gnc.com
GNC.com is an e-commerce platform that specializes in selling health and wellness products. Their extensive collection includes vitamins, supplements, protein powders, weight management solutions, sports nutrition, and beauty products. With a focus on supporting customers well-being, GNC.com offers convenient access to a wide range of products to help maintain healthy lifestyles.
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gnc.com Annual Revenue and Growth
gnc.com's annual sales on its online store amounted to $139.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
gnc.com's monthly revenueOVER TIME
Over the past three months, gnc.com revenue has experienced growth of 2.3%, compared to the preceding three months.
gnc.com competitors
In October 2025, gnc.com reported a revenue of $7,489,487 with 100,968 transactions and 2,463,746 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 4.00-4.50%. Compared to its competitors, gnc.com falls behind iherb.com, which recorded a significantly higher revenue of $145,500,623 from 1,418,221 transactions and 38,532,289 sessions, with an AOV of $100-125 and a conversion rate of 3.50-4.00%. vitacost.com also outperformed gnc.com with a revenue of $36,149,970 from 317,572 transactions and 3,373,969 sessions, boasting an impressive AOV of $100-125 and a conversion rate of 9.00-9.50%. Although gnc.com ranks above competitors like vitaminshoppe.com, bodybuilding.com, and campusprotein.com in terms of revenue and transactions, it lags behind in conversion rate and AOV when compared to iherb.com and vitacost.com.
Revenue share by device at gnc.com
In October large majority of sales on gnc.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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gnc.com channels
Identify top traffic channels that drive growth for gnc.comand discover how performance of traffic channels has changed over time.
gnc.com Google Ads spend
Evaluate gnc.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
gnc.com devices
Review gnc.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
