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Jan 2026
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Home/Insights/Retailers/toytokyo.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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111.5K
Revenue
Jan 26
43.6K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$200-225
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

ToyTokyo.com is an online platform that sells a wide variety of toys and collectibles. The website offers an extensive range of popular toys, figures, plushies, and collectible items sourced from various well-known brands. Customers can browse and purchase various playful and collectible products conveniently through their online store.

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toytokyo.com Annual Revenue and Growth

toytokyo.com's annual sales on its online store amounted to $653.2K in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$653.2K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
toytokyo.com revenue by year

toytokyo.com's monthly revenueOVER TIME
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Over the past three months, toytokyo.com revenue has experienced growth of 104%, compared to the preceding three months.

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toytokyo.com revenue growth for last six months
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OVERVIEW
In January 2026, toytokyo.com generated $111,457 in revenue from online sales, exceeding the e-commerce median of $104,613, with a conversion rate of 1.00-1.50%, lower than the industry's high of 3.81%. The average order value (AOV) ranged from $200-225, significantly below the high of $348, while the site recorded 43,591 sessions, just shy of the median of 44,933 in the sector. Despite its performance, toytokyo.com remains distant from the largest competitor, qvc.com, which reported an impressive $109,143,419 in sales for the same period.
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toytokyo.com competitors

In January 2026, toytokyo.com reported a revenue of $111,457 from 545 transactions and 43,591 sessions, with an average order value (AOV) range of $200-225 and a conversion rate of 1.00-1.50%. Comparing to its competitors, toytokyo.com lags behind in terms of revenue compared to the top performer, funko.com, which generated $4,842,379 with 104,438 transactions and 5,708,570 sessions. However, toytokyo.com has a higher AOV range and a comparable conversion rate to some competitors like galactictoys.com, which had a revenue of $208,561 from 2,569 transactions and 235,726 sessions with an AOV range of $75-100 and a conversion rate of 1.00-1.50%. In summary, toytokyo.com may have lower revenue numbers but shows strength in AOV and conversion rates in comparison to some of its competitors in the collectibles market.

funko.com screenshot
#1 funko.com
4.8M
Revenue
5.7M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
chalicecollectibles.com screenshot
#2 chalicecollectibles.com
480.3K
Revenue
128.5K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
clarktoys.com screenshot
#3 clarktoys.com
121.8K
Revenue
88.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
plasticempire.com screenshot
#4 plasticempire.com
11.2K
Revenue
7.8K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
galactictoys.com screenshot
#5 galactictoys.com
208.6K
Revenue
235.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
toytokyo.com vs top market performers
toytokyo.com
top retailers
conversion rate vs average order value for toytokyo.com and its competitors
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Revenue share by device at toytokyo.com

In January large majority of sales on toytokyo.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on toytokyo.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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toytokyo.com channels

Identify top traffic channels that drive growth for toytokyo.comand discover how performance of traffic channels has changed over time.

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toytokyo.com Google Ads spend

Evaluate toytokyo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toytokyo.com devices

Review toytokyo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toytokyo.com top markets

Explore toytokyo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toytokyo.com country & global rank

Assess the ranking of toytokyo.com among other retailers within its primary country and worldwide.

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