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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for zalando.bezalando.be

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29.4M
Revenue
Oct 25
7.9M
Sessions
Oct 25
4.0-4.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Zalando.be is an online platform that offers a wide range of products from numerous brands. Their inventory includes clothing, shoes, accessories, and beauty items for men, women, and children. Additionally, customers can find various home goods and sports equipment on the website.

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zalando.be Annual Revenue and Growth

zalando.be's annual sales on its online store amounted to $273.3M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$273.3M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
zalando.be revenue by year

zalando.be's monthly revenueOVER TIME
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Over the past three months, zalando.be revenue has experienced decline of 11%, compared to the preceding three months.

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zalando.be revenue decline for last six months
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OVERVIEW
In October 2025, zalando.be generated $29,399,900 in online sales within the FASHION AND APPAREL industry, significantly below the median revenue of $80,524; its conversion rate of 4.00-4.50% surpasses the industry average of 3.36%, while its average order value (AOV) of $75-100 aligns closely with the lower end of the sector's range. With 7,944,550 sessions, zalando.be remains well behind shein.com's staggering 321,650,758 sessions but significantly above the industry median of 33,163, indicating a solid online presence amid fierce competition.
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zalando.be competitors

When comparing zalando.be to its competitors as of October 2025, it is clear that zalando.be falls behind in terms of revenue, transactions, and sessions. zalando.be generated a revenue of 29,399,900 with 318,340 transactions and 7,944,550 sessions. In comparison, leading competitor hm.com had a revenue of 252,353,350 with 3,458,982 transactions and 106,474,601 sessions. Similarly, asos.com and nike.com also outperformed zalando.be in terms of revenue, transactions, and sessions. However, when looking at the average order value (AOV) and conversion rate, zalando.be has a competitive edge with an AOV range of 75-100 and a conversion rate of 4.00-4.50, outperforming some of its competitors in these metrics. Despite lagging behind in some areas, zalando.be excels in AOV and conversion rate, showing potential for growth and improvement in the future.

asos.com screenshot
#1 asos.com
127.8M
Revenue
54.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hm.com screenshot
#2 hm.com
252.4M
Revenue
106.5M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
nike.com screenshot
#3 nike.com
269.2M
Revenue
105.6M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
farfetch.com screenshot
#4 farfetch.com
105.8M
Revenue
26.1M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
wehkamp.nl screenshot
#5 wehkamp.nl
18.2M
Revenue
3.8M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
zalando.be vs top market performers
zalando.be
top retailers
conversion rate vs average order value for zalando.be and its competitors
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Revenue share by device at zalando.be

In October large majority of sales on zalando.be, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on zalando.be, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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zalando.be channels

Identify top traffic channels that drive growth for zalando.beand discover how performance of traffic channels has changed over time.

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zalando.be Google Ads spend

Evaluate zalando.be's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.be devices

Review zalando.be's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.be top markets

Explore zalando.be's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.be country & global rank

Assess the ranking of zalando.be among other retailers within its primary country and worldwide.

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