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Nov 2025
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Home/Insights/Retailers/wilkinson.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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350.2K
Revenue
Nov 25
39.5K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$350-375
AOV
Nov 25
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We offer a range of digital cameras, camcorders, binoculars, scopes & accessories like cases, lenses, batteries & chargers. Capture every moment with us.

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wilkinson.co.uk's monthly revenueOVER TIME
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Over the past three months, wilkinson.co.uk revenue has experienced decline of 2.3%, compared to the preceding three months.

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wilkinson.co.uk revenue decline for last six months
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OVERVIEW
In November 2025, wilkinson.co.uk generated $350,197 in online sales, significantly exceeding the industry median of $217,688 within the COMPUTERS AND TECHNOLOGY sector. Its conversion rate ranged between 2.00-2.50%, below the sector's high of 4.08%, while the average order value (AOV) was $350-375, markedly lower than the high of $875. The site attracted 39,546 sessions, below the median of 51,325 sessions, showcasing potential for improvement in traffic and conversion despite solid revenue performance relative to industry standards.
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wilkinson.co.uk competitors

In November 2025, wilkinson.co.uk appears to be performing relatively well compared to its competitors in terms of revenue and transactions. While wilkinson.co.uk reported a revenue of $350,197 and 937 transactions, its competitor harrisoncameras.co.uk had a revenue of $139,604 with 726 transactions. However, when looking at larger competitors like wexphotovideo.com and mpb.com, wilkinson.co.uk lags behind significantly in terms of revenue and transactions. wexphotovideo.com reported a revenue of $8,092,475 with 9,539 transactions, while mpb.com reported a revenue of $66,309,739 with 182,225 transactions. Despite this, wilkinson.co.uk seems to have a similar Average Order Value (AOV) and conversion rate as mpb.com, indicating that it may have a more targeted customer base with higher value purchases. Overall, wilkinson.co.uk holds its ground among its competitors in specific metrics, showcasing a strong performance in the photography equipment market.

harrisoncameras.co.uk screenshot
#1 harrisoncameras.co.uk
139.6K
Revenue
55.8K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
wexphotovideo.com screenshot
#2 wexphotovideo.com
8.1M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
mpb.com screenshot
#3 mpb.com
66.3M
Revenue
4.3M
Sessions
4.0-4.5%
Conv. rate
$350-375
AOV
canon.co.uk screenshot
#4 canon.co.uk
8.7M
Revenue
790.8K
Sessions
2.5-3.0%
Conv. rate
$400-500
AOV
ukdigital.co.uk screenshot
#5 ukdigital.co.uk
62.4K
Revenue
9.7K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
wilkinson.co.uk vs top market performers
wilkinson.co.uk
top retailers
conversion rate vs average order value for wilkinson.co.uk and its competitors
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Revenue share by device at wilkinson.co.uk

In November large majority of sales on wilkinson.co.uk, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on wilkinson.co.uk, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wilkinson.co.uk channels

Identify top traffic channels that drive growth for wilkinson.co.ukand discover how performance of traffic channels has changed over time.

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wilkinson.co.uk Google Ads spend

Evaluate wilkinson.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wilkinson.co.uk devices

Review wilkinson.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wilkinson.co.uk top markets

Explore wilkinson.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wilkinson.co.uk country & global rank

Assess the ranking of wilkinson.co.uk among other retailers within its primary country and worldwide.

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