colourpop.com
Colourpop.com is an e-commerce platform offering a wide range of cosmetics. The website features a vast collection of makeup products including lipsticks, eyeshadows, blushes, and foundations. They aim to provide an extensive selection of vibrant shades and high-quality products for makeup enthusiasts to explore and incorporate into their beauty routines.
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colourpop.com Annual Revenue and Growth
colourpop.com's annual sales on its online store amounted to $33.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
colourpop.com's monthly revenueOVER TIME
Over the past three months, colourpop.com revenue has experienced decline of 22%, compared to the preceding three months.
colourpop.com competitors
In May 2026, colourpop.com generated revenue of $1,973,958 from 38,924 transactions across 1,974,451 sessions, with an average order value (AOV) ranging between $50-75 and a conversion rate of 1.50-2.00%. In comparison, makeupforever.com achieved a substantial revenue of $1,155,211 with 8,901 transactions from 330,773 sessions, reflecting a higher AOV of $125-150 and a conversion rate of 2.50-3.00%. Meanwhile, glambot.com, despite its lower revenue of $48,284 from 766 transactions and 26,658 sessions, enjoyed a higher conversion rate of 2.50-3.00%. revolutionbeauty.us stood out with a remarkable conversion rate of 24.50-25.00%, yet its revenue was only $154,410 from 347 transactions. Overall, colourpop.com leads in total revenue and session count, while competitors like makeupforever.com and revolutionbeauty.us excel in AOV and conversion rates, respectively.
Revenue share by device at colourpop.com
In May large majority of sales on colourpop.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries colourpop.com operates in
colourpop.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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colourpop.com channels
Identify top traffic channels that drive growth for colourpop.comand discover how performance of traffic channels has changed over time.
colourpop.com Google Ads spend
Evaluate colourpop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
colourpop.com devices
Review colourpop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
