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Sep 2024
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Home/Insights/Retailers/backmarket.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for backmarket.combackmarket.com

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34.2M
Revenue
5.1M
Sessions
2.0-2.5%
Conversion rate
$300-325
Average order value
Online only revenue for backmarket.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Backmarket.com is an online platform that sells refurbished electronic products from various well-known brands. The website offers a wide selection of items like smartphones, laptops, tablets, headphones, game consoles, and more. These products undergo thorough testing and come with warranties, enabling customers to enjoy reliable technology at affordable prices.

backmarket.com’s revenueOVER TIME
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Over the past three months, backmarket.com revenue has experienced decline of 8.2%, compared to the preceding three months.

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backmarket.com revenue decline for last six months
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OVERVIEW
backmarket.com, an e-commerce marketplace, had a revenue of $34,172,488 in September 2024, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $300-325. The site had 5,078,554 sessions during the month. Compared to the e-commerce marketplace industry, backmarket.com's revenue and metrics are higher than the median values, but significantly lower than Amazon, the leading online store in the category with $13,324,689,296 in revenue and 2,653,517,446 sessions.
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backmarket.com competitors

backmarket.com stands out amongst its competitors in the refurbished electronics marketplace based on the September 2024 performance data. In terms of revenue, backmarket.com leads the pack with $34,172,488, followed by swappa.com at $18,911,408, gazelle.com at $7,316,468, decluttr.com at $1,383,432, macofalltrades.com at $1,419,656, and phonedaddy.com at $75,311. backmarket.com also has the highest number of transactions at 106,560, surpassing its closest competitor swappa.com with 56,604 transactions. Additionally, backmarket.com boasts the highest number of sessions with 5,078,554, indicating strong user engagement compared to its competitors. While backmarket.com and decluttr.com share a similar conversion rate range of 2.00-2.50%, backmarket.com offers a slightly lower average order value (AOV) at $300-325, compared to macofalltrades.com at $450-475 and phonedaddy.com at $325-350. Overall, backmarket.com maintains a strong position in the refurbished electronics market with its impressive performance metrics.

#1 swappa.com
18.9M
Revenue
2.9M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
#2 gazelle.com
7.3M
Revenue
806.1K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
#3 decluttr.com
1.4M
Revenue
264.2K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
#4 macofalltrades.com
1.4M
Revenue
134.5K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
#5 phonedaddy.com
75.3K
Revenue
7.1K
Sessions
3.0-3.5%
Conv. rate
$325-350
AOV
CLOSEST COMPETITORSby revenue
Favicon for samsung.comsamsung.com
Favicon for bestbuy.combestbuy.com
Favicon for dell.comdell.com
Favicon for newegg.comnewegg.com
Favicon for microcenter.commicrocenter.com
Favicon for backmarket.combackmarket.com
$34.2M
Favicon for swappa.comswappa.com
Favicon for musicmagpie.co.ukmusicmagpie.co.uk
Favicon for crucial.comcrucial.com
Favicon for gazelle.comgazelle.com
Favicon for macsales.commacsales.com
TOP MARKET PERFORMERSby revenue
1
Favicon for samsung.comsamsung.com
$10.1B
2
Favicon for bestbuy.combestbuy.com
3
Favicon for dell.comdell.com
4
Favicon for newegg.comnewegg.com
5
Favicon for microcenter.commicrocenter.com
6
Favicon for backmarket.combackmarket.com
7
Favicon for swappa.comswappa.com
8
Favicon for musicmagpie.co.ukmusicmagpie.co.uk
9
Favicon for crucial.comcrucial.com
10
Favicon for gazelle.comgazelle.com
backmarket.com vs top market performers
backmarket.com
top retailers
conversion rate vs average order value for backmarket.com and its competitors
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backmarket.com brandsby revenue

1
Logo for appleApple
Top retailers:amazon.comcurrys.co.ukwalmart.com
2
Logo for samsungSamsung
Top retailers:amazon.comamazon.dewalmart.com
3
Logo for nintendoNintendo
Top retailers:amazon.comnintendo.comwalmart.com
4
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Top retailers:bose.comamazon.comamazon.co.uk
5
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Top retailers:amazon.comwalmart.comcurrys.co.uk

backmarket.com categoriesby revenue

1
Mobile Phones
Top retailers:amazon.comamazon.dewalmart.com
2
Headphones & Headsets
Top retailers:currys.co.ukamazon.comjohnlewis.com
3
Video Game Consoles
Top retailers:walmart.comamazon.comtemu.com
4
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Top retailers:amazon.comapple.comdell.com
5
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Top retailers:apple.commagazineluiza.com.brhihonor.com
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brands overtime comparison

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backmarket.com channels

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backmarket.com Google Ads spend

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backmarket.com devices

Review backmarket.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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backmarket.com top markets

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backmarket.com country & global rank

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