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Mar 2026
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Home/Insights/Retailers/skullandbones.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for skullandbones.comskullandbones.com

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145.6K
Revenue
Mar 26
71.5K
Sessions
Mar 26
2.0-2.5%
Conv. rate
Mar 26
$75-100
AOV
Mar 26
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Skullandbones.com is an online platform offering a variety of products. Their inventory includes apparel, accessories, and art. These items feature designs related to skulls and bones, catering to individuals fond of alternative fashion and dark aesthetics. The website provides a convenient shopping experience with straightforward navigation and secure payment options.

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skullandbones.com Annual Revenue and Growth

skullandbones.com's annual sales on its online store amounted to $2.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$2.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
skullandbones.com revenue by year

skullandbones.com's monthly revenueOVER TIME
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Over the past three months, skullandbones.com revenue has experienced decline of 25%, compared to the preceding three months.

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skullandbones.com revenue decline for last six months
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OVERVIEW
In March 2026, skullandbones.com generated $145,635 in online sales, significantly exceeding the median revenue of $99,292 in the GAMES industry. With a conversion rate of 2.00-2.50%, it remains competitive but below the industry's high of 3.87%. The average order value (AOV) ranges from $75 to $100, lower than the high AOV of $461. The site recorded 71,535 sessions, well above the median of 44,602, although far behind nintendo.com, the leading online store with an astounding 66,930,877 sessions. Overall, skullandbones.com shows promising metrics in a competitive market.
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skullandbones.com competitors

When comparing skullandbones.com to its competitors in the men's underwear industry in March 2026, skullandbones.com falls on the lower end in terms of revenue with $145,635. Its number of transactions is 1,707, and it had 71,535 sessions with an average order value (AOV) ranging between $75-100 and a conversion rate of 2.00-2.50%. In contrast, marcomarcounderwear.com had lower revenue at $1,425 but a higher AOV of $150-175 and a slightly higher conversion rate of 2.50-3.00%. 2xist.com leads the pack with a revenue of $254,939, 3,782 transactions, 125,335 sessions, and a conversion rate of 3.00-3.50%. Overall, skullandbones.com is competitive in terms of AOV and conversion rate, but its revenue and number of transactions could be improved to match up to some of the top performers in the industry.

marcomarcounderwear.com screenshot
#1 marcomarcounderwear.com
1.4K
Revenue
293.1
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
mensunderwearstore.com screenshot
#2 mensunderwearstore.com
77.9K
Revenue
57.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
2xist.com screenshot
#3 2xist.com
254.9K
Revenue
125.3K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
timoteo.net screenshot
#4 timoteo.net
83.3K
Revenue
48.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
mensuas.com screenshot
#5 mensuas.com
92.9K
Revenue
30.2K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
skullandbones.com vs top market performers
skullandbones.com
top retailers
conversion rate vs average order value for skullandbones.com and its competitors
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Revenue share by device at skullandbones.com

In March large majority of sales on skullandbones.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In March large majority of sales on skullandbones.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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skullandbones.com channels

Identify top traffic channels that drive growth for skullandbones.comand discover how performance of traffic channels has changed over time.

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skullandbones.com Google Ads spend

Evaluate skullandbones.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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skullandbones.com devices

Review skullandbones.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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skullandbones.com top markets

Explore skullandbones.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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skullandbones.com country & global rank

Assess the ranking of skullandbones.com among other retailers within its primary country and worldwide.

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