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Apr 2026
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Home/Insights/Retailers/wilkinson.co.uk
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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314.5K
Revenue
Apr 26
42.4K
Sessions
Apr 26
2.5-3.0%
Conv. rate
Apr 26
$275-300
AOV
Apr 26
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We offer a range of digital cameras, camcorders, binoculars, scopes & accessories like cases, lenses, batteries & chargers. Capture every moment with us.

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wilkinson.co.uk Annual Revenue and Growth

wilkinson.co.uk's annual sales on its online store amounted to $4.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$4.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
wilkinson.co.uk revenue by year

wilkinson.co.uk's monthly revenueOVER TIME
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Over the past three months, wilkinson.co.uk revenue has experienced decline of 11%, compared to the preceding three months.

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wilkinson.co.uk revenue decline for last six months
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OVERVIEW
In April 2026, wilkinson.co.uk generated online sales revenue of $314,458, surpassing the industry median of $182,916, while its conversion rate ranged from 2.50% to 3.00%, slightly below the high of 3.38%. With an average order value (AOV) between $275 and $300, it remains competitive, albeit lower than the high of $879 seen in the sector. The site recorded 42,368 sessions, close to the median of 44,800 but significantly below the top competitor, samsung.com, which achieved 694,608,602 sessions. Overall, wilkinson.co.uk shows promising performance amidst a challenging marketplace.
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wilkinson.co.uk competitors

In April 2026, wilkinson.co.uk generated a revenue of $314,458 from 1,099 transactions across 42,368 sessions, achieving an average order value (AOV) between $275-300 and a conversion rate of 2.50-3.00%. In comparison, competitors like harrisoncameras.co.uk and ukdigital.co.uk had revenues of $113,864 and $118,649 respectively, with lower transaction counts (625 and 177) and significantly fewer sessions (59,931 and 17,560). However, larger players like mpb.com and canon.co.uk dwarfed wilkinson.co.uk in revenue, reporting $24,574,314 and $7,225,117 respectively. They maintained high AOVs ($350-375 and $400-425) but had conversion rates similar to wilkinson.co.uk (1.00-2.50%). Notably, wexphotovideo.com, while leading in revenue at $6,790,645, struggled with a lower conversion rate (0.50-1.00%), indicating that higher revenue does not always correlate with effective sales conversions.

harrisoncameras.co.uk screenshot
#1 harrisoncameras.co.uk
113.9K
Revenue
59.9K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
wexphotovideo.com screenshot
#2 wexphotovideo.com
6.8M
Revenue
871K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
mpb.com screenshot
#3 mpb.com
24.6M
Revenue
4.8M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
canon.co.uk screenshot
#4 canon.co.uk
7.2M
Revenue
729.5K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
ukdigital.co.uk screenshot
#5 ukdigital.co.uk
118.6K
Revenue
17.6K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
wilkinson.co.uk vs top market performers
wilkinson.co.uk
top retailers
conversion rate vs average order value for wilkinson.co.uk and its competitors
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Revenue share by device at wilkinson.co.uk

In April large majority of sales on wilkinson.co.uk, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on wilkinson.co.uk, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wilkinson.co.uk channels

Identify top traffic channels that drive growth for wilkinson.co.ukand discover how performance of traffic channels has changed over time.

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wilkinson.co.uk Google Ads spend

Evaluate wilkinson.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wilkinson.co.uk devices

Review wilkinson.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wilkinson.co.uk top markets

Explore wilkinson.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wilkinson.co.uk country & global rank

Assess the ranking of wilkinson.co.uk among other retailers within its primary country and worldwide.

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