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Aug 2025
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Home/Insights/Retailers/toytokyo.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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43.3K
Revenue
Aug 25
35.1K
Sessions
Aug 25
0.5-1.0%
Conv. rate
Aug 25
$175-200
AOV
Aug 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

ToyTokyo.com is an online platform that sells a wide variety of toys and collectibles. The website offers an extensive range of popular toys, figures, plushies, and collectible items sourced from various well-known brands. Customers can browse and purchase various playful and collectible products conveniently through their online store.

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toytokyo.com Annual Revenue and Growth

toytokyo.com's annual sales on its online store amounted to $718.5K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$718.5K
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
toytokyo.com revenue by year

toytokyo.com's monthly revenueOVER TIME
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Over the past three months, toytokyo.com revenue has experienced decline of 0.58%, compared to the preceding three months.

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toytokyo.com revenue decline for last six months
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OVERVIEW
In August 2025, toytokyo.com in the e-commerce_and_shopping category had a revenue of $43,334, conversion rate of 0.50-1.00%, AOV of $175-200, and 35,062 sessions. The highest revenue was from qvc.com at $116,936,529, highest conversion rate was 3.66%, highest AOV was $348, and highest sessions were 28,050,888 from boots.com. The median revenue in the category was $88,799, median sessions were 41,767, and median AOV was not provided.
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toytokyo.com competitors

In August 2025, toytokyo.com, with a revenue of $43,334 from 35,062 sessions and 221 transactions, stands out among its competitors in certain aspects. Compared to funko.com, which generated $5,659,427 revenue from 4,643,919 sessions and 118,068 transactions, Toy Tokyo has a lower revenue but a higher Average Order Value (AOV) of $175-200 compared to Funko's $25-50. However, Toy Tokyo's conversion rate of 0.50-1.00 falls below Funko's 2.50-3.00. Similarly, compared to Chalice Collectibles, Clark Toys, and Galactic Toys, Toy Tokyo's revenue is lower, but it boasts a higher AOV range. Plastic Empire, with a high AOV of $750-775, lags behind in revenue compared to Toy Tokyo. Overall, Toy Tokyo's performance metrics showcase a competitive edge in AOV despite lower revenue figures when compared to its competitors.

funko.com screenshot
#1 funko.com
5.7M
Revenue
4.6M
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
chalicecollectibles.com screenshot
#2 chalicecollectibles.com
892.3K
Revenue
231.9K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
clarktoys.com screenshot
#3 clarktoys.com
62.2K
Revenue
49.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
plasticempire.com screenshot
#4 plasticempire.com
11.2K
Revenue
9.4K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
galactictoys.com screenshot
#5 galactictoys.com
141.2K
Revenue
117.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
toytokyo.com vs top market performers
toytokyo.com
top retailers
conversion rate vs average order value for toytokyo.com and its competitors
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Revenue share by device at toytokyo.com

In August large majority of sales on toytokyo.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on toytokyo.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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toytokyo.com channels

Identify top traffic channels that drive growth for toytokyo.comand discover how performance of traffic channels has changed over time.

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toytokyo.com Google Ads spend

Evaluate toytokyo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toytokyo.com devices

Review toytokyo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toytokyo.com top markets

Explore toytokyo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toytokyo.com country & global rank

Assess the ranking of toytokyo.com among other retailers within its primary country and worldwide.

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