swappa.com
Swappa.com facilitates the online buying and selling of used technology products such as smartphones, tablets, laptops, and video games. Users list their items for sale, set their own prices, and negotiate with potential buyers. The platform offers a safe environment, transparent listing process, and active community moderation to ensure smooth transactions.
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swappa.com Annual Revenue and Growth
swappa.com's annual sales on its online store amounted to $174.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
swappa.com's monthly revenueOVER TIME
Over the past three months, swappa.com revenue has experienced decline of 1.7%, compared to the preceding three months.
swappa.com competitors
In April 2026, swappa.com generated a revenue of $18,753,675 from 56,342 transactions, with an average order value (AOV) of $325-350 and a conversion rate of 1.50-2.00%. Competitor backmarket.com significantly outperformed swappa, achieving $40,258,780 in revenue with 100,113 transactions and a higher AOV of $400-425, but a lower conversion rate of 1.00-1.50%. gazelle.com, while having a modest revenue of $1,801,130 from 4,536 transactions, managed an AOV of $375-400 and a conversion rate of 0.50-1.00%. decluttr.com recorded just $138,618 in revenue, but matched swappa’s conversion rate at 1.50-2.00%. In contrast, phonedaddy.com excelled with a high conversion rate of 5.00-5.50%, yet only brought in $25,338 with 60 transactions. Overall, swappa.com holds a competitive position, particularly in its conversion rate alongside decluttr.com, while trailing in revenue compared to backmarket.com.
Revenue share by device at swappa.com
In April large majority of sales on swappa.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
Industries swappa.com operates in
swappa.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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swappa.com channels
Identify top traffic channels that drive growth for swappa.comand discover how performance of traffic channels has changed over time.
swappa.com Google Ads spend
Evaluate swappa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
swappa.com devices
Review swappa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
