Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2025
All countries
Home/Insights/Retailers/basspro.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for basspro.combasspro.com

Start benchmarking for free
Sign in with GoogleSign up with Google
52.9M
Revenue
14.9M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
Loading...

Basspro.com is an online platform that offers a diverse range of outdoor products. The website provides a variety of fishing, hunting, camping, and boating equipment. Additionally, it offers apparel, footwear, and accessories specialized for outdoor activities. Basspro.com presents a comprehensive collection for outdoor enthusiasts across various categories.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

basspro.com's revenueOVER TIME
View real-time data

Over the past three months, basspro.com revenue has experienced growth of 2.8%, compared to the preceding three months.

View real-time data
basspro.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
basspro.com's performance metrics for July 2025: online sales revenue of $52,912,145, conversion rate of 1.50-2.00%, AOV of $225-250, and sessions of 14,939,085. In the SPORTS industry, the median revenue is $84,485, highest revenue is $184,671,976 from garmin.com, highest conversion rate is 2.9%, highest AOV is $547, lowest AOV is $79, and highest sessions are 47,307,199 from garmin.com, with a median of 31,360 sessions.
Read more

basspro.com competitors

In July 2025, Bass Pro Shops' online platform, basspro.com, generated a revenue of $52,912,145 with 232,951 transactions and 14,939,085 sessions. The average order value (AOV) falls between $225-250, and the conversion rate ranges from 1.50-2.00%. When compared to its competitors, basspro.com falls behind gunbroker.com in revenue, which reached $277,013,395 with 990,535 transactions and 12,741,838 sessions. However, it outperforms midwayusa.com, which only brought in $23,413,422 in revenue with 101,640 transactions and 6,799,002 sessions. academy.com boasts the highest revenue among the competitors at $55,166,612, with 560,766 transactions and 20,179,765 sessions. Overall, while Bass Pro Shops' basspro.com is competitive in terms of AOV and conversion rate, it may benefit from strategies to increase revenue and transactions to better compete with top performers in the industry.

academy.com screenshot
#1 academy.com
55.2M
Revenue
20.2M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
midwayusa.com screenshot
#2 midwayusa.com
23.4M
Revenue
6.8M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
gunbroker.com screenshot
#3 gunbroker.com
277M
Revenue
12.7M
Sessions
7.5-8.0%
Conv. rate
$275-300
AOV
scheels.com screenshot
#4 scheels.com
57.5M
Revenue
7.4M
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
guns.com screenshot
#5 guns.com
28.7M
Revenue
4.9M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
basspro.com vs top market performers
basspro.com
top retailers
conversion rate vs average order value for basspro.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at basspro.com

In July large majority of sales on basspro.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on basspro.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

basspro.com channels

Identify top traffic channels that drive growth for basspro.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

basspro.com Google Ads spend

Evaluate basspro.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

basspro.com devices

Review basspro.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

basspro.com top markets

Explore basspro.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

basspro.com country & global rank

Assess the ranking of basspro.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard