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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for zalando.bezalando.be

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27.7M
Revenue
Aug 25
7.6M
Sessions
Aug 25
3.5-4.0%
Conv. rate
Aug 25
$75-100
AOV
Aug 25
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Zalando.be is an online platform that offers a wide range of products from numerous brands. Their inventory includes clothing, shoes, accessories, and beauty items for men, women, and children. Additionally, customers can find various home goods and sports equipment on the website.

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zalando.be Annual Revenue and Growth

zalando.be's annual sales on its online store amounted to $273.3M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$273.3M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
zalando.be revenue by year

zalando.be's monthly revenueOVER TIME
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Over the past three months, zalando.be revenue has experienced growth of 16%, compared to the preceding three months.

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zalando.be revenue growth for last six months
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OVERVIEW
In August 2025, zalando.be in the FASHION AND APPAREL industry had online sales revenue of $27,697,216, with a conversion rate of 3.50-4.00% and an AOV of $75-100. This places them below shein.com, the largest online store with $865,065,186 in revenue and the highest number of sessions at 323,426,413. zalando.be's sessions totaled 7,552,104, above the median of 36,717. Despite the lower revenue and conversion rate compared to the industry median, zalando.be's AOV falls within the typical range for the FASHION AND APPAREL sector.
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zalando.be competitors

In August 2025, zalando.be reported a revenue of €27,697,216 from 296,365 transactions with 7,552,104 sessions, an average order value (AOV) ranging from €75-100, and a conversion rate of 3.50-4.00%. Comparing zalando.be to its competitors, asos.com stands out with a revenue of €110,785,627 from 771,922 transactions and 56,051,942 sessions, offering an AOV of €125-150 but a lower conversion rate of 1.00-1.50%. H&m.com reported revenue of €154,323,481 with 2,017,248 transactions and 90,136,731 sessions, similar AOV to zalando.be, and a conversion rate of 2.00-2.50%. nike.com leads with a revenue of €294,786,529, 2,327,924 transactions, and 113,396,706 sessions, with an AOV of €125-150 and a conversion rate of 2.00-2.50%. farfetch.com boasts a higher AOV of €300-325 but a lower revenue and conversion rate compared to zalando.be, while wehkamp.nl falls behind in revenue and sessions but excels in AOV and conversion rate among the competitors.

asos.com screenshot
#1 asos.com
110.8M
Revenue
56.1M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
hm.com screenshot
#2 hm.com
154.3M
Revenue
90.1M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
nike.com screenshot
#3 nike.com
294.8M
Revenue
113.4M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
farfetch.com screenshot
#4 farfetch.com
86M
Revenue
24.7M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
wehkamp.nl screenshot
#5 wehkamp.nl
13.2M
Revenue
3.6M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
zalando.be vs top market performers
zalando.be
top retailers
conversion rate vs average order value for zalando.be and its competitors
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Revenue share by device at zalando.be

In August large majority of sales on zalando.be, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on zalando.be, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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zalando.be channels

Identify top traffic channels that drive growth for zalando.beand discover how performance of traffic channels has changed over time.

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zalando.be Google Ads spend

Evaluate zalando.be's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.be devices

Review zalando.be's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.be top markets

Explore zalando.be's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.be country & global rank

Assess the ranking of zalando.be among other retailers within its primary country and worldwide.

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