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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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20.6M
Revenue
Aug 26
3M
Sessions
Aug 26
2.0-2.5%
Conv. rate
Aug 26
$325-350
AOV
Aug 26
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Swappa.com facilitates the online buying and selling of used technology products such as smartphones, tablets, laptops, and video games. Users list their items for sale, set their own prices, and negotiate with potential buyers. The platform offers a safe environment, transparent listing process, and active community moderation to ensure smooth transactions.

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swappa.com Annual Revenue and Growth

swappa.com's annual sales on its online store amounted to $174.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$174.2M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
swappa.com revenue by year

swappa.com's monthly revenueOVER TIME
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Over the past three months, swappa.com revenue has experienced growth of 0.21%, compared to the preceding three months.

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swappa.com revenue growth for last six months
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OVERVIEW
In August 2026, swappa.com achieved a conversion rate of 2.00-2.50%, which is within the typical consumer electronics store range of 0.47% to 3.84%. The site's average order value (AOV) ranged from $325-350, also within the typical range of $120 to $906. swappa.com generated $20.6 million in revenue, significantly surpassing the $205,000 monthly average of a typical consumer electronics store. Additionally, swappa.com attracted 3 million sessions, far exceeding the typical consumer electronics store's 48,100 sessions, highlighting its strong performance within the competitive landscape of consumer electronics.
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swappa.com competitors

The competitive set includes swappa.com, backmarket.com, gazelle.com, decluttr.com, batteriesplus.com, and phonedaddy.com. In August 2026, swappa.com generated $20.6 million in revenue with 60,900 transactions across 3 million sessions, leading to an average order value (AOV) of $325-350 and a conversion rate of 2.00-2.50%. backmarket.com outperforms swappa.com in all key metrics, boasting $47.6 million in revenue, 123,000 transactions, and 7.3 million sessions, with a higher AOV of $375-400 and a conversion rate of 1.50-2.00%. gazelle.com trails significantly with $4.1 million in revenue and 5,122 transactions. decluttr.com, while having lower revenue at $79,000, falls short in transactions and sessions too. batteriesplus.com achieves $10.5 million but has fewer transactions and sessions than swappa.com. Meanwhile, phonedaddy.com shows a conversion rate of 3.50-4.00%, surpassing swappa.com despite lower overall metrics.

backmarket.com screenshot
#1 backmarket.com
47.6M
Revenue
7.3M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
gazelle.com screenshot
#2 gazelle.com
4.1M
Revenue
470.1K
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
decluttr.com screenshot
#3 decluttr.com
79K
Revenue
32K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
samsung.com screenshot
#4 samsung.com
2.5B
Revenue
825.9M
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
batteriesplus.com screenshot
#5 batteriesplus.com
10.5M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
swappa.com vs top market performers
swappa.com
top retailers
conversion rate vs average order value for swappa.com and its competitors
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Revenue share by device at swappa.com

In August large majority of sales on swappa.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In August large majority of sales on swappa.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

Industries swappa.com operates in

swappa.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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swappa.com channels

Identify top traffic channels that drive growth for swappa.comand discover how performance of traffic channels has changed over time.

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swappa.com Google Ads spend

Evaluate swappa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swappa.com devices

Review swappa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swappa.com top markets

Explore swappa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swappa.com country & global rank

Assess the ranking of swappa.com among other retailers within its primary country and worldwide.

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