Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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May 2025
All countries
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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14.4M
Revenue
2.4M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
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Swappa.com facilitates the online buying and selling of used technology products such as smartphones, tablets, laptops, and video games. Users list their items for sale, set their own prices, and negotiate with potential buyers. The platform offers a safe environment, transparent listing process, and active community moderation to ensure smooth transactions.

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swappa.com's revenueOVER TIME
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Over the past three months, swappa.com revenue has experienced growth of 2%, compared to the preceding three months.

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swappa.com revenue growth for last six months
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OVERVIEW
swappa.com's May 2025 performance metrics in the COMPUTERS AND TECHNOLOGY industry include revenue of $14,364,441 (median: $199,360), conversion rate of 1.50-2.00% (high: 3.83%, low: 0.47%), AOV of $325-350 (high: $879, low: $116), and sessions totaling 2,388,235 (highest: 798,244,319 from samsung.com, median: 43,808). The largest store in the category is apple.com with revenue of $2,405,019,954.
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swappa.com competitors

In May 2025, swappa.com outperformed its competitors in terms of revenue, with $14,364,441 generated from 42,321 transactions and 2,388,235 sessions. swappa.com also boasted a healthy average order value (AOV) range of $325-350 and a solid conversion rate of 1.50-2.00%. In comparison, batteriesplus.com generated $9,633,517 from 18,439 transactions and 1,322,196 sessions, with a higher AOV of $500-525 but a slightly lower conversion rate of 1.00-1.50%. gazelle.com lagged behind with $3,563,594 in revenue from 4,765 transactions and 533,929 sessions, featuring a high AOV of $725-750 but a low conversion rate of 0.50-1.00%. swappa.com's closest competitor, backmarket.com, outperformed in revenue with $39,171,794 from 104,594 transactions and 5,268,678 sessions, while maintaining a comparable AOV range of $350-375 and the same conversion rate of 1.50-2.00%. decluttr.com and phonedaddy.com fell significantly behind swappa.com in revenue, transactions, and sessions.

backmarket.com screenshot
#1 backmarket.com
39.2M
Revenue
5.3M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
gazelle.com screenshot
#2 gazelle.com
3.6M
Revenue
533.9K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
decluttr.com screenshot
#3 decluttr.com
485.7K
Revenue
220.2K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
samsung.com screenshot
#4 samsung.com
1.6B
Revenue
798.2M
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
batteriesplus.com screenshot
#5 batteriesplus.com
9.6M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
swappa.com vs top market performers
swappa.com
top retailers
conversion rate vs average order value for swappa.com and its competitors
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Revenue share by device at swappa.com

In May large majority of sales on swappa.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices.

In May large majority of sales on swappa.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices.
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swappa.com channels

Identify top traffic channels that drive growth for swappa.comand discover how performance of traffic channels has changed over time.

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swappa.com Google Ads spend

Evaluate swappa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swappa.com devices

Review swappa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swappa.com top markets

Explore swappa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swappa.com country & global rank

Assess the ranking of swappa.com among other retailers within its primary country and worldwide.

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