colourpop.com
Colourpop.com is an e-commerce platform offering a wide range of cosmetics. The website features a vast collection of makeup products including lipsticks, eyeshadows, blushes, and foundations. They aim to provide an extensive selection of vibrant shades and high-quality products for makeup enthusiasts to explore and incorporate into their beauty routines.
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colourpop.com Annual Revenue and Growth
colourpop.com's annual sales on its online store amounted to $33.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
colourpop.com's monthly revenueOVER TIME
Over the past three months, colourpop.com revenue has experienced growth of 20%, compared to the preceding three months.
colourpop.com competitors
The most significant gap is in revenue, where colourpop.com leads makeupforever.com by $1.8 million. In July 2026, colourpop.com generated $3.2 million from 52,500 transactions and 2 million sessions, with an average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. In comparison, makeupforever.com had revenue of $1.4 million, 10,400 transactions, and 376,000 sessions, also maintaining a conversion rate of 2.50-3.00%. Other competitors like glambot.com, revolutionbeauty.us, and fourthraybeauty.com significantly trail in both revenue and transactions, highlighting colourpop.com’s strong market position. With an impressive transaction count, it clearly outperforms its competitors in customer engagement and sales volume.
Revenue share by device at colourpop.com
In July large majority of sales on colourpop.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries colourpop.com operates in
colourpop.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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colourpop.com channels
Identify top traffic channels that drive growth for colourpop.comand discover how performance of traffic channels has changed over time.
colourpop.com Google Ads spend
Evaluate colourpop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
colourpop.com devices
Review colourpop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
