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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

toytokyo.com

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35.6K

Revenue

28.1K

Sessions

0.5-1.0%

Conv. rate

$175-200

AOV

Main country of store: UNITED STATES
Website category: E COMMERCE AND SHOPPING

ToyTokyo.com is an online platform that sells a wide variety of toys and collectibles. The website offers an extensive range of popular toys, figures, plushies, and collectible items sourced from various well-known brands. Customers can browse and purchase various playful and collectible products conveniently through their online store.

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toytokyo.com's revenueOVER TIME
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Over the past three months, toytokyo.com revenue has experienced decline of 32%, compared to the preceding three months.

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toytokyo.com revenue decline for last six months

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OVERVIEW

In May 2025, toytokyo.com, an e-commerce site, reported a revenue of $35,553 for online sales, with a conversion rate of 0.50-1.00% and an AOV of $175-200. Compared to the e-commerce industry median revenue of $83,973, toytokyo.com falls short. The site's performance metrics are below average, with a lower conversion rate and AOV compared to the industry. However, with 28,096 sessions in the month, toytokyo.com is not among the top sites in terms of traffic, as the highest sessions were recorded at 27,739,926 on boots.com, and the median in the industry stands at 37,355 sessions.

toytokyo.com competitors

In May 2025, toytokyo.com reported revenue of $35,553 with 184 transactions and 28,096 sessions, boasting an average order value (AOV) of $175-200 and a conversion rate of 0.50-1.00. Compared to its competitors, toytokyo.com falls short in revenue generation and transaction volume. funko.com leads the pack with a substantial revenue of $4,542,271 from 95,409 transactions and 3,563,998 sessions, with an AOV of $25-50 and a conversion rate of 2.50-3.00. chalicecollectibles.com, clarktoys.com, and galactictoys.com also outperform toytokyo.com in terms of revenue and transactions. However, toytokyo.com excels in AOV when compared to plasticempire.com, which has an AOV of $700-725 but significantly fewer transactions and lower revenue. Overall, toytokyo.com could benefit from increasing its revenue and transaction numbers to better compete with its industry counterparts.

#1 funko.com

4.5M

Revenue

3.6M

Sessions

2.5-3.0%

Conv. rate

$25-50

AOV

#2 chalicecollectibles.com

627.9K

Revenue

178.9K

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#3 clarktoys.com

66.5K

Revenue

48.3K

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

#4 plasticempire.com

10.1K

Revenue

8.6K

Sessions

0.0-0.5%

Conv. rate

$700-800

AOV

#5 galactictoys.com

156.4K

Revenue

124.5K

Sessions

1.0-1.5%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

bigbadtoystore.com

$16.8M

funko.com

chalicecollectibles.com

toytokyo.com vs top market performers

toytokyo.com

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Revenue share by device at toytokyo.com

In May large majority of sales on toytokyo.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices.

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toytokyo.com channels

Identify top traffic channels that drive growth for toytokyo.comand discover how performance of traffic channels has changed over time.

toytokyo.com Google Ads spend

Evaluate toytokyo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

toytokyo.com devices

Review toytokyo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

toytokyo.com top markets

Explore toytokyo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.