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Jan 2026
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Home/Insights/Retailers/makeupforever.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for makeupforever.commakeupforever.com

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1.3M
Revenue
Jan 26
373.9K
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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Co-créés avec des Makeup Artists, les produits Make Up For Ever allient haute qualité et performance pour un résultat professionnel. Découvrez les dernières nouveautés

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makeupforever.com Annual Revenue and Growth

makeupforever.com's annual sales on its online store amounted to $16.6M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$16.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
makeupforever.com revenue by year

makeupforever.com's monthly revenueOVER TIME
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Over the past three months, makeupforever.com revenue has experienced growth of 7.7%, compared to the preceding three months.

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makeupforever.com revenue growth for last six months
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OVERVIEW
In January 2026, makeupforever.com generated $1,318,054 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $51,477, yet falling short of industry leader ulta.com's $104,496,353. The site achieved a conversion rate of 2.50-3.00%, below the high benchmark of 4.7%, and an average order value (AOV) ranging from $125-150, lower than the industry's peak of $194. With 373,865 sessions, makeupforever.com surpassed the median of 22,631 but remained distant from ulta.com's impressive 47,691,438 sessions, reflecting a solid but competitive presence in the online beauty market.
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makeupforever.com competitors

In January 2026, makeupforever.com reported a revenue of $1,318,054 with 10,216 transactions and 373,865 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 2.50-3.00%. Compared to its competitors, makeupforever.com falls behind in terms of revenue when looking at maccosmetics.com, which generated $9,788,029 with 45,492 transactions and 2,184,936 sessions. However, makeupforever.com outperformed camerareadycosmetics.com, frendsbeauty.com, and janeiredale.com in both revenue and sessions, showing a stronger overall performance in the makeup industry. While makeupforever.com may not lead in all metrics, its competitive AOV and conversion rate demonstrate a loyal customer base willing to spend more per transaction.

camerareadycosmetics.com screenshot
#1 camerareadycosmetics.com
78.8K
Revenue
107.4K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
frendsbeauty.com screenshot
#2 frendsbeauty.com
134.2K
Revenue
47.7K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
janeiredale.com screenshot
#3 janeiredale.com
270.7K
Revenue
178.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
maccosmetics.com screenshot
#4 maccosmetics.com
9.8M
Revenue
2.2M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
bobbibrowncosmetics.com screenshot
#5 bobbibrowncosmetics.com
1.2M
Revenue
522.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
makeupforever.com vs top market performers
makeupforever.com
top retailers
conversion rate vs average order value for makeupforever.com and its competitors
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Revenue share by device at makeupforever.com

In January large majority of sales on makeupforever.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on makeupforever.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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makeupforever.com channels

Identify top traffic channels that drive growth for makeupforever.comand discover how performance of traffic channels has changed over time.

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makeupforever.com Google Ads spend

Evaluate makeupforever.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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makeupforever.com devices

Review makeupforever.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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makeupforever.com top markets

Explore makeupforever.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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makeupforever.com country & global rank

Assess the ranking of makeupforever.com among other retailers within its primary country and worldwide.

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