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Sep 2024
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Home/Insights/Retailers/vitaminshoppe.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for vitaminshoppe.comvitaminshoppe.com

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8.5M
Revenue
2.8M
Sessions
3.5-4.0%
Conversion rate
$75-100
Average order value
Online only revenue for vitaminshoppe.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Vitaminshoppe.com is an online platform that sells a wide variety of health and wellness products, including vitamins, supplements, herbal remedies, sports nutrition, and beauty care items. Visitors can find a range of brands and products to support and enhance their overall well-being and lifestyle choices on the site.

vitaminshoppe.com’s revenueOVER TIME
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Over the past three months, vitaminshoppe.com revenue has experienced decline of 19%, compared to the preceding three months.

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vitaminshoppe.com revenue decline for last six months
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OVERVIEW
In September 2024, vitaminshoppe.com, a HEALTH e-commerce site, recorded $8,464,436 in online sales revenue, with a conversion rate of 3.50-4.00% and an average order value (AOV) of $75-100. This places them below roguefitness.com, the top store in the category with $18,421,486 in revenue. With 2,789,024 sessions, vitaminshoppe.com falls short of myprotein.com's 6,714,471 sessions, but surpasses the median of 31,252. Their conversion rate sits between 1.21% (low) and 4.48% (high), while their AOV ranges from $58 (low) to $228 (high) in the HEALTH sector.
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vitaminshoppe.com competitors

In comparison to its competitors, vitaminshoppe.com lags behind in terms of revenue with $8,464,436, falling far behind iherb.com with $174,501,029 and vitacost.com with $42,340,492. However, it outperforms pureformulas.com and gnc.com in revenue. In transactions, vitaminshoppe.com has 104,252, which is higher than pureformulas.com and gnc.com, but significantly lower than iherb.com and vitacost.com. In sessions, vitaminshoppe.com has 2,789,024, surpassing pureformulas.com and gnc.com but trailing behind iherb.com and vitacost.com. The average order value (AOV) for vitaminshoppe.com falls within the range of $75-$100, similar to gnc.com, while iherb.com, vitacost.com, and swansonvitamins.com have higher AOV. The conversion rate for vitaminshoppe.com is 3.50-4.00%, putting it in the middle compared to its competitors.

#1 gnc.com
11.5M
Revenue
2.3M
Sessions
6.0-6.5%
Conv. rate
$75-100
AOV
#2 iherb.com
174.5M
Revenue
32.1M
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
#3 vitacost.com
42.3M
Revenue
3.5M
Sessions
9.0-9.5%
Conv. rate
$125-150
AOV
#4 swansonvitamins.com
18.2M
Revenue
2.4M
Sessions
7.0-7.5%
Conv. rate
$100-125
AOV
#5 pureformulas.com
2.3M
Revenue
584.3K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
CLOSEST COMPETITORSby revenue
Favicon for ralphs.comralphs.com
Favicon for swansonvitamins.comswansonvitamins.com
Favicon for myprotein.commyprotein.com
Favicon for gnc.comgnc.com
Favicon for muscleandstrength.commuscleandstrength.com
Favicon for vitaminshoppe.comvitaminshoppe.com
$8.5M
Favicon for bodybuilding.combodybuilding.com
Favicon for puritan.compuritan.com
Favicon for picknsave.compicknsave.com
Favicon for gardenoflife.comgardenoflife.com
Favicon for pureformulas.compureformulas.com
TOP MARKET PERFORMERSby revenue
1
Favicon for iherb.comiherb.com
$174.5M
2
Favicon for cvs.comcvs.com
3
Favicon for walgreens.comwalgreens.com
4
Favicon for vitacost.comvitacost.com
5
Favicon for kingsoopers.comkingsoopers.com
6
Favicon for ralphs.comralphs.com
7
Favicon for swansonvitamins.comswansonvitamins.com
8
Favicon for myprotein.commyprotein.com
9
Favicon for gnc.comgnc.com
10
Favicon for muscleandstrength.commuscleandstrength.com
vitaminshoppe.com vs top market performers
vitaminshoppe.com
top retailers
conversion rate vs average order value for vitaminshoppe.com and its competitors
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vitaminshoppe.com brandsby revenue

1
Logo for ehp labsEhp Labs
Top retailers:amazon.comelitesupps.com.auebay.com
2
Logo for bodytechBodytech
Top retailers:amazon.comwalmart.comkohls.com
3
Logo for the vitamin shoppeThe Vitamin Shoppe
Top retailers:amazon.comwalmart.comkohls.com
4
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Top retailers:amazon.comiherb.combodybuilding.com
5
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Top retailers:walmart.comamazon.comiherb.com

vitaminshoppe.com categoriesby revenue

1
Nutrition Drinks & Shakes
Top retailers:amazon.comiherb.comamazon.de
2
Vitamins & Supplements
Top retailers:amazon.comiherb.comvitacost.com
3
Sports & Energy Drinks
Top retailers:amazon.comamazon.deliquid-iv.com
4
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Top retailers:amazon.commyprotein.comwalmart.com
5
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Top retailers:etsy.commarksandspencer.comebay.com
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brands overtime comparison

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vitaminshoppe.com channels

Identify top traffic channels that drive growth for vitaminshoppe.comand discover how performance of traffic channels has changed over time.

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vitaminshoppe.com Google Ads spend

Evaluate vitaminshoppe.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vitaminshoppe.com devices

Review vitaminshoppe.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vitaminshoppe.com top markets

Explore vitaminshoppe.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vitaminshoppe.com country & global rank

Assess the ranking of vitaminshoppe.com among other retailers within its primary country and worldwide.

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