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Jul 2025
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Home/Insights/Retailers/makeupforever.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for makeupforever.commakeupforever.com

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1.4M
Revenue
433.5K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
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Co-créés avec des Makeup Artists, les produits Make Up For Ever allient haute qualité et performance pour un résultat professionnel. Découvrez les dernières nouveautés

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makeupforever.com's revenueOVER TIME
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Over the past three months, makeupforever.com revenue has experienced growth of 23%, compared to the preceding three months.

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makeupforever.com revenue growth for last six months
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OVERVIEW
In July 2025, makeupforever.com in the BEAUTY AND COSMETICS industry generated $1,362,811 in online sales with a conversion rate of 2.00-2.50% and an AOV of $125-150. This places them above the median revenue of $48,182 and within the range of high conversion rates and AOVs in the industry. With 433,536 sessions, makeupforever.com falls above the median sessions of 20,909. However, compared to the largest online store in the category, themancompany.com, makeupforever.com's performance metrics are lower. sephora.com leads with 41,064,568 sessions.
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makeupforever.com competitors

In July 2025, makeupforever.com generated $1,362,811 in revenue from 9,881 transactions and 433,536 sessions, with an average order value (AOV) ranging from $125-150 and a conversion rate of 2.00-2.50%. Comparing this to its competitors, camerareadycosmetics.com had a revenue of $53,308 from 706 transactions and 87,903 sessions, with an AOV of $75-100 and a conversion rate of 0.50-1.00%. frendsbeauty.com had $59,800 in revenue from 474 transactions and 36,285 sessions, with an AOV of $125-150 and a conversion rate of 1.00-1.50%. janeiredale.com had $187,545 in revenue from 2,034 transactions and 219,031 sessions, with an AOV of $75-100 and a conversion rate of 0.50-1.00%. revolutionbeauty.us stood out with $439,886 in revenue from 1,008 transactions and 5,264 sessions, featuring an AOV of $425-450 and a high conversion rate of 19.00-19.50%. Lastly, maccosmetics.com led the pack with $10,692,064 in revenue from 45,276 transactions and 2,003,874 sessions, showcasing an AOV of $225-250 and a conversion rate of 2.00-2.50%. makeupforever.com falls within the mid-range in terms of revenue and performance metrics compared to its competitors, with room for potential growth and improvement.

camerareadycosmetics.com screenshot
#1 camerareadycosmetics.com
53.3K
Revenue
87.9K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
frendsbeauty.com screenshot
#2 frendsbeauty.com
59.8K
Revenue
36.3K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
janeiredale.com screenshot
#3 janeiredale.com
187.5K
Revenue
219K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
revolutionbeauty.us screenshot
#4 revolutionbeauty.us
439.9K
Revenue
5.3K
Sessions
19.0-19.5%
Conv. rate
$400-500
AOV
maccosmetics.com screenshot
#5 maccosmetics.com
10.7M
Revenue
2M
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
makeupforever.com vs top market performers
makeupforever.com
top retailers
conversion rate vs average order value for makeupforever.com and its competitors
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Revenue share by device at makeupforever.com

In July large majority of sales on makeupforever.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on makeupforever.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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makeupforever.com channels

Identify top traffic channels that drive growth for makeupforever.comand discover how performance of traffic channels has changed over time.

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makeupforever.com Google Ads spend

Evaluate makeupforever.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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makeupforever.com devices

Review makeupforever.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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makeupforever.com top markets

Explore makeupforever.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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makeupforever.com country & global rank

Assess the ranking of makeupforever.com among other retailers within its primary country and worldwide.

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