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Dec 2025
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Home/Insights/Retailers/williamashley.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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34.5K
Revenue
Dec 25
15.1K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$175-200
AOV
Dec 25
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  • Main country of store: CANADA
  • Website category: HOME AND GARDEN

WilliamAshley.com is an online platform offering a wide array of products. They sell a variety of luxury home decor items, including tableware, glassware, flatware, accessories, kitchenware, linens, and gifts. Customers can explore an extensive selection of high-quality and stylish merchandise for their homes and purchase items conveniently through the website.

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williamashley.com Annual Revenue and Growth

williamashley.com's annual sales on its online store amounted to $859.4K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$859.4K
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
williamashley.com revenue by year

williamashley.com's monthly revenueOVER TIME
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Over the past three months, williamashley.com revenue has experienced decline of 42%, compared to the preceding three months.

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williamashley.com revenue decline for last six months
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OVERVIEW
In December 2025, williamashley.com generated $34,460 in online sales with a conversion rate of 1.00-1.50%, significantly below the home_and_garden median of $114,229 and high conversion rate of 3.32%. The average order value (AOV) ranged from $175-200, which is also lower than the high AOV of $667 in the industry. With 15,098 sessions, williamashley.com struggled in comparison to the median of 33,723 sessions, while industry leader homedepot.com dominated with over $1.5 billion in sales and 141,891,489 sessions, highlighting the challenges faced by williamashley.com in this competitive sector.
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williamashley.com competitors

In December 2025, williamashley.com generated a revenue of $34,460 from 189 transactions with 15,098 sessions, boasting an average order value (AOV) range of $175-$200 and a conversion rate of 1.00-1.50%. When compared to its competitors, wedgwood.com outperformed williamashley.com with a revenue of $381,459 from 1,834 transactions and 304,526 sessions, with an AOV of $200-$225 and a conversion rate of 0.50-1.00%. On the other hand, replacements.com excelled with a significant revenue of $18,057,917 from 75,815 transactions and 2,710,184 sessions, exhibiting an AOV of $225-$250 and a conversion rate of 2.50-3.00%. Despite facing tough competition, williamashley.com holds its ground against crystalclassics.com and mikasa.com in terms of revenue, transactions, sessions, AOV, and conversion rates.

wedgwood.com screenshot
#1 wedgwood.com
381.5K
Revenue
304.5K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
replacements.com screenshot
#2 replacements.com
18.1M
Revenue
2.7M
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
waterford.com screenshot
#3 waterford.com
1.7M
Revenue
316.3K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
crystalclassics.com screenshot
#4 crystalclassics.com
40.8K
Revenue
2.5K
Sessions
2.5-3.0%
Conv. rate
$500-600
AOV
mikasa.com screenshot
#5 mikasa.com
2.2M
Revenue
349.6K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
williamashley.com vs top market performers
williamashley.com
top retailers
conversion rate vs average order value for williamashley.com and its competitors
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Revenue share by device at williamashley.com

In December large majority of sales on williamashley.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on williamashley.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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williamashley.com channels

Identify top traffic channels that drive growth for williamashley.comand discover how performance of traffic channels has changed over time.

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williamashley.com Google Ads spend

Evaluate williamashley.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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williamashley.com devices

Review williamashley.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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williamashley.com top markets

Explore williamashley.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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williamashley.com country & global rank

Assess the ranking of williamashley.com among other retailers within its primary country and worldwide.

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