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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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14.9M
Revenue
Oct 25
2.4M
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$325-350
AOV
Oct 25
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Swappa.com facilitates the online buying and selling of used technology products such as smartphones, tablets, laptops, and video games. Users list their items for sale, set their own prices, and negotiate with potential buyers. The platform offers a safe environment, transparent listing process, and active community moderation to ensure smooth transactions.

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swappa.com Annual Revenue and Growth

swappa.com's annual sales on its online store amounted to $206.3M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$206.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
swappa.com revenue by year

swappa.com's monthly revenueOVER TIME
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Over the past three months, swappa.com revenue has experienced growth of 7.9%, compared to the preceding three months.

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swappa.com revenue growth for last six months
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OVERVIEW
In October 2025, swappa.com, operating in the computers, electronics, and technology sector, generated $14,897,073 in online sales, significantly higher than the median of $214,964, with a conversion rate of 1.50-2.00%, below the high of 4.06%. Their average order value (AOV) ranged from $325-350, well below the sector's high of $901. swappa.com recorded 2,443,791 sessions, substantially more than the median of 51,062 but far behind samsung.com, which topped the charts with 842,073,298 sessions. Overall, swappa.com demonstrates solid performance within its competitive landscape, despite variance in conversion and AOV metrics.
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swappa.com competitors

In October 2025, swappa.com reported a revenue of $14,897,073 with 43,050 transactions and 2,443,791 sessions. The average order value (AOV) ranged from $325-350, with a conversion rate of 1.50-2.00%. Compared to its competitors, backmarket.com outperformed swappa.com with a revenue of $38,727,276, 104,094 transactions, and 5,505,752 sessions. However, swappa.com had a higher AOV compared to backmarket.com. gazelle.com had a lower revenue of $4,276,934 but boasted a high AOV of $675-700. decluttr.com had significantly lower revenue, transactions, and sessions compared to swappa.com. batteriesplus.com had a similar revenue to swappa.com, but a higher AOV. phonedaddy.com had the lowest revenue, transactions, and sessions among the competitors but had the highest conversion rate. Overall, swappa.com holds its own in the competitive market, with a strong AOV and competitive conversion rate.

backmarket.com screenshot
#1 backmarket.com
38.7M
Revenue
5.5M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
gazelle.com screenshot
#2 gazelle.com
4.3M
Revenue
683.2K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
decluttr.com screenshot
#3 decluttr.com
200.3K
Revenue
58.7K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
samsung.com screenshot
#4 samsung.com
2.4B
Revenue
842.1M
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
batteriesplus.com screenshot
#5 batteriesplus.com
12.7M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
swappa.com vs top market performers
swappa.com
top retailers
conversion rate vs average order value for swappa.com and its competitors
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Revenue share by device at swappa.com

In October large majority of sales on swappa.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In October large majority of sales on swappa.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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swappa.com channels

Identify top traffic channels that drive growth for swappa.comand discover how performance of traffic channels has changed over time.

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swappa.com Google Ads spend

Evaluate swappa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swappa.com devices

Review swappa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swappa.com top markets

Explore swappa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swappa.com country & global rank

Assess the ranking of swappa.com among other retailers within its primary country and worldwide.

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