vitaminshoppe.com
Vitaminshoppe.com is an online platform that sells a wide variety of health and wellness products, including vitamins, supplements, herbal remedies, sports nutrition, and beauty care items. Visitors can find a range of brands and products to support and enhance their overall well-being and lifestyle choices on the site.
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vitaminshoppe.com Annual Revenue and Growth
vitaminshoppe.com's annual sales on its online store amounted to $78M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
vitaminshoppe.com's monthly revenueOVER TIME
Over the past three months, vitaminshoppe.com revenue has experienced growth of 1.1%, compared to the preceding three months.
vitaminshoppe.com competitors
The stark contrast in revenue between vitaminshoppe.com and iherb.com is evident, with vitaminshoppe.com generating $5 million compared to iherb.com’s impressive $177.4 million. In September 2026, vitaminshoppe.com recorded 67,800 transactions from 2.8 million sessions, resulting in an average order value (AOV) ranging from $50-75 and a conversion rate between 2.00-2.50%. Meanwhile, iherb.com led in transactions with 1.7 million and sessions with 47.6 million, achieving a higher AOV of $100-125 and a conversion rate of 3.00-3.50%. While vitaminshoppe.com trails behind in revenue and transactions, it ranks third in sessions, surpassing competitors like vitacost.com and swansonvitamins.com. Notably, vitacost.com shows $11.4 million in revenue and 102,000 transactions, while swansonvitamins.com generates $8.9 million with 83,300 transactions. Overall, vitaminshoppe.com’s figures position it within a competitive landscape marked by substantial revenue and transaction leaders.
Revenue share by device at vitaminshoppe.com
In September large majority of sales on vitaminshoppe.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
Industries vitaminshoppe.com operates in
vitaminshoppe.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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vitaminshoppe.com channels
Identify top traffic channels that drive growth for vitaminshoppe.comand discover how performance of traffic channels has changed over time.
vitaminshoppe.com Google Ads spend
Evaluate vitaminshoppe.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
vitaminshoppe.com devices
Review vitaminshoppe.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
