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Sep 2025
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Home/Insights/Retailers/usualwines.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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14.6K
Revenue
Sep 25
24.5K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$175-200
AOV
Sep 25
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Usualwines.com is an online platform that sells a variety of wines in convenient single-serve bottle sizes. The website offers a range of red, white, and rosé wines sourced from reputable vineyards. Bottles hold 6.3 ounces (187 ml) each, facilitating convenient consumption. The brand focuses on delivering high-quality wines without additives or sugars.

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usualwines.com Annual Revenue and Growth

usualwines.com's annual sales on its online store amounted to $789.4K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$789.4K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
usualwines.com revenue by year

usualwines.com's monthly revenueOVER TIME
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Over the past three months, usualwines.com revenue has experienced decline of 11%, compared to the preceding three months.

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usualwines.com revenue decline for last six months
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OVERVIEW
In September 2025, usualwines.com generated $14,605 in online sales with a conversion rate between 0.00-0.50%, significantly lower than the food and drink industry's median of 4.83%. Their average order value (AOV) ranged from $175-200, below the industry's high of $269. The site attracted 24,493 sessions, notably fewer than the median of 9,968 and far behind totalwine.com's staggering 7,332,666 sessions, highlighting the need for improvement in traffic and conversion strategies to compete effectively within the food and drink/beverages sector.
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usualwines.com competitors

In September 2025, usualwines.com generated $14,605 in revenue from 80 transactions with 24,493 sessions, boasting an average order value (AOV) of $175-$200 and a conversion rate of 0.00-0.50%. Compared to its competitors, drinkbev.com outperformed usualwines.com with $57,576 in revenue from 207 transactions and 3,995 sessions, with an AOV of $275-$300 and a conversion rate of 5.00-5.50%. Meanwhile, wineenthusiast.com significantly surpassed usualwines.com with $2,602,865 in revenue from 6,872 transactions and 782,538 sessions, demonstrating an AOV of $375-$400 and a conversion rate of 0.50-1.00%. Other competitors such as kj.com, winecoolerdirect.com, and wine.com also exhibited higher revenue, transactions, and sessions compared to usualwines.com. Overall, usualwines.com faces stiff competition in the wine e-commerce industry based on revenue, transactions, sessions, AOV, and conversion rate metrics.

drinkbev.com screenshot
#1 drinkbev.com
57.6K
Revenue
4K
Sessions
5.0-5.5%
Conv. rate
$275-300
AOV
kj.com screenshot
#2 kj.com
444.7K
Revenue
59.3K
Sessions
4.0-4.5%
Conv. rate
$175-200
AOV
wineenthusiast.com screenshot
#3 wineenthusiast.com
2.6M
Revenue
782.5K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
winecoolerdirect.com screenshot
#4 winecoolerdirect.com
3K
Revenue
1.7K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
wine.com screenshot
#5 wine.com
6.2M
Revenue
980.6K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
usualwines.com vs top market performers
usualwines.com
top retailers
conversion rate vs average order value for usualwines.com and its competitors
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Revenue share by device at usualwines.com

In September large majority of sales on usualwines.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on usualwines.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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usualwines.com channels

Identify top traffic channels that drive growth for usualwines.comand discover how performance of traffic channels has changed over time.

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usualwines.com Google Ads spend

Evaluate usualwines.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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usualwines.com devices

Review usualwines.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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usualwines.com top markets

Explore usualwines.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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usualwines.com country & global rank

Assess the ranking of usualwines.com among other retailers within its primary country and worldwide.

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