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Sep 2026
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Home/Insights/Retailers/toytokyo.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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60.1K
Revenue
Sep 26
44.9K
Sessions
Sep 26
0.5-1.0%
Conv. rate
Sep 26
$175-200
AOV
Sep 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

ToyTokyo.com is an online platform that sells a wide variety of toys and collectibles. The website offers an extensive range of popular toys, figures, plushies, and collectible items sourced from various well-known brands. Customers can browse and purchase various playful and collectible products conveniently through their online store.

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toytokyo.com Annual Revenue and Growth

toytokyo.com's annual sales on its online store amounted to $653.2K in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$653.2K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
toytokyo.com revenue by year

toytokyo.com's monthly revenueOVER TIME
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Over the past three months, toytokyo.com revenue has experienced decline of 5.4%, compared to the preceding three months.

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toytokyo.com revenue decline for last six months
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OVERVIEW
toytokyo.com’s conversion rate stands at 0.50-1.00%, slightly below the typical e-commerce and shopping retailer's range of 0.72% to 3.81%. In September 2026, the site generated $60,100 in revenue from online sales, compared to the typical e-commerce and shopping retailer’s $73,500. The average order value (AOV) is $175-200, which is within the typical range of $59 to $347. Additionally, toytokyo.com attracted 44,900 sessions, surpassing the typical e-commerce and shopping retailer’s 34,400 sessions monthly.
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toytokyo.com competitors

In stark contrast to funko.com, which boasts an impressive revenue of $7.5 million from 144,000 transactions and 4.7 million sessions, toytokyo.com generates $60,100 with 325 transactions and 44,900 sessions. As of September 2026, funko.com significantly outperforms toytokyo.com across all key metrics. Other competitors like chalicecollectibles.com and galactictoys.com also excel, reporting revenues of $281,000 and $310,000, respectively. While toytokyo.com has an average order value (AOV) ranging from $175-200, chalicecollectibles.com and galactictoys.com have lower AOVs of $125-150 and $75-100, respectively. However, they both surpass toytokyo.com in revenue and transactions. Overall, toytokyo.com ranks fifth among its competitors in revenue, transactions, and sessions, indicating a significant gap in performance relative to the leading domains.

funko.com screenshot
#1 funko.com
7.5M
Revenue
4.7M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
chalicecollectibles.com screenshot
#2 chalicecollectibles.com
281.2K
Revenue
69.8K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
clarktoys.com screenshot
#3 clarktoys.com
79.1K
Revenue
52.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
plasticempire.com screenshot
#4 plasticempire.com
9.2K
Revenue
7K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
galactictoys.com screenshot
#5 galactictoys.com
310.4K
Revenue
249.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
toytokyo.com vs top market performers
toytokyo.com
top retailers
conversion rate vs average order value for toytokyo.com and its competitors
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Revenue share by device at toytokyo.com

In September large majority of sales on toytokyo.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on toytokyo.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries toytokyo.com operates in

toytokyo.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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toytokyo.com channels

Identify top traffic channels that drive growth for toytokyo.comand discover how performance of traffic channels has changed over time.

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toytokyo.com Google Ads spend

Evaluate toytokyo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toytokyo.com devices

Review toytokyo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toytokyo.com top markets

Explore toytokyo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toytokyo.com country & global rank

Assess the ranking of toytokyo.com among other retailers within its primary country and worldwide.

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