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Sep 2025
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Home/Insights/Retailers/makeupforever.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for makeupforever.commakeupforever.com

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1.7M
Revenue
Sep 25
527K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Co-créés avec des Makeup Artists, les produits Make Up For Ever allient haute qualité et performance pour un résultat professionnel. Découvrez les dernières nouveautés

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makeupforever.com Annual Revenue and Growth

makeupforever.com's annual sales on its online store amounted to $16.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$16.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
makeupforever.com revenue by year

makeupforever.com's monthly revenueOVER TIME
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Over the past three months, makeupforever.com revenue has experienced growth of 14%, compared to the preceding three months.

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makeupforever.com revenue growth for last six months
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OVERVIEW
In September 2025, makeupforever.com generated $1,676,302 in online sales, significantly surpassing the median revenue of $40,540 in the lifestyle/beauty and cosmetics industry, although far behind ulta.com’s $93,223,020. The site achieved a conversion rate of 2.00-2.50%, below the high benchmark of 4.54% but above the low of 1.08%. Its average order value (AOV) ranged from $125-150, which, while healthy, remains below the industry high of $203. With 526,959 sessions, makeupforever.com outperformed the median of 18,928 sessions but lags considerably behind sephora.com, which boasts 45,764,193 sessions.
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makeupforever.com competitors

In September 2025, makeupforever.com outperformed its competitors in terms of revenue with $1,676,302, surpassing camerareadycosmetics.com, frendsbeauty.com, and janeiredale.com. While makeupforever.com had a lower number of transactions compared to maccosmetics.com, its conversion rate of 2.00-2.50% was higher than that of frendsbeauty.com, janeiredale.com, and camerareadycosmetics.com. The average order value (AOV) of $125-150 for makeupforever.com fell within the range of its competitors but was slightly lower than that of maccosmetics.com. With a significant number of sessions at 526,959, makeupforever.com attracted a similar amount of traffic as janeiredale.com, indicating a strong online presence. Overall, makeupforever.com demonstrated solid performance across key metrics, showcasing its competitiveness within the makeup industry in September 2025.

camerareadycosmetics.com screenshot
#1 camerareadycosmetics.com
74.7K
Revenue
87.9K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
frendsbeauty.com screenshot
#2 frendsbeauty.com
71.2K
Revenue
41.6K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
janeiredale.com screenshot
#3 janeiredale.com
308.3K
Revenue
249.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
maccosmetics.com screenshot
#4 maccosmetics.com
12.1M
Revenue
1.9M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
bobbibrowncosmetics.com screenshot
#5 bobbibrowncosmetics.com
651.4K
Revenue
362.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
makeupforever.com vs top market performers
makeupforever.com
top retailers
conversion rate vs average order value for makeupforever.com and its competitors
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Revenue share by device at makeupforever.com

In September large majority of sales on makeupforever.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on makeupforever.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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makeupforever.com channels

Identify top traffic channels that drive growth for makeupforever.comand discover how performance of traffic channels has changed over time.

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makeupforever.com Google Ads spend

Evaluate makeupforever.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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makeupforever.com devices

Review makeupforever.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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makeupforever.com top markets

Explore makeupforever.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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makeupforever.com country & global rank

Assess the ranking of makeupforever.com among other retailers within its primary country and worldwide.

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