vitaminshoppe.com
Vitaminshoppe.com is an online platform that sells a wide variety of health and wellness products, including vitamins, supplements, herbal remedies, sports nutrition, and beauty care items. Visitors can find a range of brands and products to support and enhance their overall well-being and lifestyle choices on the site.
GRIPS CUSTOMERS & RESEARCH PARTNERS
vitaminshoppe.com Annual Revenue and Growth
vitaminshoppe.com's annual sales on its online store amounted to $105.3M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
vitaminshoppe.com's monthly revenueOVER TIME
Over the past three months, vitaminshoppe.com revenue has experienced growth of 35%, compared to the preceding three months.
vitaminshoppe.com competitors
In December 2025, vitaminshoppe.com reported a revenue of $6,930,718 with 94,753 transactions and 2,295,935 sessions. Their average order value (AOV) ranged from $50 to $75, and their conversion rate was between 4.00% and 4.50%. In comparison to their competitors, gnc.com had the highest revenue at $17,512,283, followed by vitacost.com at $34,585,858 and swansonvitamins.com at $13,531,025. iherb.com had the highest number of transactions at 1,439,479, while pureformulas.com had the lowest revenue at $1,625,088. In terms of sessions, iherb.com led the way with 38,348,062 sessions. The highest AOV was seen in iherb.com, vitacost.com, swansonvitamins.com, and pureformulas.com, ranging from $100 to $125. gnc.com had the highest conversion rate at 8.00% to 8.50%, while pureformulas.com had the lowest at 2.50% to 3.00%. Overall, vitaminshoppe.com held its own among its competitors but had room for improvement in revenue and conversion rate metrics.
Revenue share by device at vitaminshoppe.com
In December large majority of sales on vitaminshoppe.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
Gain even more insights with the Grips app
vitaminshoppe.com channels
Identify top traffic channels that drive growth for vitaminshoppe.comand discover how performance of traffic channels has changed over time.
vitaminshoppe.com Google Ads spend
Evaluate vitaminshoppe.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
vitaminshoppe.com devices
Review vitaminshoppe.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
