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May 2025
All countries
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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8.3M
Revenue
2.4M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
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GNC.com is an e-commerce platform that specializes in selling health and wellness products. Their extensive collection includes vitamins, supplements, protein powders, weight management solutions, sports nutrition, and beauty products. With a focus on supporting customers well-being, GNC.com offers convenient access to a wide range of products to help maintain healthy lifestyles.

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gnc.com's revenueOVER TIME
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Over the past three months, gnc.com revenue has experienced decline of 0.28%, compared to the preceding three months.

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gnc.com revenue decline for last six months
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OVERVIEW
gnc.com's performance metrics for May 2025 in the HEALTH industry: online sales revenue of $8,256,385 (median: $53,290), conversion rate of 4.00-4.50% (high: 4.69%, low: 1.16%), average order value (AOV) of $75-100 (high: $231, low: $58), and sessions totaling 2,425,455 (median: 26,200). The top online store in the category is roguefitness.com with $20,442,925 in revenue and the highest sessions are 7,374,009 from myprotein.com.
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gnc.com competitors

In May 2025, gnc.com generated $8,256,385 in revenue from 108,730 transactions and 2,425,455 sessions with an average order value (AOV) of $75-100 and a conversion rate of 4.00-4.50%. When compared to its competitors, gnc.com falls behind in revenue compared to iherb.com which brought in $177,135,085. However, gnc.com outperformed campusprotein.com, vitaminshoppe.com, and bodybuilding.com in revenue. In terms of conversion rate, gnc.com ranked in the middle among its competitors, with vitacost.com having the highest conversion rate at 7.00-7.50%. While gnc.com had a lower AOV compared to vitacost.com, it still surpassed bodybuilding.com. Overall, gnc.com holds a competitive position within the market, performing well in terms of revenue and conversion rate when compared to key competitors in the online supplement industry.

vitaminshoppe.com screenshot
#1 vitaminshoppe.com
6.4M
Revenue
2.6M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
iherb.com screenshot
#2 iherb.com
177.1M
Revenue
35.4M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
vitacost.com screenshot
#3 vitacost.com
38.7M
Revenue
3.8M
Sessions
7.0-7.5%
Conv. rate
$125-150
AOV
bodybuilding.com screenshot
#4 bodybuilding.com
1.5M
Revenue
1M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
campusprotein.com screenshot
#5 campusprotein.com
30.8K
Revenue
33K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
gnc.com vs top market performers
gnc.com
top retailers
conversion rate vs average order value for gnc.com and its competitors
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Revenue share by device at gnc.com

In May large majority of sales on gnc.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices.

In May large majority of sales on gnc.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices.
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gnc.com channels

Identify top traffic channels that drive growth for gnc.comand discover how performance of traffic channels has changed over time.

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gnc.com Google Ads spend

Evaluate gnc.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gnc.com devices

Review gnc.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gnc.com top markets

Explore gnc.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gnc.com country & global rank

Assess the ranking of gnc.com among other retailers within its primary country and worldwide.

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