vitaminshoppe.com
Vitaminshoppe.com is an online platform that sells a wide variety of health and wellness products, including vitamins, supplements, herbal remedies, sports nutrition, and beauty care items. Visitors can find a range of brands and products to support and enhance their overall well-being and lifestyle choices on the site.
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vitaminshoppe.com Annual Revenue and Growth
vitaminshoppe.com's annual sales on its online store amounted to $78M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
vitaminshoppe.com's monthly revenueOVER TIME
Over the past three months, vitaminshoppe.com revenue has experienced growth of 48%, compared to the preceding three months.
vitaminshoppe.com competitors
In January 2026, when comparing vitaminshoppe.com to its competitors, we can see that gnc.com leads in revenue with $22,101,537, followed by vitacost.com with $37,053,972. However, in terms of conversion rate, gnc.com also outperforms the competition with a rate of 9.00-9.50%. On the other hand, iherb.com has the highest number of transactions at 1,685,267 and the highest number of sessions at 46,349,919. In terms of average order value (AOV), iherb.com, vitacost.com, swansonvitamins.com, and pureformulas.com all have higher AOV ranges of $100-125 compared to vitaminshoppe.com's $75-100 range. Despite being a significant player in the market, vitaminshoppe.com still has room for improvement in increasing revenue, transactions, sessions, and conversion rates to compete with its top rivals in the industry.
Revenue share by device at vitaminshoppe.com
In January large majority of sales on vitaminshoppe.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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vitaminshoppe.com channels
Identify top traffic channels that drive growth for vitaminshoppe.comand discover how performance of traffic channels has changed over time.
vitaminshoppe.com Google Ads spend
Evaluate vitaminshoppe.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
vitaminshoppe.com devices
Review vitaminshoppe.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
