Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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14M
Revenue
2.3M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
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Swappa.com facilitates the online buying and selling of used technology products such as smartphones, tablets, laptops, and video games. Users list their items for sale, set their own prices, and negotiate with potential buyers. The platform offers a safe environment, transparent listing process, and active community moderation to ensure smooth transactions.

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swappa.com's revenueOVER TIME
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Over the past three months, swappa.com revenue has experienced growth of 2.5%, compared to the preceding three months.

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swappa.com revenue growth for last six months
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OVERVIEW
In July 2025, swappa.com in the COMPUTERS AND TECHNOLOGY industry had a revenue of $14,009,324, a conversion rate of 1.50-2.00%, and an AOV of $325-350. It had 2,319,552 sessions. The largest online store in this category was samsung.com with revenue of $3,125,320,292 and the highest conversion rate of 3.6%. The highest AOV was $910 and the highest number of sessions was 891,033,639, while the median revenue was $211,193, the lowest conversion rate was 0.43%, the lowest AOV was $119, and the median sessions were 51,329.
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swappa.com competitors

In July 2025, swappa.com reported revenue of $14,009,324 with 41,302 transactions and 2,319,552 sessions, boasting an average order value (AOV) of $325-350 and a conversion rate of 1.50-2.00%. Compared to its competitors, backmarket.com leads with revenue of $37,552,789 from 101,099 transactions and 5,985,289 sessions, with a similar AOV of $350-375 and conversion rate of 1.50-2.00%. On the other end, gazelle.com reported $3,829,398 in revenue with only 5,348 transactions and 733,153 sessions, but a significantly higher AOV of $700-725, albeit with a lower conversion rate of 0.50-1.00%. decluttr.com, batteriesplus.com, and phonedaddy.com also fall behind swappa.com in revenue, transactions, and sessions, showcasing varying AOVs and conversion rates across the board. Despite the competition, swappa.com remains a strong player in the online marketplace sector in 2025.

backmarket.com screenshot
#1 backmarket.com
37.6M
Revenue
6M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
gazelle.com screenshot
#2 gazelle.com
3.8M
Revenue
733.2K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
decluttr.com screenshot
#3 decluttr.com
257.6K
Revenue
112.5K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
samsung.com screenshot
#4 samsung.com
3.1B
Revenue
891M
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
batteriesplus.com screenshot
#5 batteriesplus.com
9M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
swappa.com vs top market performers
swappa.com
top retailers
conversion rate vs average order value for swappa.com and its competitors
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Revenue share by device at swappa.com

In July large majority of sales on swappa.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In July large majority of sales on swappa.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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swappa.com channels

Identify top traffic channels that drive growth for swappa.comand discover how performance of traffic channels has changed over time.

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swappa.com Google Ads spend

Evaluate swappa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swappa.com devices

Review swappa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swappa.com top markets

Explore swappa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swappa.com country & global rank

Assess the ranking of swappa.com among other retailers within its primary country and worldwide.

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