colourpop.com
Colourpop.com is an e-commerce platform offering a wide range of cosmetics. The website features a vast collection of makeup products including lipsticks, eyeshadows, blushes, and foundations. They aim to provide an extensive selection of vibrant shades and high-quality products for makeup enthusiasts to explore and incorporate into their beauty routines.
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colourpop.com Annual Revenue and Growth
colourpop.com's annual sales on its online store amounted to $54.3M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
colourpop.com's monthly revenueOVER TIME
Over the past three months, colourpop.com revenue has experienced growth of 23%, compared to the preceding three months.
colourpop.com competitors
When comparing colourpop.com to its competitors in November 2025, it is clear that ColourPop leads in terms of revenue with $3,906,823, followed by Makeup Forever with $1,818,440. However, Revolution Beauty has the highest average order value (AOV) of $375-400, while ColourPop, Z Palette, and Fourth Ray Beauty all fall within the $50-75 range. In terms of transactions, Makeup Forever has the highest with 14,150, while ColourPop follows closely behind with 71,242. Revolution Beauty boasts the highest conversion rate at 5.00-5.50%, with Fourth Ray Beauty close behind at 3.00-3.50%. Overall, ColourPop performs well across multiple domains but faces tough competition in certain metrics from brands like Makeup Forever and Revolution Beauty.
Revenue share by device at colourpop.com
In November large majority of sales on colourpop.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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colourpop.com channels
Identify top traffic channels that drive growth for colourpop.comand discover how performance of traffic channels has changed over time.
colourpop.com Google Ads spend
Evaluate colourpop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
colourpop.com devices
Review colourpop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
