colourpop.com
Colourpop.com is an e-commerce platform offering a wide range of cosmetics. The website features a vast collection of makeup products including lipsticks, eyeshadows, blushes, and foundations. They aim to provide an extensive selection of vibrant shades and high-quality products for makeup enthusiasts to explore and incorporate into their beauty routines.
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colourpop.com Annual Revenue and Growth
colourpop.com's annual sales on its online store amounted to $33.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
colourpop.com's monthly revenueOVER TIME
Over the past three months, colourpop.com revenue has experienced decline of 33%, compared to the preceding three months.
colourpop.com competitors
In April 2026, colourpop.com generated $1,779,449 in revenue from 37,233 transactions across 1,961,093 sessions, with an average order value (AOV) ranging from $25 to $50 and a conversion rate between 1.50% and 2.00%. In comparison, glambot.com, a smaller player, reported only $36,434 in revenue with 1,004 transactions and 16,904 sessions, achieving a significantly higher conversion rate of 5.50% to 6.00%. makeupforever.com garnered $1,066,643 in revenue but boasted a much higher AOV of $125 to $150, leading to a conversion rate of 2.00% to 2.50%. revolutionbeauty.us and fourthraybeauty.com, while also having lower revenues of $21,678 and $6,685 respectively, presented AOVs of $200 to $225 and $50 to $75, and conversion rates of 4.00% to 4.50% and 2.50% to 3.00%. Overall, colourpop.com excels in revenue and sessions, though its conversion rates vary compared to its competitors.
Revenue share by device at colourpop.com
In April large majority of sales on colourpop.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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colourpop.com channels
Identify top traffic channels that drive growth for colourpop.comand discover how performance of traffic channels has changed over time.
colourpop.com Google Ads spend
Evaluate colourpop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
colourpop.com devices
Review colourpop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
