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Sep 2025
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Home/Insights/Retailers/toytokyo.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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43.4K
Revenue
Sep 25
34.7K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$200-225
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

ToyTokyo.com is an online platform that sells a wide variety of toys and collectibles. The website offers an extensive range of popular toys, figures, plushies, and collectible items sourced from various well-known brands. Customers can browse and purchase various playful and collectible products conveniently through their online store.

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toytokyo.com Annual Revenue and Growth

toytokyo.com's annual sales on its online store amounted to $718.5K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$718.5K
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
toytokyo.com revenue by year

toytokyo.com's monthly revenueOVER TIME
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Over the past three months, toytokyo.com revenue has experienced growth of 2.7%, compared to the preceding three months.

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toytokyo.com revenue growth for last six months
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OVERVIEW
In September 2025, toytokyo.com generated $43,360 in online sales, significantly below the e-commerce industry median of $81,105, with a conversion rate of 0.50-1.00%, underperforming the industry's high of 3.72% and above the low of 0.71%. The average order value (AOV) ranged from $200 to $225, falling short of the high benchmark of $351 and above the low of $57. With 34,686 sessions, toytokyo.com lagged behind the median of 37,786 sessions, illustrating the challenges it faces within the competitive e-commerce landscape.
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toytokyo.com competitors

Compared to its competitors in September 2025, toytokyo.com has a lower revenue of $43,360 but a higher average order value (AOV) ranging from $200 to $225. Its conversion rate falls between 0.50% to 1.00%, with 216 transactions from 34,686 sessions. In contrast, funko.com stands out with a revenue of $5,378,694 from 4,014,710 sessions, but a lower AOV of $25 to $50 and a higher conversion rate of 2.50% to 3.00%. chalicecollectibles.com follows with a revenue of $642,073, a moderate AOV of $125 to $150, and a similar conversion rate. clarktoys.com and galactictoys.com have revenue figures of $109,084 and $162,953 respectively, both with AOVs between $75 to $100 and conversion rates ranging from 1.50% to 2.00%. plasticempire.com lags behind with a revenue of $13,339, the highest AOV of $700 to $725, but a lower conversion rate of 0.00% to 0.50%.

funko.com screenshot
#1 funko.com
5.4M
Revenue
4M
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
chalicecollectibles.com screenshot
#2 chalicecollectibles.com
642.1K
Revenue
170.5K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
clarktoys.com screenshot
#3 clarktoys.com
109.1K
Revenue
84.5K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
plasticempire.com screenshot
#4 plasticempire.com
13.3K
Revenue
10.5K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
galactictoys.com screenshot
#5 galactictoys.com
163K
Revenue
116K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
toytokyo.com vs top market performers
toytokyo.com
top retailers
conversion rate vs average order value for toytokyo.com and its competitors
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Revenue share by device at toytokyo.com

In September large majority of sales on toytokyo.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on toytokyo.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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toytokyo.com channels

Identify top traffic channels that drive growth for toytokyo.comand discover how performance of traffic channels has changed over time.

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toytokyo.com Google Ads spend

Evaluate toytokyo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toytokyo.com devices

Review toytokyo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toytokyo.com top markets

Explore toytokyo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toytokyo.com country & global rank

Assess the ranking of toytokyo.com among other retailers within its primary country and worldwide.

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