colourpop.com
Colourpop.com is an e-commerce platform offering a wide range of cosmetics. The website features a vast collection of makeup products including lipsticks, eyeshadows, blushes, and foundations. They aim to provide an extensive selection of vibrant shades and high-quality products for makeup enthusiasts to explore and incorporate into their beauty routines.
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colourpop.com Annual Revenue and Growth
colourpop.com's annual sales on its online store amounted to $33.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
colourpop.com's monthly revenueOVER TIME
Over the past three months, colourpop.com revenue has experienced decline of 13%, compared to the preceding three months.
colourpop.com competitors
In June 2026, colourpop.com generated a revenue of $2,732,977 from 48,972 transactions across 1,960,679 sessions, achieving a conversion rate of 2.00-2.50%. Comparatively, makeupforever.com reported $1,209,325 in revenue with 9,166 transactions from 346,093 sessions and a similar conversion rate of 2.50-3.00%. glambot.com had a modest revenue of $48,796 from 749 transactions in 28,521 sessions, but its conversion rate was higher at 2.50-3.00%. Notably, revolutionbeauty.us stands out with a strikingly high conversion rate of 24.50-25.00%, despite only generating $154,410 in revenue from 347 transactions. fourthraybeauty.com also trails with just $4,529 in revenue from 69 transactions across 2,630 sessions, matching the conversion rate of 2.50-3.00%. Overall, while colourpop.com excels in revenue and sessions, competitors demonstrate diverse conversion efficiencies, indicating varying customer engagement strategies.
Revenue share by device at colourpop.com
In June large majority of sales on colourpop.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries colourpop.com operates in
colourpop.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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colourpop.com channels
Identify top traffic channels that drive growth for colourpop.comand discover how performance of traffic channels has changed over time.
colourpop.com Google Ads spend
Evaluate colourpop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
colourpop.com devices
Review colourpop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
