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Nov 2025
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Home/Insights/Retailers/underwearexpert.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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59.8K
Revenue
Nov 25
65.3K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Underwearexpert.com is a website that offers various types of underwear for both men and women. The wide range of selection includes briefs, boxers, trunks, and lingerie. It provides unbiased reviews, articles, and tips pertaining to underwear, enabling customers to make informed purchasing decisions.

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underwearexpert.com Annual Revenue and Growth

underwearexpert.com's annual sales on its online store amounted to $1.6M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
underwearexpert.com revenue by year

underwearexpert.com's monthly revenueOVER TIME
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Over the past three months, underwearexpert.com revenue has experienced decline of 11%, compared to the preceding three months.

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underwearexpert.com revenue decline for last six months
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OVERVIEW
In November 2025, underwearexpert.com, a player in the lifestyle/fashion and apparel sector, generated $59,827 in online sales, falling short of the $93,064 median for the industry. Its conversion rate ranged from 1.00-1.50%, below the high benchmark of 3.37%, while the average order value (AOV) stood between $75-100, slightly exceeding the low threshold of $76. The site attracted 65,333 sessions, surpassing the median of 36,492 but significantly lower than shein.com, the largest competitor, which had 342,497,064 sessions. Overall, these metrics highlight room for growth in both revenue and customer engagement.
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underwearexpert.com competitors

In November 2025, underwearexpert.com lagged behind its competitors in terms of revenue, transactions, and sessions. With a revenue of $59,827 from 773 transactions and 65,333 sessions, underwearexpert.com fell short compared to skullandbones.com, mensunderwearstore.com, 2xist.com, and andrewchristian.com. skullandbones.com generated $164,044 in revenue from 1,746 transactions and 72,985 sessions, mensunderwearstore.com achieved $185,649 in revenue from 2,427 transactions and 68,814 sessions, 2xist.com garnered $250,028 in revenue from 3,168 transactions and 100,572 sessions, while andrewchristian.com led the pack with $525,510 in revenue from 4,952 transactions and 333,714 sessions. The average order value (AOV) and conversion rates were fairly consistent across all the competitors, ranging from 50-125 and 1.00-4.00, respectively. Overall, underwearexpert.com has room for growth and improvement to catch up to its competitors in the online underwear market.

skullandbones.com screenshot
#1 skullandbones.com
164K
Revenue
73K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
mensunderwearstore.com screenshot
#2 mensunderwearstore.com
185.6K
Revenue
68.8K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
freshpair.com screenshot
#3 freshpair.com
66.1K
Revenue
39K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
2xist.com screenshot
#4 2xist.com
250K
Revenue
100.6K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
andrewchristian.com screenshot
#5 andrewchristian.com
525.5K
Revenue
333.7K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
underwearexpert.com vs top market performers
underwearexpert.com
top retailers
conversion rate vs average order value for underwearexpert.com and its competitors
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Revenue share by device at underwearexpert.com

In November large majority of sales on underwearexpert.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

In November large majority of sales on underwearexpert.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.
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underwearexpert.com channels

Identify top traffic channels that drive growth for underwearexpert.comand discover how performance of traffic channels has changed over time.

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underwearexpert.com Google Ads spend

Evaluate underwearexpert.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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underwearexpert.com devices

Review underwearexpert.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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underwearexpert.com top markets

Explore underwearexpert.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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underwearexpert.com country & global rank

Assess the ranking of underwearexpert.com among other retailers within its primary country and worldwide.

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