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Jan 2026
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Home/Insights/Retailers/skullandbones.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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128.8K
Revenue
Jan 26
70.4K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Skullandbones.com is an online platform offering a variety of products. Their inventory includes apparel, accessories, and art. These items feature designs related to skulls and bones, catering to individuals fond of alternative fashion and dark aesthetics. The website provides a convenient shopping experience with straightforward navigation and secure payment options.

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skullandbones.com Annual Revenue and Growth

skullandbones.com's annual sales on its online store amounted to $2.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$2.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
skullandbones.com revenue by year

skullandbones.com's monthly revenueOVER TIME
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Over the past three months, skullandbones.com revenue has experienced decline of 35%, compared to the preceding three months.

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skullandbones.com revenue decline for last six months
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OVERVIEW
In January 2026, skullandbones.com generated $128,799 in revenue, surpassing the industry median of $120,524, with a conversion rate between 2.00-2.50%, below the high benchmark of 3.91%. The average order value (AOV) ranged from $75 to $100, well below the industry's high of $469, while total sessions reached 70,427, slightly below the median of 51,429 and significantly overshadowed by nintendo.com's 71,110,472 sessions. These metrics illustrate skullandbones.com's solid performance in the competitive games and accessories market.
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skullandbones.com competitors

In January 2026, skullandbones.com reported a revenue of $128,799 with 1,470 transactions and 70,427 sessions, resulting in an average order value (AOV) of $75-$100 and a conversion rate of 2.00-2.50%. Comparing this data to its competitors, marcomarcounderwear.com had a lower revenue of $4,165 with 28 transactions and 1,005 sessions, but a higher AOV of $150-$175 and a similar conversion rate of 2.50-3.00%. On the other hand, 2xist.com outperformed skullandbones.com with a revenue of $249,730 from 3,134 transactions and 152,595 sessions, maintaining a comparable AOV of $75-$100 and conversion rate of 2.00-2.50%. Meanwhile, timoteo.net generated a revenue of $126,330 from 1,112 transactions and 81,700 sessions, boasting a higher AOV of $100-$125 but a lower conversion rate of 1.00-1.50%. Lastly, mensuas.com recorded a revenue of $145,530 with 1,566 transactions and 50,481 sessions, offering a similar AOV of $75-$100 but a higher conversion rate of 3.00-3.50%.

marcomarcounderwear.com screenshot
#1 marcomarcounderwear.com
4.2K
Revenue
1K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
2xist.com screenshot
#2 2xist.com
249.7K
Revenue
152.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
timoteo.net screenshot
#3 timoteo.net
126.3K
Revenue
81.7K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
mensuas.com screenshot
#4 mensuas.com
145.5K
Revenue
50.5K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
underwearexpert.com screenshot
#5 underwearexpert.com
107.7K
Revenue
86.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
skullandbones.com vs top market performers
skullandbones.com
top retailers
conversion rate vs average order value for skullandbones.com and its competitors
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Revenue share by device at skullandbones.com

In January large majority of sales on skullandbones.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In January large majority of sales on skullandbones.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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skullandbones.com channels

Identify top traffic channels that drive growth for skullandbones.comand discover how performance of traffic channels has changed over time.

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skullandbones.com Google Ads spend

Evaluate skullandbones.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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skullandbones.com devices

Review skullandbones.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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skullandbones.com top markets

Explore skullandbones.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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skullandbones.com country & global rank

Assess the ranking of skullandbones.com among other retailers within its primary country and worldwide.

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