backmarket.com
Backmarket.com is an online platform that sells refurbished electronic products from various well-known brands. The website offers a wide selection of items like smartphones, laptops, tablets, headphones, game consoles, and more. These products undergo thorough testing and come with warranties, enabling customers to enjoy reliable technology at affordable prices.
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backmarket.com's revenueOVER TIME
Over the past three months, backmarket.com revenue has experienced growth of 3.9%, compared to the preceding three months.
backmarket.com competitors
In May 2025, backmarket.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. backmarket.com generated a revenue of $39,171,794 from 104,594 transactions and 5,268,678 sessions, with an AOV ranging from $350-375 and a conversion rate of 1.50-2.00%. In comparison, its closest competitor swappa.com generated $14,364,441 in revenue from 42,321 transactions and 2,388,235 sessions, with an AOV of $325-350 and a similar conversion rate. Other competitors like gazelle.com, decluttr.com, macofalltrades.com, and phonedaddy.com fell behind in terms of revenue, transactions, and sessions. gazelle.com had the highest AOV at $725-750 but a lower conversion rate. Overall, backmarket.com emerged as the leader in the refurbished electronics marketplace in May 2025, showcasing strong performance across all metrics.
Revenue share by device at backmarket.com
In May large majority of sales on backmarket.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices.
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backmarket.com channels
Identify top traffic channels that drive growth for backmarket.comand discover how performance of traffic channels has changed over time.
backmarket.com Google Ads spend
Evaluate backmarket.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
backmarket.com devices
Review backmarket.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
