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Oct 2025
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Home/Insights/Retailers/vitaminshoppe.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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6.3M
Revenue
Oct 25
2.3M
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Vitaminshoppe.com is an online platform that sells a wide variety of health and wellness products, including vitamins, supplements, herbal remedies, sports nutrition, and beauty care items. Visitors can find a range of brands and products to support and enhance their overall well-being and lifestyle choices on the site.

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vitaminshoppe.com Annual Revenue and Growth

vitaminshoppe.com's annual sales on its online store amounted to $105.3M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$105.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
vitaminshoppe.com revenue by year

vitaminshoppe.com's monthly revenueOVER TIME
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Over the past three months, vitaminshoppe.com revenue has experienced decline of 14%, compared to the preceding three months.

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vitaminshoppe.com revenue decline for last six months
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OVERVIEW
In October 2025, vitaminshoppe.com generated online sales revenue of $6,313,026, significantly surpassing the industry median of $51,854, although still below the top competitor, roguefitness.com, at $17,110,976. The website achieved a conversion rate of 3.50-4.00%, close to the high benchmark of 4.43%, and had an average order value (AOV) ranging from $50 to $75, below the industry high of $216. With 2,281,273 sessions, vitaminshoppe.com far exceeded the health/nutrition industry median of 24,697 but remains behind myprotein.com's peak sessions of 4,774,056.
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vitaminshoppe.com competitors

When comparing vitaminshoppe.com to its competitors in October 2025, it is clear that iherb.com is the standout leader in terms of revenue, transactions, sessions, and average order value (AOV). With a revenue of $145,500,623 from 1,418,221 transactions and 38,532,289 sessions, iherb.com outperforms the others by a significant margin. vitacost.com also stands out with a high conversion rate of 9.00-9.50%, indicating strong customer engagement and loyalty. gnc.com, while slightly ahead of vitaminshoppe.com in revenue and transactions, falls slightly behind in conversion rate. swansonvitamins.com and pureformulas.com both lag behind in terms of revenue, transactions, and conversion rate when compared to vitaminshoppe.com. Overall, vitaminshoppe.com holds its own among its competitors but faces stiff competition from industry giants like iherb.com and vitacost.com.

gnc.com screenshot
#1 gnc.com
7.5M
Revenue
2.5M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
iherb.com screenshot
#2 iherb.com
145.5M
Revenue
38.5M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
vitacost.com screenshot
#3 vitacost.com
36.1M
Revenue
3.4M
Sessions
9.0-9.5%
Conv. rate
$100-125
AOV
swansonvitamins.com screenshot
#4 swansonvitamins.com
14.7M
Revenue
1.5M
Sessions
9.5-10.0%
Conv. rate
$100-125
AOV
pureformulas.com screenshot
#5 pureformulas.com
1.5M
Revenue
513.5K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
vitaminshoppe.com vs top market performers
vitaminshoppe.com
top retailers
conversion rate vs average order value for vitaminshoppe.com and its competitors
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Revenue share by device at vitaminshoppe.com

In October large majority of sales on vitaminshoppe.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In October large majority of sales on vitaminshoppe.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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vitaminshoppe.com channels

Identify top traffic channels that drive growth for vitaminshoppe.comand discover how performance of traffic channels has changed over time.

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vitaminshoppe.com Google Ads spend

Evaluate vitaminshoppe.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vitaminshoppe.com devices

Review vitaminshoppe.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vitaminshoppe.com top markets

Explore vitaminshoppe.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vitaminshoppe.com country & global rank

Assess the ranking of vitaminshoppe.com among other retailers within its primary country and worldwide.

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