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Aug 2026
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Home/Insights/Retailers/makeupforever.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for makeupforever.commakeupforever.com

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1.3M
Revenue
Aug 26
346K
Sessions
Aug 26
2.5-3.0%
Conv. rate
Aug 26
$125-150
AOV
Aug 26
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Co-créés avec des Makeup Artists, les produits Make Up For Ever allient haute qualité et performance pour un résultat professionnel. Découvrez les dernières nouveautés

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makeupforever.com Annual Revenue and Growth

makeupforever.com's annual sales on its online store amounted to $16.6M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$16.6M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
makeupforever.com revenue by year

makeupforever.com's monthly revenueOVER TIME
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Over the past three months, makeupforever.com revenue has experienced growth of 3.8%, compared to the preceding three months.

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makeupforever.com revenue growth for last six months
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OVERVIEW
makeupforever.com outperforms a typical store in the beauty and cosmetics category in several key metrics. For August 2026, it achieved $1.3 million in online sales, while a typical store generates around $46,500 monthly. Its conversion rate of 2.50-3.00% sits comfortably within the typical range of 1.08% to 4.58%. The average order value (AOV) of $125-150 also aligns with the category's typical range of $52 to $207. Furthermore, makeupforever.com attracted 346,000 sessions, significantly surpassing a typical store in the beauty and cosmetics category, which sees about 20,600 sessions.
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makeupforever.com competitors

In August 2026, makeupforever.com trails its competitors significantly in sessions, recording 346,000 compared to maccosmetics.com’s impressive 2.1 million. However, makeupforever.com stands strong with a revenue of $1.3 million and 9,514 transactions, ranking second overall in both categories. Its average order value (AOV) of $125-150 is competitive, surpassing the AOVs of camerareadycosmetics.com ($50-75) and frendsbeauty.com ($100-125). In terms of conversion rate, makeupforever.com achieves 2.50-3.00%, which outperforms camerareadycosmetics.com (0.50-1.00%) and janeiredale.com (0.50-1.00%), while trailing slightly behind maccosmetics.com (2.00-2.50%). Overall, makeupforever.com demonstrates strong performance relative to its competitors, especially in revenue and transactions.

camerareadycosmetics.com screenshot
#1 camerareadycosmetics.com
66.8K
Revenue
116.8K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
frendsbeauty.com screenshot
#2 frendsbeauty.com
48.6K
Revenue
33K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
janeiredale.com screenshot
#3 janeiredale.com
146.2K
Revenue
163.9K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
revolutionbeauty.us screenshot
#4 revolutionbeauty.us
7.7K
Revenue
106.8
Sessions
19.0-19.5%
Conv. rate
$375-400
AOV
maccosmetics.com screenshot
#5 maccosmetics.com
5.3M
Revenue
2.1M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
makeupforever.com vs top market performers
makeupforever.com
top retailers
conversion rate vs average order value for makeupforever.com and its competitors
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Revenue share by device at makeupforever.com

In August large majority of sales on makeupforever.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on makeupforever.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries makeupforever.com operates in

makeupforever.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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makeupforever.com channels

Identify top traffic channels that drive growth for makeupforever.comand discover how performance of traffic channels has changed over time.

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makeupforever.com Google Ads spend

Evaluate makeupforever.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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makeupforever.com devices

Review makeupforever.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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makeupforever.com top markets

Explore makeupforever.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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makeupforever.com country & global rank

Assess the ranking of makeupforever.com among other retailers within its primary country and worldwide.

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