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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for zalando.bezalando.be

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22.8M
Revenue
Mar 26
5.8M
Sessions
Mar 26
4.0-4.5%
Conv. rate
Mar 26
$75-100
AOV
Mar 26
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Zalando.be is an online platform that offers a wide range of products from numerous brands. Their inventory includes clothing, shoes, accessories, and beauty items for men, women, and children. Additionally, customers can find various home goods and sports equipment on the website.

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zalando.be Annual Revenue and Growth

zalando.be's annual sales on its online store amounted to $330.7M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$330.7M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
zalando.be revenue by year

zalando.be's monthly revenueOVER TIME
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Over the past three months, zalando.be revenue has experienced decline of 23%, compared to the preceding three months.

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zalando.be revenue decline for last six months
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OVERVIEW
In March 2026, zalando.be generated $22,835,249 in online sales, significantly below the FASHION AND APPAREL median of $83,040, while achieving a strong conversion rate of 4.00-4.50%, well above the industry's average of 3.14%. The average order value (AOV) ranged from $75 to $100, closely aligning with the low end of the sector’s range, while the site attracted 5,769,732 sessions, vastly exceeding the median of 36,457 but far below the leading competitor shein.com, which had 298,145,068 sessions and $945,812,338 in revenue, highlighting zalando.be's competitive positioning.
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zalando.be competitors

In March 2026, zalando.be reported a revenue of $22,835,249 with 253,548 transactions and 5,769,732 sessions, boasting an average order value (AOV) of $75-$100 and a conversion rate of 4.00-4.50%. Compared to its competitors, Zalando's revenue falls behind giants like Nike ($266,274,312) and H&M ($124,278,509) but outperforms Asos ($93,847,389) and Farfetch ($108,838,629). Zalando's conversion rate is higher than most competitors, including wehkamp.nl (3.50-4.00%) and Asos (1.00-1.50%). However, Zalando's AOV falls below Farfetch's impressive $350-$375 range but is competitive with Asos and H&M. With a substantial number of transactions and sessions, zalando.be holds its ground among the top players in the online retail industry, balancing revenue, conversion rate, and AOV to stay competitive in the market.

asos.com screenshot
#1 asos.com
93.8M
Revenue
60M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
hm.com screenshot
#2 hm.com
124.3M
Revenue
97.6M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
nike.com screenshot
#3 nike.com
266.3M
Revenue
107.8M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
farfetch.com screenshot
#4 farfetch.com
108.8M
Revenue
27.6M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
wehkamp.nl screenshot
#5 wehkamp.nl
26.1M
Revenue
4.5M
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
zalando.be vs top market performers
zalando.be
top retailers
conversion rate vs average order value for zalando.be and its competitors
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Revenue share by device at zalando.be

In March large majority of sales on zalando.be, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on zalando.be, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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zalando.be channels

Identify top traffic channels that drive growth for zalando.beand discover how performance of traffic channels has changed over time.

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zalando.be Google Ads spend

Evaluate zalando.be's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.be devices

Review zalando.be's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.be top markets

Explore zalando.be's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.be country & global rank

Assess the ranking of zalando.be among other retailers within its primary country and worldwide.

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