vitaminshoppe.com
Vitaminshoppe.com is an online platform that sells a wide variety of health and wellness products, including vitamins, supplements, herbal remedies, sports nutrition, and beauty care items. Visitors can find a range of brands and products to support and enhance their overall well-being and lifestyle choices on the site.
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vitaminshoppe.com Annual Revenue and Growth
vitaminshoppe.com's annual sales on its online store amounted to $78M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
vitaminshoppe.com's monthly revenueOVER TIME
Over the past three months, vitaminshoppe.com revenue has experienced decline of 17%, compared to the preceding three months.
vitaminshoppe.com competitors
In August 2026, vitaminshoppe.com trails significantly behind iherb.com in revenue, with $8.4 million compared to $181.9 million. While vitaminshoppe.com garners 90,900 transactions from 3.1 million sessions, iherb.com achieves 1.8 million transactions across 48.1 million sessions, clearly illustrating its market dominance. The average order value (AOV) for both stores is consistent at $75-100, but vitaminshoppe.com’s conversion rate of 2.50-3.00% lags behind iherb.com’s stronger 3.50-4.00%. Meanwhile, vitacost.com outperforms vitaminshoppe.com in revenue with $17.7 million and 115,000 transactions, as does gnc.com with $21.5 million and 247,000 transactions. In contrast, swansonvitamins.com achieves slightly higher revenue at $9.5 million, while pureformulas.com sits at $1.9 million, completing a diverse competitive landscape in the vitamin and supplement market.
Revenue share by device at vitaminshoppe.com
In August large majority of sales on vitaminshoppe.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
Industries vitaminshoppe.com operates in
vitaminshoppe.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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vitaminshoppe.com channels
Identify top traffic channels that drive growth for vitaminshoppe.comand discover how performance of traffic channels has changed over time.
vitaminshoppe.com Google Ads spend
Evaluate vitaminshoppe.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
vitaminshoppe.com devices
Review vitaminshoppe.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
