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Sep 2025
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Home/Insights/Retailers/underwearexpert.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for underwearexpert.comunderwearexpert.com

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45.5K
Revenue
Sep 25
57.3K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Underwearexpert.com is a website that offers various types of underwear for both men and women. The wide range of selection includes briefs, boxers, trunks, and lingerie. It provides unbiased reviews, articles, and tips pertaining to underwear, enabling customers to make informed purchasing decisions.

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underwearexpert.com Annual Revenue and Growth

underwearexpert.com's annual sales on its online store amounted to $1.6M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
underwearexpert.com revenue by year

underwearexpert.com's monthly revenueOVER TIME
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Over the past three months, underwearexpert.com revenue has experienced decline of 29%, compared to the preceding three months.

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underwearexpert.com revenue decline for last six months
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OVERVIEW
In September 2025, underwearexpert.com generated $45,459 in online sales with a conversion rate of 1.00-1.50%, both below the lifestyle/fashion and apparel median revenue of $74,931 and a high conversion rate of 3.2%. Their average order value (AOV) ranged between $75-100, slightly above the low of $73 but far from the high of $382. With 57,273 sessions, underwearexpert.com surpassed the industry median of 34,221, but remains significantly lower than the leading store, shein.com, which recorded an astonishing 297,137,690 sessions and revenue of $819,580,923, indicating potential growth opportunities.
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underwearexpert.com competitors

In September 2025, underwearexpert.com generated $45,459 in revenue from 601 transactions with 57,273 sessions, boasting an average order value (AOV) of $75-$100 and a conversion rate of 1.00-1.50%. Compared to its competitors, underwearexpert.com falls behind in revenue when compared to andrewchristian.com at $439,431, skullandbones.com at $288,881, and mensunderwearstore.com at $91,341. In terms of transactions, underwearexpert.com is also surpassed by andrewchristian.com with 4,669 transactions. However, underwearexpert.com does have a competitive AOV similar to skullandbones.com, 2xist.com, and andrewchristian.com. Despite lagging in revenue and transactions, underwearexpert.com maintains a respectable conversion rate when compared to mensunderwearstore.com and freshpair.com. Overall, underwearexpert.com faces tough competition in the online underwear market but holds its own in terms of AOV and conversion rate.

skullandbones.com screenshot
#1 skullandbones.com
288.9K
Revenue
120.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
mensunderwearstore.com screenshot
#2 mensunderwearstore.com
91.3K
Revenue
67.5K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
freshpair.com screenshot
#3 freshpair.com
64.1K
Revenue
39K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
2xist.com screenshot
#4 2xist.com
156.1K
Revenue
113.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
andrewchristian.com screenshot
#5 andrewchristian.com
439.4K
Revenue
458.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
underwearexpert.com vs top market performers
underwearexpert.com
top retailers
conversion rate vs average order value for underwearexpert.com and its competitors
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Revenue share by device at underwearexpert.com

In September large majority of sales on underwearexpert.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

In September large majority of sales on underwearexpert.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.
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underwearexpert.com channels

Identify top traffic channels that drive growth for underwearexpert.comand discover how performance of traffic channels has changed over time.

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underwearexpert.com Google Ads spend

Evaluate underwearexpert.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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underwearexpert.com devices

Review underwearexpert.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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underwearexpert.com top markets

Explore underwearexpert.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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underwearexpert.com country & global rank

Assess the ranking of underwearexpert.com among other retailers within its primary country and worldwide.

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