vitaminshoppe.com
Vitaminshoppe.com is an online platform that sells a wide variety of health and wellness products, including vitamins, supplements, herbal remedies, sports nutrition, and beauty care items. Visitors can find a range of brands and products to support and enhance their overall well-being and lifestyle choices on the site.
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vitaminshoppe.com Annual Revenue and Growth
vitaminshoppe.com's annual sales on its online store amounted to $105.3M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
vitaminshoppe.com's monthly revenueOVER TIME
Over the past three months, vitaminshoppe.com revenue has experienced growth of 6.4%, compared to the preceding three months.
vitaminshoppe.com competitors
In November 2025, when comparing vitaminshoppe.com to its competitors, we can see that vitaminshoppe.com had a revenue of $7,580,839 with 98,205 transactions and 2,286,913 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 4.00-4.50%. In contrast, gnc.com outperformed with a revenue of $17,625,042, 235,147 transactions, and 3,516,623 sessions, with an AOV of $50-75 and a conversion rate of 6.50-7.00%. iherb.com had the highest revenue at $180,086,664, with 1,550,328 transactions, and 39,485,317 sessions, AOV of $100-125, and a conversion rate of 3.50-4.00%. vitacost.com, swansonvitamins.com, and pureformulas.com also showed strong performances in different areas. Overall, while vitaminshoppe.com had a respectable performance, there are opportunities for improvement in metrics like revenue and conversion rate to catch up with top competitors in the online supplement market.
Revenue share by device at vitaminshoppe.com
In November large majority of sales on vitaminshoppe.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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vitaminshoppe.com channels
Identify top traffic channels that drive growth for vitaminshoppe.comand discover how performance of traffic channels has changed over time.
vitaminshoppe.com Google Ads spend
Evaluate vitaminshoppe.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
vitaminshoppe.com devices
Review vitaminshoppe.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
