colourpop.com
Colourpop.com is an e-commerce platform offering a wide range of cosmetics. The website features a vast collection of makeup products including lipsticks, eyeshadows, blushes, and foundations. They aim to provide an extensive selection of vibrant shades and high-quality products for makeup enthusiasts to explore and incorporate into their beauty routines.
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colourpop.com Annual Revenue and Growth
colourpop.com's annual sales on its online store amounted to $33.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
colourpop.com's monthly revenueOVER TIME
Over the past three months, colourpop.com revenue has experienced growth of 31%, compared to the preceding three months.
colourpop.com competitors
In January 2026, colourpop.com outperformed its competitors in terms of revenue, with $2,658,440 in comparison to glambot.com's $59,602, zpalette.com's $15,145, makeupforever.com's $1,318,054, and fourthraybeauty.com's $19,749. In terms of transactions, colourpop.com also led the pack with 54,876 transactions, surpassing glambot.com with 1,675, zpalette.com with 232, makeupforever.com with 10,216, and fourthraybeauty.com with 333. Additionally, colourpop.com had the highest number of sessions at 2,078,453, followed by makeupforever.com with 373,865, glambot.com with 96,168, zpalette.com with 10,853, and fourthraybeauty.com with 11,668. While the average order value (AOV) for colourpop.com falls within the range of $25-50, similar to glambot.com and zpalette.com, makeupforever.com and fourthraybeauty.com have higher AOVs ranging from $50-75 to $125-150. However, the conversion rate for colourpop.com falls within the competitive range of 2.50-3.00%, matching that of makeupforever.com and fourthraybeauty.com, while exceeding glambot.com and zpalette.com. Overall, colourpop.com demonstrated strong performance across key metrics in comparison to its competitors in the beauty industry.
Revenue share by device at colourpop.com
In January large majority of sales on colourpop.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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colourpop.com channels
Identify top traffic channels that drive growth for colourpop.comand discover how performance of traffic channels has changed over time.
colourpop.com Google Ads spend
Evaluate colourpop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
colourpop.com devices
Review colourpop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
