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Dec 2025
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Home/Insights/Retailers/wilkinson.co.uk
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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310.6K
Revenue
Dec 25
43.5K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$300-325
AOV
Dec 25
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We offer a range of digital cameras, camcorders, binoculars, scopes & accessories like cases, lenses, batteries & chargers. Capture every moment with us.

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wilkinson.co.uk's monthly revenueOVER TIME
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Over the past three months, wilkinson.co.uk revenue has experienced decline of 20%, compared to the preceding three months.

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wilkinson.co.uk revenue decline for last six months
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OVERVIEW
In December 2025, wilkinson.co.uk generated $310,632 in online sales, surpassing the median revenue of $242,983 in the computers, electronics, and technology sector, while achieving a conversion rate of 2.00-2.50%, below the high of 3.83% and above the low of 0.54%. Their average order value (AOV) ranged from $300 to $325, significantly lower than the sector's high of $890. With 43,506 sessions, wilkinson.co.uk fell short of the median of 54,788 sessions in their industry, demonstrating potential areas for growth compared to major competitors like apple.com and samsung.com.
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wilkinson.co.uk competitors

In December 2025, wilkinson.co.uk generated a revenue of $310,632 with 967 transactions and 43,506 sessions, boasting an average order value (AOV) of $300-325 and a conversion rate of 2.00-2.50%. When compared to its competitors, Wilkinson's performance falls below that of mpb.com, which raked in $23,051,620 in revenue from 63,471 transactions and 4,778,122 sessions, with an AOV of $350-375 and a conversion rate of 1.00-1.50%. Additionally, canon.co.uk also outperformed Wilkinson with $7,765,303 in revenue from 19,074 transactions and 827,264 sessions, boasting an AOV of $400-425 and a conversion rate of 2.00-2.50%. Despite lagging behind in revenue and transaction numbers, wilkinson.co.uk holds its ground in terms of conversion rates when compared to its closest competitor ukdigital.co.uk, which had similar metrics in this domain.

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7.8M
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AOV
wilkinson.co.uk vs top market performers
wilkinson.co.uk
top retailers
conversion rate vs average order value for wilkinson.co.uk and its competitors
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Revenue share by device at wilkinson.co.uk

In December large majority of sales on wilkinson.co.uk, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on wilkinson.co.uk, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wilkinson.co.uk channels

Identify top traffic channels that drive growth for wilkinson.co.ukand discover how performance of traffic channels has changed over time.

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wilkinson.co.uk Google Ads spend

Evaluate wilkinson.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wilkinson.co.uk devices

Review wilkinson.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wilkinson.co.uk top markets

Explore wilkinson.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wilkinson.co.uk country & global rank

Assess the ranking of wilkinson.co.uk among other retailers within its primary country and worldwide.

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