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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for zalando.bezalando.be

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33.5M
Revenue
8.2M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
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Zalando.be is an online platform that offers a wide range of products from numerous brands. Their inventory includes clothing, shoes, accessories, and beauty items for men, women, and children. Additionally, customers can find various home goods and sports equipment on the website.

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zalando.be's revenueOVER TIME
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Over the past three months, zalando.be revenue has experienced growth of 45%, compared to the preceding three months.

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zalando.be revenue growth for last six months
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OVERVIEW
zalando.be, a FASHION AND APPAREL industry website, recorded a revenue of $33,537,895 for online sales in July 2025, with a conversion rate of 3.50-4.00% and an AOV of $100-125. The website had 8,192,741 sessions during the month. Compared to the industry median revenue of $82,875, zalando.be performed well, but fell short of shein.com, the largest online store in the category with a revenue of $817,680,251. The website's conversion rate and AOV were within industry standards, with a higher AOV of $402 and a lower AOV of $82 observed in the FASHION AND APPAREL sector.
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zalando.be competitors

In July 2025, when comparing zalando.be to its competitors, zalando.be falls behind in terms of revenue when compared to some key competitors. zalando.be generated a revenue of €33,537,895 with 318,804 transactions from 8,192,741 sessions, boasting an average order value (AOV) of €100-125 and a conversion rate of 3.50-4.00%. In contrast, H&M (hm.com) outperformed with a revenue of €175,814,682 from 2,131,782 transactions and 95,303,973 sessions, at an AOV of €75-100 and a conversion rate of 2.00-2.50%. Nike (nike.com) also excelled with a revenue of €306,602,199 from 2,376,679 transactions and 114,458,176 sessions, at an AOV of €125-150 and a conversion rate of 2.00-2.50%. Overall, zalando.be faces stiff competition from these competitors in the e-commerce space in terms of revenue and overall performance metrics.

asos.com screenshot
#1 asos.com
88.7M
Revenue
58.8M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
hm.com screenshot
#2 hm.com
175.8M
Revenue
95.3M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
nike.com screenshot
#3 nike.com
306.6M
Revenue
114.5M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
farfetch.com screenshot
#4 farfetch.com
75.1M
Revenue
21.2M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
wehkamp.nl screenshot
#5 wehkamp.nl
16.4M
Revenue
4.5M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
zalando.be vs top market performers
zalando.be
top retailers
conversion rate vs average order value for zalando.be and its competitors
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Revenue share by device at zalando.be

In July large majority of sales on zalando.be, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on zalando.be, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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zalando.be channels

Identify top traffic channels that drive growth for zalando.beand discover how performance of traffic channels has changed over time.

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zalando.be Google Ads spend

Evaluate zalando.be's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.be devices

Review zalando.be's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.be top markets

Explore zalando.be's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.be country & global rank

Assess the ranking of zalando.be among other retailers within its primary country and worldwide.

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