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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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19M
Revenue
Dec 25
3M
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$350-375
AOV
Dec 25
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Swappa.com facilitates the online buying and selling of used technology products such as smartphones, tablets, laptops, and video games. Users list their items for sale, set their own prices, and negotiate with potential buyers. The platform offers a safe environment, transparent listing process, and active community moderation to ensure smooth transactions.

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swappa.com Annual Revenue and Growth

swappa.com's annual sales on its online store amounted to $206.3M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$206.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
swappa.com revenue by year

swappa.com's monthly revenueOVER TIME
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Over the past three months, swappa.com revenue has experienced growth of 10%, compared to the preceding three months.

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swappa.com revenue growth for last six months
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OVERVIEW
In December 2025, swappa.com achieved online sales revenue of $18,978,680, significantly above the industry median of $242,983, with a conversion rate of 1.50-2.00%, below the sector high of 3.83%. The average order value (AOV) ranged between $350-375, while the median AOV in the industry is $890. swappa.com recorded 3,013,826 sessions, vastly surpassing the median of 54,788, yet far from the highest sessions recorded by samsung.com at 769,925,390, showcasing its strong performance within the computers, electronics, and technology consumer electronics category despite being dwarfed by major competitors like apple.com.
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swappa.com competitors

In December 2025, swappa.com generated a revenue of $18,978,680 with 54,022 transactions and 3,013,826 sessions, boasting a conversion rate of 1.50-2.00%. Compared to its competitors, backmarket.com stands out with a revenue of $50,502,788, 141,956 transactions, and 6,490,298 sessions, along with a conversion rate of 2.00-2.50%. gazelle.com, on the other hand, had a revenue of $4,540,845, 6,177 transactions, and 624,350 sessions, with a lower conversion rate of 0.50-1.00%. decluttr.com had a revenue of $153,402, 693 transactions, and 41,090 sessions, aligning closely with swappa.com in terms of AOV and conversion rate. batteriesplus.com had a revenue of $9,356,011, 16,357 transactions, and 1,120,752 sessions, while phonedaddy.com had a revenue of $3,795, 11 transactions, and 332 sessions, standing out with a higher conversion rate of 3.00-3.50%.

backmarket.com screenshot
#1 backmarket.com
50.5M
Revenue
6.5M
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
gazelle.com screenshot
#2 gazelle.com
4.5M
Revenue
624.3K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
decluttr.com screenshot
#3 decluttr.com
153.4K
Revenue
41.1K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
samsung.com screenshot
#4 samsung.com
2.6B
Revenue
769.9M
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
batteriesplus.com screenshot
#5 batteriesplus.com
9.4M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
swappa.com vs top market performers
swappa.com
top retailers
conversion rate vs average order value for swappa.com and its competitors
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Revenue share by device at swappa.com

In December large majority of sales on swappa.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In December large majority of sales on swappa.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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swappa.com channels

Identify top traffic channels that drive growth for swappa.comand discover how performance of traffic channels has changed over time.

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swappa.com Google Ads spend

Evaluate swappa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swappa.com devices

Review swappa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swappa.com top markets

Explore swappa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swappa.com country & global rank

Assess the ranking of swappa.com among other retailers within its primary country and worldwide.

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