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Jul 2026
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Home/Insights/Retailers/skullandbones.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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137.9K
Revenue
Jul 26
65.5K
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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Skullandbones.com is an online platform offering a variety of products. Their inventory includes apparel, accessories, and art. These items feature designs related to skulls and bones, catering to individuals fond of alternative fashion and dark aesthetics. The website provides a convenient shopping experience with straightforward navigation and secure payment options.

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skullandbones.com Annual Revenue and Growth

skullandbones.com's annual sales on its online store amounted to $2.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
skullandbones.com revenue by year

skullandbones.com's monthly revenueOVER TIME
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Over the past three months, skullandbones.com revenue has experienced growth of 2.4%, compared to the preceding three months.

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skullandbones.com revenue growth for last six months
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OVERVIEW
skullandbones.com is positioned in the video games consoles and accessories category. In July 2026, it generated $138,000 in online sales, notably exceeding the typical store in the video games consoles and accessories category, which generates around $77,500. With a conversion rate of 2.00-2.50%, skullandbones.com remains within the typical range of 0.52% to 3.75%. Its average order value (AOV) is $75-100, which also falls within the typical range of $61 to $503. Furthermore, the site recorded 65,500 sessions, significantly higher than the typical store in the video games consoles and accessories category that sees around 37,200 sessions a month.
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skullandbones.com competitors

In July 2026, skullandbones.com trails significantly in revenue, earning $138,000 compared to mensuas.com’s $255,000, a gap of $117,000. While it ranks third in revenue among competitors, it does hold the highest sessions at 65,500, surpassing mensunderwearstore.com by 3,500 sessions. When it comes to transactions, skullandbones.com ranks second with 1,442 transactions, trailing mensuas.com by 420. The average order value (AOV) for skullandbones.com is between $75 and $100, which is lower than mensunderwearstore.com’s AOV range of $100 to $125. Both skullandbones.com and mensunderwearstore.com have a conversion rate of 2.00-2.50%, reflecting similar effectiveness in converting visitors into buyers. Meanwhile, mensuas.com leads with an impressive conversion rate of 4.50-5.00%. Overall, skullandbones.com shows strong session metrics but needs to improve revenue and transactions to better compete with mensuas.com and others.

mensunderwearstore.com screenshot
#1 mensunderwearstore.com
139.4K
Revenue
62K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
2xist.com screenshot
#2 2xist.com
43.4K
Revenue
31.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
timoteo.net screenshot
#3 timoteo.net
83.4K
Revenue
51.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
mensuas.com screenshot
#4 mensuas.com
255.5K
Revenue
37.9K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
underwearexpert.com screenshot
#5 underwearexpert.com
79.1K
Revenue
97.2K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
skullandbones.com vs top market performers
skullandbones.com
top retailers
conversion rate vs average order value for skullandbones.com and its competitors
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Revenue share by device at skullandbones.com

In July large majority of sales on skullandbones.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In July large majority of sales on skullandbones.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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skullandbones.com channels

Identify top traffic channels that drive growth for skullandbones.comand discover how performance of traffic channels has changed over time.

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skullandbones.com Google Ads spend

Evaluate skullandbones.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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skullandbones.com devices

Review skullandbones.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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skullandbones.com top markets

Explore skullandbones.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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skullandbones.com country & global rank

Assess the ranking of skullandbones.com among other retailers within its primary country and worldwide.

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