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Sep 2024
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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for gnc.comgnc.com

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11.5M
Revenue
2.3M
Sessions
6.0-6.5%
Conversion rate
$75-100
Average order value
Online only revenue for gnc.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

GNC.com is an e-commerce platform that specializes in selling health and wellness products. Their extensive collection includes vitamins, supplements, protein powders, weight management solutions, sports nutrition, and beauty products. With a focus on supporting customers well-being, GNC.com offers convenient access to a wide range of products to help maintain healthy lifestyles.

gnc.com’s revenueOVER TIME
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Over the past three months, gnc.com revenue has experienced decline of 3.3%, compared to the preceding three months.

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gnc.com revenue decline for last six months
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OVERVIEW
In September 2024, gnc.com in the HEALTH industry had an online sales revenue of $11,487,881 with a conversion rate of 6.00-6.50% and an AOV of $75-100. The store had 2,303,433 sessions, compared to a median of 31,252 in the industry. The highest online sales revenue in the industry was $18,421,486 from roguefitness.com, while the highest conversion rate was 4.48% and the highest AOV was $228. The lowest conversion rate was 1.21% and the lowest AOV was $58. The most sessions were seen on myprotein.com with 6,714,471.
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gnc.com competitors

In comparing gnc.com to its competitors in the health and wellness e-commerce space, we see that gnc.com falls in the middle in terms of revenue with $11,487,881. In terms of transactions, gnc.com has 144,131, which is lower than iherb.com with 1,356,098 transactions. gnc.com has 2,303,433 sessions, which is less than both iherb.com and vitacost.com. The Average Order Value (AOV) for gnc.com is in line with most competitors at $75-100, while the conversion rate of 6.00-6.50% is higher than most competitors except for vitacost.com. Overall, gnc.com has solid performance metrics but faces stiff competition from larger players like iherb.com and vitacost.com in terms of revenue, transactions, and sessions.

#1 vitaminshoppe.com
8.5M
Revenue
2.8M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#2 iherb.com
174.5M
Revenue
32.1M
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
#3 vitacost.com
42.3M
Revenue
3.5M
Sessions
9.0-9.5%
Conv. rate
$125-150
AOV
#4 bodybuilding.com
7.4M
Revenue
3.2M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
#5 campusprotein.com
109.1K
Revenue
45.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
Favicon for iherb.comiherb.com
Favicon for vitacost.comvitacost.com
Favicon for swansonvitamins.comswansonvitamins.com
Favicon for myprotein.commyprotein.com
Favicon for gnc.comgnc.com
$11.5M
Favicon for muscleandstrength.commuscleandstrength.com
Favicon for vitaminshoppe.comvitaminshoppe.com
Favicon for bodybuilding.combodybuilding.com
Favicon for riteaid.comriteaid.com
Favicon for puritan.compuritan.com
TOP MARKET PERFORMERSby revenue
1
Favicon for iherb.comiherb.com
$174.5M
2
Favicon for vitacost.comvitacost.com
3
Favicon for swansonvitamins.comswansonvitamins.com
4
Favicon for myprotein.commyprotein.com
5
Favicon for gnc.comgnc.com
6
Favicon for muscleandstrength.commuscleandstrength.com
7
Favicon for vitaminshoppe.comvitaminshoppe.com
8
Favicon for bodybuilding.combodybuilding.com
9
Favicon for riteaid.comriteaid.com
10
Favicon for puritan.compuritan.com
gnc.com vs top market performers
gnc.com
top retailers
conversion rate vs average order value for gnc.com and its competitors
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gnc.com brandsby revenue

1
Logo for gnc mega men®Gnc Mega Men®
Top retailers:belk.com
2
Logo for gncGnc
Top retailers:iherb.comamazon.comwalmart.com
3
Logo for gnc ampGnc Amp
Top retailers:shopmyexchange.com
4
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Top retailers:amazon.comiherb.combodybuilding.com
5
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Top retailers:walmart.com

gnc.com categoriesby revenue

1
Vitamins & Supplements
Top retailers:amazon.comiherb.comvitacost.com
2
Nutrition Drinks & Shakes
Top retailers:amazon.comiherb.comamazon.de
3
Nutrition Bars
Top retailers:amazon.commyprotein.comwalmart.com
4
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Top retailers:amazon.comamazon.deliquid-iv.com
5
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Top retailers:amazon.comamazon.co.ukiherb.com
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brands overtime comparison

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gnc.com channels

Identify top traffic channels that drive growth for gnc.comand discover how performance of traffic channels has changed over time.

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gnc.com Google Ads spend

Evaluate gnc.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gnc.com devices

Review gnc.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gnc.com top markets

Explore gnc.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gnc.com country & global rank

Assess the ranking of gnc.com among other retailers within its primary country and worldwide.

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