vitaminshoppe.com
Vitaminshoppe.com is an online platform that sells a wide variety of health and wellness products, including vitamins, supplements, herbal remedies, sports nutrition, and beauty care items. Visitors can find a range of brands and products to support and enhance their overall well-being and lifestyle choices on the site.
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vitaminshoppe.com Annual Revenue and Growth
vitaminshoppe.com's annual sales on its online store amounted to $105.3M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
vitaminshoppe.com's monthly revenueOVER TIME
Over the past three months, vitaminshoppe.com revenue has experienced decline of 18%, compared to the preceding three months.
vitaminshoppe.com competitors
In August 2025, vitaminshoppe.com reported a revenue of $5,177,802 with 68,707 transactions and 2,289,496 sessions. The average order value (AOV) ranged between $75-100, and the conversion rate was between 2.50-3.00%. Comparing vitaminshoppe.com to its competitors, gnc.com had a higher revenue of $10,295,273 with 138,484 transactions and 2,976,147 sessions. However, their AOV was lower at $50-75, but they had a higher conversion rate of 4.50-5.00%. On the other hand, iherb.com outperformed all competitors with a revenue of $159,704,741, 1,402,523 transactions, and 39,172,449 sessions. Their AOV was between $100-125, and the conversion rate ranged from 3.50-4.00%. While vitaminshoppe.com held its own within the market, it faced stiff competition from iherb.com, vitacost.com, and swansonvitamins.com in terms of revenue and transaction volume.
Revenue share by device at vitaminshoppe.com
In August large majority of sales on vitaminshoppe.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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vitaminshoppe.com channels
Identify top traffic channels that drive growth for vitaminshoppe.comand discover how performance of traffic channels has changed over time.
vitaminshoppe.com Google Ads spend
Evaluate vitaminshoppe.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
vitaminshoppe.com devices
Review vitaminshoppe.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
