colourpop.com
Colourpop.com is an e-commerce platform offering a wide range of cosmetics. The website features a vast collection of makeup products including lipsticks, eyeshadows, blushes, and foundations. They aim to provide an extensive selection of vibrant shades and high-quality products for makeup enthusiasts to explore and incorporate into their beauty routines.
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colourpop.com Annual Revenue and Growth
colourpop.com's annual sales on its online store amounted to $33.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
colourpop.com's monthly revenueOVER TIME
Over the past three months, colourpop.com revenue has experienced growth of 19%, compared to the preceding three months.
colourpop.com competitors
colourpop.com leads its competitors significantly in revenue, boasting $2.1 million compared to glambot.com, which reports $21,000. In September 2026, colourpop.com also outperforms in transactions with 41,600, while glambot.com records just 294. With 2.3 million sessions, colourpop.com clearly surpasses glambot.com's 17,700 sessions. Both colourpop.com and makeupforever.com share an AOV of 50-75, but colourpop.com’s conversion rate of 1.50-2.00 is on par with glambot.com and anastasiabeverlyhills.com, which also falls in this range. Overall, colourpop.com stands as a dominant player with strong metrics across the board, making it a leading option in the beauty industry.
Revenue share by device at colourpop.com
In September large majority of sales on colourpop.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries colourpop.com operates in
colourpop.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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colourpop.com channels
Identify top traffic channels that drive growth for colourpop.comand discover how performance of traffic channels has changed over time.
colourpop.com Google Ads spend
Evaluate colourpop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
colourpop.com devices
Review colourpop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
