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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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2.4M
Revenue
Aug 26
1.8M
Sessions
Aug 26
2.0-2.5%
Conv. rate
Aug 26
$50-75
AOV
Aug 26
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Colourpop.com is an e-commerce platform offering a wide range of cosmetics. The website features a vast collection of makeup products including lipsticks, eyeshadows, blushes, and foundations. They aim to provide an extensive selection of vibrant shades and high-quality products for makeup enthusiasts to explore and incorporate into their beauty routines.

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colourpop.com Annual Revenue and Growth

colourpop.com's annual sales on its online store amounted to $33.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$33.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
colourpop.com revenue by year

colourpop.com's monthly revenueOVER TIME
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Over the past three months, colourpop.com revenue has experienced growth of 31%, compared to the preceding three months.

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colourpop.com revenue growth for last six months
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OVERVIEW
colourpop.com operates in the beauty and cosmetics category, where it recorded $2.4 million in revenue for online sales in August 2026. The average store in the beauty and cosmetics category generates around $46,500 monthly. With a conversion rate of 2.00-2.50%, colourpop.com is within the typical range of 1.08% to 4.58%. Its average order value of $50-75 also falls within the category's typical range of $52 to $207, and it attracted 1.8 million sessions, significantly higher than the average store in the beauty and cosmetics category's 20,600 sessions.
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colourpop.com competitors

In August 2026, colourpop.com clearly outperforms glambot.com in several key metrics, generating revenue of $2.4 million compared to glambot.com’s $24,300. colourpop.com leads with 38,200 transactions and 1.8 million sessions, far surpassing glambot.com’s 326 transactions and 24,400 sessions. Both stores share a similar average order value of $50-75, but colourpop.com boasts a conversion rate between 2.00-2.50%, while glambot.com trails with a rate of 1.00-1.50%. Overall, colourpop.com dominates the market, clearly establishing itself as a leader in revenue, transactions, and sessions when compared to its competitors.

glambot.com screenshot
#1 glambot.com
24.3K
Revenue
24.4K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
makeupforever.com screenshot
#2 makeupforever.com
1.3M
Revenue
346K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
revolutionbeauty.us screenshot
#3 revolutionbeauty.us
7.7K
Revenue
106.8
Sessions
19.0-19.5%
Conv. rate
$375-400
AOV
fourthraybeauty.com screenshot
#4 fourthraybeauty.com
4.1K
Revenue
2.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
anastasiabeverlyhills.com screenshot
#5 anastasiabeverlyhills.com
389.1K
Revenue
339.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
colourpop.com vs top market performers
colourpop.com
top retailers
conversion rate vs average order value for colourpop.com and its competitors
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Revenue share by device at colourpop.com

In August large majority of sales on colourpop.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on colourpop.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries colourpop.com operates in

colourpop.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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colourpop.com channels

Identify top traffic channels that drive growth for colourpop.comand discover how performance of traffic channels has changed over time.

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colourpop.com Google Ads spend

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colourpop.com devices

Review colourpop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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colourpop.com top markets

Explore colourpop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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colourpop.com country & global rank

Assess the ranking of colourpop.com among other retailers within its primary country and worldwide.

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