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Mar 2026
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Home/Insights/Retailers/toytokyo.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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69.4K
Revenue
Mar 26
35.2K
Sessions
Mar 26
0.5-1.0%
Conv. rate
Mar 26
$175-200
AOV
Mar 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

ToyTokyo.com is an online platform that sells a wide variety of toys and collectibles. The website offers an extensive range of popular toys, figures, plushies, and collectible items sourced from various well-known brands. Customers can browse and purchase various playful and collectible products conveniently through their online store.

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toytokyo.com Annual Revenue and Growth

toytokyo.com's annual sales on its online store amounted to $653.2K in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$653.2K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
toytokyo.com revenue by year

toytokyo.com's monthly revenueOVER TIME
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Over the past three months, toytokyo.com revenue has experienced decline of 5.2%, compared to the preceding three months.

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toytokyo.com revenue decline for last six months
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OVERVIEW
In March 2026, toytokyo.com generated $69,373 in online sales, falling below the e-commerce median of $87,386 and far behind industry leader qvc.com at $110,955,292. The site’s conversion rate ranged from 0.50-1.00%, underperforming against the high benchmark of 3.76% while also sitting below the median of 0.76%. With an average order value (AOV) between $175-200, it lags behind the high AOV of $323 and well above the low of $54. The website attracted 35,167 sessions, slightly under the median of 37,859 in its category, indicating potential for growth and optimization.
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toytokyo.com competitors

In March 2026, toytokyo.com reported a revenue of $69,373 with 350 transactions and 35,167 sessions. Their Average Order Value (AOV) ranged from $175 to $200, and their conversion rate was between 0.50% and 1.00%. Comparing this data to their competitors, funko.com stands out with a revenue of $3,425,870, 80,893 transactions, and 5,567,820 sessions. Despite having a lower AOV of $25 to $50, their conversion rate is higher at 1.00% to 1.50%. Chalice Collectibles also outperforms toytokyo.com in terms of revenue, transactions, and conversion rate. Clark Toys and Galactic Toys have similar revenue to toytokyo.com but higher conversion rates. Plastic Empire lags behind in revenue but has a significantly higher AOV compared to toytokyo.com. Overall, toytokyo.com falls in the middle when compared to its competitors in the collectibles market.

funko.com screenshot
#1 funko.com
3.4M
Revenue
5.6M
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
chalicecollectibles.com screenshot
#2 chalicecollectibles.com
941.1K
Revenue
171K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
clarktoys.com screenshot
#3 clarktoys.com
93.6K
Revenue
65.4K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
plasticempire.com screenshot
#4 plasticempire.com
12.4K
Revenue
9.6K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
galactictoys.com screenshot
#5 galactictoys.com
183.4K
Revenue
189.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
toytokyo.com vs top market performers
toytokyo.com
top retailers
conversion rate vs average order value for toytokyo.com and its competitors
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Revenue share by device at toytokyo.com

In March large majority of sales on toytokyo.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on toytokyo.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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toytokyo.com channels

Identify top traffic channels that drive growth for toytokyo.comand discover how performance of traffic channels has changed over time.

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toytokyo.com Google Ads spend

Evaluate toytokyo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toytokyo.com devices

Review toytokyo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toytokyo.com top markets

Explore toytokyo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toytokyo.com country & global rank

Assess the ranking of toytokyo.com among other retailers within its primary country and worldwide.

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