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Jul 2026

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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

wilkinson.co.uk

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496.8K

Revenue

Jul 26

63.1K

Sessions

Jul 26

2.0-2.5%

Conv. rate

Jul 26

$325-350

AOV

Jul 26

Main country of store: UNITED KINGDOM
Website category: COMPUTERS AND TECHNOLOGY

We offer a range of digital cameras, camcorders, binoculars, scopes & accessories like cases, lenses, batteries & chargers. Capture every moment with us.

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wilkinson.co.uk Annual Revenue and Growth

wilkinson.co.uk's annual sales on its online store amounted to $4.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025

$4.2M

Annual growth forecast2025/2026

<0%

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eCommerce Revenue

wilkinson.co.uk's monthly revenueOVER TIME
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Over the past three months, wilkinson.co.uk revenue has experienced growth of 16%, compared to the preceding three months.

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wilkinson.co.uk revenue growth for last six months

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OVERVIEW

In July 2026, wilkinson.co.uk attracted 63,100 sessions, outperforming the average store in the consumer electronics category, which sees around 43,500 sessions. The site generated $497,000 in online sales, significantly exceeding the average store's revenue of $193,000. With a conversion rate ranging between 2.00-2.50%, wilkinson.co.uk sits comfortably within the typical range of 0.48% to 4.01%. Its average order value (AOV) of $325-350 also falls within the category's typical range of $116 to $895, showcasing its strong performance in the consumer electronics category.

wilkinson.co.uk competitors

The competitive set includes wilkinson.co.uk, harrisoncameras.co.uk, wexphotovideo.com, mpb.com, canon.co.uk, and ukdigital.co.uk. In July 2026, wilkinson.co.uk generated $497,000 in revenue from 1,483 transactions across 63,100 sessions, with an AOV of $325-350 and a conversion rate of 2.00-2.50%. Comparatively, mpb.com outperforms wilkinson.co.uk significantly, boasting $73.5 million in revenue, 170,000 transactions, and 5.7 million more sessions. canon.co.uk follows with $6.2 million in revenue, while wexphotovideo.com leads overall with $8.8 million. Despite its relatively better conversion rate, wilkinson.co.uk ranks 4 of 6, trailing behind competitors in both revenue and transactions.

#1 harrisoncameras.co.uk

81.7K

Revenue

56.4K

Sessions

0.5-1.0%

Conv. rate

$175-200

AOV

#2 wexphotovideo.com

8.8M

Revenue

Sessions

1.0-1.5%

Conv. rate

$800-900

AOV

#3 mpb.com

73.5M

Revenue

5.8M

Sessions

2.5-3.0%

Conv. rate

$400-500

AOV

#4 canon.co.uk

6.2M

Revenue

822.1K

Sessions

1.5-2.0%

Conv. rate

$400-500

AOV

#5 ukdigital.co.uk

159.7K

Revenue

22.5K

Sessions

1.0-1.5%

Conv. rate

$600-700

AOV

CLOSEST COMPETITORSby revenue

slrhut.co.uk

ukdigital.co.uk

harrisoncameras.co.uk

TOP MARKET PERFORMERSby revenue

wilkinson.co.uk vs top market performers

wilkinson.co.uk

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Revenue share by device at wilkinson.co.uk

In July large majority of sales on wilkinson.co.uk, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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wilkinson.co.uk channels

Identify top traffic channels that drive growth for wilkinson.co.ukand discover how performance of traffic channels has changed over time.

wilkinson.co.uk Google Ads spend

Evaluate wilkinson.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

wilkinson.co.uk devices

Review wilkinson.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

wilkinson.co.uk top markets

Explore wilkinson.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.