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May 2025
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Home/Insights/Retailers/vitaminshoppe.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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6.4M
Revenue
2.6M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
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Vitaminshoppe.com is an online platform that sells a wide variety of health and wellness products, including vitamins, supplements, herbal remedies, sports nutrition, and beauty care items. Visitors can find a range of brands and products to support and enhance their overall well-being and lifestyle choices on the site.

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vitaminshoppe.com's revenueOVER TIME
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Over the past three months, vitaminshoppe.com revenue has experienced decline of 0.65%, compared to the preceding three months.

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vitaminshoppe.com revenue decline for last six months
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OVERVIEW
In May 2025, vitaminshoppe.com in the HEALTH industry had a revenue of $6,405,251, conversion rate of 3.00-3.50%, and an average order value (AOV) of $75-100. The highest revenue in the industry was $20,442,925 from roguefitness.com, while the highest AOV was $231 and the lowest was $58. The website received 2,576,048 sessions, with the highest being 7,374,009 from myprotein.com and a median of 26,200.
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vitaminshoppe.com competitors

In May 2025, vitaminshoppe.com generated a revenue of $6,405,251 from 82,403 transactions with 2,576,048 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 3.00-3.50%. Compared to its competitors, vitaminshoppe.com falls behind in revenue when compared to iherb.com, which earned $177,135,085 from 1,608,065 transactions and 35,373,549 sessions. However, vitaminshoppe.com outperformed pureformulas.com in terms of revenue, transactions, and sessions. When looking at conversion rates, vitaminshoppe.com falls slightly below vitacost.com and swansonvitamins.com, which both have higher AOV as well. Overall, while vitaminshoppe.com may not have the highest revenue or conversion rates among its competitors, it remains competitive in the online supplement retail market in May 2025.

gnc.com screenshot
#1 gnc.com
8.3M
Revenue
2.4M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
iherb.com screenshot
#2 iherb.com
177.1M
Revenue
35.4M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
vitacost.com screenshot
#3 vitacost.com
38.7M
Revenue
3.8M
Sessions
7.0-7.5%
Conv. rate
$125-150
AOV
swansonvitamins.com screenshot
#4 swansonvitamins.com
11.6M
Revenue
2.1M
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
pureformulas.com screenshot
#5 pureformulas.com
1.7M
Revenue
516.2K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
vitaminshoppe.com vs top market performers
vitaminshoppe.com
top retailers
conversion rate vs average order value for vitaminshoppe.com and its competitors
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Revenue share by device at vitaminshoppe.com

In May large majority of sales on vitaminshoppe.com, 51% was finalized on mobile devices, with 49% of sales coming from desktop devices.

In May large majority of sales on vitaminshoppe.com, 51% was finalized on mobile devices, with 49% of sales coming from desktop devices.
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vitaminshoppe.com channels

Identify top traffic channels that drive growth for vitaminshoppe.comand discover how performance of traffic channels has changed over time.

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vitaminshoppe.com Google Ads spend

Evaluate vitaminshoppe.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vitaminshoppe.com devices

Review vitaminshoppe.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vitaminshoppe.com top markets

Explore vitaminshoppe.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vitaminshoppe.com country & global rank

Assess the ranking of vitaminshoppe.com among other retailers within its primary country and worldwide.

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