gnc.com
GNC.com is an e-commerce platform that specializes in selling health and wellness products. Their extensive collection includes vitamins, supplements, protein powders, weight management solutions, sports nutrition, and beauty products. With a focus on supporting customers well-being, GNC.com offers convenient access to a wide range of products to help maintain healthy lifestyles.
GRIPS CUSTOMERS & RESEARCH PARTNERS
gnc.com Annual Revenue and Growth
gnc.com's annual sales on its online store amounted to $127.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
gnc.com's monthly revenueOVER TIME
Over the past three months, gnc.com revenue has experienced decline of 33%, compared to the preceding three months.
gnc.com competitors
In April 2026, gnc.com achieved impressive metrics with a revenue of $10,960,145 from 148,677 transactions across 3,538,078 sessions, reflecting a conversion rate of 4.00-4.50% and an average order value (AOV) of $50-75. Competing closely, vitaminshoppe.com generated $10,501,303 with a lower transaction count of 94,982 from 2,905,440 sessions, leading to a conversion rate of 3.00-3.50% and a higher AOV of $100-125. iherb.com dominated the market with revenue soaring to $181,440,159 from 1,844,337 transactions, achieving a conversion rate similar to gnc.com but with a larger AOV of $75-100. In contrast, vitacost.com reported a revenue of $20,983,687 with the highest conversion rate at 7.50-8.00%, but had an AOV of $125-150. bodybuilding.com and campusprotein.com lagged behind significantly, both in revenue and transactions, indicating a more niche market presence.
Revenue share by device at gnc.com
In April large majority of sales on gnc.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
gnc.com channels
Identify top traffic channels that drive growth for gnc.comand discover how performance of traffic channels has changed over time.
gnc.com Google Ads spend
Evaluate gnc.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
gnc.com devices
Review gnc.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
