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Sep 2025
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Home/Insights/Retailers/whitestores.co.uk
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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851.9K
Revenue
Sep 25
152.8K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$350-375
AOV
Sep 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Whitestores.co.uk is an online platform offering a diverse range of products. They specialize in selling outdoor furniture, including patio sets, garden sofas, and dining sets. In addition, customers can find various accessories like garden umbrellas and outdoor heating options to enhance their outdoor living spaces.

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whitestores.co.uk Annual Revenue and Growth

whitestores.co.uk's annual sales on its online store amounted to $17.7M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$17.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
whitestores.co.uk revenue by year

whitestores.co.uk's monthly revenueOVER TIME
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Over the past three months, whitestores.co.uk revenue has experienced decline of 35%, compared to the preceding three months.

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whitestores.co.uk revenue decline for last six months
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OVERVIEW
In September 2025, whitestores.co.uk generated $851,946 in online sales, significantly exceeding the home_and_garden median of $113,901, while achieving a conversion rate of 1.50-2.00%, below the industry high of 3.36%. With an average order value (AOV) of $350-375, it also falls short of the high AOV benchmark of $677. The site recorded 152,806 sessions, well above the median of 32,433, but far behind the leader, homedepot.com, which boasts 148,597,767 sessions. Overall, these metrics indicate strong performance relative to industry norms, despite opportunities for improvement in conversion and AOV.
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whitestores.co.uk competitors

When comparing whitestores.co.uk to its competitors in September 2025, we see that Whitestores has the highest revenue at £851,946 and the highest number of transactions at 2,359. In terms of sessions, Whitestores also leads with 152,806. However, when it comes to average order value (AOV) and conversion rate, Whitestores falls within the mid-range with an AOV of £350-£375 and a conversion rate of 1.50-2.00. In contrast, competitors like Garden Furniture Centre have a higher AOV of £400-£425, while Christmas Tree World has a lower AOV of £125-£150 but a higher conversion rate of 1.00-1.50. Overall, whitestores.co.uk stands out in terms of revenue and transactions, but may benefit from improving their AOV and conversion rate to match competitors in these areas.

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#1 christmastreeworld.co.uk
116.3K
Revenue
71.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
mazeliving.co.uk screenshot
#2 mazeliving.co.uk
261.6K
Revenue
33.8K
Sessions
0.5-1.0%
Conv. rate
$1200-1300
AOV
werchristmas.co.uk screenshot
#3 werchristmas.co.uk
146.8K
Revenue
57.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
balsamhill.co.uk screenshot
#4 balsamhill.co.uk
259.6K
Revenue
118.2K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
gardenfurniturecentre.co.uk screenshot
#5 gardenfurniturecentre.co.uk
55.7K
Revenue
23.2K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
whitestores.co.uk vs top market performers
whitestores.co.uk
top retailers
conversion rate vs average order value for whitestores.co.uk and its competitors
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Revenue share by device at whitestores.co.uk

In September large majority of sales on whitestores.co.uk, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on whitestores.co.uk, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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whitestores.co.uk channels

Identify top traffic channels that drive growth for whitestores.co.ukand discover how performance of traffic channels has changed over time.

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whitestores.co.uk Google Ads spend

Evaluate whitestores.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whitestores.co.uk devices

Review whitestores.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whitestores.co.uk top markets

Explore whitestores.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whitestores.co.uk country & global rank

Assess the ranking of whitestores.co.uk among other retailers within its primary country and worldwide.

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