gnc.com
GNC.com is an e-commerce platform that specializes in selling health and wellness products. Their extensive collection includes vitamins, supplements, protein powders, weight management solutions, sports nutrition, and beauty products. With a focus on supporting customers well-being, GNC.com offers convenient access to a wide range of products to help maintain healthy lifestyles.
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gnc.com Annual Revenue and Growth
gnc.com's annual sales on its online store amounted to $139.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.
gnc.com's monthly revenueOVER TIME
Over the past three months, gnc.com revenue has experienced growth of 2.4%, compared to the preceding three months.
gnc.com competitors
When comparing gnc.com to its competitors in September 2025, we see that gnc.com generated a revenue of $7,388,278 from 100,545 transactions and 2,414,315 sessions with an average order value (AOV) of $50-75 and a conversion rate of 4.00-4.50%. In contrast, vitaminshoppe.com had a revenue of $4,374,392 from 58,808 transactions and 2,292,326 sessions with an AOV of $50-75 and a conversion rate of 2.50-3.00%. iherb.com outperformed all with a revenue of $166,091,348 from 1,465,928 transactions and 45,467,088 sessions with an AOV of $100-125 and a conversion rate of 3.00-3.50%. vitacost.com also had a strong performance with a revenue of $34,518,640 from 307,812 transactions and 3,493,836 sessions, boasting a high conversion rate of 8.50-9.00%. These numbers indicate that gnc.com faces stiff competition from iherb.com and vitacost.com in terms of revenue and conversion rates.
Revenue share by device at gnc.com
In September large majority of sales on gnc.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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gnc.com channels
Identify top traffic channels that drive growth for gnc.comand discover how performance of traffic channels has changed over time.
gnc.com Google Ads spend
Evaluate gnc.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
gnc.com devices
Review gnc.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
