colourpop.com
Colourpop.com is an e-commerce platform offering a wide range of cosmetics. The website features a vast collection of makeup products including lipsticks, eyeshadows, blushes, and foundations. They aim to provide an extensive selection of vibrant shades and high-quality products for makeup enthusiasts to explore and incorporate into their beauty routines.
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colourpop.com Annual Revenue and Growth
colourpop.com's annual sales on its online store amounted to $54.3M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
colourpop.com's monthly revenueOVER TIME
Over the past three months, colourpop.com revenue has experienced decline of 2.5%, compared to the preceding three months.
colourpop.com competitors
When comparing colourpop.com to its competitors in October 2025, we see that colourpop.com generated $2,952,915 in revenue from 55,653 transactions and 1,981,331 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. In contrast, glambot.com had a revenue of $13,614 from 206 transactions and 10,620 sessions, with a lower conversion rate of 1.50-2.00%. zpalette.com performed slightly better with $6,911 in revenue from 92 transactions and 4,022 sessions, boasting a higher AOV of $75-100. makeupforever.com outperformed colourpop.com in revenue, with $1,630,815 from 12,574 transactions and 525,088 sessions, but with a higher AOV of $125-150. fourthraybeauty.com had $8,803 in revenue from 131 transactions and 4,262 sessions, with the highest conversion rate of 3.00-3.50% among the competitors.
Revenue share by device at colourpop.com
In October large majority of sales on colourpop.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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colourpop.com channels
Identify top traffic channels that drive growth for colourpop.comand discover how performance of traffic channels has changed over time.
colourpop.com Google Ads spend
Evaluate colourpop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
colourpop.com devices
Review colourpop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
