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Sep 2024
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Home/Insights/Retailers/basspro.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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63.7M
Revenue
11.7M
Sessions
2.0-2.5%
Conversion rate
$225-250
Average order value
Online only revenue for basspro.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Basspro.com is an online platform that offers a diverse range of outdoor products. The website provides a variety of fishing, hunting, camping, and boating equipment. Additionally, it offers apparel, footwear, and accessories specialized for outdoor activities. Basspro.com presents a comprehensive collection for outdoor enthusiasts across various categories.

basspro.com’s revenueOVER TIME
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Over the past three months, basspro.com revenue has experienced growth of 7.4%, compared to the preceding three months.

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basspro.com revenue growth for last six months
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OVERVIEW
In September 2024, basspro.com, a SPORTS industry website, generated $63,670,760 in online sales with a conversion rate of 2.00-2.50% and an AOV of $225-250. Compared to the highest revenue of $199,376,920 by garmin.com, basspro.com falls short. With 11,660,324 sessions, it trails behind garmin.com's 44,386,968 sessions but exceeds the median of 34,499 in the SPORTS category. Despite a lower AOV than the highest of $561, basspro.com remains within a reasonable range. Overall, basspro.com shows solid performance metrics but has room for improvement in revenue and conversion rates.
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basspro.com competitors

basspro.com outperforms its competitors in terms of revenue, transactions, sessions, and average order value (AOV). While guns.com, scheels.com, midwayusa.com, and academy.com all have lower revenues than basspro.com, gunbroker.com stands out with significantly higher revenue. However, gunbroker.com also has a much higher average order value and conversion rate compared to basspro.com. In terms of conversion rate, basspro.com is on par with scheels.com, but lower than gunbroker.com. academy.com has the highest conversion rate among the competitors. Despite having a similar AOV to basspro.com, midwayusa.com and scheels.com fall behind in terms of revenue and transactions. Overall, basspro.com remains a strong competitor in the outdoor retail industry, with room for improvement in conversion rate to potentially surpass its closest competitor, scheels.com.

#1 academy.com
37M
Revenue
13.8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
#2 midwayusa.com
29M
Revenue
7.2M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
#3 gunbroker.com
289M
Revenue
11.9M
Sessions
8.0-8.5%
Conv. rate
$275-300
AOV
#4 scheels.com
38.7M
Revenue
6.7M
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
#5 guns.com
29.4M
Revenue
4.9M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
basspro.com vs top market performers
basspro.com
top retailers
conversion rate vs average order value for basspro.com and its competitors
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basspro.com brandsby revenue

1
Logo for product brand logoProduct Brand Logo
2
Logo for hanover,Hanover,
3
Logo for bass pro shops logoBass Pro Shops Logo

basspro.com categoriesby revenue

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brands overtime comparison

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basspro.com channels

Identify top traffic channels that drive growth for basspro.comand discover how performance of traffic channels has changed over time.

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basspro.com Google Ads spend

Evaluate basspro.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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basspro.com devices

Review basspro.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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basspro.com top markets

Explore basspro.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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basspro.com country & global rank

Assess the ranking of basspro.com among other retailers within its primary country and worldwide.

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