colourpop.com
Colourpop.com is an e-commerce platform offering a wide range of cosmetics. The website features a vast collection of makeup products including lipsticks, eyeshadows, blushes, and foundations. They aim to provide an extensive selection of vibrant shades and high-quality products for makeup enthusiasts to explore and incorporate into their beauty routines.
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colourpop.com Annual Revenue and Growth
colourpop.com's annual sales on its online store amounted to $54.3M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
colourpop.com's monthly revenueOVER TIME
Over the past three months, colourpop.com revenue has experienced growth of 38%, compared to the preceding three months.
colourpop.com competitors
In December 2025, colourpop.com generated a revenue of $3,295,366 with 67,241 transactions and 2,380,970 sessions, boasting an average order value (AOV) between $25-50 and a conversion rate of 2.50-3.00%. In comparison, glambot.com only earned $24,255 in revenue with 634 transactions and 32,244 sessions, while zpalette.com performed slightly better with $10,123 in revenue, 150 transactions, and 6,833 sessions. makeupforever.com significantly outperformed all competitors with a revenue of $1,651,906, 13,260 transactions, and 447,476 sessions, showcasing a higher AOV between $100-125 but a similar conversion rate of 2.50-3.00%. Lastly, fourthraybeauty.com fell in between the competitors with $7,167 in revenue, 110 transactions, 3,668 sessions, an AOV between $50-75, and a conversion rate of 2.50-3.00%.
Revenue share by device at colourpop.com
In December large majority of sales on colourpop.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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colourpop.com channels
Identify top traffic channels that drive growth for colourpop.comand discover how performance of traffic channels has changed over time.
colourpop.com Google Ads spend
Evaluate colourpop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
colourpop.com devices
Review colourpop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
