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Sep 2025
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Home/Insights/Retailers/freshpair.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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64.1K
Revenue
Sep 25
39K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Freshpair.com is an online retailer offering a broad range of undergarments and lingerie for both men and women. Their inventory includes various styles of Bras, underwear, shapewear, loungewear, and swimwear. The website strives to provide shoppers with an extensive selection of undergarments from numerous brands, catering to diverse preferences and needs.

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freshpair.com Annual Revenue and Growth

freshpair.com's annual sales on its online store amounted to $2.6M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
freshpair.com revenue by year

freshpair.com's monthly revenueOVER TIME
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Over the past three months, freshpair.com revenue has experienced growth of 56%, compared to the preceding three months.

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freshpair.com revenue growth for last six months
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OVERVIEW
In September 2025, freshpair.com generated $64,094 in online sales, below the FASHION AND APPAREL median of $74,931, with a conversion rate of 2.00-2.50%, shy of the high benchmark of 3.2%. The average order value (AOV) ranged from $50-75, notably lower than the sector's high of $382. freshpair.com had 38,997 sessions, slightly exceeding the median of 34,221, while the largest competitor, shein.com, dominated with $819,580,923 in revenue and 297,137,690 sessions, highlighting the competitive landscape of the lifestyle and fashion industry.
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freshpair.com competitors

When comparing freshpair.com to its competitors in the men's underwear industry in September 2025, we see that freshpair.com falls in the middle of the pack in terms of revenue, with $64,094. mensunderwearstore.com leads in revenue with $91,341, followed closely by skiviez.com at $90,564. freshpair.com has the second-highest number of transactions at 936, trailing behind mensuas.com with 2,263 transactions. In terms of sessions, freshpair.com ranks third with 38,997 sessions, while 2xist.com leads with 113,651 sessions. The average order value (AOV) for freshpair.com is consistent with the industry standard at $50-75. Conversion rates for freshpair.com are also on par with the competition at 2.00-2.50%. Overall, while freshpair.com is competitive in terms of revenue and conversion rate, it may need to focus on increasing its number of transactions and sessions to stay ahead of the competition.

mensunderwearstore.com screenshot
#1 mensunderwearstore.com
91.3K
Revenue
67.5K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
mensuas.com screenshot
#2 mensuas.com
205.6K
Revenue
39.7K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
erogenos.com screenshot
#3 erogenos.com
63.3K
Revenue
22.6K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
2xist.com screenshot
#4 2xist.com
156.1K
Revenue
113.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
skiviez.com screenshot
#5 skiviez.com
90.6K
Revenue
53K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
freshpair.com vs top market performers
freshpair.com
top retailers
conversion rate vs average order value for freshpair.com and its competitors
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Revenue share by device at freshpair.com

In September large majority of sales on freshpair.com, 90% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 10% of sales coming from desktop devices.

In September large majority of sales on freshpair.com, 90% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 10% of sales coming from desktop devices.
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brands overtime comparison

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freshpair.com channels

Identify top traffic channels that drive growth for freshpair.comand discover how performance of traffic channels has changed over time.

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freshpair.com Google Ads spend

Evaluate freshpair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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freshpair.com devices

Review freshpair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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freshpair.com top markets

Explore freshpair.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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freshpair.com country & global rank

Assess the ranking of freshpair.com among other retailers within its primary country and worldwide.

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