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Oct 2025
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Home/Insights/Retailers/whitestores.co.uk
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.2M
Revenue
Oct 25
179.3K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$350-375
AOV
Oct 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Whitestores.co.uk is an online platform offering a diverse range of products. They specialize in selling outdoor furniture, including patio sets, garden sofas, and dining sets. In addition, customers can find various accessories like garden umbrellas and outdoor heating options to enhance their outdoor living spaces.

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whitestores.co.uk Annual Revenue and Growth

whitestores.co.uk's annual sales on its online store amounted to $17.7M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$17.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
whitestores.co.uk revenue by year

whitestores.co.uk's monthly revenueOVER TIME
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Over the past three months, whitestores.co.uk revenue has experienced decline of 31%, compared to the preceding three months.

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whitestores.co.uk revenue decline for last six months
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OVERVIEW
In October 2025, whitestores.co.uk generated $1,228,554 in online sales, significantly outperforming the median revenue of $117,921 in the home_and_garden sector. With a conversion rate between 1.50% and 2.00%, it falls below the high benchmark of 3.47%, while its average order value (AOV) of $350-375 remains lower than the high of $676. The site recorded 179,319 sessions, well above the sector median of 30,856, yet dwarfed by homedepot.com’s staggering 152,722,965 sessions, showcasing both the store's competitive positioning and areas for potential growth within the home and garden category.
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whitestores.co.uk competitors

In October 2025, whitestores.co.uk outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. whitestores.co.uk generated £1,228,554 in revenue from 3,316 transactions and 179,319 sessions, with an AOV of £350-375 and a conversion rate of 1.50-2.00%. In comparison, its competitors had varying performance levels. For example, christmastreeworld.co.uk had a revenue of £221,137 from 1,587 transactions and 148,474 sessions, with an AOV of £125-150 and a conversion rate of 1.00-1.50%. mazeliving.co.uk, on the other hand, generated £217,130 in revenue from 171 transactions and 26,707 sessions, with an AOV of £1,250-1,275 and a conversion rate of 0.50-1.00%. balsamhill.co.uk, gardenfurniturecentre.co.uk, and kettler.co.uk also had lower revenue, transactions, sessions, AOV, and conversion rates compared to whitestores.co.uk.

christmastreeworld.co.uk screenshot
#1 christmastreeworld.co.uk
221.1K
Revenue
148.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
mazeliving.co.uk screenshot
#2 mazeliving.co.uk
217.1K
Revenue
26.7K
Sessions
0.5-1.0%
Conv. rate
$1200-1300
AOV
werchristmas.co.uk screenshot
#3 werchristmas.co.uk
401.2K
Revenue
169.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
balsamhill.co.uk screenshot
#4 balsamhill.co.uk
679.9K
Revenue
299.3K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
gardenfurniturecentre.co.uk screenshot
#5 gardenfurniturecentre.co.uk
59.6K
Revenue
23K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
whitestores.co.uk vs top market performers
whitestores.co.uk
top retailers
conversion rate vs average order value for whitestores.co.uk and its competitors
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Revenue share by device at whitestores.co.uk

In October large majority of sales on whitestores.co.uk, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on whitestores.co.uk, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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whitestores.co.uk channels

Identify top traffic channels that drive growth for whitestores.co.ukand discover how performance of traffic channels has changed over time.

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whitestores.co.uk Google Ads spend

Evaluate whitestores.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whitestores.co.uk devices

Review whitestores.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whitestores.co.uk top markets

Explore whitestores.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whitestores.co.uk country & global rank

Assess the ranking of whitestores.co.uk among other retailers within its primary country and worldwide.

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