colourpop.com
Colourpop.com is an e-commerce platform offering a wide range of cosmetics. The website features a vast collection of makeup products including lipsticks, eyeshadows, blushes, and foundations. They aim to provide an extensive selection of vibrant shades and high-quality products for makeup enthusiasts to explore and incorporate into their beauty routines.
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colourpop.com Annual Revenue and Growth
colourpop.com's annual sales on its online store amounted to $54.3M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
colourpop.com's monthly revenueOVER TIME
Over the past three months, colourpop.com revenue has experienced growth of 1.2%, compared to the preceding three months.
colourpop.com competitors
When comparing colourpop.com to its competitors in September 2025, colourpop.com stands out in terms of revenue with $2,320,093, higher than glambot.com with $16,173, zpalette.com with $4,630, and fourthraybeauty.com with $9,738. In the number of transactions, colourpop.com also leads with 45,152 transactions compared to its competitors. However, in terms of sessions, makeupforever.com takes the lead with 526,959 sessions, while colourpop.com follows with 2,025,604 sessions. The Average Order Value (AOV) for colourpop.com falls within the range of $50-75, similar to glambot.com and fourthraybeauty.com, but lower than zpalette.com with an AOV of $75-100. In terms of conversion rate, colourpop.com falls within the range of 2.00-2.50, similar to makeupforever.com and zpalette.com, but higher than glambot.com.
Revenue share by device at colourpop.com
In September large majority of sales on colourpop.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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colourpop.com channels
Identify top traffic channels that drive growth for colourpop.comand discover how performance of traffic channels has changed over time.
colourpop.com Google Ads spend
Evaluate colourpop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
colourpop.com devices
Review colourpop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
