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May 2025
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Home/Insights/Retailers/basspro.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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54.2M
Revenue
15.6M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
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Basspro.com is an online platform that offers a diverse range of outdoor products. The website provides a variety of fishing, hunting, camping, and boating equipment. Additionally, it offers apparel, footwear, and accessories specialized for outdoor activities. Basspro.com presents a comprehensive collection for outdoor enthusiasts across various categories.

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basspro.com's revenueOVER TIME
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Over the past three months, basspro.com revenue has experienced decline of 24%, compared to the preceding three months.

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basspro.com revenue decline for last six months
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OVERVIEW
In May 2025, basspro.com in the SPORTS industry had online sales revenue of $54,249,454, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $225-250. The store recorded 15,552,637 sessions, while garmin.com leads with 47,255,232 sessions. The median revenue in the SPORTS industry is $84,330, with garmin.com generating $189,203,870. A high conversion rate in this industry is 3.0%, while a low is 0.65%. A high AOV is $565, and a low is $79, with the median sessions being 29,719.
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basspro.com competitors

In May 2025, basspro.com generated a revenue of $54,249,454 with 235,031 transactions and 15,552,637 sessions. The average order value (AOV) ranged from $225 to $250, and the conversion rate was between 1.50% and 2.00%. Comparing basspro.com to its competitors, gunbroker.com stood out with a significantly higher revenue of $308,086,874 from 1,095,323 transactions and 13,843,748 sessions. gunbroker.com also had a higher AOV range of $275 to $300 and an impressive conversion rate of 7.50% to 8.00%. scheels.com closely followed basspro.com with a revenue of $60,202,638, 218,430 transactions, and 7,845,033 sessions. academy.com had the highest conversion rate of 3.00% to 3.50%, despite a lower revenue of $48,426,248. Overall, basspro.com's metrics placed it competitively within the online retail space for outdoor and hunting equipment, with strengths in revenue and sessions.

academy.com screenshot
#1 academy.com
48.4M
Revenue
15.6M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
midwayusa.com screenshot
#2 midwayusa.com
22.7M
Revenue
6.2M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
gunbroker.com screenshot
#3 gunbroker.com
308.1M
Revenue
13.8M
Sessions
7.5-8.0%
Conv. rate
$275-300
AOV
scheels.com screenshot
#4 scheels.com
60.2M
Revenue
7.8M
Sessions
2.5-3.0%
Conv. rate
$275-300
AOV
guns.com screenshot
#5 guns.com
25.7M
Revenue
4.4M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
basspro.com vs top market performers
basspro.com
top retailers
conversion rate vs average order value for basspro.com and its competitors
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Revenue share by device at basspro.com

In May large majority of sales on basspro.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices.

In May large majority of sales on basspro.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices.
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brands overtime comparison

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basspro.com channels

Identify top traffic channels that drive growth for basspro.comand discover how performance of traffic channels has changed over time.

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basspro.com Google Ads spend

Evaluate basspro.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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basspro.com devices

Review basspro.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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basspro.com top markets

Explore basspro.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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basspro.com country & global rank

Assess the ranking of basspro.com among other retailers within its primary country and worldwide.

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