gnc.com
GNC.com is an e-commerce platform that specializes in selling health and wellness products. Their extensive collection includes vitamins, supplements, protein powders, weight management solutions, sports nutrition, and beauty products. With a focus on supporting customers well-being, GNC.com offers convenient access to a wide range of products to help maintain healthy lifestyles.
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gnc.com Annual Revenue and Growth
gnc.com's annual sales on its online store amounted to $127.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.
gnc.com's monthly revenueOVER TIME
Over the past three months, gnc.com revenue has experienced growth of 28%, compared to the preceding three months.
gnc.com competitors
In August 2026, gnc.com leads in conversion rate, achieving between 4.50-5.00%, surpassing competitors like vitaminshoppe.com at 2.50-3.00% and bodybuilding.com at 2.50-3.00%. gnc.com ranks second overall in revenue, generating $21.5 million, trailing only behind iherb.com, which reports $181.9 million. Additionally, gnc.com outperforms vitaminshoppe.com, which generates $8.4 million, and vitacost.com at $17.7 million. In terms of transactions, gnc.com records 247,000, again ranking second, while iherb.com leads with 1.8 million transactions. gnc.com also has a solid session count of 5.1 million, placing it second, significantly ahead of bodybuilding.com with 579,000 sessions and campusprotein.com at 11,400. All competitors feature an AOV of $75-100, with vitacost.com presenting a higher range of $150-175. Overall, while gnc.com excels in conversion rates, it maintains a strong position in revenue, transactions, and sessions compared to its competitors.
Revenue share by device at gnc.com
In August large majority of sales on gnc.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries gnc.com operates in
gnc.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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gnc.com channels
Identify top traffic channels that drive growth for gnc.comand discover how performance of traffic channels has changed over time.
gnc.com Google Ads spend
Evaluate gnc.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
gnc.com devices
Review gnc.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
