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Nov 2025
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Home/Insights/Retailers/skullandbones.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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164K
Revenue
Nov 25
73K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Skullandbones.com is an online platform offering a variety of products. Their inventory includes apparel, accessories, and art. These items feature designs related to skulls and bones, catering to individuals fond of alternative fashion and dark aesthetics. The website provides a convenient shopping experience with straightforward navigation and secure payment options.

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skullandbones.com Annual Revenue and Growth

skullandbones.com's annual sales on its online store amounted to $2.5M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
skullandbones.com revenue by year

skullandbones.com's monthly revenueOVER TIME
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Over the past three months, skullandbones.com revenue has experienced growth of 36%, compared to the preceding three months.

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skullandbones.com revenue growth for last six months
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OVERVIEW
In November 2025, skullandbones.com generated $164,044 in online sales, surpassing the industry median of $101,704, while its conversion rate ranged between 2.00-2.50%, lower than the top rate of 4.02% but well above the low of 0.48%. The Average Order Value (AOV) stood at $75-100, significantly lower than the high of $452 in its category, yet above the minimum of $61. With 72,985 sessions, skullandbones.com outperformed the median of 46,718, though it fell short compared to industry leader nintendo.com, which garnered 66,676,452 sessions.
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skullandbones.com competitors

In November 2025, skullandbones.com had a revenue of $164,044 with 1,746 transactions and 72,985 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 2.00-2.50%. Comparing this to its competitors, marcomarcounderwear.com had significantly lower revenue at $1,731 with only 11 transactions and 476 sessions, but a higher AOV of $150-175. mensunderwearstore.com performed well with a revenue of $185,649, 2,427 transactions, and 68,814 sessions, with a comparable AOV to skullandbones.com and a higher conversion rate of 3.50-4.00%. 2xist.com led the pack with a revenue of $250,028, 3,168 transactions, and 100,572 sessions, sharing a similar AOV to skullandbones.com but a higher conversion rate of 3.00-3.50%. timoteo.net and mensuas.com also had impressive numbers in revenue and transactions, showcasing a range of AOVs and conversion rates. Overall, skullandbones.com holds its ground against its competitors but has room for growth in conversion rate to match the top performers.

marcomarcounderwear.com screenshot
#1 marcomarcounderwear.com
1.7K
Revenue
476.4
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
mensunderwearstore.com screenshot
#2 mensunderwearstore.com
185.6K
Revenue
68.8K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
2xist.com screenshot
#3 2xist.com
250K
Revenue
100.6K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
timoteo.net screenshot
#4 timoteo.net
111.3K
Revenue
56.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
mensuas.com screenshot
#5 mensuas.com
224.3K
Revenue
43.8K
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
skullandbones.com vs top market performers
skullandbones.com
top retailers
conversion rate vs average order value for skullandbones.com and its competitors
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Revenue share by device at skullandbones.com

In November large majority of sales on skullandbones.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In November large majority of sales on skullandbones.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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skullandbones.com channels

Identify top traffic channels that drive growth for skullandbones.comand discover how performance of traffic channels has changed over time.

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skullandbones.com Google Ads spend

Evaluate skullandbones.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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skullandbones.com devices

Review skullandbones.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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skullandbones.com top markets

Explore skullandbones.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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skullandbones.com country & global rank

Assess the ranking of skullandbones.com among other retailers within its primary country and worldwide.

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