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May 2026
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Home/Insights/Retailers/toytokyo.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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61.7K
Revenue
May 26
38.8K
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$175-200
AOV
May 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

ToyTokyo.com is an online platform that sells a wide variety of toys and collectibles. The website offers an extensive range of popular toys, figures, plushies, and collectible items sourced from various well-known brands. Customers can browse and purchase various playful and collectible products conveniently through their online store.

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toytokyo.com Annual Revenue and Growth

toytokyo.com's annual sales on its online store amounted to $653.2K in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$653.2K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
toytokyo.com revenue by year

toytokyo.com's monthly revenueOVER TIME
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Over the past three months, toytokyo.com revenue has experienced decline of 31%, compared to the preceding three months.

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toytokyo.com revenue decline for last six months
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OVERVIEW
In May 2026, toytokyo.com generated $61,651 in online sales, below the e-commerce median of $82,750, with a conversion rate of 0.50-1.00%, notably lower than the high benchmark of 3.88%. The average order value (AOV) ranged from $175 to $200, significantly under the high AOV of $350 in the sector. With 38,836 sessions, toytokyo.com surpassed the median of 35,027 sessions, yet lagged far behind the leader, qvc.com, which amassed over 30 million sessions and $139 million in revenue, highlighting areas for improvement in sales performance and customer engagement.
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toytokyo.com competitors

In May 2026, toytokyo.com generated $61,651 in revenue from 339 transactions across 38,836 sessions, yielding an average order value (AOV) of $175-200 and a conversion rate of 0.50-1.00%. In stark contrast, funko.com led the pack with $6,069,464 in revenue, benefiting from a high conversion rate of 2.50-3.00% across 4,799,054 sessions and a lower AOV of $25-50. chalicecollectibles.com, while significantly smaller with $283,433 in revenue, showcased a higher AOV of $125-150 and an impressive conversion rate of 3.00-3.50%. Other competitors like clarktoys.com and galactictoys.com had revenues of $115,797 and $234,840, respectively, both demonstrating conversion rates between 1.50-2.00%. Notably, plasticempire.com, despite a very high AOV of $650-675, struggled with a mere $16,895 in revenue, reflecting the importance of traffic in this competitive landscape.

funko.com screenshot
#1 funko.com
6.1M
Revenue
4.8M
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
chalicecollectibles.com screenshot
#2 chalicecollectibles.com
283.4K
Revenue
70.2K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
clarktoys.com screenshot
#3 clarktoys.com
115.8K
Revenue
79.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
plasticempire.com screenshot
#4 plasticempire.com
16.9K
Revenue
11.5K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
galactictoys.com screenshot
#5 galactictoys.com
234.8K
Revenue
179.4K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
toytokyo.com vs top market performers
toytokyo.com
top retailers
conversion rate vs average order value for toytokyo.com and its competitors
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Revenue share by device at toytokyo.com

In May large majority of sales on toytokyo.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on toytokyo.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries toytokyo.com operates in

toytokyo.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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toytokyo.com channels

Identify top traffic channels that drive growth for toytokyo.comand discover how performance of traffic channels has changed over time.

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toytokyo.com Google Ads spend

Evaluate toytokyo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toytokyo.com devices

Review toytokyo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toytokyo.com top markets

Explore toytokyo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toytokyo.com country & global rank

Assess the ranking of toytokyo.com among other retailers within its primary country and worldwide.

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