gnc.com
GNC.com is an e-commerce platform that specializes in selling health and wellness products. Their extensive collection includes vitamins, supplements, protein powders, weight management solutions, sports nutrition, and beauty products. With a focus on supporting customers well-being, GNC.com offers convenient access to a wide range of products to help maintain healthy lifestyles.
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gnc.com Annual Revenue and Growth
gnc.com's annual sales on its online store amounted to $127.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.
gnc.com's monthly revenueOVER TIME
Over the past three months, gnc.com revenue has experienced growth of 37%, compared to the preceding three months.
gnc.com competitors
In July 2026, gnc.com excels with a strong conversion rate of 4.00-4.50%, significantly outperforming competitors like vitaminshoppe.com at 2.50-3.00% and bodybuilding.com at 2.00-2.50%. However, gnc.com ranks second overall in revenue, generating $16 million, while trailing iherb.com by $158.8 million. In terms of transactions, gnc.com processed 191,000, also ranking second but falling short of iherb.com by 1.5 million transactions. Despite its strengths, gnc.com lags in sessions with 4.4 million, far behind iherb.com, which leads with 43.8 million sessions. When it comes to average order value (AOV), both gnc.com and vitaminshoppe.com are similar at 75-100, but competitors like vitacost.com surpass them with an AOV of 125-150. Overall, while gnc.com shows solid performance in conversion, it faces significant challenges in revenue and traffic compared to iherb.com.
Revenue share by device at gnc.com
In July large majority of sales on gnc.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries gnc.com operates in
gnc.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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gnc.com channels
Identify top traffic channels that drive growth for gnc.comand discover how performance of traffic channels has changed over time.
gnc.com Google Ads spend
Evaluate gnc.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
gnc.com devices
Review gnc.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
