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Sep 2025
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Home/Insights/Retailers/skullandbones.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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288.9K
Revenue
Sep 25
120.4K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Skullandbones.com is an online platform offering a variety of products. Their inventory includes apparel, accessories, and art. These items feature designs related to skulls and bones, catering to individuals fond of alternative fashion and dark aesthetics. The website provides a convenient shopping experience with straightforward navigation and secure payment options.

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skullandbones.com Annual Revenue and Growth

skullandbones.com's annual sales on its online store amounted to $2.5M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
skullandbones.com revenue by year

skullandbones.com's monthly revenueOVER TIME
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Over the past three months, skullandbones.com revenue has experienced growth of 37%, compared to the preceding three months.

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skullandbones.com revenue growth for last six months
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OVERVIEW
In September 2025, skullandbones.com generated $288,881 in online sales, significantly exceeding the industry median of $90,396, with a conversion rate between 2.50-3.00%, slightly below the high of 3.74%. Its average order value (AOV) ranged from $75-100, within the industry low of $62 and far from the high of $454. The site recorded 120,369 sessions, well above the median of 45,137, but a fraction of nintendo.com's staggering 59,096,016 sessions, highlighting potential growth areas despite solid revenue performance in the games and accessories sector.
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skullandbones.com competitors

In September 2025, skullandbones.com outperformed its competitors in terms of revenue, with $288,881 compared to mensunderwearstore.com's $91,341, 2xist.com's $156,090, timoteo.net's $80,814, and mensuas.com's $205,631. skullandbones.com also had the highest number of transactions at 3,085, followed by mensuas.com at 2,263, 2xist.com at 2,011, and mensunderwearstore.com at 1,239. Additionally, skullandbones.com had the highest number of sessions with 120,369, surpassing 2xist.com's 113,651, mensunderwearstore.com's 67,508, and timoteo.net's 66,009. The average order value (AOV) for skullandbones.com fell within the competitive range of $75-$100, similar to 2xist.com and mensuas.com. However, skullandbones.com boasted a higher conversion rate of 2.50-3.00%, surpassing all its competitors.

mensunderwearstore.com screenshot
#1 mensunderwearstore.com
91.3K
Revenue
67.5K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
2xist.com screenshot
#2 2xist.com
156.1K
Revenue
113.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
timoteo.net screenshot
#3 timoteo.net
80.8K
Revenue
66K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
mensuas.com screenshot
#4 mensuas.com
205.6K
Revenue
39.7K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
underwearexpert.com screenshot
#5 underwearexpert.com
45.5K
Revenue
57.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
skullandbones.com vs top market performers
skullandbones.com
top retailers
conversion rate vs average order value for skullandbones.com and its competitors
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Revenue share by device at skullandbones.com

In September large majority of sales on skullandbones.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In September large majority of sales on skullandbones.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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skullandbones.com channels

Identify top traffic channels that drive growth for skullandbones.comand discover how performance of traffic channels has changed over time.

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skullandbones.com Google Ads spend

Evaluate skullandbones.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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skullandbones.com devices

Review skullandbones.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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skullandbones.com top markets

Explore skullandbones.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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skullandbones.com country & global rank

Assess the ranking of skullandbones.com among other retailers within its primary country and worldwide.

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