforever.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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makeupforever.com devices

Review makeupforever.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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makeupforever.com top markets

Explore makeupforever.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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makeupforever.com country & global rank

Assess the ranking of makeupforever.com among other retailers within its primary country and worldwide.

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