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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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19.4M
Revenue
May 26
3M
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$325-350
AOV
May 26
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Swappa.com facilitates the online buying and selling of used technology products such as smartphones, tablets, laptops, and video games. Users list their items for sale, set their own prices, and negotiate with potential buyers. The platform offers a safe environment, transparent listing process, and active community moderation to ensure smooth transactions.

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swappa.com Annual Revenue and Growth

swappa.com's annual sales on its online store amounted to $174.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$174.2M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
swappa.com revenue by year

swappa.com's monthly revenueOVER TIME
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Over the past three months, swappa.com revenue has experienced growth of 8.4%, compared to the preceding three months.

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swappa.com revenue growth for last six months
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OVERVIEW
In May 2026, swappa.com generated $19,445,798 in revenue from online sales, significantly outperforming the median of $192,424 in the consumer electronics sector. With a conversion rate of 1.50-2.00%, it falls short of the industry's high benchmark of 4.08%. The Average Order Value (AOV) ranged from $325-350, below the high of $889. swappa.com attracted 2,993,839 sessions, well above the median of 41,291 but far less than the 718,103,717 sessions of the leading store, samsung.com. Overall, while swappa.com shows strong performance, it remains below the top industry leaders in key metrics.
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swappa.com competitors

In May 2026, swappa.com generated approximately $19.45 million in revenue with 58,650 transactions across nearly 3 million sessions, achieving an average order value (AOV) of $325-350 and a conversion rate of 1.50-2.00%. In comparison, backmarket.com led the market with $46.07 million in revenue, significantly more transactions at 120,853, and a higher AOV of $375-400, while maintaining the same conversion rate range. gazelle.com, with a modest $3.17 million in revenue, had the highest AOV of $750-775, but a low conversion rate of 0.50-1.00%, highlighting its niche in high-value transactions. Meanwhile, decluttr.com and batteriesplus.com trailed with revenues of $96,710 and $11.66 million, respectively, showcasing varied AOVs and conversion rates. Lastly, phonedaddy.com reported minimal revenue of $3,484 but an impressive conversion rate of 5.00-5.50%, indicating potential for high-efficiency sales in its smaller market segment.

backmarket.com screenshot
#1 backmarket.com
46.1M
Revenue
7.4M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
gazelle.com screenshot
#2 gazelle.com
3.2M
Revenue
470.3K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
decluttr.com screenshot
#3 decluttr.com
96.7K
Revenue
39.4K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
samsung.com screenshot
#4 samsung.com
3.8B
Revenue
718.1M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
batteriesplus.com screenshot
#5 batteriesplus.com
11.7M
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
swappa.com vs top market performers
swappa.com
top retailers
conversion rate vs average order value for swappa.com and its competitors
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Revenue share by device at swappa.com

In May large majority of sales on swappa.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In May large majority of sales on swappa.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

Industries swappa.com operates in

swappa.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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swappa.com channels

Identify top traffic channels that drive growth for swappa.comand discover how performance of traffic channels has changed over time.

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swappa.com Google Ads spend

Evaluate swappa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swappa.com devices

Review swappa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swappa.com top markets

Explore swappa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swappa.com country & global rank

Assess the ranking of swappa.com among other retailers within its primary country and worldwide.

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