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Oct 2025
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Home/Insights/Retailers/basspro.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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80.2M
Revenue
Oct 25
17M
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$200-225
AOV
Oct 25
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Basspro.com is an online platform that offers a diverse range of outdoor products. The website provides a variety of fishing, hunting, camping, and boating equipment. Additionally, it offers apparel, footwear, and accessories specialized for outdoor activities. Basspro.com presents a comprehensive collection for outdoor enthusiasts across various categories.

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basspro.com Annual Revenue and Growth

basspro.com's annual sales on its online store amounted to $825M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$825M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
basspro.com revenue by year

basspro.com's monthly revenueOVER TIME
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Over the past three months, basspro.com revenue has experienced growth of 29%, compared to the preceding three months.

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basspro.com revenue growth for last six months
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OVERVIEW
In October 2025, basspro.com generated $80,198,001 in online sales with a conversion rate of 2.00-2.50%, slightly below the SPORTS industry average of 3.14%. Their average order value (AOV) ranged from $200 to $225, which is significantly lower than the high-end AOV of $550 in the category. The site attracted 16,993,783 sessions, well below the median of 29,455 sessions and the leader, dickssportinggoods.com, at 38,669,098 sessions. Overall, while basspro.com remains a key player, its metrics suggest potential areas for growth compared to industry benchmarks.
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basspro.com competitors

When comparing basspro.com to its competitors in October 2025, several key metrics stand out. basspro.com boasts a revenue of $80,198,001 with 357,434 transactions and 16,993,783 sessions, resulting in an average order value (AOV) of $200-225 and a conversion rate of 2.00-2.50%. In contrast, academy.com has a lower revenue of $40,565,386 but a higher conversion rate of 2.50-3.00%, while midwayusa.com has a revenue of $27,739,064 with a lower conversion rate of 1.50-2.00%. gunbroker.com leads the pack with a revenue of $307,190,709 and a high conversion rate of 7.50-8.00%, while scheels.com falls in between with a revenue of $52,335,506 and a conversion rate of 2.50-3.00%. guns.com lags behind with a revenue of $26,971,348 and a lower conversion rate of 1.50-2.00%. Overall, basspro.com remains competitive in the market with strong performance across various domains.

academy.com screenshot
#1 academy.com
40.6M
Revenue
16.5M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
midwayusa.com screenshot
#2 midwayusa.com
27.7M
Revenue
6.8M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
gunbroker.com screenshot
#3 gunbroker.com
307.2M
Revenue
13.7M
Sessions
7.5-8.0%
Conv. rate
$275-300
AOV
scheels.com screenshot
#4 scheels.com
52.3M
Revenue
7.3M
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
guns.com screenshot
#5 guns.com
27M
Revenue
4.6M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
basspro.com vs top market performers
basspro.com
top retailers
conversion rate vs average order value for basspro.com and its competitors
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Revenue share by device at basspro.com

In October large majority of sales on basspro.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on basspro.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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basspro.com channels

Identify top traffic channels that drive growth for basspro.comand discover how performance of traffic channels has changed over time.

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basspro.com Google Ads spend

Evaluate basspro.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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basspro.com devices

Review basspro.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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basspro.com top markets

Explore basspro.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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basspro.com country & global rank

Assess the ranking of basspro.com among other retailers within its primary country and worldwide.

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