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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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16.6M
Revenue
Mar 26
2.9M
Sessions
Mar 26
1.5-2.0%
Conv. rate
Mar 26
$325-350
AOV
Mar 26
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Swappa.com facilitates the online buying and selling of used technology products such as smartphones, tablets, laptops, and video games. Users list their items for sale, set their own prices, and negotiate with potential buyers. The platform offers a safe environment, transparent listing process, and active community moderation to ensure smooth transactions.

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swappa.com Annual Revenue and Growth

swappa.com's annual sales on its online store amounted to $174.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$174.2M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
swappa.com revenue by year

swappa.com's monthly revenueOVER TIME
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Over the past three months, swappa.com revenue has experienced decline of 0.18%, compared to the preceding three months.

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swappa.com revenue decline for last six months
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OVERVIEW
In March 2026, swappa.com generated $16,642,363 in revenue with a conversion rate between 1.50-2.00%, notably lower than the industry high of 3.82%. With an average order value (AOV) of $325-350, swappa.com remains above the sector's low of $109 but significantly below the high of $860. The site recorded 2,866,198 sessions, which far exceeds the median of 48,163 but pales in comparison to samsung.com's leading 847,890,545 sessions. Overall, while swappa.com demonstrates substantial traffic and sales, its conversion efficiency and AOV highlight areas for potential improvement in the competitive consumer electronics market.
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swappa.com competitors

In March 2026, swappa.com generated a revenue of $16,642,363 from 47,660 transactions and 2,866,198 sessions with an average order value (AOV) ranging from $325 to $350 and a conversion rate of 1.50% to 2.00%. When compared to its competitors, backmarket.com leads the pack with a revenue of $43,595,899 from 114,507 transactions and 7,498,606 sessions, AOV of $375 to $400, and a similar conversion rate. gazelle.com falls behind with revenue of $2,168,562, while decluttr.com generated $156,905 in revenue. batteriesplus.com stands out with a revenue of $8,864,785 from 16,282 transactions and 1,131,449 sessions, with the highest AOV of $525 to $550, although its conversion rate is slightly lower. Overall, swappa.com competes well in terms of revenue and transactions but may benefit from improving its AOV and conversion rate to stay competitive.

backmarket.com screenshot
#1 backmarket.com
43.6M
Revenue
7.5M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
gazelle.com screenshot
#2 gazelle.com
2.2M
Revenue
580.7K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
decluttr.com screenshot
#3 decluttr.com
156.9K
Revenue
44.7K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
samsung.com screenshot
#4 samsung.com
1.7B
Revenue
847.9M
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
batteriesplus.com screenshot
#5 batteriesplus.com
8.9M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
swappa.com vs top market performers
swappa.com
top retailers
conversion rate vs average order value for swappa.com and its competitors
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Revenue share by device at swappa.com

In March large majority of sales on swappa.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In March large majority of sales on swappa.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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swappa.com channels

Identify top traffic channels that drive growth for swappa.comand discover how performance of traffic channels has changed over time.

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swappa.com Google Ads spend

Evaluate swappa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swappa.com devices

Review swappa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swappa.com top markets

Explore swappa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swappa.com country & global rank

Assess the ranking of swappa.com among other retailers within its primary country and worldwide.

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