colourpop.com
Colourpop.com is an e-commerce platform offering a wide range of cosmetics. The website features a vast collection of makeup products including lipsticks, eyeshadows, blushes, and foundations. They aim to provide an extensive selection of vibrant shades and high-quality products for makeup enthusiasts to explore and incorporate into their beauty routines.
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colourpop.com Annual Revenue and Growth
colourpop.com's annual sales on its online store amounted to $33.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
colourpop.com's monthly revenueOVER TIME
Over the past three months, colourpop.com revenue has experienced decline of 26%, compared to the preceding three months.
colourpop.com competitors
In March 2026, colourpop.com generated a revenue of $2,610,676 from 49,877 transactions and 2,348,949 sessions, with an average order value (AOV) ranging between $50-$75 and a conversion rate of 2.00-2.50%. Comparing this data to its competitors, glambot.com had a revenue of $12,414 from 306 transactions and 12,495 sessions, with an AOV of $25-$50 and a similar conversion rate. zpalette.com earned $14,575 from 233 transactions and 11,010 sessions, with an AOV of $50-$75 and the same conversion rate as colourpop.com. makeupforever.com had the highest revenue among the competitors at $1,488,242 from 11,118 transactions and 378,703 sessions, with an AOV of $125-$150 and a conversion rate of 2.50-3.00%. fourthraybeauty.com generated $9,710 from 165 transactions and 5,282 sessions, with an AOV of $50-$75 and a conversion rate of 3.00-3.50%.
Revenue share by device at colourpop.com
In March large majority of sales on colourpop.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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colourpop.com channels
Identify top traffic channels that drive growth for colourpop.comand discover how performance of traffic channels has changed over time.
colourpop.com Google Ads spend
Evaluate colourpop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
colourpop.com devices
Review colourpop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
