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Apr 2026
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Home/Insights/Retailers/toytokyo.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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51.9K
Revenue
Apr 26
31.9K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$175-200
AOV
Apr 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

ToyTokyo.com is an online platform that sells a wide variety of toys and collectibles. The website offers an extensive range of popular toys, figures, plushies, and collectible items sourced from various well-known brands. Customers can browse and purchase various playful and collectible products conveniently through their online store.

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toytokyo.com Annual Revenue and Growth

toytokyo.com's annual sales on its online store amounted to $653.2K in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$653.2K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
toytokyo.com revenue by year

toytokyo.com's monthly revenueOVER TIME
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Over the past three months, toytokyo.com revenue has experienced decline of 44%, compared to the preceding three months.

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toytokyo.com revenue decline for last six months
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OVERVIEW
In April 2026, toytokyo.com generated $51,912 in online sales, falling short of the e-commerce industry's median revenue of $80,332. The site's conversion rate ranged from 0.50-1.00%, well below the industry high of 3.67% and slightly above the low of 0.71%. With an average order value (AOV) between $175-200, toytokyo.com is below the industry high AOV of $321 and above the low of $56. The site recorded 31,913 sessions, significantly less than the median of 37,000 sessions in the e-commerce sector, indicating a need for improvement in traffic and conversion strategies.
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toytokyo.com competitors

In April 2026, toytokyo.com reported revenue of $51,912 with 274 transactions across 31,913 sessions, yielding an AOV between $175 and $200 and a conversion rate of 0.50-1.00%. In comparison, funko.com significantly outperformed with $2,770,240 in revenue and a conversion rate of 1.00-1.50%, albeit with a much lower AOV of $25-50. chalicecollectibles.com, while also exceeding toytokyo.com's revenue at $458,529, maintained a higher AOV of $100-125 and an impressive conversion rate of 2.50-3.00%. clarktoys.com generated $66,958 in revenue with a better conversion rate of 1.50-2.00%, but lower overall performance. galactictoys.com earned $164,752, presenting a competitive AOV of $50-75 and conversion rates akin to funko.com. In contrast, plasticempire.com struggled with just $11,853 in revenue, highlighting the challenges faced by toytokyo.com in a competitive marketplace.

funko.com screenshot
#1 funko.com
2.8M
Revenue
4.6M
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
chalicecollectibles.com screenshot
#2 chalicecollectibles.com
458.5K
Revenue
128.2K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
clarktoys.com screenshot
#3 clarktoys.com
67K
Revenue
45.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
plasticempire.com screenshot
#4 plasticempire.com
11.9K
Revenue
8.3K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
galactictoys.com screenshot
#5 galactictoys.com
164.8K
Revenue
185.9K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
toytokyo.com vs top market performers
toytokyo.com
top retailers
conversion rate vs average order value for toytokyo.com and its competitors
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Revenue share by device at toytokyo.com

In April large majority of sales on toytokyo.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on toytokyo.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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toytokyo.com channels

Identify top traffic channels that drive growth for toytokyo.comand discover how performance of traffic channels has changed over time.

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toytokyo.com Google Ads spend

Evaluate toytokyo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toytokyo.com devices

Review toytokyo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toytokyo.com top markets

Explore toytokyo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toytokyo.com country & global rank

Assess the ranking of toytokyo.com among other retailers within its primary country and worldwide.

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