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May 2025

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Home/Insights/Retailers/zalando.be

TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

zalando.be

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29.4M

Revenue

Sessions

3.5-4.0%

Conv. rate

$100-125

AOV

Main country of store: BELGIUM
Website category: FASHION AND APPAREL

Zalando.be is an online platform that offers a wide range of products from numerous brands. Their inventory includes clothing, shoes, accessories, and beauty items for men, women, and children. Additionally, customers can find various home goods and sports equipment on the website.

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zalando.be's revenueOVER TIME
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Over the past three months, zalando.be revenue has experienced growth of 24%, compared to the preceding three months.

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zalando.be revenue growth for last six months

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OVERVIEW

In May 2025, zalando.be in the FASHION AND APPAREL industry had a revenue of $29,442,185 with a conversion rate of 3.50-4.00% and an AOV of $100-125. The online store had 7,030,368 sessions. In comparison, the largest online store, shein.com, had a revenue of $731,622,726, a conversion rate of 3.09%, an AOV of $415, and 224,142,058 sessions. The median revenue in the industry is $81,783, the median conversion rate is 3.09%, the median AOV is $82, and the median sessions are 33,223.

zalando.be competitors

In May 2025, zalando.be generated €29,442,185 in revenue from 278,861 transactions and 7,030,368 sessions, with an Average Order Value (AOV) of €100-125 and a conversion rate of 3.50-4.00%. When compared to its competitors, zalando.be falls behind in revenue to nike.com at €326,586,210, asos.com at €99,695,645, and hm.com at €201,009,880. However, zalando.be outperforms wehkamp.nl in revenue. In terms of transactions, nike.com leads with 2,523,168 transactions, followed by asos.com and hm.com. In sessions, nike.com has the highest with 116,622,635, followed by asos.com and hm.com. The AOV of zalando.be is on par with its competitors, while its conversion rate is higher than asos.com and farfetch.com, but lower than hm.com. Overall, zalando.be faces stiff competition in the online retail market in May 2025.

#1 asos.com

99.7M

Revenue

60.5M

Sessions

1.0-1.5%

Conv. rate

$125-150

AOV

#2 hm.com

201M

Revenue

96.6M

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#3 nike.com

326.6M

Revenue

116.6M

Sessions

2.0-2.5%

Conv. rate

$125-150

AOV

#4 farfetch.com

88.3M

Revenue

20.5M

Sessions

1.0-1.5%

Conv. rate

$350-375

AOV

#5 wehkamp.nl

19.2M

Revenue

5.2M

Sessions

2.5-3.0%

Conv. rate

$125-150

AOV

CLOSEST COMPETITORSby revenue

wehkamp.nl

boohoo.com

TOP MARKET PERFORMERSby revenue

zalando.be vs top market performers

zalando.be

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Revenue share by device at zalando.be

In May large majority of sales on zalando.be, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.

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zalando.be channels

Identify top traffic channels that drive growth for zalando.beand discover how performance of traffic channels has changed over time.

zalando.be Google Ads spend

Evaluate zalando.be's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

zalando.be devices

Review zalando.be's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

zalando.be top markets

Explore zalando.be's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.