gnc.com
GNC.com is an e-commerce platform that specializes in selling health and wellness products. Their extensive collection includes vitamins, supplements, protein powders, weight management solutions, sports nutrition, and beauty products. With a focus on supporting customers well-being, GNC.com offers convenient access to a wide range of products to help maintain healthy lifestyles.
GRIPS CUSTOMERS & RESEARCH PARTNERS
gnc.com Annual Revenue and Growth
gnc.com's annual sales on its online store amounted to $139.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.
gnc.com's monthly revenueOVER TIME
Over the past three months, gnc.com revenue has experienced growth of 65%, compared to the preceding three months.
gnc.com competitors
In December 2025, gnc.com outperformed its competitors in terms of revenue, generating $17,512,283. Comparing this to vitaminshoppe.com's $6,930,718, iherb.com's $163,985,234, vitacost.com's $34,585,858, bodybuilding.com's $943,296, and campusprotein.com's $16,499, gnc.com falls in the middle in terms of revenue. However, gnc.com had the highest number of transactions at 228,109, surpassing its competitors. Additionally, gnc.com had a high conversion rate of 8.00-8.50%, tying with vitacost.com. In terms of average order value (AOV), gnc.com fell in the middle range at $75-$100, while iherb.com and vitacost.com had higher AOV at $100-$125. Overall, gnc.com showed strong performance in transactions and conversion rate, positioning itself competitively within the market.
Revenue share by device at gnc.com
In December large majority of sales on gnc.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
gnc.com channels
Identify top traffic channels that drive growth for gnc.comand discover how performance of traffic channels has changed over time.
gnc.com Google Ads spend
Evaluate gnc.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
gnc.com devices
Review gnc.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
