gnc.com
GNC.com is an e-commerce platform that specializes in selling health and wellness products. Their extensive collection includes vitamins, supplements, protein powders, weight management solutions, sports nutrition, and beauty products. With a focus on supporting customers well-being, GNC.com offers convenient access to a wide range of products to help maintain healthy lifestyles.
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gnc.com Annual Revenue and Growth
gnc.com's annual sales on its online store amounted to $127.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.
gnc.com's monthly revenueOVER TIME
Over the past three months, gnc.com revenue has experienced decline of 15%, compared to the preceding three months.
gnc.com competitors
In May 2026, gnc.com generated $17,632,156 in revenue from 229,323 transactions, with an average order value (AOV) of $75-100 and a conversion rate of 5.00-5.50%. In comparison, iherb.com leads in revenue with $177,802,685, albeit with a lower conversion rate of 3.50-4.00%. vitaminshoppe.com reported significantly less revenue at $5,963,798, with a conversion rate of 3.00-3.50%. Meanwhile, vitacost.com achieved $17,317,695 in revenue and a higher conversion rate of 6.50-7.00%. bodybuilding.com, with revenue of only $1,078,230, recorded the lowest conversion rate at 2.00-2.50%. Despite being the market leader in revenue, iherb.com’s higher traffic does not equate to better conversion performance compared to gnc.com and vitacost.com. Overall, gnc.com remains competitive, maintaining a solid conversion rate among its peers.
Revenue share by device at gnc.com
In May large majority of sales on gnc.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries gnc.com operates in
gnc.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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gnc.com channels
Identify top traffic channels that drive growth for gnc.comand discover how performance of traffic channels has changed over time.
gnc.com Google Ads spend
Evaluate gnc.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
gnc.com devices
Review gnc.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
