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Nov 2025
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Home/Insights/Retailers/makeupforever.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for makeupforever.commakeupforever.com

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1.8M
Revenue
Nov 25
471.2K
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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Co-créés avec des Makeup Artists, les produits Make Up For Ever allient haute qualité et performance pour un résultat professionnel. Découvrez les dernières nouveautés

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makeupforever.com Annual Revenue and Growth

makeupforever.com's annual sales on its online store amounted to $16.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$16.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
makeupforever.com revenue by year

makeupforever.com's monthly revenueOVER TIME
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Over the past three months, makeupforever.com revenue has experienced growth of 31%, compared to the preceding three months.

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makeupforever.com revenue growth for last six months
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OVERVIEW
In November 2025, makeupforever.com generated $1,818,440 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $52,547, with sessions totaling 471,244 compared to the category median of 19,748. Its conversion rate ranged from 2.50% to 3.00%, below the high of 5.32% but above the low of 1.38%. The average order value (AOV) was between $125 and $150, notably lower than the category's high of $204 and higher than the low of $48. Overall, while makeupforever.com performs well, it trails industry leader ulta.com, which achieved $145,643,880 in revenue.
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makeupforever.com competitors

When comparing makeupforever.com to its competitors in November 2025, makeupforever.com stands out with a revenue of $1,818,440 from 14,150 transactions and 471,244 sessions. The site boasts an average order value (AOV) of $125-150 and a conversion rate of 2.50-3.00%. In contrast, camerareadycosmetics.com has a revenue of $94,436 from 1,410 transactions and 108,300 sessions, with an AOV of $50-75 and a conversion rate of 1.00-1.50%. frendsbeauty.com follows with $88,377 in revenue from 745 transactions and 44,522 sessions, with an AOV of $100-125 and a conversion rate of 1.50-2.00%. janeiredale.com has a revenue of $322,339 from 3,726 transactions and 161,663 sessions, with an AOV of $75-100 and a conversion rate of 2.00-2.50%. In comparison, makeupforever.com falls behind maccosmetics.com, which has a revenue of $19,073,676 from 99,480 transactions and 2,710,801 sessions, boasting an AOV of $175-200 and a conversion rate of 3.50-4.00%.

camerareadycosmetics.com screenshot
#1 camerareadycosmetics.com
94.4K
Revenue
108.3K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
frendsbeauty.com screenshot
#2 frendsbeauty.com
88.4K
Revenue
44.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
janeiredale.com screenshot
#3 janeiredale.com
322.3K
Revenue
161.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
revolutionbeauty.us screenshot
#4 revolutionbeauty.us
4.2K
Revenue
211
Sessions
5.0-5.5%
Conv. rate
$375-400
AOV
maccosmetics.com screenshot
#5 maccosmetics.com
19.1M
Revenue
2.7M
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
makeupforever.com vs top market performers
makeupforever.com
top retailers
conversion rate vs average order value for makeupforever.com and its competitors
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Revenue share by device at makeupforever.com

In November large majority of sales on makeupforever.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on makeupforever.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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makeupforever.com channels

Identify top traffic channels that drive growth for makeupforever.comand discover how performance of traffic channels has changed over time.

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makeupforever.com Google Ads spend

Evaluate makeupforever.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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makeupforever.com devices

Review makeupforever.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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makeupforever.com top markets

Explore makeupforever.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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makeupforever.com country & global rank

Assess the ranking of makeupforever.com among other retailers within its primary country and worldwide.

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