Get Your Free 2026 Daily Holiday Revenue Report

2026 Holiday Report

Grips
Dec 2025
All countries
Home/Insights/Retailers/makeupforever.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for makeupforever.commakeupforever.com

Start benchmarking for free
Sign in with GoogleSign up with Google
1.7M
Revenue
Dec 25
447.5K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
Loading...

Co-créés avec des Makeup Artists, les produits Make Up For Ever allient haute qualité et performance pour un résultat professionnel. Découvrez les dernières nouveautés

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

makeupforever.com Annual Revenue and Growth

makeupforever.com's annual sales on its online store amounted to $16.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$16.7M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
makeupforever.com revenue by year

makeupforever.com's monthly revenueOVER TIME
View real-time data

Over the past three months, makeupforever.com revenue has experienced growth of 22%, compared to the preceding three months.

View real-time data
makeupforever.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In December 2025, makeupforever.com generated impressive online sales revenue of $1,651,906, significantly surpassing the BEAUTY AND COSMETICS median of $53,444, with a conversion rate of 2.50-3.00%, slightly below the high of 4.87% in the industry. Its average order value (AOV) ranged from $100 to $125, still below the category high of $191, while attracting 447,476 sessions, well above the median of 23,270 but far from the leader, sephora.com, which boasted 76,213,109 sessions, showcasing makeupforever.com's strong market presence amidst competitive dynamics.
Read more

makeupforever.com competitors

In December 2025, makeupforever.com outperformed its competitors in terms of revenue with $1,651,906. Its closest competitor in revenue was janeiredale.com with $275,042, followed by frendsbeauty.com with $123,943, and camerareadycosmetics.com with $74,999. In terms of transactions, makeupforever.com had 13,260, whereas maccosmetics.com led with 68,163 transactions. makeupforever.com also had the highest number of sessions at 447,476, compared to maccosmetics.com with 2,799,732 sessions. The Average Order Value (AOV) for makeupforever.com ranged from $100-$125, similar to frendsbeauty.com and maccosmetics.com, while janeiredale.com had an AOV of $75-$100. In terms of conversion rate, makeupforever.com had a rate of 2.50%-3.00%, putting it on par with maccosmetics.com and outperforming its other competitors.

camerareadycosmetics.com screenshot
#1 camerareadycosmetics.com
75K
Revenue
108.3K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
frendsbeauty.com screenshot
#2 frendsbeauty.com
123.9K
Revenue
47.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
janeiredale.com screenshot
#3 janeiredale.com
275K
Revenue
146.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
maccosmetics.com screenshot
#4 maccosmetics.com
13M
Revenue
2.8M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
bobbibrowncosmetics.com screenshot
#5 bobbibrowncosmetics.com
1.5M
Revenue
626.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
makeupforever.com vs top market performers
makeupforever.com
top retailers
conversion rate vs average order value for makeupforever.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at makeupforever.com

In December large majority of sales on makeupforever.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on makeupforever.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

makeupforever.com channels

Identify top traffic channels that drive growth for makeupforever.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

makeupforever.com Google Ads spend

Evaluate makeupforever.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

makeupforever.com devices

Review makeupforever.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

makeupforever.com top markets

Explore makeupforever.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

makeupforever.com country & global rank

Assess the ranking of makeupforever.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard